The Young and Tech-Savvy Generation, particularly Gen-Y, no longer like to 'talk' about Insurance nor walk into banks or insurance agents for insurance. How could traditional channels attract and interact with the Web generation? 121advisor designed and implemented a Web Reality Race solution called 121adventure that helps to bring virtual to reality, sales agents to web community, and conversation to engagement! This presentation was presented in Insurance 2.0 Seminar on 21st July 2011 by Chin Sai Khuan, Vice President of Solution Innovation, 121advisor.

1. 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor LEAD GENERATION Insurance 2.0 : Attract and Interact in 2.0 Way By Sai Khuan, VP Solution Innovation

2. Insurance 2.0 : Lead Generation 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 2

3. Attract & interactin 2.0 way : WHY? Private & Confidential | Copyright 2011 @ 121advisor 21 July 2011

5. 3rd party validation

6. Lack confidence

9. Expect good service

10. Prone to switching insurers

11. Strong interest in entrepreneurship

13. Environmentally conscious

14. Racially and ethnically diverse

15. Diverse household

17. Like Friends Recommend Friends

18. Prefer Fun & Entertaining Interaction

19. Not Walking into Branches

21. 121adventureweb reality race Private & Confidential | Copyright 2011 @ 121advisor 21 July 2011

22. Web Reality Race : 121adventure Pilot… Online Campaign Microsite & Social Media ! 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 8 Instead of waiting, we decided to do the pilot ourselves : 121adventure Season 1 at www.121adventure.com

24. Gen-Y fancy on social and mobile networks

25. Promote online interactions

26. Low marketing cost

27. Quick viral effect

28. Generate leads of Internet-savvy prospects

29. Speedy development with Agile Development approach

30. Fast deployment with Kentico platform

31. Lean maintenance with Plugins available21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 9

32. WHAT’s Web Reality RaceSocial Media Contest with Cyber Agents Support Postings Likes Interactions Mascot Profiling Games 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 10

33. 121adventuresystem demo Private & Confidential | Copyright 2011 @ 121advisor 21 July 2011

34. Web Reality Race : 121adventure Demo… see how it works ! 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 12 Watch 121adventure Overview Video at http://www.youtube.com/watch?v=lXbvw40LQeI

35. 121adventurekey achievements Private & Confidential | Copyright 2011 @ 121advisor 21 July 2011

36. Web + Reality Race CampaignActivities AND Responses Awareness Growth Peak Heated up @ Prizes Announcement & Panda-in-Colours mini-competition Last minute rush before contest ends : 1,000 users in a day 5,000 registered users Panda Reunion 26.Dec.10 20.Nov.10 23.Oct.10 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 14

37. Web BenchmarkingSource : Google Analytics     21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 15

38. Social Media GamesSimple Online Game attracts Young & Old 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 16 Watch 121adventure‘s Panda-in-Action Video at http://www.youtube.com/watch?v=BTbp4Pb9BfI

39. FB fans / followers Social Media ActivitiesInteraction on Social Web with Players & Agents 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 17 Cyber agent Gen-Y followers

40. Reality Race ActivitiesFrom Virtual to Reality with Players & Agents Get-Together 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 18 Watch 121adventure Grand Finale : Panda Reunion Video at http://www.youtube.com/watch?v=8_LEt3KHyPE

41. 121advisorfor 2.0 campaign Private & Confidential | Copyright 2011 @ 121advisor 21 July 2011

42. About 121advisor’s Insurance 2.0 ServicesHow Can We Help … 21 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 20 Web Reality Race Solution Insurance 2.0 Campaign Consultancy Social Web Setup & Management Online Reputation Management Solution & Campaign Implementation

43. Web 2.0 Portal Solution Webassurance for Life & General Channel Management Solution S.a.a.S Solutions Webassurance Strategy Consultancy Cyberagency Strategy Consultancy Web Application Hosting & Management Social Media Outsourcing Services Social Media Management Application Processing – Chat Agents – Site Mgmt Artwork – Blog – Content – Design – E-Learning – Games 121advisor : Complete Solution & ServicesInsurance & Takaful 2.0 Enablement 28 July 2011 Private & Confidential | Copyright 2011 @ 121advisor Page 21 Setup – Monitor – Report – Engage - Manage

44. THANK YOU Private & Confidential | Copyright 2011 @ 121advisor Web : www.121advisor.com | Email : mail@121advisor.com Tel: +60-3-7498-5212 | Fax: +60-3-7955-6363 Follow Us : Facebook | Twitter | LinkedIn | YouTube | Webassurance.org Blog Address : Suite 1208, Level 12 Amcorp Tower, Amcorp Trade Centre, No. 18, Persiaran Barat, 46050 Petaling Jaya, Selangor 21 July 2011