sport shoe industry


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A brief introduction about history of sport shoe industry and a brief introduction about companies like Nike,Adidas,Puma and Reebok.....

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sport shoe industry

  1. 2. <ul><li>English in the 18th century development of a light weight shoe which could grip the ground. </li></ul><ul><li>The nineteenth century saw the introduction of an all leather spiked running shoe. </li></ul><ul><li>Need for greater speed in the modern games necessitated further refinement of lightweight shoes with improved traction. </li></ul>
  2. 3. <ul><li>Joseph William Foster founded the first sports shoe company in Bolton (United Kingdom) in the 1890's. His grandson later took over in 1958 and renamed the firm, Reebok. </li></ul><ul><li>The first popular sneaker was introduced in the United States in 1917 under the name of Keds. </li></ul><ul><li>The K is thought to stand for kids and the term is rhyming slang for ped(s), the Latin for foot. Keds were tennis shoe. </li></ul>
  3. 4. <ul><li>In 1917 the higher boot for basketball was introduced by Converse and the shoe was known as the Converse All Stars. </li></ul><ul><li>The father of the modern running shoe was Adolf Dassler who began making shoes in 1920. </li></ul><ul><li>Dassler specialized in shoes designed for sport. </li></ul>
  4. 5. <ul><li>After the lean war years he continued to progress and developed the training shoe made from surplus tent canvas and rubber from fuel tanks. </li></ul><ul><li>In 1948 he founded Adidas but the company was soon to split into Addas (later known as Adidas) and Puma. </li></ul><ul><li>To give support to the running shoe Dassler added three side strips to the shoe which first appeared in 1949. </li></ul>
  5. 6. <ul><li>By the 1950s famous runners were supplied shoes free and gratis. </li></ul><ul><li>Nowadays modern synthetic shoes are made of lightweight mesh fabric uppers and lightweight synthetic soles chosen for maximum flexibility and comfort. </li></ul><ul><li>In 1968 brush spikes were introduced and replaced the traditional four spike running shoe. </li></ul>
  6. 7. <ul><li>The new company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978. </li></ul><ul><li>. In 1984/5 Nike signed Michael Jordan for $2.5 million and the Air Jordan was born. </li></ul>
  7. 8. <ul><li>SOME FAMOUS SPORT SHOES MANUFACTURER COMPANIES- </li></ul><ul><li>Adidas </li></ul><ul><li>Air Jordan </li></ul><ul><li>AIRWALK </li></ul><ul><li>FILA </li></ul><ul><li>KEDS </li></ul><ul><li>NIKE </li></ul><ul><li>PUMA </li></ul><ul><li>PATRICK </li></ul><ul><li>REEBOK </li></ul>
  8. 11. <ul><li>Nike shoes are named for Nike, the Greek goddess of victory. The logo, known as the &quot;Swoosh&quot; mark, is put on everything Nike makes. </li></ul><ul><li>Founded – 1972 </li></ul><ul><li>Founder(s) - William J. &quot;Bill&quot; Bowerman Philip H. Knight </li></ul><ul><li>Headquarters - Beaverton, Oregon, United States </li></ul><ul><li>Area served - Worldwide </li></ul>
  9. 12. <ul><li>Industry - Designing and Manufacturing: Sportswear , Sports equipment </li></ul><ul><li>Products - Athletic shoes , Apparel,Sports equipment, Accessories </li></ul><ul><li>Revenue- ▲ US$ 18.627 billion ( 2008 ) </li></ul><ul><li>Operating income - ▲ US$ 2.199 billion ( 2007 ) </li></ul><ul><li>Net income - ▲ US$ 1.883 billion ( 2008 ) </li></ul><ul><li>Total assets - ▲ US$ 12.443 billion ( 2008 ) </li></ul><ul><li>Total equity - ▲ US$ 7.825 billion ( 2008 ) </li></ul>
  10. 13. <ul><li>Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. </li></ul><ul><li>The company is headquartered in Beaverton, Oregon . </li></ul><ul><li>It is the world's leading supplier of athletic shoes and apparel . </li></ul><ul><li>The company was founded on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight , and officially became Nike, Inc. in 1978. </li></ul>
  11. 14. <ul><li>In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. </li></ul><ul><li>1980, Nike had reached a 50% market share. </li></ul><ul><li>A pair of NIKE SHOES & Air jordan- </li></ul>
  12. 15. <ul><li>Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States. </li></ul><ul><li>Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Thailand, Vietnam, Pakistan, Philippines,and Malaysia. </li></ul>
  13. 16. <ul><li>It sponsored- </li></ul><ul><li>First professional athlete endorser was Romanian tennis player Ilie Năstase . </li></ul><ul><li>Basketball player Michael Jordan in 1984. </li></ul><ul><li>More successful tennis players currently or formerly sponsored by Nike include: James Blake, Jim Courier, Roger Federer, Lleyton Hewitt,Andre Agassi, Rafael Nadal, Pete Sampra,Mary Pierce, Maria Sharapova, Serena Williams . </li></ul>
  14. 17. <ul><li>Official kit sponsor for the Indian cricket team for 5 years, from 2006 till end of 2010. </li></ul><ul><li>Sponsors some of the leading clubs in world football, such as Manchester United, Arsenal, FC Barcelona. </li></ul><ul><li>World's top golf players, including Tiger Woods , Trevor Immelman and Paul Casey . </li></ul>
  15. 18. <ul><li>NIKE REVENUE </li></ul><ul><li>Nike is the largest manufacturer of athletic footwear and apparel worldwide by sales. </li></ul><ul><li>its revenue in FY (Fiscal Year) 2008 totaled over $18.6 billion. </li></ul><ul><li>Nike has a global reach, with 34% of its total 2008 revenue coming from the United States and EMEA accounting for an additional 30%. </li></ul>
  16. 19. <ul><li>BUSINESS OVERVIEW </li></ul>
  17. 20. <ul><li>NIKE 5 Year Financial Performance- </li></ul>
  18. 21. <ul><li>Because Nike sells products for such a wide variety of sports, it competes against similar large athletic footwear and apparel manufacturers like Adidas AG and PUMA. </li></ul><ul><li>Nike was the market leader, with 31% of the global athletic footwear market in 2007. </li></ul>
  19. 22. AdidasFounded 1924 (registered in 1949) Founder(s) Adolf Dassler
  20. 23. <ul><li>Headquarters - Herzogenaurach, Germany </li></ul><ul><li>Industry - Designing and Manufacturing </li></ul><ul><li>Products - Footwear, Sportswear , Sports equipment and Toiletries </li></ul><ul><li>Revenue - €10.799 billion (2008) </li></ul><ul><li>Profit - ▲ €642 million (2008) </li></ul><ul><li>consists of Reebok sportswear company, TaylorMade-adidas golf company, and Rockport </li></ul>
  21. 24. <ul><li>The largest sportswear manufacturer in Europe. </li></ul><ul><li>The second biggest sportswear manufacturer in the world. </li></ul><ul><li>Adolf Dassler started to produce his own sports shoes with,his brother Rudolf (Rudi) Dassler . </li></ul><ul><li>The brothers split up in 1947,with Rudi forming Puma, and Adi forming adidas. </li></ul><ul><li>The company formally registered as adidas AG on 18 August 1949. </li></ul>
  22. 25. <ul><li>The backronym All Day I Dream About Sports , although sometimes considered the origin of its name. </li></ul><ul><li>. The name is actually a from &quot;Adi&quot; (a nickname for Adolf) and &quot;Das&quot; (from &quot;Dassler&quot;). </li></ul><ul><li>In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion (US).This takeover was completed with partnership in January 2006. </li></ul>
  23. 26. <ul><li>Adidas has corporate headquarters in Germany. </li></ul><ul><li>Many other business locations around the world such as Hong Kong, Toronto, Taiwan, England, Japan, Australia and Spain. Mainly sold in the U.S. </li></ul><ul><li>In the 1990s, Adidas signed the world No. 1 batsman Sachin Tendulkar . </li></ul><ul><li>In 2008,sponsoring Kevin Pietersen & Ian Bell . </li></ul>
  24. 27. <ul><li>Manufactures the uniforms worn by both the England cricket team and the Australian cricket team. </li></ul><ul><li>In 2008, in the first season of the Indian Premier League (IPL), it took up the sponsorship of the Mumbai Indians and the Delhi Daredevils. </li></ul><ul><li>Adidas has been a longtime basketball shoe manufacturer. </li></ul><ul><li>Adidas is the longstanding kit provider to the Germany national football team till 2018 (from 1954). </li></ul>
  25. 29. <ul><li>Founded 1924 (Registered in 1948) </li></ul><ul><li>Founder(s)- Rudolf Dassler </li></ul><ul><li>Headquarters - Herzogenaurach,Germany </li></ul><ul><li>Industry - Designing and Manufacturing </li></ul><ul><li>Products - Footwear, Sportswear, Sports goods and Fashion accessories. </li></ul><ul><li>Revenue - ▲€2,373.5 million (2007) </li></ul>
  26. 30. <ul><li>In 1948, the brothers split their business, Rudolf called his new firm Ruda - from Rudolf Dassler. </li></ul><ul><li>Rudolf' company changed its name to PUMA Schuhfabrik Rudolf Dassler in 1950. </li></ul><ul><li>PUMA is a large German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear . </li></ul><ul><li>The company is known for its association football shoes and has sponsored footballers, including Pelé, Diego Maradona . </li></ul><ul><li>Also the sponsor of Jamaica track athlete Usain Bolt . </li></ul>
  27. 31. <ul><li>It also sponsor many National Football team like Algeria, Italy, Ghana, Switzerland, Namibia, Yuganda and Czech republic . </li></ul><ul><li>Puma entered India in the year 2005 and became one of the country's favourite brands by 2009. </li></ul><ul><li>The company now sponsors two teams in the Indian Premier League: </li></ul><ul><li>Deccan Chargers </li></ul><ul><li>Rajasthan Royals. </li></ul>
  28. 32. <ul><li>Puma supplies equipment to International Rugby League Teams </li></ul><ul><li>  England </li></ul><ul><li>  Scotland </li></ul>
  29. 34. <ul><li>Reebok International Limited , a subsidiary of German sportswear giant Adidas , is a producer of athletic footwear , apparel, and accessories. </li></ul><ul><li>. The company, founded in Bolton , England in 1895, was originally called J.W. Foster and Sons but was renamed Reebok in 1958. </li></ul>
  30. 35. <ul><li>Reebok surged in popularity in 1982 after the introduction of the Freestyle athletic shoe . </li></ul><ul><li>In August 2005, one of the company's largest rivals, Adidas , announced that it would acquire Reebok for $3.8 billion. The deal was completed in January 2006. </li></ul><ul><li>It sponsors- </li></ul><ul><li>International cricketers such as Mahela Jayawardene,Mahendra Singh Dhoni, Mohammad Ashraful,Rahul Dravid, Mohammad Rafique and Habibul Bashar, Yuvraj Singh and Yusuf Pathan. </li></ul>
  31. 36. <ul><li>Cricket Teams like- </li></ul><ul><li>Sri Lanka national cricket team </li></ul><ul><li>South Africa national cricket team </li></ul><ul><li>Kings XI Punjab </li></ul><ul><li>Chennai Super Kings </li></ul><ul><li>Bangalore Royal Challengers </li></ul><ul><li>Kolkata Knight Riders </li></ul>
  32. 37. <ul><li>Rugby League </li></ul><ul><li>Gold Coast Titans </li></ul><ul><li>Manly Sea Eagles </li></ul><ul><li>Reebok also signed Scarlett Johansson and introduced her own line of apparel and footwear called Scarlett Hearts </li></ul>
  33. 38. THANK YOU