Accenture Communications Industry Narrative Trend Shifts Signals

2
2
Technology
re-volution
Business model
re-invention
Customer
re-imagination
Disruption has
changed the
communications
industry and
continues to
redefine the
rules of
competition.
Industry Shifts & Signals

For a deeper dive into this play visit | accenture.com/reset-reinvent-rebound
Life reimagined A new contract
for society
The search
for value
Partnership
growth model
Telco to Techco
Customer re-imagination Business model re-invention Technology re-volution
We have identified five signals that highlight
three major industry shifts
Industry Shifts

Life, work,
learning, and
entertainment are
all connected and
start at home
Home is now the location of work, study and social
activities, creating record demand for connectivity
and fast-tracking the digital transformation of
SMBs.
Another indicator of this need for evolution is the
recognition of internet access as a human right by
the UN. Connectivity is essential for individual and
global health, wellbeing, and economic prosperity.
CUSTOMER RE-IMAGINATION
Copyright © 2021 Accenture. All rights reserved. 4
4

Home is now central to our
work, study and personal lives
It will be a $184B revenue opportunity by 2025, with up to 50%
of broadband households globally becoming ‘smart households’
SMB
Work
70%
of digitally-enabled
SMBs will operate a
hybrid work model
in 2021, with remote
work emerging
as normal
Education apps
market forecast
to increase by
$47 bn
during 2020-2024
(26% CAGR)
74%
of people who never
or irregularly WFH
previously said they
enjoyed the experience
Learning
Social
49%
of people expect to
virtually connect with
friends and family more
eSports streamer
Twitch reached
22.7m
daily active users
in March 2020
Life reimagined

Connectivity is essential for economic
prosperity and physical wellbeing
Communications technologies support global prosperity, including
presenting CSPs with an opportunity to lead in carbon neutrality
Education
Economy
Globally, over
1.2 billion
children were out of
the classroom due to
the pandemic, many
relying solely on a
mobile internet
connection
65%
of consumers
expect companies
to create products
and services that
have a positive
impact on society
and the planet
Environment
Health
GDP increases
0.08%
with every 1% increase
in fixed broadband
A new contract for society
Source: ITU, The economic
contribution of broadband,
digitization and ICT
regulation, 2018
Source: Accenture Covid-
19 Consumer Research,
5th-11th May
Less than 1% of U.S.
physician visits were
via telehealth pre-
Covid. In just over
a month this
spiked to
over 50%

New growth
strategies, new
partners, and
new assets
Market maturity is high with near total
connectivity stalling traditional growth in the
face of shrinking margins. Digital platform
companies are poised to seize growth
opportunities in new areas.
But sustainable growth will require more than
just a new business area to explore. A new breed
of competitor demands a new approach.
Embrace an ecosystem partnership model and
move from vertical integration to open and agile.
BUSINESS MODEL RE-INVENTION
7

Flat Average Revenue Per User (ARPU)
demands a new approach to growth
Rapid growth in data, fixed and mobile usage
has not delivered returns to shareholders
R&D
Shareholder
Returns
CSPs are currently
underinvesting.
Spend as a % of
revenue was
1.7%
in 2019,
compared
to 12.9% for
Software & Cloud
companies.
The digital and IT
services market is
projected to enjoy
5.8%
CAGR, to be worth
£3.4bn by 2024.
The Comms Industry
has delivered
negative returns to
shareholders
-4.9%
3 year avg CAGR
amidst
unprecedented
market growth
Cost Base
5G buildout will
demand Capex
and debt. Network
spend will rise
from $34bn in
2020 to
$149bn
in 2025.
The search for value
0%
Future Value in 2020
for Comms
vs
61%
for Disruptors
and 68% for
Infrastructure.
Growth
-10.6$
Compared to $38.50
Current average
ARPU

In a crowded solutions marketplace, CSPs
need to expand their partnership strategies
Growth beyond connectivity requires collaboration with a wide range of
ecosystem partners
Asia Pacific
North America Europe
Partnership growth model
Middle East
AT&T introduced solutions
for voice, collaboration,
conferencing, cybersecurity,
edge computing, IoT and
public safety based on a
technology partnership with
Microsoft
Verizon launched Edge
solutions for IoT, AI and
AR/VR on its 5G network in
partnership with AWS
Vodafone is partnering with
Accenture to bring managed
security services to SMB and
national corporate customers
leveraging Accenture’s
acquisition of Symantec’s
Cyber Security Services
business
Telefonica partnered with
Microsoft, Facebook and
Google to develop its cognitive
intelligence platform ‘AURA’.
Part of its 50 billion investment
in digital transformation
NTT’s B2B2X innovation model
drives cross-industry
partnerships with companies
including Toyota, Mitsubishi
and Microsoft
SK Telecom is enabling AWS
wavelength in South Korea for
IoT, VR, Autonomous Vehicles
and Next Gen infrastructure.
Ecosystem partners are AWS
and Google
Etisalat partnered with
Microsoft Mto launch its
Digital platform, infused with
automation and AI capabilities
Saudi Telecom Company
(STC) is investing up to $500
million over five years in cloud
services, in partnership with
eWTP Arabia Capital fund and
Alibaba Cloud company

The race to deliver
on the promise of
technology
5G and Edge present gateways into new
markets. IoT provide a platform for our
clients to redefine the markets they
operate in and verticals they serve. Cloud
technology facilitates new levels of
collaboration and new business models. AI
can transform network and back-office
functions, presenting new pathways to
growth.
TECHNOLOGY RE-VOLUTION
10

The Telco of today must become
the Techco of the future.
5G will open a gateway to new markets, while the network becomes an
extension of the Cloud, and the Edge becomes the new control point.
Cloud migrations
will unlock value
5G will offer
untold opportunities
As CSPs migrate, the telco network
becomes an extension of the
Cloud. Opex and Capex savings
will accelerate innovation, enable
new business models and lower
barriers to entry
35% Telecom has the lowest
Inclusion and Diversity scores
among major industries (60% in
Health and 53% in Financial services)
Technology, ecosystems and
operating models will all change in
the CSP landscape as 5G creates
a $700bn opportunity in 2030,
with monetisation led by industry,
not consumers
Everyone will live
on the Edge
By 2023, over 50% of new
enterprise IT structure will be
deployed there, and by 2024 Edge
apps will increase by 800%. The
Edge computing market will then
be worth $250.6bn
Telco to Techco
14% of talent in the Telco
workforce has engineering
and/or analytics skills compared
to 53% for disruptors.
Future workforce
Advanced planning for future
skills and opportunities should
be a top initiative for CSPs

Along the core, platform
and infrastructure-based plays
continuum, five value plays
emerge for CSPs
Theright
valueplayfor
yourbusiness

Reset. Reinvent. Rebound.
Stagnation and paralysis is not an option. The progressive CSPs that reset, seizing the day and acting
boldly, will be rewarded and capture value in the Communications Industry of the future.
The time for CSPs to rebound is now.
We have identified five Value Plays for CSPs that commit to reinvent to achieve growth, aligning
leaders & organizationsal models with he journey vision and desired outcomes.
Structural Separator
Connected
Consumer Platform
Connectivity
Optimizer
X-Industry
Orchestrator
SMB Activator
Evolution

Cloud
AI
Big Data
The value plays
Structural Separator
Connected Consumer
Platform
X-Industry Orchestrator
Acting as an orchestrator
across industry use cases,
while moving up the I-IOT
opportunity stack (apps,
platforms & services)
SMB Activator
Connectivity Optimizer
Cost optimization and
digitization to unlock capital
to invest in growth & new
business foundation.
Two freestanding businesses: one
that operates the network (NetCo)
and one customer-facing entity
(ServCo)
Tailored white labeling SMB
services that are packaged
and bundled for ease,
simplicity, and digital
advances
B2C,
B2B2C
B2B,
B2B2B
SMB
In-house
Ecosystem
Powered
X- Industry
Digital services that
integrate and support
a consumer’s life, curated
by the CSP-led ecosystem
Core Telco

Our team
Andrew Walker
Senior Managing Director –
Strategy & Consulting,
Communications & Media,
Global
April Wirtz
Managing Director –
Strategy Lead,
North America
Astha Bharadwaj
Strategy Lead,
ASIAM
Brian J Smyth
Principal Director –
Innovation Lead,
Communications & Media
Peters Suh
North America
Boris Maurer
Europe
Paolo Sidoti
Growth Markets, ASIAM
Saulo Bonizzato
Growth Markets, LATAM
Michelle Soltesz
Global Communications
Industry Marketing Lead
Declan Lonergan
Research Senior Principal –
Communications & Media
Lead Authors
Market Unit Leads
Research
Marketing
Nic Strahl
Global Communications
Industry Marketing
Copyright © 2020 Accenture. All rights reserved.

Accenture Communications Industry Narrative Trend Shifts Signals

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Accenture Communications Industry Narrative Trend Shifts Signals

Similar to Accenture Communications Industry Narrative Trend Shifts Signals (20)

More from accenture

More from accenture (20)

Recently uploaded

Recently uploaded (20)

Accenture Communications Industry Narrative Trend Shifts Signals