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For a school group project, involving myself as the team leader, we had to create a new product and create a marketing plan for that product. I came up with the idea to create a new running show which used this new technology called NeverWet superhydrophobic spray-on coating. You may view use of the technology here: http://www.youtube.com/watch?v=7is6r6zXFDc.
What I created was a running shoe which would never get wet, or more importantly, never get dirty. I teamed up this technology with ASICS because they create some of the most cutting edge running shoes with the latest technology. I then determined the target market for these shoes to be women, not only because they care about the cleanliness of their shoes more so than men, but because when it comes to purchase athletic shoes, running shoes are the most bought shoe and women buy more than men. I found all this information through databases such as mintel oxygen. I also was the visionary for designing the advertisements. I put a lot of work into this project and feel as if my hard work paid off.