Typefacefont by himanshu

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Typefacefont by himanshu

  1. 1. Net Solutions | Oct 2013 Beyond Arial, Times New Roman & Comic Sans DIGITAL Good typography cannot be handcrafted anymore Tuesday, October 15, 13
  2. 2. Net Solutions | Oct 2013 What is Typography? The art & technique of arranging type in order to make a language visible. Tuesday, October 15, 13
  3. 3. Net Solutions | Oct 2013 Why do we need typography? The balance between visual and verbal language of the design. Type needs to justify the message being communicated in its rightful manner. The purpose of typography is the creation of complete understandable text by reusing identical characters. The initial usage dates somewhere close to 1600 BC Tuesday, October 15, 13
  4. 4. Net Solutions | Oct 2013 Key initial usage Tuesday, October 15, 13
  5. 5. Net Solutions | Oct 2013 How has it changed? Good typography cannot be handcrafted anymore In simpler terms, initial typography was static. The latest use cases have made it Dynamic. Tuesday, October 15, 13
  6. 6. Net Solutions | Oct 2013 How has it changed? Static Tuesday, October 15, 13 Dynamic
  7. 7. Net Solutions | Oct 2013 How has it changed? Initially, the usage of typography was limited to Print. Once printed, the medium, resolution or adaptability was not a point of context. We have advanced and so have the mediums. There is always a need for typography to adapt. To Mediums. To Resolutions. To Browsers. And more. Tuesday, October 15, 13
  8. 8. Net Solutions | Oct 2013 Type as powerful visual language Tuesday, October 15, 13
  9. 9. Net Solutions | Oct 2013 Tuesday, October 15, 13
  10. 10. Net Solutions | Oct 2013 Tuesday, October 15, 13
  11. 11. Net Solutions | Oct 2013 Tuesday, October 15, 13
  12. 12. Net Solutions | Oct 2013 Tuesday, October 15, 13
  13. 13. Net Solutions | Oct 2013 Tuesday, October 15, 13
  14. 14. Net Solutions | Oct 2013 Tuesday, October 15, 13
  15. 15. Net Solutions | Oct 2013 Tuesday, October 15, 13

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