The document outlines a proposal for a new gaming magazine targeted at 16-25 year olds. Key details include: - The magazine will be called "Player" and focus on gaming content like reviews, esports, and news. - The target audience is described as mostly male, aged 16-25, students or unemployed, into games like shooters and fighters. - Market research found an opportunity for a gaming magazine that offers community opinions, streaming coverage, and a lack of trust in other reviews. - Sample articles and designs were created and critiqued, with adjustments to fonts, layouts and imagery. - Budget and costs were estimated, with projections showing the magazine could turn

1. PLAYER

2. MY BRIEF
You have been commissioned by the
northern echo to produce a new
magazine or newspaper product.
Your product could be in any style or
genre but it must be self financed
through sales or advertising. You must
also produce your magazine for a
specified audience segment within the
16-25 age group.
“

3. HOW I INTEND TO MEET THIS BRIEF
To make sure that I meet the requirements of this brief
I have decided to do the following:
- Created a magazine suitable for a young target
audience of 16-25
-Made a magazine with a socio-economic group
matching that of its desired target audience along with
the Northern Echo’s target audience.
- To appeal to this young target audience, I created a
magazine within the “GAMING” genre.
- This genre is appropriate as it is a current part of
youth culture while also having a gap available in the
market allowing it to be commercially viable.
- I made sure the magazine was self financed through
its own sales and advertising.

4. NORTHERN ECHO CONSTRAINTS
They use local advertising
Target a local target audience
Distribution figures
The impact of Newsquest
The relationship between Northern Echo and readers

5. WHY GAMING?
- I have extensive knowledge on the topic due to personal hobbies.
- I myself enjoy gaming as a hobby and so can easily write and enjoy writing about the
subject, I hope that this enthusiasm will come come across in my articles
- I understand what the target audience desires within the genre as I am part of that
target audience myself, I also understand that there is a gap in the market and so it
would be a good opportunity to snatch while I can while also offering a key investment
opportunity for you.
- I understand what the current market for gaming magazines are missing, and I offer to
produce this missing content for the target audience.
- It is a vastly growing market with potential to branch off into other markets appealing to
the same target audience.

6. MY TARGET AUDIENCE
- The tribe of my target audience is a mixture of
Gamers and Geeks, but due to the now coming
popularization of gaming the target audience is
likely to change and become more
- The age of my target audience is between 16-
25
- Male dominant target audience however room
for expansion
- C2-A target audience socioeconomic status
- High education status ranging from College
graduates to university students
- Due to student target audience income is likely
to be low
- -The buying behaviors of my target audience is
to purchase prices between £1 and £5

7. HOW TO APPEAL TO THIS TARGET
AUDIENCE
Keep a humorous
language tone.
Keep a low magazine
pricing
Provide relatable and
understandable content
within DPS
Use age appropriate
models
Use the same
techniques an
established publication
does
Use an appealing and
appropriate colour
scheme
Attempt to use creative
and inventive imagery
Allow the audience to
understand the genre of
the magazine
Use language
techniques similar to that
of students

8. CONSIDERATIONS
My magazines secondary target audience includes siblings, friends
of buyer and possibly parents.
I will have very little requirements to make sure the secondary
audience is happy with the product, however I must consider what
the northern echo’s guidelines represent:
- Intensity of taboo language
- The inclusion of nudity (none)
- Articles understood and relatable to the target audience and
secondary audience
- Minimalizing inappropriate content.

9. CONSTRAINTS
The PCC is a government ran company that regulates rules and
laws that all journalistic material must follow to protect the welfare of
others.
The rules discussed by the PCC concern subjects such as article
accuracy, children within journalism, discrimination and harassment.
I will have to make sure that I don’t break any of the codes listed and
set by the PCC, to do this I have made 5 golden rules.

10. 5 GOLDEN RULES
(AS MENTIONED IN CONSTRAINTS)

11. ORIGINAL FOCUS GROUP
FEEDBACK
After Briefing my product I continued to explain the target audience,
genre, content details for one of my DPS, this is the feedback
received:

12. GENRE RESEARCH
Active
imager
y with
many
action
shots
Dark
colour
pallets
with
many
blacks
and
reds
Sans
serif
fonts
used
Inviting
sell
lines
with
questio
ns and
promis
es

13. GENRE RESEARCH
- Magazine type matches my target
audience
- Has a similar colour scheme to my
desired one
- Shows me the importance of
imagery on front covers
- Teaches me to avoid colour on
colour text (white clothes on white
text)
- Genre matches my magazine
- Strong colour scheme colours
match my desired effect
- Magazine
sell lines
inspire my
own articles
- Magazine
layout is fast
paced and
clear
- Include
language to
appeal to
the target
audience
Front Covers

14. GENRE RESEARCH
- TA matches my own
- Strong imagery use within articles,
taking up over half of page
- Large amounts of “white space,
gives clear layout
- Eye-catching and creative headlines
- Inventive kicker location
- Lack of font colours allow imagery to
stand out more
- Genre of magazine matches my own
- Very strong imagery to text ratio
- A set colour scheme throughout the
article matching the games and magazine
appeal
- Eye-catching headline
- Active imagery

15. MY 5 AIMS AND OBJECTIVES
1) Produce a successful entertaining and interesting product
2) Provide content that can inform about and expand the readers
gaming hobby
3) Engage the audience in the content of my magazine by using a
verity of techniques appropriate to my target audience
4) Successfully establish a noticeable brand image for my first
issue of the product.
5) Receive a profitable return upon the sales and revenue of my
product

16. WHY “PLAYER”?
- To establish a fast paced branding title
- To allow instant recognition of the genre
- To connote the gaming related content inside
- To appeal instantly to my target audience
- To stand out among competitors
- To ensure future success through branding
- It’s a simple, memorable and well recognised word

17. CONTENTS
- The Esports dream
- Our zombie survival guide
- Featured game review
- Blast from the past
- Tech to get
- Monthly top 5 and low 5
- Gaming news
- Hot or not
- Mod of the month

18.  Masthead fonts – EA font
 Sell lines font – SLANT
 Headline fonts – Goodtimes
 Sub header fonts - Square Deal
 Main body font - Prototype
FONTS

19. QUESTIONNAIRE RESULTS
Average age of viewer – 18
Most of audience unemployed (pricing)
100% of responses had some form of gaming platform
Facebook and YouTube are widely recognised social media sites
Many now watch shows through online.
There is a lack of trust for reviews within the gaming community
E-sports is popular through-out the gaming audience
Shooters, multiplayer and fighting games are most popular
My TA do purchase magazines and also specifically gaming
magazines
People do watch game streaming websites.

20. - Aged 17/18
- 3 college students
- 2 male 1 female
- A-C1 status
- Mixed tribe status
but mostly gamers
MOCK UP FOCUS GROUPS

21. MOCK UP 1

22. MOCK UP 2

23. MOCK UP 1 COMMENTS
The aim of mock-up 1:
Positive response Negative response
 The idea of quick information is
good for the target audience
 The use of logos at the bottom
right give a professional appeal
due to others also doing similar
methods.
 The article layout is easy to
read and simple, the only let
down is the game name titles
 Breakout boxes work well
- The game name headings do not
appear to breakout or be
massively readable
- The breakout boxes positioning
needs improvement to be more
easy to follow
- The colour co-ordination for the
bad and the good content needs
to be changed to add clarity to
the article
- Sentencing too long as interest
can be lost

24. - The use of a community opinion
is a good idea if implemented
different
- The article reads a lot better then
in mock up 1
- The magazine appeals to the
target audience successfully
- The article is interesting due to
its explanation into opinions
- The inclusion of jargon and game
detail appeals to audience
members who know the subject
MOCK UP 2 COMMENTS
The aim of mock-up 2:
Positive response Negative response
- The genre of the magazine is not a
serious topic, so a formal writing
style is not really appreciated
- Way to much “white space”
- The layout appears to be
unprofessional in terms of imagery
positioning, it looks very scattered
- Background colouring too dark
- Main body font may be a bit too
bland
- Overall the layout is what is
unappealing

25. PRODUCT INFORMATION
 Cover
Imagery: active, full body shots with model center framed
Layout : clear, simple, spacious with sell lines enticing and
entertaining
Colours: active colours connoting action, dark shades combined
with the black, red and green colour schemes, white possibly used
to embolden the imagery and other dark colours
Fonts: fonts for each aspect mentioned within fonts slide, needs to
be striking, eye-catching, entertaining and most all needs to instill
action into the reader.

26. PRODUCT INFORMATION
 Contents
Imagery: active, connoting action within the product, strong full body poses
Layout : simple, well paced, large imagery used, numbered page system for
clarity of use.
Colours: strong colours, dark shaded, red black green whites colour pallet.
Fonts: Title will use masthead font, Subheadings using the “square Deal” font
with possible use of the “slant” font, main body uses simple “Prototype” font
All connoting gaming and technology.

27. PRODUCT INFORMATION
 Top 5 and low 5 (title to be changed)
Tone – upbeat tone with humor written within, however inside has an informative
style to interest the readers while they are entertained by the articles tone.
Language – 3rd person narrative voice with large use of jargon and “gamer talk”
while maintaining a written style that will allow new readers to understand the
content, humorous intro.
Imagery – large imagery taking up about ½ of the DPS, active models within the
same age range of TA, standing in animated positioning and poses while
portraying the content appropriately.
Layout – very simple layout clear and readable, most likely with the use of
breakout boxes separating each point made.
Colours – red, blacks, whites, greens colour pallet followed through-out
Fonts – the mentioned fonts will be used within the article with the headline
using the “good times” font and the body text using “prototype”
DPS 1

28. PRODUCT INFORMATION
 Our Zombie Survival guide
Tone – a joke article with upbeat tone with strong humor within, this is an article
based upon entertaining the audience.
Language – 2nd person narrative voice talking to the audience, possible use of taboo
language or slang to add to comic effect.
Imagery – large use of imagery specifically active and creative with possible humor
instilled into these images
Layout – simple layout written with a creative style although with the formal article
written style kept in place to allow it to be clear and readable
Colours – red, blacks, whites, greens colour pallet followed through-out, however a
vast range of “dirty” colours could be used to connote the undead feel of the article.
Fonts – a possible introduction to a new font that will connote an undead feeling to
the audience to add to the overall feel and comic effect of the article, meanwhile
maintaining a readable font will be required.
DPS 2

29. The popularization of zombies within film, TV and gaming has been
massive within this generation, here are some that you may know of
yourself:

30. PRODUCT INFORMATION
 The Esports Dream
Tone – This will be a much more serious article with inclusion of an interview with a person who is
part of a gaming team, the interview within however could include some humor
Language – a 3rd person writing style with a narrative voice will be most appropriate for this article
Imagery – large use of imagery specifically active with images of the person being interviewed
included, possible extra images can be added with other members of the interviewees team.
Layout – simple layout written with a creative style although with the formal article written style
kept in place to allow it to be clear and readable
Colours –colours connoting less about action, and more about a technological feel with colours
such as gold, silvers and red connoting the competitive nature of the article within
Fonts: a stronger use of more technological fonts while maintaining the house theme fonts within
the DPS to continue the brand imagery of the magazine.
DPS 3

31. FINAL RESEARCHED FRONT COVER
ANALYSIS
Branding of
products and of
magazine
combined taking
over ¼ of the page.
Competitive
pricing.
Red, black, white,
green colour
schemes.Good example of a
budget gaming
magazine
active imagery with
left centred model
Enticing eye
catching sell lines.
Overall clear
layout, no clutter
with large levels of
“white space.
Separated sell
lines make the
magazine appear
clearer

32. CONCLUSIONS SO FAR
- Budget magazine about 60 pages altogether
- A4 paper size with a low pricing between 2-4 pounds
- Target audience has been appealed too while maintaining the
guidelines set by both the secondary audience and the Northern
Echo
- The detail of the articles and magazine content hopes to prove
overall high quality and entertaining for the target audience
- Research has given clear advice on certain aspects of my own mock-
ups and of professional established magazine and how to improve
Now lastly I look into the profitability of the product, as money is one of
the 3 mentioned points that are most important. Please note these are
estimates with chance for change depending upon certain features.

33. PRINTING COSTS
These are a variety of printing costs depending upon the delivery
dates of said printed items, if written production of the article is slow,
printing costs will increase due to a later delivery date required,
however if completed at the right time, the magazines printing costs
will be quite low.

34. PERSONNEL COSTS
Total Expenditure of:
4382 pounds

35. EQUIPMENT COSTS
Total Expenditure of:
2100 pounds

36. TOTAL EXPENDITURE
Total Expenditure of:
7499.76
pounds
4382+2100+1017.76
=7499.76

37. ADVERTISING RATES
Total income of:
13000
pounds

38. PREDICTED SALES INCOME
1.99 * 11000 = 21890
+13000
½ taken off from
wholesalers and
distributers
……….

39. NET PROFIT
13695.12
pounds

40. THANK YOU
Any Questions?