2. WHAT & WHY?
Television –the most popular and affordable type of media
` and entertainment in the world.
Internet – the only global sphere of content distribution.
Realization of the concept by multiscreen TV-platform ViNTERA.TV
solves the problem.
Anytime, Anywhere, Any Screens
For TV-channels there is a problem of access to them
irrespective of the location and the type of device.
ViNTERA.TV service is not only a multiscreen,
but also cross-platform
it supports not only online-TV (Internet TV) but offline-TV (IPTV).
@ViNTERATV
3. Studio
Internet
(OTT)
IPTV
The ability to receive TV channels from anywhere and to
broadcast them anywhere on all screens
(anytime, anywhere, any screens)
ViNTERA.TV
OTT / IPTV
platform
Satellite
Satellite
Terrestrial
Multiscreen crossplatform
TV-broadcasting
@ViNTERATV
4. Anytime and anywhere
Multiscreen: SmartTV, iOS/Android, PC, OTT/IPTV STB
Cross-platform: support of online-TV (Internet TV) and
offline-TV (IPTV)
Support of SDTV, HDTV, 3DTV, UHDTV formats
Cloud service: own CDN (Content Delivery Network)
Openness and universality
Modularity and scalability
Support of different monetization models
Basic principles
@ViNTERATV
5. Growth rate of Smart TV global market
TV Advertising
Pay TV
Online-Video
$
$230 billion (Digital TV Research)
$323 billion (ABI Research)
$33 billion (Zenith Optimedia)
In 2015 the number of sold Smart TVs will exceed the number of sold regular TVs.
Global quantity of Internet-connected TV-devices (Connected TV)
Forecast market share for ViNTERA.TV - $ 1 billion (~ 3%) of online video in 2019.
TV type Year 2015 2016 2017
Smart TV pcs. 124 mln 148 mln 172 mln
Обычное TV pcs. 107 mln 86 mln 64 mln
Year 2015 2016 2017 2018
Quantity, pcs. 486 mln 583,8 mln 673,4 mln 759,3 mln
World TV-market in 2019
According to Strategy Analytics
@ViNTERATV
6. Service Free Pay Multiscreen
Cross-
platform
TV VoD Radio
Geo
coverage
– + + – – + – 25%
– + + – – + – 5%
– + + – – – + 7%
Internet TV
+ IPTV
+ + + + + + + 60%
Pay VoD
TV Shows
Online Radio
Rivalry
@ViNTERATV
7. How and what we sell?
Advertising:
- video (Pre-Roll);
- banners
CPM ~ 3$ - average cost of 1000 ad
impressions (from 0.3$ to 9$ depends
on type of the screen)
Freemium – the main monetization model combining in the free app ad
revenues with revenues from in-app purchases.
In-app purchases:
- disable ads for 1, 3, 6 and 12 months;
- subscription to TV-packages for 1, 7, 30
days or for 3, 6, 12 months
ARPU ~ 3.5$ - average revenue from in-
app purchases for 1 user per a month
@ViNTERATV
8. More than 100 contracts with TV-broadcasters, global Smart TVs
(Samsung, LG, Philips, Sony и др.), mobile (Android, iOS) platforms,
Smart TV app stores (OperaTV, NetRange, Foxxum и др.), STB (Aura HD,
Dune HD etc.), with advertising aggregators AdMob (Google), iAD (Apple),
Yandex, iVengo etc.
Status of ViNTERA.TV project
The stage of intensive growth in the
global market
Trademark
ViNTERA.TV
(Application № 2014706878)
Domain name:
ViNTERA.TV
Contracts with rights
holders
@ViNTERATV
9. @ViNTERATV
ViNTERA.TV in numbers
7 mln users
3 mln householders
50 mln views
per month
3 hours
average time watching
per day per user
3 BILLION
the volume of
advertising
inventory
100 – 300
TV channels
around the
world
June 2015
10. Russia – 49%
CIS – 25%
Europe – 16%
America – 5%
Other – 5%
@ViNTERATV
Audience distribution of ViNTERA.TV platform
by countries and devices
11. Socio-demographic profile of ViNTERA.TV users
* The study was conducted by GEMIUS company – one of the leaders in
the field of expertise and consulting in a digital world (Europe, Middle
East and Africa).
@ViNTERATV
12. App strategy
ViNTERA.TV - the most popular application
at Smart TVs worldwide.
ViNTERA.TV - the winner of Apps Awards 2015
in the category of
«Best entertainment app of the year».
etc.
Today
Free TV-channels in combination with a subscription to TV-packages is
the key growth driver of ViNTERA.TV service in the global market.
Promotion is carried out on all Internet-enabled devices: Smart TVs,
smartphones and tablets based on iOS/Android, OTT / IPTV set-top
boxes, desktops, etc.
✓
✓
@ViNTERATV
