Rise of the Marketing Technologist and Future Trends - Rotterdam Business School 2013
Rise of the MarketingTechnologist
* NIMA A + B in 1993...* 20 years Sales & Marketing at some of the worlds top brands* Sales Leader & Social Software Evangelist EMEA @ IBM* Digital Marketing Partner Manager & Evangelist @ Adobe* Founded Arjan Radder Marketing Concepts Q1, 2012
Marketing was pretty easy in my daysRemember those 4 Ps...?
Not long ago we all lived in a one screenworld :-)
Anno 2012 Marketing is riding akiller wave of new technology.
And the one screen world has dissapeared...ina very short time..
The Extended Web and digitalization Have brought endless opportunities to Marketers
It has torn down complete business modelsand gave birth to many new ones.....Hotels.com, Tripadvisor, PirateBay, Guggenheim.org, Airbnb.comYoutube.com, Spotify, etc etcLets look at a few more examples in the leisure domain..
Ideal for for example E-Tourisme applicationsE-Tourism: Creating Dynamic Packages using Semantic Web Processeshttp://www.w3.org/2005/04/FSWS/Submissions/16/paper.html
Helping out in many ways (and also takingover many jobs)
Virtual tourisme?“Virtual reality (VR) offers tourism many useful applications that deserve greater attention fromtourism researchers and professionals. As VR technology continues to evolve, the number andsignificance of such applications undoubtedly will increase”Guggenheim Online Full article at: http://www.sciencedirect.com/science/article/pii/S0261517709001332
➔ Customers, customers, customers!➔ Technology is always a means and not a goal➔ Understand the role and value of Technology (not (perse) the Techno itself)➔ Become, or become friends with, the Marketing Technologist➔ Always, always be aware of the future...➔ Never forget the 4 Ps...:-)!
Inspirational credits to Scott Bricker, The Marketing Technologistarjan@raddermarketing.nl – www.raddermarketing.nl – +31 6 2501 0586www.twitter.com/arjanradder – linkedin.com/arjanradder – slideshare.net/arjanradder