The document discusses Mag+, a platform for creating, distributing, and monetizing digital publications across iOS and Android devices. Mag+ allows users to create publications using InDesign, set up production workflows, preview on devices, and publish through a web-based tool. It provides features for content creation, distribution, engagement, monitoring, and monetization. Mag+ supports a wide variety of content types and can be customized through white-label apps, SDK builds, or end-to-end solutions. It has powered over 4,400 apps for 1,900+ brands in 80+ countries since launching in 2010.
The Secrets to Finding and Keeping Customers Through Content AppsMag+
The document discusses how content apps can help publishers find and keep customers. It introduces Mag+, a platform for creating and distributing content apps across devices. Mag+ allows customizing content using InDesign, delivering messages and notifications, and adding analytics. The document argues that mobile is where users spend most of their time and that apps are how users consume content on mobile. It advocates using all messaging channels in apps to build relationships with users and provides an example of how a travel publisher could engage users based on location and content consumption. The key recommendation is for publishers to think of themselves as communicators rather than just publishers and focus on being relevant, timely, and establishing two-way conversations to build relationships with users.
Put Your Content Where Your Audience Is: On MobileMag+
Every brand is now a publisher - get ahead today and put your content on the devices that your clients use daily.
Mag+ is a complete digital publishing solution, for more information about building robust mobile apps, visit: https://www.magplus.com/software-uses
1) Mag+ is a digital publishing platform that enables publishers to design digital content and distribute apps on tablets and smartphones worldwide.
2) The document discusses trends in content consumption on mobile devices like tablets and smartphones, with statistics showing increasing time spent on apps and in mobile internet usage.
3) It provides examples of publications that have created customized apps for specific devices, using features like large images and video, to better engage readers and keep them coming back through different content approaches.
Users are now spending more time on mobile apps than on mobile websites. A report found that users spent 2 hours and 19 minutes per day on apps last month, up from 2 hours and 15 minutes a year ago. In contrast, time spent on mobile websites dropped from 20% to 14% of daily mobile use. The report concludes that apps have become the dominant format for mobile interactions, with the mobile browser now just one of many apps. Whether to develop a mobile website or app depends on goals - apps are best for interactive experiences while websites reach a broader audience.
1) Smartphone and tablet shipments are growing rapidly worldwide, with over 1.7 billion smartphones shipped in 2012 alone.
2) The document discusses the strategy for The Economist's digital editions, which aims to replicate the print experience and business model digitally through subscriptions and advertising.
3) Statistics show strong growth in downloads of The Economist's apps, with over 646,000 active weekly readers globally in December 2012 across smartphones, tablets, and other devices.
eCom Growth Day - Helsinki 2016 - Changing Landscape of Mobile SearchBridget Randolph
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
How to create & edit digital editions for mobile readersPage Lizard
This document discusses the importance of mobile for content consumption and provides strategies for creating digital editions optimized for mobile. It notes that by 2020, 80% of adults will have smartphones and emails are mainly for older users now. Case studies show publishing content in app format led to significantly higher mobile readership rates compared to desktop-only editions. The document recommends using HTML-based apps instead of PDFs to create mobile editions that are responsive and optimize the reading experience across different devices.
The document discusses Mag+, a platform for creating, distributing, and monetizing digital publications across iOS and Android devices. Mag+ allows users to create publications using InDesign, set up production workflows, preview on devices, and publish through a web-based tool. It provides features for content creation, distribution, engagement, monitoring, and monetization. Mag+ supports a wide variety of content types and can be customized through white-label apps, SDK builds, or end-to-end solutions. It has powered over 4,400 apps for 1,900+ brands in 80+ countries since launching in 2010.
The Secrets to Finding and Keeping Customers Through Content AppsMag+
The document discusses how content apps can help publishers find and keep customers. It introduces Mag+, a platform for creating and distributing content apps across devices. Mag+ allows customizing content using InDesign, delivering messages and notifications, and adding analytics. The document argues that mobile is where users spend most of their time and that apps are how users consume content on mobile. It advocates using all messaging channels in apps to build relationships with users and provides an example of how a travel publisher could engage users based on location and content consumption. The key recommendation is for publishers to think of themselves as communicators rather than just publishers and focus on being relevant, timely, and establishing two-way conversations to build relationships with users.
Put Your Content Where Your Audience Is: On MobileMag+
Every brand is now a publisher - get ahead today and put your content on the devices that your clients use daily.
Mag+ is a complete digital publishing solution, for more information about building robust mobile apps, visit: https://www.magplus.com/software-uses
1) Mag+ is a digital publishing platform that enables publishers to design digital content and distribute apps on tablets and smartphones worldwide.
2) The document discusses trends in content consumption on mobile devices like tablets and smartphones, with statistics showing increasing time spent on apps and in mobile internet usage.
3) It provides examples of publications that have created customized apps for specific devices, using features like large images and video, to better engage readers and keep them coming back through different content approaches.
Users are now spending more time on mobile apps than on mobile websites. A report found that users spent 2 hours and 19 minutes per day on apps last month, up from 2 hours and 15 minutes a year ago. In contrast, time spent on mobile websites dropped from 20% to 14% of daily mobile use. The report concludes that apps have become the dominant format for mobile interactions, with the mobile browser now just one of many apps. Whether to develop a mobile website or app depends on goals - apps are best for interactive experiences while websites reach a broader audience.
1) Smartphone and tablet shipments are growing rapidly worldwide, with over 1.7 billion smartphones shipped in 2012 alone.
2) The document discusses the strategy for The Economist's digital editions, which aims to replicate the print experience and business model digitally through subscriptions and advertising.
3) Statistics show strong growth in downloads of The Economist's apps, with over 646,000 active weekly readers globally in December 2012 across smartphones, tablets, and other devices.
eCom Growth Day - Helsinki 2016 - Changing Landscape of Mobile SearchBridget Randolph
Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.
How to create & edit digital editions for mobile readersPage Lizard
This document discusses the importance of mobile for content consumption and provides strategies for creating digital editions optimized for mobile. It notes that by 2020, 80% of adults will have smartphones and emails are mainly for older users now. Case studies show publishing content in app format led to significantly higher mobile readership rates compared to desktop-only editions. The document recommends using HTML-based apps instead of PDFs to create mobile editions that are responsive and optimize the reading experience across different devices.
The document discusses mobile app trends in China in 2013. It finds that:
1) The number of active smart devices in China exceeded 700 million by the end of 2013, with news, health/fitness, social networking, business and navigation among the fastest growing app categories.
2) Socializing apps through links to services like Weibo, WeChat and QQ is key to success, as app content sharing to social platforms tripled over the last 6 months of 2013.
3) High-end smartphones over $500 USD had a significant market share in China, and social networking apps were among the top growing categories as new forms of social media became popular.
This document discusses the importance of mobile applications and personalization strategies. Some key points made include:
- Mobile applications are becoming the primary point of contact for brands as people spend more time on apps than desktop websites.
- App usage is growing significantly while web traffic declines. The majority of time spent on smartphones is within mobile apps.
- Developing an app is not enough, a strategy is needed to promote downloads and encourage recurring use to avoid becoming a "zombie app" that is rarely used.
- To be successful, an app needs a clear role and value, reliable and intuitive design, and strategies to promote initial downloads and stimulate ongoing use through updates and notifications.
A snap shot of the state of marketing for the month of August. We look at social media, mobile, search engine optimization and the industry globally and in South Africa.
This document discusses the importance and growth of social media. It notes that 2.34 billion people access social networks frequently and 95% of internet users consume content on social media. It also states that 1 in 5 minutes of digital media time is spent on social sites or apps. The document advocates for having social expertise embedded in all business departments to create more shareable work. It presents a vision of building long-term relationships between brands and customers through meaningful social interactions and custom campaigns, while also measuring ROI.
We as marketers today face the most disorienting landscape in the history of our craft. Web 2.0 and the forces of social media have completely transformed how people interact with our brands and with each other, effectively changing "the rules.”
How do we keep track of what's trending?
7 tips for creating user friendly mobile contentZemanta
This document provides 7 tips for creating user-friendly mobile content. It notes that mobile usage is growing rapidly and surpassing desktop usage. It emphasizes making content easy to view on small screens by reducing images, breaking up long blocks of text, using plug-ins to optimize for mobile, and ensuring video content is mobile-friendly. The tips advise content creators to focus on succinct, digestible content tailored for easy consumption on mobile devices.
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
The document discusses different models for publishing content on the iPad: the store front model, browser based model, and app based model. It argues that the app based model through YUDU's app is the best approach, as it allows for simple purchases through the App Store, easy searching and browsing of titles, and focuses users on making purchases. YUDU has developed the first self-publishing iPad app to provide this experience. Their model also manages the app creation and submission process, providing publishers an easy way to reach iPad users without the headaches of app development or management.
Carousel30: Optimizing for the mobile user experience whitepaperCarousel30
White paper by digital agency Carousel30 on how to optimize your mobile user experience through choosing the correct approach for your website, using responsive design or mobile apps.
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
All platforms are created equal - right?Priori Data
The document discusses key considerations for mobile app developers regarding app platforms. It provides statistics on the size, growth, and monetization of the iOS and Android app markets. Some key points are: iOS and Android each have over 900k apps but Android sees more downloads; games are the largest category but have less monetization than other categories; most successful apps require extensive research on category trends, user testing, and user acquisition strategies beyond just app store analytics. Developers should start with one platform, know their strengths, and leverage various tools and providers to reduce barriers to success.
How to Re-Engage Your Mobile Users Before and After the Holiday SeasonAppLift
This document summarizes a webinar about re-engaging mobile app users before and after the holiday season. The webinar featured speakers from Pinterest, Branch, and AppLift discussing strategies for user re-engagement through push notifications, email, and mobile app retargeting. Specific techniques discussed included deep linking users from various marketing channels into apps, using product feed integration with retargeting ads, and designing dynamic and personalized ads targeted to user data and behaviors. The overall message was that retaining and reactivating existing users is important for ongoing app success and driving actions like conversions.
How are moms engaging with mobile as they research, shop and purchase products for their family? The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. Seven out of eight (87%) moms now have smartphones up from 65% in 2012. Six out of ten (61%) have tablets up from 29% prior year. Not only has penetration of mobile devices increased, but the time of usage and the breadth of how they are used has grown dramatically.
Join the Heartland Mobile Council as we present an educational experience on the latest insights, research and best practices to engage with moms via mobile. Learn from the latest insights from BabyCenter’s 2013 Mobile Moms Report just issued in September. This webinar will help you understand how best to use mobile to connect with the busy 21st century mom.
Check out this presentation by Modo Lab's VP of User Experience, Eric Kim, as he looks back on mobile advancements of the past year and how your team should be looking forward to the next.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Adobe Digital Index Q1 2015 Digital Video ReportAdobe
Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the
Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Priori Data
Mobile apps are being heavily used by consumers and have become the catalysts of mobile growth. But as the app market gets more crowded it becomes more difficult to navigate it for all stakeholders of the app economy.
Since the beginning of 2014, we have seen a relatively steady growth in the number of available apps, generally in the 2 to 3 percent range (net of attrition) on a monthly basis.
Meanwhile monthly global demand growth for mobile apps has slowed significantly on Google Play, and outright declined on iOS, as compared to the prior year period (BUT a. The scale is still in billions of downloads per month on each platform (Google nearly 2x Apple), and b. there is a qualitative difference between the slowing market growth and a fading interest in mobile apps.)
So assuming that demand is flat and supply is increasing month-to-month, the data suggests that app downloads are spread more thinly against the same active user base, or that more apps never get downloaded.
However, it does not necessarily need to be the case.
In the presentation we showed how to leverage app store data to make strategic decisions in the app market.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Rich content media and the Enterprise – the rise and rise of Tablet PublishingLisa Walton
Presented to CBA at their Innovation Festival in November 2013. Jam packed full of insights and a how to guide to building a tablet publishing strategy in the Enterprise. Created by Lisa Walton and Zachary King, Oomph.
Rich Content Media and Enterprise - The Rise and Rise and Tablet Publishing.Zachary King
The document discusses the rise of tablets in both consumer and enterprise settings. Some key points include:
- Tablet ownership is growing rapidly, with over 300 million tablets owned globally in 2013 projected to reach nearly 800 million by 2017.
- Tablets are changing how people access media and information, with over 80% of media consumption now on screens.
- Enterprises are also embracing tablets for uses like sales, marketing, communications, and mobility. Early adopters are seeing benefits like increased sales and productivity.
- Creating effective tablet strategies involves understanding user needs, developing relevant content and apps, and leveraging analytics for optimization.
The document discusses mobile app trends in China in 2013. It finds that:
1) The number of active smart devices in China exceeded 700 million by the end of 2013, with news, health/fitness, social networking, business and navigation among the fastest growing app categories.
2) Socializing apps through links to services like Weibo, WeChat and QQ is key to success, as app content sharing to social platforms tripled over the last 6 months of 2013.
3) High-end smartphones over $500 USD had a significant market share in China, and social networking apps were among the top growing categories as new forms of social media became popular.
This document discusses the importance of mobile applications and personalization strategies. Some key points made include:
- Mobile applications are becoming the primary point of contact for brands as people spend more time on apps than desktop websites.
- App usage is growing significantly while web traffic declines. The majority of time spent on smartphones is within mobile apps.
- Developing an app is not enough, a strategy is needed to promote downloads and encourage recurring use to avoid becoming a "zombie app" that is rarely used.
- To be successful, an app needs a clear role and value, reliable and intuitive design, and strategies to promote initial downloads and stimulate ongoing use through updates and notifications.
A snap shot of the state of marketing for the month of August. We look at social media, mobile, search engine optimization and the industry globally and in South Africa.
This document discusses the importance and growth of social media. It notes that 2.34 billion people access social networks frequently and 95% of internet users consume content on social media. It also states that 1 in 5 minutes of digital media time is spent on social sites or apps. The document advocates for having social expertise embedded in all business departments to create more shareable work. It presents a vision of building long-term relationships between brands and customers through meaningful social interactions and custom campaigns, while also measuring ROI.
We as marketers today face the most disorienting landscape in the history of our craft. Web 2.0 and the forces of social media have completely transformed how people interact with our brands and with each other, effectively changing "the rules.”
How do we keep track of what's trending?
7 tips for creating user friendly mobile contentZemanta
This document provides 7 tips for creating user-friendly mobile content. It notes that mobile usage is growing rapidly and surpassing desktop usage. It emphasizes making content easy to view on small screens by reducing images, breaking up long blocks of text, using plug-ins to optimize for mobile, and ensuring video content is mobile-friendly. The tips advise content creators to focus on succinct, digestible content tailored for easy consumption on mobile devices.
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
The document discusses different models for publishing content on the iPad: the store front model, browser based model, and app based model. It argues that the app based model through YUDU's app is the best approach, as it allows for simple purchases through the App Store, easy searching and browsing of titles, and focuses users on making purchases. YUDU has developed the first self-publishing iPad app to provide this experience. Their model also manages the app creation and submission process, providing publishers an easy way to reach iPad users without the headaches of app development or management.
Carousel30: Optimizing for the mobile user experience whitepaperCarousel30
White paper by digital agency Carousel30 on how to optimize your mobile user experience through choosing the correct approach for your website, using responsive design or mobile apps.
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
All platforms are created equal - right?Priori Data
The document discusses key considerations for mobile app developers regarding app platforms. It provides statistics on the size, growth, and monetization of the iOS and Android app markets. Some key points are: iOS and Android each have over 900k apps but Android sees more downloads; games are the largest category but have less monetization than other categories; most successful apps require extensive research on category trends, user testing, and user acquisition strategies beyond just app store analytics. Developers should start with one platform, know their strengths, and leverage various tools and providers to reduce barriers to success.
How to Re-Engage Your Mobile Users Before and After the Holiday SeasonAppLift
This document summarizes a webinar about re-engaging mobile app users before and after the holiday season. The webinar featured speakers from Pinterest, Branch, and AppLift discussing strategies for user re-engagement through push notifications, email, and mobile app retargeting. Specific techniques discussed included deep linking users from various marketing channels into apps, using product feed integration with retargeting ads, and designing dynamic and personalized ads targeted to user data and behaviors. The overall message was that retaining and reactivating existing users is important for ongoing app success and driving actions like conversions.
How are moms engaging with mobile as they research, shop and purchase products for their family? The U.S. mom wields $2.4 trillion dollars of buying power, however her attention is fractured between work, play and screens. Today, more moms own smartphones than the general population. Seven out of eight (87%) moms now have smartphones up from 65% in 2012. Six out of ten (61%) have tablets up from 29% prior year. Not only has penetration of mobile devices increased, but the time of usage and the breadth of how they are used has grown dramatically.
Join the Heartland Mobile Council as we present an educational experience on the latest insights, research and best practices to engage with moms via mobile. Learn from the latest insights from BabyCenter’s 2013 Mobile Moms Report just issued in September. This webinar will help you understand how best to use mobile to connect with the busy 21st century mom.
Check out this presentation by Modo Lab's VP of User Experience, Eric Kim, as he looks back on mobile advancements of the past year and how your team should be looking forward to the next.
Social Media Statistics - India Study 2015IdeateLabs
Social Media India Study 2014 - A Study covering 250 Top Social Brand Pages across India and the Globe. Detailed Stats on the top Social Brands in 2015.
Focused on establishing benchmarks and the engagement strategies used by the brands across the markets and how the consumers engage with the content posted by these brands.
12 Sectors covered are Auto, Electronics, Entertainment, Fashion, Finance, Food, Healthcare, IT, Telco, Travel, Retail and Services.
Top 10 brands each from India and Globe were studied and compared on Page Engagement as well as Post Engagement. Focus was to establish benchmarks for the Indian Social Media Marketers which can be used for creating compelling and engaging content for the Indian Consumers.
This is an annual property being done by IdeateLabs and will be released each year for the Industry to use and consume.
Adobe Digital Index Q1 2015 Digital Video ReportAdobe
Driven by an increase in the number of connected TV devices (Roku, Apple TV, X-Box One, and Smart TV's) given as gifts during the 2014 holiday season, the first quarter of 2015 continued the record breaking trend of viewers watching video content on devices plugged in to the
Internet. Video viewing behaviors shifted in year-over-year (YoY) terms and varied depending on the type of content being viewed; which ranged from free video clips supported primarily by advertising (Online Video) to premium shows accessed through an authenticated app-based or TV subscription service (TV Everywhere). This report covers both the established and the evolving trends within the digital video viewing space. It aims to provide insightful viewpoints for content providers, consumers, and advertisers.
Using Market Data to Make Strategic Decisions (Priori Data presentation at th...Priori Data
Mobile apps are being heavily used by consumers and have become the catalysts of mobile growth. But as the app market gets more crowded it becomes more difficult to navigate it for all stakeholders of the app economy.
Since the beginning of 2014, we have seen a relatively steady growth in the number of available apps, generally in the 2 to 3 percent range (net of attrition) on a monthly basis.
Meanwhile monthly global demand growth for mobile apps has slowed significantly on Google Play, and outright declined on iOS, as compared to the prior year period (BUT a. The scale is still in billions of downloads per month on each platform (Google nearly 2x Apple), and b. there is a qualitative difference between the slowing market growth and a fading interest in mobile apps.)
So assuming that demand is flat and supply is increasing month-to-month, the data suggests that app downloads are spread more thinly against the same active user base, or that more apps never get downloaded.
However, it does not necessarily need to be the case.
In the presentation we showed how to leverage app store data to make strategic decisions in the app market.
Internet Trends 2015 - Selection of social media trends with additional data ...Jan Rezab
The rise of mobile, social media, video, social messaging platforms, and the strength of social media.
All unmarked data are from original Mary Meeker's report: http://kpcb.com/InternetTrends
Trend shows important growth with Wechat, Whatsapp, Sina Weibo, Meerkat, Periscope, and other platforms.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Rich content media and the Enterprise – the rise and rise of Tablet PublishingLisa Walton
Presented to CBA at their Innovation Festival in November 2013. Jam packed full of insights and a how to guide to building a tablet publishing strategy in the Enterprise. Created by Lisa Walton and Zachary King, Oomph.
Rich Content Media and Enterprise - The Rise and Rise and Tablet Publishing.Zachary King
The document discusses the rise of tablets in both consumer and enterprise settings. Some key points include:
- Tablet ownership is growing rapidly, with over 300 million tablets owned globally in 2013 projected to reach nearly 800 million by 2017.
- Tablets are changing how people access media and information, with over 80% of media consumption now on screens.
- Enterprises are also embracing tablets for uses like sales, marketing, communications, and mobility. Early adopters are seeing benefits like increased sales and productivity.
- Creating effective tablet strategies involves understanding user needs, developing relevant content and apps, and leveraging analytics for optimization.
SOLOMO - The convergence of three huge digital trendsInlight
What does SOLMO mean? This presentation explores three of the biggest trends in digital marketing - social, location and mobile. It was originally presented at the Melbourne Business School Digital Club launch. We hope you enjoy it!
This document provides an overview of mobile marketing. It discusses the growing mobile landscape and how consumer behavior is shifting to mobile devices. The mobile ecosystem is complex with many players and a lack of standardized measurement. The document also outlines the evolution of mobile campaigns and formats. It provides examples of available mobile data sources and challenges with mobile measurement. Finally, it encourages marketers to test mobile strategies but be realistic about current limitations.
This document provides a monthly summary of mobile news, views, events, and developments locally and abroad. Some of the key highlights mentioned include:
- Tablets are expected to rapidly increase in emerging markets as affordable devices become more accessible.
- The "second screen" industry of mobile apps and sites that complement television content is growing as people increasingly use mobile devices while watching TV.
- A study found that mobile searches often trigger two follow-up actions like store visits or purchases within an hour due to convenience.
- The Lean Startup methodology of rapidly testing products with customers is being adopted by large brands to innovated more quickly in fast-paced markets.
- Large organizations are investing in
Dean Roper
Director of Publications, WAN-IFRA
dean.roper@wan-ifra.org
CMPF Summer School 2013 for Journalists and Media Practitioners
http://cmpf.eui.eu/training/summer-school-2013.aspx
This document examines digital trends moving into 2013. It identifies three major forces driving digital growth: an increasingly globalized world connected by technology, economic recovery fueling new device sales and innovation, and a "now" culture demanding 24/7 access. Key trends include rising internet and mobile device penetration globally, the growth of mobile commerce led by tablets, and social media's evolution across more platforms and age groups. Digital advertising is also shifting to follow online audiences to platforms like mobile.
Why Display is Getting Better: A Mix of Science and ArtBOLO Conference
This document discusses trends in digital display advertising. It notes that the number of mobile devices such as smartphones and tablets is growing rapidly, with people spending more time with digital media. New display technologies allow for more engaging ads across different screens. Data collection and optimization techniques are improving to ensure ads are seen and campaigns become smarter over time. Compelling content and knowing an ad was seen are emphasized over assumptions about ad performance.
Trends in Mobile Consumer Technology Q3 2013 Adam Epstein
The document discusses recent mobile trends in three areas:
1) Mobile app distribution, with messaging apps like Facebook and Twitter launching mobile app install campaigns to help developers distribute their apps.
2) The rise of mobile messaging apps like Line, WhatsApp and WeChat as new social networks due to their mobile-first experiences and engaged user bases.
3) The growth of contextual retail using beacon technology to bridge the online and offline shopping experience through personalized offers, indoor mapping and check-in features.
This document provides information about an insight report from Mapa Research focusing on tablet banking opportunities. The report objectives are to provide stats on device uptake and trends, summarize current tablet banking propositions, examine post-login browser experiences, and identify how banks have utilized sales opportunities through tablets. The methodology section notes that the report researched 50 banks across 10 countries using live account access and desk research. Sample pages show sections on stats and trends, the tablet banking proposition, browser experiences after login, and how banks approach sales monetization through their tablets. Additional documents provide information on Mapa Research services, reports, and contacts.
Wedo Auctions Webinar Hosting Raz Mobile Sept 25th, 2013WedoAuctions
This document discusses the growing importance of mobile connectivity and accessibility. It notes that smartphone ownership in the US has reached 60% penetration with 140 million owners. Nonprofits are struggling to reach aging donor bases and mobile may be a solution to improve donor acquisition, retention, and fundraising. The document promotes RAZ Mobile as a platform for nonprofits to create branded mobile websites for supporter engagement, sharing, and frictionless mobile donations in order to tap into the new mobile social environment. Case studies show organizations successfully using RAZ Mobile to raise funds.
This document provides a mid-year review of the IPG Media Lab's 2014 Outlook. It summarizes progress in the first half of the year on the key trends identified in January: Internet of Things/Anticipatory Computing, Notification Nation, Data Doing Good, and Generations Y and Z. Smart devices are creating new ecosystems in cars, homes, and retail. Consumers recognize benefits but privacy concerns remain. Notifications must be timely, visual, and personalized to earn attention. Younger generations influence new technologies that later spread more broadly.
- Access to the internet has grown tremendously since the 1980s, with over 4 billion internet users worldwide as of 2019. The introduction of smartphones revolutionized how people access the internet and content.
- Search engines are the most popular way consumers search for products online. Video consumption, especially on YouTube, has also increased significantly with people preferring online videos over live TV.
- While technology has connected people and made products more accessible, it can also negatively impact people's physical and mental wellbeing if overused. The COVID-19 pandemic further accelerated changes in consumer behavior toward online shopping, video communication, and digital services.
Exploring the link between User Experience Design, Mobile Product Strategy and business ROI (or How to maximize your design strategy for ROI on mobile.)
About Jon Fox
Jon Fox is a User Experience leader with over 15 years of design expertise working for large scale companies and cutting edge startups. As a Product & Mobile Interaction Expert, he specializes in mobile, tablet and web products that bridge the gap between Usability, Visual Design, Business Strategy and Technical Implementation. He recently joined OpenX as the User Experience Lead, where he is focused on delivering a comprehensive UX strategy the new generation of enterprise products. In addition to his work at OpenX, Jon is the Founder of NELAUX, an organization focused on the growth and prosperity of the North East Los Angeles UX and Design community.
Follow him at @JonFoxUX.
The document discusses how technology and internet access have impacted people's lives. It describes how internet access is now seen as a necessity, with most people using smart devices to access the internet on a daily basis. Various digital devices like smartphones, laptops, and tablets are used to find information, be entertained, shop online, and more. The internet has revolutionized communication globally and allows information to be shared instantly. Consumer trends around online video consumption, e-commerce, voice assistants, and more are also discussed to show how technology continues evolving to meet people's needs.
Big Lies and Small Truths About Big DataJohn Feland
The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it's arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
Demand Media Shares New Insights About Tech Consumers DemandMedia
This document provides insights into DIY tech consumers who turn to eHow for information. It finds that these consumers do extensive online research, using both desktop and mobile devices, before purchasing electronics products. They are committed to researching purchases themselves for their personal or family use. While desktop is still most used for research, interest is growing in mobile and video content formats. The highest periods of engagement occur on weekends and nights when consumers have more free time at home.
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Successful Email Campaigns for the Multi-Channel Age - Suzanna Chaplin & Warr...auexpo Conference
The document discusses best practices for email campaigns in the mobile age. It emphasizes that mobile is now an integral part of email with over 40% of emails opened on mobile devices. Successful campaigns must identify mobile users, optimize designs for mobile with responsive layouts and large text, and consider payment models beyond CPA like CPC and CPM that better capture mobile conversions. Overall mobile optimization is key to the future of email marketing.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
20 Comprehensive Checklist of Designing and Developing a WebsitePixlogix Infotech
Dive into the world of Website Designing and Developing with Pixlogix! Looking to create a stunning online presence? Look no further! Our comprehensive checklist covers everything you need to know to craft a website that stands out. From user-friendly design to seamless functionality, we've got you covered. Don't miss out on this invaluable resource! Check out our checklist now at Pixlogix and start your journey towards a captivating online presence today.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
3. Tomorrow’s Consumer
By the end of 2013 there
will be 5.9 billion mobile
devices in use globally.
Source CSS Insights, IB Times June, 2013
By 2017 there will be more
mobile devices in use
than people on the planet!
Thursday, September 26, 13
4. Tomorrow’s Consumer
By the end of 2013
there will be 5.9 billion
mobile devices in use
Source CSS Insights, IB Times June, 2013
By 2017 there will be more
mobile devices in use than
people on the planet!
Global shipments of smart mobile
devices (phones & tablets) will
increase 2.5 times between 2012
and 2017
Thursday, September 26, 13
5. Gregg Hano, CEO Mag+
• Advocate of magazines on
the iPad
• SVP of Bonnier Corporate
Sales & Technology Group
• Publisher of Popular Science
• Member of The Association
of Magazine Media’s Tablet
Metrics Task Force
Profitable Digital Publishing
Thursday, September 26, 13
6. Mag+ is the most flexible and efficient digital publishing
platform in the world. We enable publishers, businesses and
content owners of all types to design stunning digital content
and distribute it to apps on tablets and smartphones
worldwide.
What is Mag+?
Thursday, September 26, 13
8. History of Mag+
2009
• Started four months of research & testing
2010
• Launch Popular Science+
2011
• Became independent company, active
licensing platform
2013
• 1,500+ Apps w/offices in New York,
Stockholm and San Diego
• More than 700 clients in 80+ countries
• More than 9.5 million app installs
• 600,000+ users have used a Mag+ app
in the last 30 days
Thursday, September 26, 13
10. Why do you need a
digital publishing
strategy?
Thursday, September 26, 13
11. Digital Publishing is Your
Future
• It’s Business Progressive: Companies staying ahead
of the technology curve are using mobile apps.
• It’s Engaging: The infinite canvas has a host of new
creative opportunities.
• It’s Cost Effective: Paper manufacturing and
distribution costs add up quickly.
• It’s Easy: Anyone able to use InDesign
can create an engaging app.
• It’s Measurable: App publishing
platforms make it easy to deploy
analytics.
Thursday, September 26, 13
13. Content Consumption
Adults spend more time on
mobile media than they do on
newspapers and magazines
combined.
*Nielsen 2013
36% of adults read news or
current events on their mobile
phone at least twice a week.
*Statistic Brain 2013
57% of people say that
the tablet is their favorite
place to consume
content.
*Mequoda Tablet Study 2013
91% of adults have
their mobile phone
within arms reach 24/7.
*Neilsen 2013
33 Million consumer-
owned tablets in
Western Europe in 2012
*Forrester Research
The Apple iPad is the dominant tablet in
Western Europe - 83% of Europeans that
have an iPhone AND a tablet, selected
an iPad tablet.
*Forrester Research 2013
Thursday, September 26, 13
15. A Growing Audience
Source:Apple, Mashable 2013
Cumulative number of apps downloaded from the Apple App Store from
June 2008 to January 2013 (in billions)
Thursday, September 26, 13
16. A Growing Audience
Source:Apple, Mashable 2013
Cumulative number of apps downloaded from the Apple App Store from
June 2008 to January 2013 (in billions)
Nearly 20 Billion of these app
downloads occurred in 2012 alone.
*Apple Press Info 2013
Thursday, September 26, 13
17. Customers are downloading
more than 800 apps per second
at a rate of over two billion apps
per month in the App Store.
*Apple Press Info, May 2013
A Growing Audience
Thursday, September 26, 13
19. A Growing Audience
US Digital Audiences
(monthly active users as of February 2013)
Source:: Flurry, Comsccore Media Metrix Report 2013
224 Million
App Users
221 Million
Laptop & Desktop Users
Thursday, September 26, 13
20. An Engaged Audience
Flurry:April 2013
80% of a mobile users time is spent in Apps rather than mobile web.
Thursday, September 26, 13
21. App developers have been paid
over $11 billion for their sales
in the App Store. Half of this
was earned in the last four
quarters.
*ASYMCO, August 2013
Money Around Apps
Thursday, September 26, 13
22. App developers have been paid
over $11 billion for their sales
in the App Store. Half of this
was earned in the last four
quarters.
*ASYMCO, August 2013
Money Around Apps
App developers are currently
being paid at the rate of $1 billion
per quarter.
*ASYMCO, August 2013
Thursday, September 26, 13
23. App Store has 575 million
credit cards on file.
*Apple Intelligence, 9to5mac.com, June 2013
Money Around Apps
Thursday, September 26, 13
27. Your Competition
Other apps in the space set a
very high standard. To compete
you MUST customize your
content for the device.
Thursday, September 26, 13
29. Customized Content
Comment From User chocojoe on Sept 18. 2012; Customer Ratings Dated: 09/20/12
Delivering what your audience
wants
• Fully enhanced apps consistently
rate higher in app stores
• Engagement levels increase
when interactive design is
integrated correctly
• Each device has both a form and
functionality that allows it to do a
specific job in a users life. Build
with this in mind.
Thursday, September 26, 13
30. Customized Content for
Specific Devices
British Journal of Photography iPad App
• 16,000 subscribers
• 200,000+ downloads (7,846 print readers)
• Phenomenal growth overseas with 2,000
downloads a day in the US alone
• Average session length is 5 minutes, but over
10,000 sessions lasted longer than 10 minutes
• Live news function doubled the number of iPad
users to BJP - online
• Won ‘Best Use of Mobile’ award at British
Media Awards, April 2012
• Nominated for ‘App of the Year’ and ‘Best
Digital Magazine of the Year’ for 2013 PPA
Digital Publishing Awards
Thursday, September 26, 13
31. •
WeSC - WeAreTheSuperlative
Conspiracy
• Swedish street fashion brand that has
extended into the digital world to create
a richer experience for their clothing line
• Allows WeSC to be more interactive with
their customers
• WeSC clothes are showcased and
consumers are able to directly purchase
products from this app.
• The app is made to inspire their core
audience to purchase their products and
share the creativity and individuality
which is what the brand is all about.
Customized Content for
Specific Devices
Thursday, September 26, 13
33. Revenue Streams
There are many ways to make money
with digital publishing
• Single Issues
• Subscriptions
• Advertising
• Sponsorship
• In-App Purchasing
Thursday, September 26, 13
34. Revenue Opportunities
Source: Strategy Analytics,App Revenue Forecast, November 2012
Global App Revenue Forecast 2008 - 2017 ($M)
Tablets Phones
Thursday, September 26, 13
35. Revenue Opportunities
Source: Mequoda 2013 Tablet Study
39% of tablet users spent $100+ on their tablet in the last 12
months (apps, books, magazines, videos or subscriptions)
Thursday, September 26, 13
38. In-app purchases are a powerful
money-making mechanism. In
January 2012, 53% of iPhone App
Store revenue in the U.S. was
attributed to in-app purchases. That
number has now climbed to 76%.
*TechCrunch, April 2013
Revenue Opportunities
Thursday, September 26, 13
40. Revenue Opportunities
iPhone App Store revenue
percentage attributed to in-app
purchases by country.
• U.S.A 76%
• Germany 61%
• Hong Kong over 90%
• Japan over 90%
*Source TechCrunch, April 2013
Thursday, September 26, 13
42. Think Beyond the Magazine
This is a new channel, not
just a replacement for print.
Thursday, September 26, 13
43. Think Beyond the Magazine
Be creative with issues.
Thursday, September 26, 13
44. Think Beyond the Magazine
Remember what you do well:
delivering curated content to
focused audiences.
Thursday, September 26, 13
45. New York Magazine
• Blending weekly magazine
content with daily website content
‘window shade’
• Keeps users coming back on a
daily basis
• Launched April, 1 2013
Think Beyond the Magazine
Thursday, September 26, 13
46. The Atlantic
Magazine
The Atlantic
Weekly Digital
Editions
The Atlantic Web
Properties
The Atlantic
Daily Photo
Blog - In Focus
Theatlantic.com
The Atlantic Wire
The Atlantic Quartz
The Atlantic Cities
Think Beyond the Magazine
Thursday, September 26, 13
47. Source: PopularScience+
August Home Publishing
• ‘Packet Publishing’ approach
• Demizine - short interactive magazine
published every two weeks (replacing
a print publication released every two
months)
• eNotes - free decorating tips,
delivered weekly, offered for free
before user must subscribe
• eBooks - series of theme-based
eBooks sold as singles
Think Beyond the Magazine
Thursday, September 26, 13
48. Think Beyond the Magazine
Community Membership Model
• Offer multiple ways for consumers to
connect with your brand and charge
them
• What if it were an “issue”?
• Automatic delivery BEFORE you could
see it on TV
• Exclusive Sponsor
• Include: slideshows of behind-the-
scene content, interviews, plot
summaries of previous episodes, and
the actual show!
• It’s about bundles of content
Thursday, September 26, 13