Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ

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Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ

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Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ

  1. 1. Coming up with a Billion Dollar Idea Rajat Garg (CEO)
  2. 2. SocialAppsHQ – 1.5 million customers • Enables companies to Engage and Grow their customer base • Only Social Media Marketing platform that encompasses all into one
  3. 3. Fundamentals Essential ingredients of any good opportunity
  4. 4. Are you improving _______by 10x Forest officials using drones to protect rhinos
  5. 5. Is there a tail wind?
  6. 6. What will make it hard for others to copy?
  7. 7. What are the Major Risks?
  8. 8. Major Technology Shifts
  9. 9. “The” Mobile
  10. 10. Amazon’s Drones
  11. 11. Google’s Glass
  12. 12. Tesla – First usable Electric Car
  13. 13. Jet Pack – EscapeTraffic
  14. 14. The Trends Technology advancement causing major waves
  15. 15. Smartphone Users – 30% of 5.2 bn phones Source: KPCB Internet Trends 2014
  16. 16. Tablets – Growing 52%YOY Source: KPCB Internet Trends 2014
  17. 17. Video Consumption has moved fromTV Source: KPCB Internet Trends 2014
  18. 18. eCommerce in India (not include travel)
  19. 19. Education, Healthcare … 1) Education – 1) 550 Million people in India going through school/college 2) $115 Bn by 2018 (Technopak) 3) Additional 34 million seats in K12 required by 2018 4) Costs are high, students still not prepared for jobs that exist! 2) Healthcare – 1) Market set to grow to $160 Bn by 2017 (78Bn in 2012) 2) Health care related IT spend set to explode
  20. 20. Which stage of trend are you at? Too Early, high cost of educating customers. e.g. eCommerce 3-4 years back Too Late, high competition, hard to differentiate.
  21. 21. Let’s Dissect Mobile App Ecosystem
  22. 22. Ecosystem development stages (like in Web) App Development • SDKs • IDEs • API kits • Multi OS deployment tools like PhoneGap, Parse and Shephertz Marketing • App Store Optimization • Referral Tracking • Ad Networks • App Engagement Tools • Analytics • Retargeting Revenue • In App Payment Systems • Subscription Management • Ad Networks • In game virtual currency platforms Optimization • A/B Testing Tools • Life Cycle Management Too Busy High Activity Savvy Players Innovative Companies Only
  23. 23. Evolution of Ecosystem in different stages App Development Marketing Revenue Optimization
  24. 24. Rajat Garg (CEO) rajat@socialappshq.com +91 995 808 3052

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