This document discusses how non-profits can use Google Ad Grants and Google AdWords to improve their online reach. It provides an overview of these programs and how they work, highlights a case study of their success for Children's Miracle Network Hospitals, and outlines best practices for setting up an effective AdWords campaign including goals, keywords, ad copy, and targeting. The key steps are to identify organizational goals, create focused campaigns, use relevant keywords and targeting, and optimize the website to maximize results from ad spend.
Improve your organization's reach using Google Ad Grants and AdWords Lauren Wenner
The document discusses how nonprofits can use Google Ad Grants and Google AdWords to improve their organization's reach. It provides an overview of Google Ad Grants and AdWords, explains why search is important, and gives tips on setting up an AdWords account including campaign and ad group structure, keywords, ad copy, and targeting. It also presents a case study of how DonorDrive helped Children's Miracle Network Hospitals improve results from their Ad Grants program.
Growing your business with digital marketingPaul Falla
This document provides an overview of digital marketing strategies and services offered by Searchsmart, including:
- Searchsmart was founded in 2000 focusing on SEO and later Google AdWords, and is one of the first companies in Australia to use these strategies.
- Their services include website development, SEO, social media, search marketing, display advertising, video marketing, and analytics to help drive traffic to clients' websites.
- The document discusses how each channel can help businesses get found online, attract customers, and reach audiences in flexible and measurable ways.
Marketing Using Google Adwords - IntrodcutionKaushal Shah
The document provides an overview of using Google Adwords for digital marketing. It discusses Adwords facts and figures, including that Adwords accounts for 97% of Google's revenue and businesses see on average $2 in revenue for every $1 spent. The topics covered include introducing Adwords and its benefits, performing keyword research, setting up ad campaigns, using Adwords extensions, optimizing landing pages, and whether Adwords can be profitable. The document aims to help marketers understand and leverage Google Adwords.
Content marketing opportunities with charities: why you should care. Low cost, low resource content marketing opportunity, turn-key solution with a fast delivery and
measurable against business objectives. By the Cure Brain Cancer Foundation.
This document discusses strategies for non-profits to maximize donations in the fourth quarter, including through the use of Google Ad Grants. It provides an overview of #GivingTuesday, compares traditional and digital donation sources, and presents a case study of a non-profit that drove most of its traffic and donations through a $10,000 Google Ad Grants campaign. The document also outlines how to apply for Google Ad Grants and set up the necessary analytics and campaign structures for success.
This document provides an overview of how nonprofits can use Google Analytics to understand visitors to their website. It discusses tracking where visitors are located, how they arrived at the site, why they visited, where they go on the site, what devices they use, and whether they are achieving the organization's goals. The document recommends nonprofits define metrics and targets to evaluate performance and determine how to improve engagement and traffic.
Improve your organization's reach using Google Ad Grants and AdWords Lauren Wenner
The document discusses how nonprofits can use Google Ad Grants and Google AdWords to improve their organization's reach. It provides an overview of Google Ad Grants and AdWords, explains why search is important, and gives tips on setting up an AdWords account including campaign and ad group structure, keywords, ad copy, and targeting. It also presents a case study of how DonorDrive helped Children's Miracle Network Hospitals improve results from their Ad Grants program.
Growing your business with digital marketingPaul Falla
This document provides an overview of digital marketing strategies and services offered by Searchsmart, including:
- Searchsmart was founded in 2000 focusing on SEO and later Google AdWords, and is one of the first companies in Australia to use these strategies.
- Their services include website development, SEO, social media, search marketing, display advertising, video marketing, and analytics to help drive traffic to clients' websites.
- The document discusses how each channel can help businesses get found online, attract customers, and reach audiences in flexible and measurable ways.
Marketing Using Google Adwords - IntrodcutionKaushal Shah
The document provides an overview of using Google Adwords for digital marketing. It discusses Adwords facts and figures, including that Adwords accounts for 97% of Google's revenue and businesses see on average $2 in revenue for every $1 spent. The topics covered include introducing Adwords and its benefits, performing keyword research, setting up ad campaigns, using Adwords extensions, optimizing landing pages, and whether Adwords can be profitable. The document aims to help marketers understand and leverage Google Adwords.
Content marketing opportunities with charities: why you should care. Low cost, low resource content marketing opportunity, turn-key solution with a fast delivery and
measurable against business objectives. By the Cure Brain Cancer Foundation.
This document discusses strategies for non-profits to maximize donations in the fourth quarter, including through the use of Google Ad Grants. It provides an overview of #GivingTuesday, compares traditional and digital donation sources, and presents a case study of a non-profit that drove most of its traffic and donations through a $10,000 Google Ad Grants campaign. The document also outlines how to apply for Google Ad Grants and set up the necessary analytics and campaign structures for success.
This document provides an overview of how nonprofits can use Google Analytics to understand visitors to their website. It discusses tracking where visitors are located, how they arrived at the site, why they visited, where they go on the site, what devices they use, and whether they are achieving the organization's goals. The document recommends nonprofits define metrics and targets to evaluate performance and determine how to improve engagement and traffic.
Getting the most from Google Grants | Online advertising | South West Network...CharityComms
Will Howells, head of digital at Terrence Higgins Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
eric.werner@atlantaclickadvisor.com
http://www.facebook.com/ericwerner
http://twitter.com/ericwerner
Google Grants provides $10,000 monthly free advertising to qualifying 501(c)3 non profit organizations. It is easy to apply for the grant, but there is a catch - you can only bid on phrases that cost $1 CPC or less.
This presentation will describe some of the strategy and techniques which will help you to get the most out of your Google Grant and qualify for an extension to $40,000 monthly.
Presented by Eric Werner of Northridge Interactive at the 2009 Bridge to Integrated Marketing and Fundraising Conference.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
Presentation I gave at the CUNA Marketing Conference this year, based on a post I wrote for CUInsight.
https://www.cuinsight.com/create-great-auto-loan-campaigns-6-free-google-tools.html
Financial institution marketers can use Google's suite of free tools to put together a professional, highly targeted auto loan campaign.
Online advertising at Samaritans | Online advertising | South West Networking...CharityComms
Michael Keating, digital communications manager at Samaritans
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This seminar introduces Google AdWords, covering key concepts like keywords, cost per click bidding, quality score and campaign settings. It provides Google search advertising statistics, explaining that the top position receives 33% of traffic and ads are clicked 6% of the time. The document teaches how to set up an AdWords campaign, including choosing a daily budget, creating ad groups by product, using 2 ads for split testing and including keywords and benefits in ad text.
Your Google Grants are basically free ads, but are you fully taking advantage of them?
In this session we will share best practices that will help marketers not only fully leverage their Google Grants, but also discuss how they can utilize their learnings from Google Grants to develop a strategy for Pay-Per-Click (PPC) campaigns, and to maximize ROI by having both a Google Grants and a Paid account.
We will also talk about how producing powerful landing pages can boost your search campaigns, and we will share case studies from Special Olympics and the American Diabetes Association
Search Marketing Theatre; Lead Generation With AdWords Display TargetingTFM&A
EvoEnergy used AdWords display advertising to attract leads for large commercial solar panel installations. They targeted websites, pages, interests and remarketing lists related to solar energy to find the most relevant audiences. Placement, contextual, topic, interest and remarketing targeting methods were combined. Testing showed image ads significantly outperformed text ads and targeting methods were optimized based on conversion rates and cost per lead.
Introduction to Google for Nonprofits programRob Ainbinder
An introduction to Google for Nonprofits including: Google Apps, Google Ad Grant, YouTube for Nonprofits, Google One Today and Google Earth Outreach, current benefits, how to apply and benefits of participation.
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
The Anatomy of a Website Redesign: Considerations, Costs, and RecommendationsJustin Campbell
Re-designing a website is one of the most daunting initiatives a Marketer for healthcare delivery organizations and vendors, can undertake. Your website should be a living, breathing and changing asset. It must be edited and improved constantly. In this session, we will share best practices and our lessons learned in executing a website redesign.
Cision Webinar Slides - You've Got Great Content - Now What?Cision
Jay Baer President, Convince & Convert, Bestselling Author, Youtility @jaybaer You’ve Got Great Content – Heidi Sullivan SVP, Digital Content, Cision @hksully Now What? Why Your Marketing Plan Needs Amplification
Explains the Ad Google Grants program for nonprofit organizations.
The nonprofit edition of AdWords™ (Google's online advertising tool), Google Ad Grants empower nonprofit organizations through $10,000 per month of in-kind AdWords advertising. Nonprofits can promote their missions and initiatives on Google.com:
-Reach donors, volunteers, and constituents
-Raise awareness
-Track online donations, newsletter sign-ups, and volunteer registrations
-Promote your organization's website
This document provides instructions for non-profits to apply for a Google Grant. It is a 4 step process: 1) Join the Google for Nonprofits program, 2) Enroll in Google Grants, 3) Create an Adwords account, and 4) Apply the Adwords account number to the Google Grant. Google Grants provides $10,000 per month of free Adwords advertising to help non-profits promote their missions. The founder explains each step and warns that adding a credit card to the Adwords account would switch it to paid instead of free. Most non-profits see traffic from paid ads become their top source of website visitors.
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
Here are some tips for the exercise:
- Focus on keywords with good search volumes and low competition initially
- Consider long-tail keywords as well as broad terms
- Export the results to a spreadsheet for later reference
- Use the site: operator to find relevant keywords on your own site
- Consider related terms, variations, and common misspellings
Take your time with the research - it's an important step for building effective campaigns. Let me know if you have any other questions!
43
www.ivantage.co.uk
Writing Compelling Adverts
Keep it short - 25 characters or less for the headline
Make it relevant - use keywords from
This document outlines how to become a Google AdWords pro, covering key topics like keywords, bidding strategy, quality score, click-through rate, conversion tracking, and campaign optimization. It recommends adding many keywords, using all match types, finding the right bid amount, grouping keywords by theme, optimizing landing pages, bidding high initially to increase click-through rate, setting up conversion tracking, using the AdWords Editor for suggestions and testing, and following rules like deleting unprofitable keywords to optimize campaigns over time.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
1. Sign up for an AdWords account on the AdWords website.
2. Choose the Starter Edition to get started more easily.
3. Create your first ad campaign by filling out details like campaign name and daily budget.
4. Design your first ad by writing headlines, descriptions, and choosing a display URL and destination URL.
5. Save your campaign to start running ads and driving traffic to your website.
Getting the most from Google Grants | Online advertising | South West Network...CharityComms
Will Howells, head of digital at Terrence Higgins Trust
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
eric.werner@atlantaclickadvisor.com
http://www.facebook.com/ericwerner
http://twitter.com/ericwerner
Google Grants provides $10,000 monthly free advertising to qualifying 501(c)3 non profit organizations. It is easy to apply for the grant, but there is a catch - you can only bid on phrases that cost $1 CPC or less.
This presentation will describe some of the strategy and techniques which will help you to get the most out of your Google Grant and qualify for an extension to $40,000 monthly.
Presented by Eric Werner of Northridge Interactive at the 2009 Bridge to Integrated Marketing and Fundraising Conference.
Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy.
Overview:
1. Goal Alignment
2. Marketing Funnel, Tactics, and Key Metrics
3. Website Optimization
4. Search: Paid vs Organic
5. Content: Blog, Social Media, and Email
To learn more, visit us at www.fifthtribe.com
Related Content:
1. Google Adwords 101 (Infographic)
https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu
2. SEO 101: The Five Basic Steps (Infographic)
https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck
Presentation I gave at the CUNA Marketing Conference this year, based on a post I wrote for CUInsight.
https://www.cuinsight.com/create-great-auto-loan-campaigns-6-free-google-tools.html
Financial institution marketers can use Google's suite of free tools to put together a professional, highly targeted auto loan campaign.
Online advertising at Samaritans | Online advertising | South West Networking...CharityComms
Michael Keating, digital communications manager at Samaritans
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This seminar introduces Google AdWords, covering key concepts like keywords, cost per click bidding, quality score and campaign settings. It provides Google search advertising statistics, explaining that the top position receives 33% of traffic and ads are clicked 6% of the time. The document teaches how to set up an AdWords campaign, including choosing a daily budget, creating ad groups by product, using 2 ads for split testing and including keywords and benefits in ad text.
Your Google Grants are basically free ads, but are you fully taking advantage of them?
In this session we will share best practices that will help marketers not only fully leverage their Google Grants, but also discuss how they can utilize their learnings from Google Grants to develop a strategy for Pay-Per-Click (PPC) campaigns, and to maximize ROI by having both a Google Grants and a Paid account.
We will also talk about how producing powerful landing pages can boost your search campaigns, and we will share case studies from Special Olympics and the American Diabetes Association
Search Marketing Theatre; Lead Generation With AdWords Display TargetingTFM&A
EvoEnergy used AdWords display advertising to attract leads for large commercial solar panel installations. They targeted websites, pages, interests and remarketing lists related to solar energy to find the most relevant audiences. Placement, contextual, topic, interest and remarketing targeting methods were combined. Testing showed image ads significantly outperformed text ads and targeting methods were optimized based on conversion rates and cost per lead.
Introduction to Google for Nonprofits programRob Ainbinder
An introduction to Google for Nonprofits including: Google Apps, Google Ad Grant, YouTube for Nonprofits, Google One Today and Google Earth Outreach, current benefits, how to apply and benefits of participation.
Email Marketing Secrets Of The Inbox - Tech Thursdays SeriesRob Ainbinder
A presentation for the Greensboro Chamber Tech Thursdays Series on email marketing including list growth tactics, subscriber management,effective campaign design, benchmarks. Sponsored by: BEM, Greensboro Chamber, Microsoft, and the GTCC Small Business Center.
The Anatomy of a Website Redesign: Considerations, Costs, and RecommendationsJustin Campbell
Re-designing a website is one of the most daunting initiatives a Marketer for healthcare delivery organizations and vendors, can undertake. Your website should be a living, breathing and changing asset. It must be edited and improved constantly. In this session, we will share best practices and our lessons learned in executing a website redesign.
Cision Webinar Slides - You've Got Great Content - Now What?Cision
Jay Baer President, Convince & Convert, Bestselling Author, Youtility @jaybaer You’ve Got Great Content – Heidi Sullivan SVP, Digital Content, Cision @hksully Now What? Why Your Marketing Plan Needs Amplification
Explains the Ad Google Grants program for nonprofit organizations.
The nonprofit edition of AdWords™ (Google's online advertising tool), Google Ad Grants empower nonprofit organizations through $10,000 per month of in-kind AdWords advertising. Nonprofits can promote their missions and initiatives on Google.com:
-Reach donors, volunteers, and constituents
-Raise awareness
-Track online donations, newsletter sign-ups, and volunteer registrations
-Promote your organization's website
This document provides instructions for non-profits to apply for a Google Grant. It is a 4 step process: 1) Join the Google for Nonprofits program, 2) Enroll in Google Grants, 3) Create an Adwords account, and 4) Apply the Adwords account number to the Google Grant. Google Grants provides $10,000 per month of free Adwords advertising to help non-profits promote their missions. The founder explains each step and warns that adding a credit card to the Adwords account would switch it to paid instead of free. Most non-profits see traffic from paid ads become their top source of website visitors.
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
Here are some tips for the exercise:
- Focus on keywords with good search volumes and low competition initially
- Consider long-tail keywords as well as broad terms
- Export the results to a spreadsheet for later reference
- Use the site: operator to find relevant keywords on your own site
- Consider related terms, variations, and common misspellings
Take your time with the research - it's an important step for building effective campaigns. Let me know if you have any other questions!
43
www.ivantage.co.uk
Writing Compelling Adverts
Keep it short - 25 characters or less for the headline
Make it relevant - use keywords from
This document outlines how to become a Google AdWords pro, covering key topics like keywords, bidding strategy, quality score, click-through rate, conversion tracking, and campaign optimization. It recommends adding many keywords, using all match types, finding the right bid amount, grouping keywords by theme, optimizing landing pages, bidding high initially to increase click-through rate, setting up conversion tracking, using the AdWords Editor for suggestions and testing, and following rules like deleting unprofitable keywords to optimize campaigns over time.
Beware (almost) 100 Slides of content!!!
An indepth Adwords introduction class I delivered for General Assembly Sydney.
Content of the presentation
Key advantages of Search Engine Marketing (SEM)
AdWords terminology
How Adwords actually works
Which keywords should you pick
Methods to create effective ad copy
Landing page fundamentals
Walkthrough setup
Advanced bidding and ad options
Tools & tips
Freebies
If you decide to open this deck, say goodbye to your loved ones,cause you are following us down the rabbit hole.
http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.
2nd Annual Killer Content Awards: Honoring The World's Best B2B Content Marke...G3 Communications
Sharing case studies and behind the scenes looks at the design and execution of the cutting edge content marketing programs. The Killer Content Awards features industry leaders in areas such as:
• Social media and targeted content marketing;
• Educational content that informs and inspires buyers;
• Linking content to measurable, revenue-focused results;
• Using video and interactive content in new and creative ways;
• Deploying content that drives successful, cross-channel campaigns.
Speakers:
• Andrew Gaffney, Demand Gen Report
• Alicia Fiorletta, Channel Marketer Report
1. Sign up for an AdWords account on the AdWords website.
2. Choose the Starter Edition to get started more easily.
3. Create your first ad campaign by filling out details like campaign name and daily budget.
4. Design your first ad by writing headlines, descriptions, and choosing a display URL and destination URL.
5. Save your campaign to start running ads and driving traffic to your website.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
2019 SITEC E-Commerce Course 301 CN: Internet Marketing Digital Marketing by ...sitecmy
SITEC E-Commerce Course: Internet Marketing
Course Series: Getting Started 301
Internet marketing is the marketing of digital products, especially through online networks to promote products or services. These include mobile phones, display ads, and any digital media.
Online marketing has changed the way companies and brands use technology to market. As the growing number of platforms gradually integrate into everyday life and marketing programs, people tend to use more electronic devices than to visit physical stores, and online marketing has become commonplace and effective.
Company : Stelix Media
Guest Speaker : Stephy Yoong
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
Kevin Lee presented a 2-hour search marketing master class. He is the executive chairman of Didit, a digital marketing agency he founded in 1996. The presentation covered many aspects of search engine optimization (SEO) and pay-per-click (PPC) advertising, with the goal of helping attendees get promotions, raises, or better jobs through improved digital marketing skills. Lee emphasized optimizing campaigns for high-value keywords and segments through techniques like geo-targeting, bid management, and evaluating keyword elasticity.
Creating A Marketing Strategy for your Auto Body Shop That Works!Lee Emmons
When we first started AP Media in 2010, we didn’t set out to specialize in the collision repair industry – we set out to specialize in digital marketing. Fate would have it that two of our first accounts were Mark’s Body Shop in Baltimore and K&M Collision in North Carolina – two independent shops with a strong focus on the consumer above all else.
Our early education in the industry came from these two shops, and if any of you are aware of Mark’s and K&M, you’ll know that they have a very strong set of core beliefs at the heart of the way they do business. They take great pride in their independence. They believe that their customer, the vehicle owner, is the top priority. And as a result, the quality of the work has to get as close to perfection as humanly possible.
Not only did we take this on as the way body shops should do business, we also took these principles and made them our own. And we take pride in striving for perfection, and the customer is number one. The growth of the businesses we work with is the purpose of everything we do, and the key to that growth is to understand and serve the needs of the consumer.
If you don’t understand the consumer’s needs and their process of buying your services, you’ll never know how to attract them to your shop, and you may never be in the right place at the right time when they need you. Because the collision repair buying process is very different from most other industries.
1) Koncept Webitisement is a 360 degree digital media marketing agency that provides end-to-end digital solutions for businesses.
2) They offer services including website development, social media marketing, search engine optimization, email marketing, mobile marketing and more.
3) The agency aims to be a preferred partner for clients by working as an extension of their marketing team and delivering results that help achieve business goals.
EDS is a pioneer in location-based mobile advertising. They process 100GB of location data per hour and analyze 26BN bid requests daily. Their proprietary technology layers locations onto user journeys across devices to target and retarget audiences. Their services include geo-fencing, historical location data, cross-device targeting, and reporting on key metrics like store visits and brand sentiment. They provide comprehensive digital marketing strategies, set up search, display, and video campaigns, and optimize campaigns on an ongoing basis through keyword, ad, and targeting adjustments with monthly reporting.
Be Found Online is a full-service search marketing agency that provides SEO, paid search, and social media services. They take an "art and science" approach, using data and technology alongside creative strategies. Their team has extensive experience and they achieve results for clients like increased traffic, improved ROI, and stronger brands online. Some case studies highlighted increased organic traffic by 76% for one client and drove a 233% increase in paid search traffic for another.
The document discusses six account-based marketing programs to consider for targeting accounts. It describes dynamic content personalization, nurture programs scaled through tools like Engagio Playmaker, building out targets using data partners, using personalized video, website retargeting, and ad retargeting programs. It emphasizes designing programs with sales enablement in mind, building a realistic plan, and using an interaction management framework to coordinate content and nurtures.
This document discusses using paid lead generation campaigns on LinkedIn to attract potential clients and consultants. Specifically:
- Clients invest to gain brand awareness, attract decision-makers to their network, and capture leads seamlessly.
- Targeted ads ensure reaching precisely the needed leads by identifying specific audiences and serving ads wherever they go on LinkedIn.
- Sponsored updates extend brand reach beyond current followers with engaging content and allow advanced targeting.
- The lead capture landing page collects interested leads directly into Recruiter in real time to automate talent/client pipelines.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
Digital Marketing Master Class Session 6-BKenny Soto
In this final installment of SCORE NYC's first Digital Marketing Master Class series, we cover Email Marketing, Google Adwords/PPC advertising, and a brief dive into YouTube advertising.
How to Spot & Create Effective Influencer MarketingCarusele
Influencer marketing is on an upward trajectory with brands dramatically increasing their investments. Yet not all influencer marketing is created equal.
Hear from Jory DesJardins, co-founder and former President of BlogHer and The Virago Group, along with Jim Tobin, founder of Ignite Social Media and Carusele, as they share what they've learned watching influencer marketing change over the last decade as well as sharing tips on how to make sure your 2017 influencer marketing programs are up-to-date and effective.
Click here to listen to the full Audio webinar: https://attendee.gotowebinar.com/recording/2969353578226228737
Additionally, you may access the full webinar transcript here: http://bit.ly/2tRFW6A
The document outlines steps for driving a customer-obsessed agenda to grow revenue. It recommends: 1) designing a winning customer demand generation strategy by defining goals and customer journeys for each stage; 2) executing nurturing programs across multiple channels to meet customers where they are; and 3) measuring marketing impact on metrics like retention, adoption, and lifetime value to focus teams on shared goals. The overall aim is to optimize the customer experience throughout the lifecycle and grow business through personalized, multi-channel engagements.
Growing your business with digital marketingPaul Falla
This document provides an overview of digital marketing strategies and services offered by Searchsmart, including:
- Searchsmart was founded in 2000 focusing on SEO and later Google AdWords, and is one of the first companies in Australia to use these strategies.
- Their services include website development, SEO, social media, search marketing, display advertising, video marketing, and analytics to help drive traffic to clients' websites.
- The document discusses how each channel can help clients attract more relevant customers and shows the importance of an optimized website in converting visitors to customers.
This document provides an overview of Wshful Facebook's services for digital advertising on Facebook. It outlines their process for setting up campaigns, including segmenting audiences, optimizing ads, analyzing performance, and tracking results. It also discusses their proprietary Push ROI technology for automating ad creations at scale. pricing plans ranging from £1497-£2997 per month are presented, including features like strategy consultations, audience targeting, reporting dashboards, and access to their software tools. The document aims to showcase how Wshful Facebook can help clients achieve their marketing goals through Facebook ads management.
The document provides an overview of Google Adwords and search engine optimization (SEO). It discusses the history of Google and how SEO has evolved. It outlines that paid search (PPC) and organic search (SEO) are complementary strategies. The bulk of the document then discusses seven ways to supercharge an Adwords campaign, including optimizing account structure, using negative keywords, split testing ads/extensions, integrating product reviews, setting up mobile ads/campaigns, tracking conversions, and implementing remarketing. Real client examples are provided to illustrate points. The presentation aims to help audiences better understand modern SEO and maximize their Adwords investments.
This document provides information on social media strategies and platforms that can be used by a traveling agency. It discusses using Facebook, YouTube, Instagram, Twitter, and LinkedIn to increase exposure, gather leads, reach targeted audiences, build loyalty, and drive traffic. Specific tips are provided for each platform. The document also discusses some successful social media campaigns in the travel industry and benefits of using Google AdWords, such as small initial investment, defining budgets, high ROI, targeting traffic, testing marketing campaigns, and tracking success.
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
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This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
http://searchengineland.com/guide/what-is-paid-search
Search engine marketing is the process of gaining website traffic by purchasing ads on search engines
Advertisers create accounts in AdWords comprised of search campaigns, ad groups, text ads, and keywords lists
Text ads show on Google when a user types in a search query that matches a keyword on the advertisers keyword list
Advertisers pay each time a searcher clicks on their ad
Quick Tip: You can see how many of your website visitors are coming from mobile by using the device segment in AdWords or the Mobile Section under Audience in Google Analytics
Quick Tip: You can see how your website visitors are currently finding you by using the Search Terms tab in AdWords or by view Search Queries in your Google Search Console account
https://think.storage.googleapis.com/docs/4-new-moments-every-marketer-should-know.pdf
http://www.kaushik.net/avinash/digital-marketing-and-measurement-model/
Awareness (organization and the people that might use the organization (ie parents w/
Tips for creating keyword lists:
Think like a searcher when you create your list
Select specific keywords to target specific business objectives
Group similar keywords into Ad Groups – 5 to 20 keywords