1. Digital Business Development
Arjan van Liere
Present Media / Online Strategists

2. Travelling around the world...
...trying to find new customers?

3. To reach niche segments?

4. Or find local partners?

5. Reach your global customer
with online !
- 24/7 available
- speaks every language
- never sleeps
- always at hand
- very cost effective

6. Souce: Oxford Economics
The online world is developing fast!
Growth internet penetration: 27% in 2013 to 38% in 2015

7. Mobile will outnumber people in 2014
Souce: International
Telecoms Union

8. Start with understanding the
markets and the need
of potential customers

9. Know how the
target group works
Source: What’s on the mind of the
engineer - Market Outlook

10. Generate ideas
Share knowledge
Design & prototype

11. Create a unique proposition and find
the right touchpoints
An average of 7.6 touchpoints is
needed before an engineer
takes action!

12. Use integrated digital media
Distribution activities
E-blasts
Call-to-Action (CTA)
Collateral
Online banners
LANDING PAGE
Internal
communications

13. Funnel management is a process

14. Proven approach

15. Digital business development starts
today!
ARE YOU READY?

16. Thank you!
http://www.presentmedia.nl
http://www.digitalbusinessdevelopment.org