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Nike marketing strategies


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this is all about nike its marketing strategies and how nike is able to always be one step ahead from its competitors .

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Nike marketing strategies

  1. 1. NIKE<br />
  2. 2. History of NIKE Inc.<br />Its name is derived from a winged Greek goddess. <br />“Swoosh” logo designed by Caroline Davidson.<br /> Is now one of the world’s top shoemaker that captures more than 20% of US athletic market.<br />Original name of Nike given by Phil was “Blue Ribbon Sports”.<br />With an agreement and handshake in 1964, they began importing Japanese brand Onitsuka Tiger running shoes.<br /> By late 70’s, Nike had moved from $10million to $270million in sales.<br />In 1996, revenue increased to $6.74billion. Sales reached $12billion in 2000.<br />
  3. 3. Nike Sells<br />Performance Equipments:<br /><ul><li> Bags
  4. 4. Socks
  5. 5. Sport Balls
  6. 6. Eyewear
  7. 7. Timepieces
  8. 8. Electronic Devices
  9. 9. Bats
  10. 10. Gloves
  11. 11. Protective Equipments</li></ul>Footwear:<br />Running<br />Basketball<br />Soccer<br />Sport-inspired urban shoes<br />Children’s Shoes<br />
  12. 12. Nike Also Sells:<br />Apparels and Accessories<br />Athletic Bags<br />Offers Apparels for Licensed Sports Team<br />Provides Licenses to Produce and Sell:<br />Swimwear<br />Cycling Apparel<br />Children’s Clothing<br />School Supplies<br /><ul><li> Electronic Devices
  13. 13. Eyewear
  14. 14. Golf Accessories
  15. 15. Belts</li></li></ul><li>Sales Technique<br />The company sells its products to retail accounts, through its owned retail stores, and through a mix of independent distributors and licensees, as well as through Internet Web site ‘’.<br /> NIKE inc. has major four subsidiaries which are:<br /><ul><li> Converse
  16. 16. Cole HaanHoldings
  17. 17. Nike Bauer Hockey
  18. 18. Hurley International</li></li></ul><li>
  19. 19. Marketing strategies<br />Brand image<br />Web site of the Nike<br />Customer preferences<br />Update itself timely<br />Product diffrentiation<br />
  20. 20. 4Ps of Marketing<br />Product<br />Price<br />Place<br />Promotion <br />
  21. 21. Advertisement strategies<br />
  22. 22. Customer’s feedback<br />very light to walk<br />I feel comfortable<br />Hug my feet<br />Nike “ JUST DO IT”<br />
  23. 23. Competitive Advantage– something which gives the organisation some advantage over its rivals<br />Brand Positioning and Brand Architecture <br />Establish the structure of features, functional and emotional benefits and align them to what are perceived by consumers as cost-of-entry (required), motivating (differentiated), or crucial (inspired).<br />Competitive Strategy<br />
  24. 24. Athletic Shoe Market Share 2005<br />2005<br />
  25. 25. Strategic Planning: <br />Nike<br />Business Definition<br />Target Consumer<br />What do we want them to THINK<br />What do we want them to FEEL<br />How do we want them to ACT<br />Brand DESTINATION<br />
  26. 26. Holistic Marketing <br />Innovative and Niche products<br />Competitive strategies adopted by NIKE<br />Increased Value Chain<br />Breakthrough Marketing<br />Selective Distribution<br />Participating in events and shows<br />Endorsing sports personalities<br />
  27. 27.
  28. 28. Labor Practices<br /><ul><li>Poor Labor Practices in Asian Countries
  29. 29. Child Labor in Cambodia and Pakistan
  30. 30. Vigorous overtime
  31. 31. Paid below low wages
  32. 32. Verbal abuse and sexual harassment
  33. 33. Poor Health and Safety conditions
  34. 34. Poor medical facility
  35. 35. Restrictions on drinking water </li></li></ul><li>Recommendations<br />Company should follow Corporate Social Responsibily<br />Nike should hier 3rd party for audits<br />Nike should work with General Federation Of Labor and Labor Union<br />Nike should work with other shoe manufacturers, provides fair wages to the workers<br />
  36. 36. Presented By:<br />Siddharth Singh<br />Shivani Sharma<br />Suchi Vashistha<br />Manikrishna Kumar<br />Thank You !!!<br />