This document discusses how non-profits can use Google Ad Grants and Google AdWords to improve their online reach. It provides an overview of these programs and how they work, highlights a case study of their success for Children's Miracle Network Hospitals, and outlines best practices for setting up an effective AdWords campaign including goals, keywords, ad copy, and targeting. The key steps are to identify organizational goals, create focused campaigns, use relevant keywords and targeting, and optimize the website to maximize results from ad spend.
Advocacy: From the Backroom to the BoardroomInfluitive
1) The document discusses advocacy and how it has moved from the backroom to the boardroom. It notes that advocacy programs should not just be about sales, support, or case studies.
2) Engaged customers through advocacy programs are more loyal, trusting of the company, buy more, and share their success with others. The document provides examples of advocacy program engagement activities.
3) It introduces the concept of measuring Customer Lifetime Revenue (CLTR) to quantify the impact of advocacy programs, using an example where advocacy program members generated 4x more revenue over the lifetime of their relationship.
This webinar presentation provided an overview of the Netwealth platform for financial advisers, including its key features and functionality. It discussed Netwealth's market-leading adviser and client portals, mobile access, transaction capabilities, reporting functions, and research and insights available. The presentation also introduced Steve Crawford, founder of The Advice Movement, who would be speaking about attracting, retaining and advising Gen X and Y clients. It provided details on how to earn CPD points for attending and noted the webinar was being recorded.
Presentation given at HubSpot's #Inbound14 Conference on the Partner Track.
Acquiring inbound retainer clients is hard, but retaining them can be even harder. Learn the secrets to attracting, engaging, and retaining long-term customers who love you.
Presenter: Marisa Smith, Head Brainiac at The Whole Brain Group.
Get The Inside Scoop On Bluleadz' Modular Pricing SystemBluleadz
A little while ago, Bluleadz completely revamped its pricing structure to deliver more customization and choice to our clients. You might be wondering how the new pricing system works, and how the different modules can benefit your company. Well, you don’t have to wonder, because we’ve assembled a Slideshare presentation to help you learn the ins and outs of the new system!
Kudzu Brands is a full-service branding and commercial print agency located near Asheville, NC. They offer brand development, design, print, and web services to help businesses grow their brands. Their brand development process involves discovery, planning, and cultivation phases to develop branding strategies and visual identities. They also offer ongoing brand management services, website design packages, social media services, and SEO management to help businesses succeed.
This document discusses how non-profits can use Google Ad Grants and Google AdWords to improve their online reach. It provides an overview of these programs and how they work, highlights a case study of their success for Children's Miracle Network Hospitals, and outlines best practices for setting up an effective AdWords campaign including goals, keywords, ad copy, and targeting. The key steps are to identify organizational goals, create focused campaigns, use relevant keywords and targeting, and optimize the website to maximize results from ad spend.
Advocacy: From the Backroom to the BoardroomInfluitive
1) The document discusses advocacy and how it has moved from the backroom to the boardroom. It notes that advocacy programs should not just be about sales, support, or case studies.
2) Engaged customers through advocacy programs are more loyal, trusting of the company, buy more, and share their success with others. The document provides examples of advocacy program engagement activities.
3) It introduces the concept of measuring Customer Lifetime Revenue (CLTR) to quantify the impact of advocacy programs, using an example where advocacy program members generated 4x more revenue over the lifetime of their relationship.
This webinar presentation provided an overview of the Netwealth platform for financial advisers, including its key features and functionality. It discussed Netwealth's market-leading adviser and client portals, mobile access, transaction capabilities, reporting functions, and research and insights available. The presentation also introduced Steve Crawford, founder of The Advice Movement, who would be speaking about attracting, retaining and advising Gen X and Y clients. It provided details on how to earn CPD points for attending and noted the webinar was being recorded.
Presentation given at HubSpot's #Inbound14 Conference on the Partner Track.
Acquiring inbound retainer clients is hard, but retaining them can be even harder. Learn the secrets to attracting, engaging, and retaining long-term customers who love you.
Presenter: Marisa Smith, Head Brainiac at The Whole Brain Group.
Get The Inside Scoop On Bluleadz' Modular Pricing SystemBluleadz
A little while ago, Bluleadz completely revamped its pricing structure to deliver more customization and choice to our clients. You might be wondering how the new pricing system works, and how the different modules can benefit your company. Well, you don’t have to wonder, because we’ve assembled a Slideshare presentation to help you learn the ins and outs of the new system!
Kudzu Brands is a full-service branding and commercial print agency located near Asheville, NC. They offer brand development, design, print, and web services to help businesses grow their brands. Their brand development process involves discovery, planning, and cultivation phases to develop branding strategies and visual identities. They also offer ongoing brand management services, website design packages, social media services, and SEO management to help businesses succeed.
Mithi offers the opportunity to work on the complete life cycle of the software product business
Team members are encouraged to take interest in the whole spectrum of activities covering product development, marketing, sales & support, to help better their understanding of the customers needs and solution delivery mechanisms. In the process, providing them with the opportunity to work on cutting edge technology platforms and business systems.
The document provides an overview of DD Consulting and their services related to M&A integration. DD Consulting offers integration strategy development, playbooks/checklists, integration management office setup, and coaching/consulting services to support clients through the M&A integration process. They have extensive experience developing integration strategies and running post-merger integrations on deals ranging from $6 billion to 100,000 employees across 30 countries. Their approach involves developing detailed integration plans, mapping organizational structures, conducting cultural assessments, and focusing on growth, synergies, and efficiencies.
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
Igniting Sales: Surprising New Insights About How Top-Performing Companies Bu...Integrity Solutions
Sales quota achievement continues to decline- now below 50% in most organizations. The question is, why aren’t all the new processes, tools, apps, skills training and distributed learning filling that gap? A new 2017 study gives us some answers.
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
This document provides an overview of a webinar about CPAs and social media. It introduces the presenters Philip Massey and Dawn Westerberg and their backgrounds. It discusses six things to look for in a technology partner and gives an overview of Massey Consulting. It also announces the next webinar on getting more Facebook likes before concluding with contact information.
If your company needs to submit a B2B Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2HfeEj9
Content Marketing: Build the Bridge to Success 2017Patty Swisher
This document outlines the 4 steps to building an effective content marketing strategy: 1) Setting objectives by defining goals and a content marketing mission, 2) Defining client and audience needs through personas, 3) Developing an execution plan including content types, calendar, and sharing methods, and 4) Establishing metrics to measure consumption, sharing, lead generation, and sales. It provides examples and templates to help strategize content around audience needs at different stages in the buying cycle in order to build a bridge to success.
4Virtus is an integrated solutions provider that aims to introduce effective solutions for clients' unresolved challenges worldwide. It has a unique portfolio of custom product and service development that sets it apart from competitors. Its goal is to turn ideas into leading-edge innovations across industries by strategically aligning research and development with clients' needs. It combines intuition with analysis, rules, technology and form to provide educated solutions as artists. It fosters creativity and freedom to implement new ideas, leading to specialized products and services with no boundaries.
New Idea Group Inc. is an Afghan company that provides a wide range of products and services including marketing, furniture, vehicles, security systems, stationery supplies, and more. It has partnerships with major technology brands and works with various organizations in Afghanistan. The company aims to succeed through passionate customer care, fearless innovation, and rapid continuous improvement.
We understand to thrive highly competitive market. Your company needs an attractive online campaign.
We are offering modern solution with combination of web marketing, email and digital marketing techniques that will assure your landing/home page with quality traffic and increased Facebook marketing audience leads.
Our team of highly innovative professional promise to deliver you with instant results in such extremely competitive market. We help you in -
Increasing your social media presence
Promoting your engaging content at all major digital websites
Our firm Image Building and Etiquette Mapping has reputation of satisfying client across the globe. We believe in going beyond client’s expectation by optimum utilization of our website ranking strategies.
Feel free to contact in case of any issue in context of improving the visibility of your home or landing page. We look forward to get positive response from you soon.
This document discusses how promotional products and tangible advertising can enhance brand image and positively impact companies. It provides examples of how premiums increase brand awareness and favorability. The document also outlines Promo Focus's experience creating customized marketing campaigns that consider objectives, target audiences, budgets, and themes. It highlights the company's long-term vendor relationships and commitment to client satisfaction.
This document discusses digital marketing strategies and how brands can connect with customers through digital channels. It outlines three types of digital media: owned media (websites/blogs created by the brand), earned media (user-generated content like social media), and paid media (advertising). It emphasizes using all three types together for targeted audiences to build brand reputation, loyalty, and ROI. The rest of the document provides examples of digital services offered, case studies of campaigns conducted, and websites developed for clients in different industries.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
This document provides information about Vision Britain, a company that offers business coaching services. It discusses who they are, why clients choose them, and how they work with businesses. Vision Britain believes in empowering business owners through personal development and strategic planning. They take a tailored approach to help clients understand their business needs and set short and long-term goals. Clients praise Vision Britain's personalized plans and guarantees of positive results.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Customer Advisory Board Recruitment Strategies and TipsRob Jensen
The document provides an overview of strategies and tips for effectively recruiting and managing members of a Customer Advisory Board (CAB). It discusses creating a mutually beneficial CAB by ensuring there is value for both the company and customers. Key elements of the recruitment process include defining criteria for ideal members, gathering nominations, creating recruitment documents, and establishing a recruitment process. After recruiting members, the document outlines onboarding members through interviews and agenda setting, as well as continuously engaging members through subcommittees and meetings. It also provides tips for ranking and retiring CAB members over time. The overall document aims to help companies design and optimize an effective CAB program.
If your company needs to submit a Marketing Communications Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bo7s1P
Group 7 has launched Earth Rise Pvt. Ltd., an environmentally friendly startup company that produces kitchen tools called Pine Feast using recycled plastic. The company is located in Surat and Seattle and offers a 1.5 year warranty on its products. Earth Rise's mission is based on the 4R's of reduce, reuse, recycle and recover. The company's goals are to apply the 4R's wherever possible and keep manufacturing costs low. Earth Rise aims to market its products through online channels like Instagram and Amazon as well as displaying them in stores. It plans to measure success through expanding its customer base and maintaining financial stability.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Mithi offers the opportunity to work on the complete life cycle of the software product business
Team members are encouraged to take interest in the whole spectrum of activities covering product development, marketing, sales & support, to help better their understanding of the customers needs and solution delivery mechanisms. In the process, providing them with the opportunity to work on cutting edge technology platforms and business systems.
The document provides an overview of DD Consulting and their services related to M&A integration. DD Consulting offers integration strategy development, playbooks/checklists, integration management office setup, and coaching/consulting services to support clients through the M&A integration process. They have extensive experience developing integration strategies and running post-merger integrations on deals ranging from $6 billion to 100,000 employees across 30 countries. Their approach involves developing detailed integration plans, mapping organizational structures, conducting cultural assessments, and focusing on growth, synergies, and efficiencies.
We match marketers to their future customers. Through our large array of media products, Convince & Convert Media helps companies increase leads and generate sales by putting the right message in front of the perfect audience.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
Igniting Sales: Surprising New Insights About How Top-Performing Companies Bu...Integrity Solutions
Sales quota achievement continues to decline- now below 50% in most organizations. The question is, why aren’t all the new processes, tools, apps, skills training and distributed learning filling that gap? A new 2017 study gives us some answers.
Your company IS a media company (or at least it can be). Convince & Convert's media division and our consulting division converge to provide outstanding digital media advice and counsel to major companies like Insight, Cisco, and The Motley Fool.
How can we help you generate more leads and sales? Or how can we help you create and manage your own digital media products? Contact Us and we’ll be in touch immediately to set up a no obligations, pain-free conversation.
This document provides an overview of a webinar about CPAs and social media. It introduces the presenters Philip Massey and Dawn Westerberg and their backgrounds. It discusses six things to look for in a technology partner and gives an overview of Massey Consulting. It also announces the next webinar on getting more Facebook likes before concluding with contact information.
If your company needs to submit a B2B Content Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2HfeEj9
Content Marketing: Build the Bridge to Success 2017Patty Swisher
This document outlines the 4 steps to building an effective content marketing strategy: 1) Setting objectives by defining goals and a content marketing mission, 2) Defining client and audience needs through personas, 3) Developing an execution plan including content types, calendar, and sharing methods, and 4) Establishing metrics to measure consumption, sharing, lead generation, and sales. It provides examples and templates to help strategize content around audience needs at different stages in the buying cycle in order to build a bridge to success.
4Virtus is an integrated solutions provider that aims to introduce effective solutions for clients' unresolved challenges worldwide. It has a unique portfolio of custom product and service development that sets it apart from competitors. Its goal is to turn ideas into leading-edge innovations across industries by strategically aligning research and development with clients' needs. It combines intuition with analysis, rules, technology and form to provide educated solutions as artists. It fosters creativity and freedom to implement new ideas, leading to specialized products and services with no boundaries.
New Idea Group Inc. is an Afghan company that provides a wide range of products and services including marketing, furniture, vehicles, security systems, stationery supplies, and more. It has partnerships with major technology brands and works with various organizations in Afghanistan. The company aims to succeed through passionate customer care, fearless innovation, and rapid continuous improvement.
We understand to thrive highly competitive market. Your company needs an attractive online campaign.
We are offering modern solution with combination of web marketing, email and digital marketing techniques that will assure your landing/home page with quality traffic and increased Facebook marketing audience leads.
Our team of highly innovative professional promise to deliver you with instant results in such extremely competitive market. We help you in -
Increasing your social media presence
Promoting your engaging content at all major digital websites
Our firm Image Building and Etiquette Mapping has reputation of satisfying client across the globe. We believe in going beyond client’s expectation by optimum utilization of our website ranking strategies.
Feel free to contact in case of any issue in context of improving the visibility of your home or landing page. We look forward to get positive response from you soon.
This document discusses how promotional products and tangible advertising can enhance brand image and positively impact companies. It provides examples of how premiums increase brand awareness and favorability. The document also outlines Promo Focus's experience creating customized marketing campaigns that consider objectives, target audiences, budgets, and themes. It highlights the company's long-term vendor relationships and commitment to client satisfaction.
This document discusses digital marketing strategies and how brands can connect with customers through digital channels. It outlines three types of digital media: owned media (websites/blogs created by the brand), earned media (user-generated content like social media), and paid media (advertising). It emphasizes using all three types together for targeted audiences to build brand reputation, loyalty, and ROI. The rest of the document provides examples of digital services offered, case studies of campaigns conducted, and websites developed for clients in different industries.
ComDez an independent marketing agency that does things a little differently. We believe in the power of ideas to change behavior and deliver results. We’ll work with you across any channel, medium or platform to help transform your business.
This document provides information about Vision Britain, a company that offers business coaching services. It discusses who they are, why clients choose them, and how they work with businesses. Vision Britain believes in empowering business owners through personal development and strategic planning. They take a tailored approach to help clients understand their business needs and set short and long-term goals. Clients praise Vision Britain's personalized plans and guarantees of positive results.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Customer Advisory Board Recruitment Strategies and TipsRob Jensen
The document provides an overview of strategies and tips for effectively recruiting and managing members of a Customer Advisory Board (CAB). It discusses creating a mutually beneficial CAB by ensuring there is value for both the company and customers. Key elements of the recruitment process include defining criteria for ideal members, gathering nominations, creating recruitment documents, and establishing a recruitment process. After recruiting members, the document outlines onboarding members through interviews and agenda setting, as well as continuously engaging members through subcommittees and meetings. It also provides tips for ranking and retiring CAB members over time. The overall document aims to help companies design and optimize an effective CAB program.
If your company needs to submit a Marketing Communications Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/3bo7s1P
Group 7 has launched Earth Rise Pvt. Ltd., an environmentally friendly startup company that produces kitchen tools called Pine Feast using recycled plastic. The company is located in Surat and Seattle and offers a 1.5 year warranty on its products. Earth Rise's mission is based on the 4R's of reduce, reuse, recycle and recover. The company's goals are to apply the 4R's wherever possible and keep manufacturing costs low. Earth Rise aims to market its products through online channels like Instagram and Amazon as well as displaying them in stores. It plans to measure success through expanding its customer base and maintaining financial stability.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
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HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
1.Cover slide:
If you’re a service provider or small business owner who’d like to double or triple your income, this is a presentation for you.
I’m Lois Raats, a business consultant in Canada.
I’d like to share with you how to package your services so it’s easier for people to understand what you offer, and easier for them to buy from you.
Maybe you’re an accountant, a renovator, a physio, a holistic practitioner, a consultant…
Whatever your profession or trade, you’re going to get some ideas here that will help you take your business to the next level.
2. I’ve been helping people get to their next level in life and business for over 30 years. Along the way I’ve developed quite a few thinking tools you guys might be interested in and I post them on my website and social media. If you like this video, please connect with me, I’d be happy to keep in touch with you.
3. This presentation gives an overview of packaging and a framework that’ll help you get started.
A couple of questions…
What do we mean by packages?
And what are some of the ways that packages can boost a business?
4. A package is a bundle of products and services that help a customer know exactly what you offer and why they should buy it from you.
so they know exactly what options are available to them.
and they can easily decide what combination suits them.
And that makes it way easier to purchase the right solution.
5. There are a pile of ways packages can help you grow your business…
They make it easier for clients to get started, to choose the options that will help them progress at their own pace, and know how to budget for your services ahead of time.
Because you’ve organized your offerings ahead of time, packages are going to increase your own efficiency, and that’s going to make your business more profitable.
Systems planned ahead of time just lead to better results.
People will know exactly what they’re agreeing to, and that helps them feel fully committed once they’re on board.
And of course, that’s going to lead to better testimonials and case studies.
6. For our purposes today, I’m going to assume you already have a business, know who your ideal clients or customers are, and have learned over time what products and services they will generally buy from you.
7. When it comes to growth, one of the easiest ways to make progress right away is to focus on the clients and customers you already know. I call this your “low-hanging fruit”. In fact, when you design packages, begin with these people in mind. They’re your favourites, right? So you want to attract more clients like them.
To upgrade your NET WORTH, increase the value you offer to your NET-WORK.
8. We’re going to talk next about VALUE.
What does it mean to add value to your network?
9. A really important thing to remember is that value, and your brand itself, exists ONLY in the mind of your customer.
What do I mean by that? A common mistake owners make is to describe what they SELL, e.g. features, benefits and so on…but they haven’t thought clearly enough about what it is their customers actually want to BUY from them.
The great thing about planning out your packages is that you’re going to get clearer yourself about what they’re most interested in, in other words, what is most VALUABLE to them.
10. The word “value” gets batted around in all kinds of ways, so I want to clarify a few things about it. I don’t want to get too theoretical, but bear with me for a few minutes, since these ideas help us know what to focus on as we create our service packages.
There’s a personal way of thinking about values, like when we talk to our friends about what’s most important to us.
And there’s a business way of thinking about it, as in how much a person is willing to pay for a product or service.
Thinking about packages, I also want to distinguish between value billing, and value pricing.
Value billing is…
Value pricing is…
What we want to move toward as we start to package our services is value pricing. This is where we think about our hourly services as a product, and add in other high-value features and bonuses that our clients and customers will be interested in.
11. There have traditionally been 3 factors that make a service offering valuable in the business world.
At the top of this triangle we have PRICE, where something is going to for example, be priced inexpensively, at the middle of the range, or more toward the top of the range.
On the left we’ve got QUALITY, where what you’re offering is going to be of okay quality, or better, or best quality.
On the right we’ve got service levels, at good to best levels of speed, courtesy, and convenience.
It’s been said that businesses will usually be able to pull off one or two of these 3 value drivers, but not all 3.
This used to be true. But the internet has come along and shifted this value equation. So we get an Amazon, where you can get the exact level of quality you want, whether good, better or best. You can get it at a low price, because their distribution system makes suppliers compete for customers, and their distribution system also makes service super-convenient.
The internet has caused a lot of changes in value delivery.
12. Now, here are a few other things the internet has done. It’s added 3 more super-important factors that business owners must incorporate nowadays into how they do business.
Because now your sales cycle is in the hands of your buyer, instead of you.
And what they need, to buy from YOU, is clear information at exactly the right time, they need guidance on how to think about that information, so they’re influenced to buy from you, and they need social proof – the approval of people that are important to them.
13. So your work is cut out for you.
There are 6 factors you’re going to want to keep in mind as you’re fleshing out your packages.
The usual factors of price, quality, and service.
And the newer factors of timely information, a guided decision-making process, and social proof.
14. The Ansoff Matrix helps us look at different ways to grow your business. Take a look at that top left quadrant, where you’re offering Existing Products to Existing Markets. Again, I call this low-hanging fruit, because it’s easy to pluck. These are the people who are already in your client base, and you want to offer them more value they need and want. Now your job is to figure out what that value is, and incorporate it into your packages.
15. Now there are a couple mistakes business owners tend to make at this point.
1. Assume that price matters more than anything else. So they’ll sacrifice quality or service or creating valuable content that guides decision-making - when in fact for the customers they actually want to keep, these other factors are more important than price. And the customers who “value value” more than price, we want to keep – the ones who understand that what’s important is not always the lowest price.
2. The second mistake owners make is failing to provide a range of price options at different levels. And when we fail to provide choices, customers often choose to go elsewhere to competitors who do offer options and choices.
16. What types of features or benefits will clients and customers frequently pay more for, if given the choice?
17. People will pay more for, and frequently WANT to pay more for…
So the question for you is, which of these factors or drivers are important to YOUR customers? Which of these, if you provide them, are going to make your customers even more thrilled with you than they already are?
18. Seriously, when we do not provide benefits and outcomes that customers actually want, by upscaling or downscaling our offers, we are leaving money on the table.
19. People will not only pay more for factors like convenience and comfort, they will also pay more for certain kinds of outcomes…
For example, next level - whatever that looks like for them….and so on.
And you want to pick one or more of these outcomes to centre your packages around.
Which one of these outcomes, or any others you can think of, do you think your clients and customers would pay more for?
Reduction of pain
Increase of pleasure
Sense of accomplishment
Personal transformation
Fulfilling their purpose
Being able to give back to community
Health and well-being
Reduction of conflict
Helping their kids fulfill their potential
Improving communication
Etc. etc.
20. Now let’s think about how we’re going to market our packages once we’ve got them created.
The first part is always to do great work so your clients and customers become your ambassadors.
The second step is tell stories about it, write about it, communicate it in as many ways as possible – but especially in the places where your clients hang out.
The third step is to build communities of interest and support using programs, membership sites, learning groups, events and experiences.
The fourth step is to market your work and your stories and build out your marketing funnel and your sales process.
All of these are topics that we cover in other videos, so if you want to stay in touch, start by going to our website – at ready2grow.com -
Hmm. About that marketing.
Fortunately there’s a big overlap between communicating and packaging.
Both are about increasing perceived value in the mind of your customers.
The same tools we already use to market our services can also be used to create packages that add further value to our clients – and vice versa.
The packages we create to add value to our clients can be used to market our business in a whole variety of other ways.
22. Here’s another hint…there are four areas that consumers are perennially interested in…anything to do with business
relationships, wealth, finances, and career advancement.
personal development, including higher purpose, spiritual development, inspiration, giving back.
Health & well-being.
23. Let’s think now about the types of packages you can offer.
24. Here are some package examples…
Be on the lookout for packages over the next while, and collect the ones you like as a file or bookmark.
So you can pick a model you like best, and pattern your packages after it.
25. Here are some typical PRODUCT package types when you have a specific product, including information products such as e-books or downloads to sell.
1. Service or maintenance package. 2. Consulting package to help your client use the product. 3. Product and client experience package, such as a video series that culminates in an annual weekend retreat. 4. Product and community membership package, such as a Facebook group. 5. Product as part of a subscription package where people subscribe to a month or year of all of the above.
26. Here are some typical SERVICE package types.
Number of sessions etc.
27. Package structures.
Clusters. You can cluster your offerings into similar themes, sets of outcomes, industries, professions, and so on.
Modules. You can create modules where there is more of a teaching component aimed toward a specific goal. Membership sites and learning platforms can help you deliver these types of packages.
Levels. Each of your packages can be offered at different levels, along the lines of basic, medium, or advanced levels of quality, service and bonuses.
28. Creating Your Packages.
Now it’s time to get practical, since creating packages can be overwhelming at first. You’ve done a lot of different kinds of work with your clients and customers, and now you’ve got to organize what you’ve got, you’ve got to systematize things perhaps in a different way than you’re used to.
The best way to get started is to write a big list of everything you offer. All the different ways you’ve worked with your clients and customers thus far, in terms of products, services, etc.
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30. /3/Now let’s focus on your clients. Specifically, on your ideal clients. These are the ones you would love to clone. Write down the names of some of these people, and start imagining what else they need and want from you. How else you can provide value to them.
1. /4/ Now, start clustering your offerings in whatever way makes sense to you, and reflecting different levels of quality, price, service and add-ins.
32. /5/ Now focus on your add-ins, bonuses, and upsells, and really tweak them to suit the needs of your clients and customers.
Here’s a recent example from from HP. When I bought a printer, they offered me a way to solve that annoying problem where you run out of ink just as you’re about to print something really important. Monthly subscription to ink. Printer reads my levels back to HP and they send ink in the mail.
So value was added to me via a creative solution using technology and automation.
What kinds of extra value are your clients wanting you to provide?
If you don’t know, just ask a few of them and collect ideas to shape your packages.
Here’s a typical accounting package that clusters his main offerings into levels, and adds one or two extras for each level up.
Here’s an example of a sponsorship package for a farming association. Farmers can have different levels of commitment and involvement in the association, from a Barnraiser at $5,000, to a contributor to the scholarship fund at $750.
Here are some photography packages that increases the number of minutes and the number of photo prints and bonuses for each level.
And finally, here’s a speaking coach whose packages reflect the levels of development his clients go through to greatly increase their abilities.
So a client at the lower end of the scale is focused on developing greater confidence, and over time adds in the other skill areas to get to the expert level.
So there are a few examples. You’ve seen lots of packages around.
But the most important thing is that you work out for yourself what it is you’re selling, what else your clients most want from you, and how you’re going to package your products and services to make it easy for your clients to buy from you, so it’s easy to better serve them, and ultimately so it’s much easier to grow your business.
That completes our overview of packaging your services.
Please check out our website at www.ready2grow.com to download the thinking tool that goes with this presentation.
And best of luck moving forward with your packages!