ITV Blue delivers Instant Interaction between Television and Internet

1. Interactive Television Network
www.itvblue.com

2. What is ITV Blue?
ITV Blue is an Interactive Television System
enabling any TV broadcaster to deliver related
web content at home, while viewers are
watching Television.

3. Dual Screens
The growth of the Internet to now over 2 Billion people, and the drastic rise in
smartphone and tablet sales, research have shown that viewers in growing
numbers are using their internet device together with watching TV.
In some countries the growth of dual screen usage while watching TV is up to
77% and lowest is 57% in Spain. (see reports later in this presentation).
So with millions of people ready at home, it is time for ITV Blue to deliver the
worlds most advanced tool for TV Broadcasters to link their web content to
the TV programming enabling Interactive Television with millions of viewers in
real time.
Perfect for Sports, News, Entertainment and Advertising

4. Program coverage
The ITV Blue System can deliver synchronized web content at home, based on
both LIVE or Recorded TV programs.
When programs are recorded, the system can organize a script that displays the
exact right page at home, while the show airs on TV.
For LIVE coverage a producer – select a prepared series of links, ready for
broadcast live, once something happens (soccer player scores – stats are shown at
home etc.)
Best usage for the broadcaster:
 News (LIVE)
 Sports (LIVE)
 Game & Quiz Shows (pre-recorded)
 Reality shows (pre-recorded)
 Real time viewer polls (LIVE) – political debates, live shows
 Advertising (pre-recorded)

5. Success criteria and model
As a broadcaster – you have both TV and Web content, ITV Blue is purely the
Linking Company providing a white label solution - that enables you as a
broadcaster to connect your viewers at home on any Internet Device in real
time.
In order to achieve success, it is essential that you market the service to your
audience, both on air and online to gain massive viewer participation, every
time you have decided to cover a program online as well.
The business model with a large audience works in the following two areas:
A. CPM based model – creating massive page views on your web site
B. Full Screen web commercials, linked with the TV commercial

6. Viewers Accessing Service
The way for the viewers to access service can be done in various ways:
A. Promote the link on TV, and online (example: www.tvstation.com/ITV)
B. Ask viewers to SMS to a short code and receive link via SMS
C. Promote a QR Code that links to the URL (print media)
D. Implement URL into your existing App (very little work)
When viewers access service, they will have your Station ID displayed on their device
and a visual bar delivering thumbnails of each new page received.
During broadcast the viewer can interact with each page, pause for any new page, or
stop any new pages from arriving.
After completed broadcast, the viewer can now repeat the entire program (with same
timing as originally) or select any thumbnail with text and review any page received.

7. Main Broadcast Control
When you sign up for the ITV Blue system, we will provide you with a web login as main station
administrator, where you can assign individuals access with rights management to handle the
day-to-day operation.
Main features are setting up a TV program’s Web Content, with a START page (explaining to the
viewer what to expect in this program, also if they join after the program started). END page is a
page displayed after a show has completed, thanking the viewers for participating, perhaps
updating them about show results, or promoting next interactive show on the channel.
After setting up the show, producer can now
1. Add URL’s and text description
2. Add thumbnail to the URL (150X150)
3. Select the exact time page should be shown, after broadcast start
4. Define potential expiration time of a URL (if needed)
5. Export show, Import shows (can be edited in Excel)
During show, producer can watch real time stats on how many viewers are using which device
and can extract full statistics after a show has completed.

8. Stats module
After a show have completed, the stats module is the tool you need to invoice
your advertisers.
Here you can view every page and how many viewers watched which page
and on what device, in what program, which day and on which channel.
We also provide a 3D diagram of how many viewers watched in average and
on which devices they used during the show – this provides essential
information for future promotions of shows.

9. Delivery and Support
The ITV Blue System can be delivered – ready for service within 7 days of signing
your agreement with ITV Blue.
We provide a 2 day training session and first 7 days at launch, we provide on-site
assistance to help you get started.
Standard system handles 30.000 real time viewers at home, which can be
expanded to unlimited.
ITV Blue is hosted on Amazon (global presence) with full fail over and backup
systems to make sure – your service will be available at all times.
During broadcast, ITV Blue provides real time support assistance in case you need
help with anything.
Main Controller will feature multiple language versions, including English, French,
Spanish, German, Russian, Bulgarian and Danish among others.

10. Agreement
ITV Blue normally offers a 12 month contract, with automatic prolongation at
expiration of yearly agreement.
There is a setup fee (12 month hosting, support and license) which in most
cases are earned back within first month of service.
Standard SLA – can be selected (your choice)
Expansion of service (additional 30.000 viewers) can be done within 48 hours
of order.
ITV Blue work on a revenue share basis of new revenue (To be agreed).
Agreement is always non-exclusive.
If you wish to test the entire system before signing an agreement, we can
provide you with a USD 5.000 test system that handles a small number of
viewers until you are ready to go live with the full system. (will be reimbursed
when signing agreement).

11. Next Steps
Contact ITV Blue today for a LIVE demo
Write to: info@itvblue.com or contact us here
Aziz Taj, COO Ivan Solvason, CEO
Mobile: +4540 681 682 Mobile: +4531122707
at@itvblue.com is@itvblue.com

12. The Growing Market
The market for services that integrates Television, Computers, Smartphones are
growing with amazing speed.
Currently 60% of US population will use another internet connected device, while
watching TV, according to Nielsen Media each month – see graph on next slide.
Americans are now spending as many hours online as they do in front of their TV
screens, according to a survey released by Forrester on Monday (13th of December
2010).
Source: Forrester

13. Multi screen usage in USA
Source: Nielsen

14. TV 2 Web Content Examples
• Deeper information on a story
News • Real time viewer polls
• Participate live with content
GameShows • Win prizes in real time
• Participate in competitions/promotions
Advertising • Buy products advertised on TV

15. Voting example web page

16. Multi Screen experience
Real Time Triggered online event
iPhone/Touch Tablets Android WM7 Mobile PC Mac