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Accenture- Mini Case
Accenture is a global management consulting and professional services company. It is the largest consulting firm in the world based on revenue. Originally part of Arthur Andersen, Accenture was granted independence in 2000 and is now listed on the New York Stock Exchange. Accenture provides a variety of consulting, technology, and outsourcing services to clients. It focuses on high performance and uses marketing campaigns featuring client results and celebrity spokespeople to promote its brand.
Accenture- Mini Case
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- 2. A fortune Global 500 Company WHATIS ACCENTURE? Multinational managing consulting services company World’s largest consulting firm measured by revenue
- 3. Named as the world’s most admiredIT services company WHAT IS ACCENTURE? Listed on the New York Stock Exchange, under the symbol of ACN Was added to the S&P 500 index on 5th July 2011
- 4. In 1989, Arthur Andersenand Andersen Consulting became separate units ORIGIN Began in 1942 as Administrative accounting group
- 5. EMERGENCE OF ACCENTURE Accentureis supposedly derived from "Accent on the future” It rhymed with adventure It also retained “Ac”, the name of the original Anderson Consulting which helped to create brand equity
- 6. 1989 Independ- ent BU form Arthur Anderson License toexpire Dec 31, 2000 Spending $7 billion 01. January. 2001 ROADMAP In 2000 Andersen Consulting was granted its independence
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- 9. • Accenture builtupon the innovation delivered theme. • Announce its new tag line “High performance, Delivered.” MARKETING AND BRANDING
- 10. • In 2011,Accenture launched a new campaign of results-based ads featuring clients such as Marriot, Unilever and the Royal Shakespeare Company alongside its slogan “High performance. Delivered”. MARKETING AND BRANDING
- 11. • Accenture usedTiger Woods as a celebrity spokesperson • Woods endorsement drove home the importance of high performance MARKETING AND BRANDING
- 16. Accenture got creative andused animals to promote
- 20. SUMMARY What is Accenture? Origin& Emergence Roadmap Services & Operations Marketing & Branding Targeting B-to-B audience Dropping Tiger Woods
- 21. Created by SunilSwaroop, CET Bhubaneswar, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.