Technology allows companies to track consumer behavior and habits through various online and in-store methods. This collection of user data is then analyzed through data mining techniques to discover patterns and relationships. Companies use these insights to better target marketing strategies and recommendations based on predicted consumer needs. While this level of tracking can provide more personalized experiences, it also raises privacy concerns regarding what user information is being collected and how it may be shared or misused.

1. Technology makes us a
Marketing Tool, Demographic
and Target

2. Introduction
Technology revolution
In this information age, technology is everywhere and almost everyone are relying on
them for their everyday life
Technology has replaced and replacing almost everything, shopping, education,
entertainment, banking even to discover new thing it can be done through your
smartphone

3. Because of this
 Almost every business now uses online media to promote their business.
 Through their own website to having dedicated Facebook page, LinkedIn profile and twitter account
 They rely on online advertisements
 Most company want to learn about their consumers habits for their business benefits
 By tracking their purchase history
 Their search keywords on their websites
 Tracking their movement a crossing their website
 Data Mining
 Definition (Reference.com)
 The process of collecting, searching through, and analyzing a large amount of data in a database, as to
discover patterns or relationships
 By collecting and analyzing, The companies can predict the consumer needs and they can improve their marketing
strategies

4. More and More people Start to
shop online

5. Google
 Google is one of most popular and advanced search engine.
 Most of Google revenues come from Paid online advertisement
 Because many people spend their day on internet, Online advertisement
became more effective
 Most of Google product such as Google+, Gmail And YouTube track your
online habits and activities and provides relevant advertising and relevant
search results based on your online habits

6. The Advantage and Disadvantage of Google
 Life easier on the Internet
Relevant and more accurate search results
Online shopping recommendation based on your online habits
 Privacy
Going overboard and logging sensitive information about the client
 Misuse of information
Data are not always accurate, there is a chance for false accusation

7. Amazon and EBay
 Most Business collect data by tracking account activity.
 They also track your browsing activity through their website
 By analyzing consumers collected data, marketing organizations can determine
or can predict the consumer shopping habits, by doing this the company can
send out flyers or promotions that specifically target the consumers shopping
habits

8. The Advantage and Disadvantage of Online Stores
 The company understand more about impact on sales, customer satisfaction, product
sales and identify new merchandising opportunities
 By analysing the purchase history, Its allow the company to recommended and
promote similar products
 Breach of privacy
 Sharing the collective information with other companies
 Misuse of the collective information

9. Retail Stores
 Most Business collect data by tracking point-of-sale records of customer
purchase and prepaid credit card
 Security cameras and Spy cameras
 Smart phone tracking based on Free Wi-Fi networks, which can be used to locate
the consumer moment across the store
 Light sensors to monitor customer activity through out the store

10. The Advantage and Disadvantage of Retailer
 More Secure environment
 Anti-Theft protection
 Accident and injury Prevention
 By analysing the collected data company can use to improve their customer satisfaction and
their needs
 Tracking and logging unnecessary and sensitive information about the consumer
 Misuse of the collective information
 Sharing the information with other companies without the consumer knowledge

11. Conclusion
 Technology is part of our everyday life, we rely on them for everything. I believe every one
should have an understanding about what we should share and what we should keep to
our self.
 Even without our knowledge we already shared many information through data mining.
Being a consumer you are already a target for marketing. Its have its advantages and
disadvantages.

12. Reference
 Kang C. (2012, January). Google announces privacy changes across products;
users can’t opt out
Retrieved from http://www.washingtonpost.com/business/economy/google-
tracks-consumers-across-products-users-cant-opt-
out/2012/01/24/gIQArgJHOQ_story.html
 Komando k. (2013, November). Q&A: how can I stop advertisers from tracking me
online?
Retrieved
http://www.usatoday.com/story/tech/columnist/komando/2013/11/15/advertiser
s-online-siri-ios7/3507967/
 The Associated Press. (2013, November). Consumer behavior aggressively
tracked this season
Retrieved from http://www.cnbc.com/id/101235143

13. Reference
 Agheyisi R. (2009, April). How does data mining work
Retrieved from http://mybibeat.wordpress.com/2009/09/15/how-does-data-
mining-work/
 Weissman S. (2013, September). 15 Surprising Stats About Online and Mobile
Retail
Retrieved http://digiday.com/brands/15-retail-stats/
 McKenzie K.R. (2014, January). Data Mining, It Ain’t All That
Retrieved from http://theumlaut.com/2014/01/30/data-mining-it-aint-all-that/
 Evans K. (2013, October). 65% of U.S. shoppers will browse online and buy in store
over the holidays
Retrieved from https://www.internetretailer.com/2013/10/07/shoppers-will-
browse-online-and-buy-store-over-holidays