The document discusses the need for transforming mobile web experience into applications, highlighting issues such as fragmentation and poor discoverability of apps. It proposes a solution through mobile web apps with significant benefits, including better distribution without shared revenue, targeting small and medium publishers. The initiative has gained traction with over 500 beta publishers and is positioned in a growing digital revenues market.

1. It’s time to Appify the Mobile Web
Ciprian Borodescu
Co-Founder & CEO

2. how to better reach and target
mobile audience

4. app problems
fragmentation
approval process
poor discoverability
shared revenue

5. app problems
30% shared revenue
on Apple Store

6. solution
app.domain-name.com
mobile web app

7. key benefits
up to 10x more effective distribution
NO shared revenue constraints

9. $348
billion
market
http://www.researchandmarkets.com
global publishing
industry in 2017

10. digital revenues
newspapers
consumer magazines
16%
11%
9%
5%
2012
http://www.pwc.com
2017
2013
2017

11. 200
http://www.nielsen.com
million
our target
small and medium
publishers

12. pricing
free
lite
€
19
per month
plus
€
39
per month
pro

13. traction
500 beta publishers
+150,000 articles
~200,000 mobile readers

14. awards
Finalists at
Mobile Premier Awards, Barcelona
Silver Prize at
Mobilio Awards, Bucharest
Second Prize at
Girls in Tech, Paris

15. team
Ciprian
Alexandra
CEO
CTO,
2nd place at GIT Paris
Ionut
HTML5 Platform
Architect

16. 2011

17. now

18. now

19. thank you
feedback@appticles.com