ConTV Presentation

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ConTV Presentation

  1. 1. [See on TV] connects you to the TV screen
  2. 2. 2© 2010 ConTV | All rights reserved Content ConTV overview Changes in the TV market Market players & market data Business models End user perspectives Chances for content provider ConTV services
  3. 3. 3© 2010 ConTV | All rights reserved meets InternetTelevision ConTV Solutions to enrich their offerings.to get their offerings onto real TV screens. commercial power - reachDiversity - choiceCommercial power - reach CE Manufacturers & Network Operators Content & Application- Owners ConTV is an end-to-end enabler for ...
  4. 4. 4© 2010 ConTV | All rights reserved • New Generation (digital natives) consume „TV“ predominantly online due to – on-demand offerings and unlimited choice – always-on mentality and simultaneous community activities • The iPhone dramatically improved the convenience of online services by – the introduction of easy to use and single purpose Apps (widgets) • New Generation (digital natives) consume „TV“ predominantly online due to – on-demand offerings and unlimited choice – always-on mentality and simultaneous community activities • The iPhone dramatically improved the convenience of online services by – the introduction of easy to use and single purpose Apps (widgets) Fast changing TV market
  5. 5. 5© 2010 ConTV | All rights reserved Fast changing TV market • New TV sets with built-in WiFi / Internet connection offer – high quality TV while being always-on – easy to use apps which dramatically broaden the application of TV´s beyond classical linear TV • New TV sets with built-in WiFi / Internet connection offer – high quality TV while being always-on – easy to use apps which dramatically broaden the application of TV´s beyond classical linear TV
  6. 6. 6© 2010 ConTV | All rights reserved Resulting market changes • Online content offerings get access to the TV screen – so called OTT (Over the Top) • Content creators can establish direct relationships with TV end-users • TV will regain popularity after loosing usage time to PCs • Large variation of displayed qualities on the screen – from low bit-rate, home made Internet videos to super high-quality HD content • Interactive TV services will finally reach critical mass and will establish new business models for TV content • TV manufacturers and others will become active players in the content and service landscape
  7. 7. 7© 2010 ConTV | All rights reserved The new connected TV experience Old school New school
  8. 8. 8© 2010 ConTV | All rights reserved Online content/applications (access the TV screen for the first time) Aggregator / Organiser and Search / EPG (become independent portals) Market players Content providers disappearance of frontiers disappearance of frontiers Linear TV (extend their offerings via Internet onto the TV screen) New Playground!
  9. 9. 9© 2010 ConTV | All rights reserved Game Consoles (will push monetization of customer base: subscription or advertising or commerce) Set-top boxes (will push connectivity) disappearance of frontiers disappearance of frontiers Connected TV sets (will push sales of TV sets) Market players CE manufacturers
  10. 10. 10© 2010 ConTV | All rights reserved Telcos (will introduce STB-based, connected-TV solutions) Cable Operators (will introduce STB-based, connected-TV solutions) disappearance of frontiers disappearance of frontiers Satellite Operators (will push for hybrid Sat/IP Boxes in the market) Market players Network operators
  11. 11. 11© 2010 ConTV | All rights reserved Connected-TV sales forecastConnected-TV sales forecast Market data worldwide "...number of households with at least one Internet-enabled living room video platform: Enabled households (those with the basic infrastructure to enjoy OTT video services) will grow from 130 million in 2009 to more than 360 million in 2014. Active OTT households (those that put this infrastructure to use) will grow from 40 million in 2009 to 170 million in 2014." The Diffusion Group, 2010 January "...number of households with at least one Internet-enabled living room video platform: Enabled households (those with the basic infrastructure to enjoy OTT video services) will grow from 130 million in 2009 to more than 360 million in 2014. Active OTT households (those that put this infrastructure to use) will grow from 40 million in 2009 to 170 million in 2014." The Diffusion Group, 2010 January Data from Samsung 2009 3,62 5,52 2,85 4,27 6,51 3,36 4,95 7,56 3,89 5,49 8,39 4,33 0 2 4 6 8 10 12 14 16 18 20 2009 2010 2011 2012 ROW Europe US Volume (M units) 11,99 14,14 16,40 18,21
  12. 12. 12© 2010 ConTV | All rights reserved Market data Germany Number of IP-enabled devices and household penetration Number of IP-enabled devices and household penetration in Mio. 0 5 10 15 20 25 30 2009 2010 2011 2012 2013 2014 2015 STBs (inkl.IPTV) IP-Kabelboxen DVD / BR / PVR IP-fähige TVs Pene- tration HH% 2,1 9,5 19,7 5,4 14,9 26,6 29,2 5% 20% 41% 12% 31% 51% 60% Hersteller Produkt bzw. -linie Funktionen / Applikationen LG NetCast YahooWidgets, NEtfix, YouTube, Vudu LOEWE connect Internetradio (sonst nur Heimvernetzung) Philips NetTV Vielzahl an Applikationen, u.a. Tagesschau, Sevenload, BILD, SPOX, wetter, eBay, YouTube u.v.m. Panasonic VieraCast in den USA: Youtube, AmazonVoD, Picasa, Bloomberg, Wetter Samsung Medi@2.0 Internet@TV Yahoo Wiodgets, Flickr, News, Wetter, Finanzen, (Stand Mai: kein YouTube) Sony Bravia Internet Link mit Amazon, Netflix, Youtube, Yahoo, CBS, Xross MEdia Bar UI als EPG in Mio. zum Jahresende 2009 Anzahl internetfähiger TV-Devices 2,1 davon internetfähige Fernsehgeräte 0,4 davon DVD- und BR-Player, PVRs 0,2 internetfähige Kabelboxen 0,5 STBs (inkl. IPTV) 1,1 2009 5,4 1,8 0,6 0,7 2,3 2009 9,5 3,6 1,1 1,2 3,6 2009 14,9 6,5 1,6 2,0 4,8 2009 19,7 9,9 2,0 3,1 4,6 2009 24,6 13,7 2,3 4,7 3,8 2009 29,2 17,6 2,3 6,6 2,7
  13. 13. 13© 2010 ConTV | All rights reserved • Easy, one touch access to rich internet contents on TV • New & on-demand content on TV – Enlarges the range of contents on TV – Customers watch what they want to watch • More for less hassle – Easier access to on-demand content – No need for multiple boxes or linking computer to TV • Enhanced user experience – Similar user experience across devices – Interactive user experience • Easy, one touch access to rich internet contents on TV • New & on-demand content on TV – Enlarges the range of contents on TV – Customers watch what they want to watch • More for less hassle – Easier access to on-demand content – No need for multiple boxes or linking computer to TV • Enhanced user experience – Similar user experience across devices – Interactive user experience End-user perspective
  14. 14. 14© 2010 ConTV | All rights reserved • TV screen reach can be transformed into business models – Free content (advertisement funded / sponsored) due to quick penetration and wide reach (2010 > 6 mm connected TV sets in Germany alone) – Paid content (subscription based) – Paid content (one time / App Store) – Marketing of measured user behavior • TV screen reach can be transformed into business models – Free content (advertisement funded / sponsored) due to quick penetration and wide reach (2010 > 6 mm connected TV sets in Germany alone) – Paid content (subscription based) – Paid content (one time / App Store) – Marketing of measured user behavior End-user demand = chance for content owners
  15. 15. 15© 2010 ConTV | All rights reserved • As the group of hybrid TV products is new, we are in the early stages of TV-specific apps development • Consumers need compelling and value-added content – niche channels, international channels, series on demand, video on demand, net-recording, community video portals, interactive videos, games, information, utilities, social networks, webaccess, training, education, newspapers, radio & music, weather, home decoration, cooking and more • As the group of hybrid TV products is new, we are in the early stages of TV-specific apps development • Consumers need compelling and value-added content – niche channels, international channels, series on demand, video on demand, net-recording, community video portals, interactive videos, games, information, utilities, social networks, webaccess, training, education, newspapers, radio & music, weather, home decoration, cooking and more The need for content ...
  16. 16. 16© 2010 ConTV | All rights reserved ... is the need for ConTV “Our quest is to acknowledge end-user demand and find the content or application that can be aligned to the TV screen usability.” “Once identified we enable the content owner to place his offerings on the TV screen and to market his service properly”
  17. 17. 17© 2010 ConTV | All rights reserved • for content- / application-/ and service owners • to get their offerings onto real TV screens via home internet connections ConTV Company Information ConTV is an end-to-end solution provider enable innovative business opportunities on the most powerful massmedium, the TV set act as sole contractor as well as co-entrepreneur developing and launching new promising services for the new generation of hybrid TV sets (flat panels with antenna & Internet/WiFi interface) evaluate and realise opportunities and offerings for the fast growing market of hybrid televisions
  18. 18. 18© 2010 ConTV | All rights reserved • Evaluation of end-user demand and market potentials • Content adaption and alignment • Service development & realisation • Placement on the TV screen • Service marketing and maintenance • Evaluation of end-user demand and market potentials • Content adaption and alignment • Service development & realisation • Placement on the TV screen • Service marketing and maintenance ConTV services Overview Plan Build Run Design the service Align content Analyse market potential Manage the service Market the service Implement the service Evaluate demand
  19. 19. 19© 2010 ConTV | All rights reserved Evaluation of end-user demand and market potentialEvaluation of end-user demand and market potential • Relevance of existing services on the net or on mobiles for the TV screen – Research iTunes, You Tube, Podcasts etc. • Identification of new services with potential on the TV screen – special video applications – Screen applications • Relevance of existing services on the net or on mobiles for the TV screen – Research iTunes, You Tube, Podcasts etc. • Identification of new services with potential on the TV screen – special video applications – Screen applications ConTV services Market evaluation
  20. 20. 20© 2010 ConTV | All rights reserved Content creation and service alignmentContent creation and service alignment Definition of service: Based on market analysis – Service description – Functionality – Business Model Definition of service: Based on market analysis – Service description – Functionality – Business Model ConTV services Content creation and service alignment
  21. 21. 21© 2010 ConTV | All rights reserved Service development & realisationService development & realisation ConTV services Service development & realisation • Technical specification • Development • Test • Optimisation • Technical specification • Development • Test • Optimisation
  22. 22. 22© 2010 ConTV | All rights reserved Placement on the TV screenPlacement on the TV screen ConTV services Placement on the TV screen • Negotiate agreements with TV portals • Define the business model and payment streams • Comply with technical and commercial requirements of the different technical platforms • Position optimisation on screen • Negotiate agreements with TV portals • Define the business model and payment streams • Comply with technical and commercial requirements of the different technical platforms • Position optimisation on screen
  23. 23. 23© 2010 ConTV | All rights reserved Service marketing and maintenanceService marketing and maintenance • Implement business model • Leverage on screen marketing instruments • Promote the service via different means • Find advertising and distribution partners • Test usability and improve • Monitor and report usage • Maintain the service up to date • Implement business model • Leverage on screen marketing instruments • Promote the service via different means • Find advertising and distribution partners • Test usability and improve • Monitor and report usage • Maintain the service up to date ConTV services Service marketing and maintenance
  24. 24. 24© 2010 ConTV | All rights reserved GmbH Dipl.-Ing. Sven-Olof Koopmann Geschäftsführer Elisabethstr. 68 80797 München mobile +49-(0) 171 2222 217 e-Mail soko@contv.de GmbH Dipl.-Ing. Sven-Olof Koopmann Geschäftsführer Elisabethstr. 68 80797 München mobile +49-(0) 171 2222 217 e-Mail soko@contv.de ConTV Contact information

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