The document provides details for creating a new magazine targeted at 16-25 year olds. It outlines that the magazine will focus on technology and gaming topics. Mock-ups and feedback from focus groups are presented, showing a preference for a more colorful, informal style. Article topics on stress from gaming and whether gaming causes violence are described. Costs for personnel, equipment, and advertising are listed, showing the magazine will have an overall loss of £1544.30.

1. MAGAZINE

2. Brief
 You have been commissioned by the Northern Echo
to produce a new magazine or newspaper product.
Your product could be in any style or genre but it
must be self financed through sales or advertising.
You must also produce your magazine for a
specified audience segment within the 16 to 25 age
group.

3. Meeting the Brief
In order to meet this brief, I will do the following.
 Create a magazine which fulfils the socioeconomic group the
audience of the Northern Echo is. (ABC1).
 Create a magazine which fits under the genre of
“Technology/Gaming” and make it suitable for an audience of 16-
25.
 To make sure the magazine is of high quality due that the readers
of the Northern Echo are used to, through employed high quality
staff.
 Making sure the Magazine is self financed through
advertisements.

4. Why Technology?
 Technology/Gaming is something I have always had a
keen interest in.
 I have a broad knowledge in Technology due to when
growing up having a huge interest in it.
 Not many other Technology magazines look at real
issues that are problematic for gamers, where-as mine
does.
 I am able to connect with my target audience better due
to my knowledge of the technology/gaming industry, as I
am just like them with the same interests.

5. How big is the
Technology/Gaming
Genre?
 Many technology/gaming magazines on the market…
Some examples being Wired, PC Gamer, Game
Informer, Games Radar to name a few.
 The technology industry is huge at the moment with
new content/products created more frequently. i.e.
Games being released almost every month.
 The readership for PC Gamer Magazine estimated at
453,000 adults at the end of June 2011.
(http://www.mediauk.com/magazines/36184/pc-
gamer/readership-figures)

6. Audience Profile
 Tribes: Real Gamers &
Nerds
 Age: 16-25
 Gender: Male
 ABC1 Socioeconomic
grouping
 Some form of Higher
Education i.e. College
Graduate.
 Audience with low income
– magazine is a
supplement.

7. Secondary Audience
 Secondary target audience includes families. i.e. Parents,
siblings etc. Due to the family friendly nature of the
Northern Echo.
 This would mean no inappropriate content or nudity.
 Secondary audience could also be people respected in
the gaming/technology industry such as Developers or
Producers.
 This would mean my articles must be respected and be
well researched.

8. Constraints
The Press Complaints
Commission
 The PCC (Press Complaints Commission) states a
number of rules of which journalists must oblige to in
the aid to protect others. This includes subjects such
as harassment, children, discrimination and
accuracy.
 In order to stick by these rules and not violate them,
here are 5 golden rules created to make sure.

9. The 5 Rules
 I will contact any parent(s)/guardian(s) if any children are to be
involved to get consent, to protect any intrusion of their lives.
 All pictures will be taken by myself in order to not violate any
copyright laws.
 If information gathered is under copyright laws, I will seek the
permission of the person holding them.
 All interviews will be recorded to ensure the accuracy of them.
 All Material I collect and intend to publish that is intended to be
published which involves a certain individual I will consult them
before-hand to make sure they have no problems with it.

10. Focus Group Feedback
After explaining the idea of the magazine to a few
people, some quotes I got back were:
“Sounds like a new and different idea.”
“It can definitely look at things differently than what
other magazines offer.”
“The arguments should be balanced, pros and cons.”
“These topics would be very helpful to the readers.”

11. Magazine Genre

12. Genre Research Cont.
Stylish upper-
case fonts.

13. Genre Research
Cont.

14.  The name is associated with the gaming community.
A “respawn” is when you come back to life after
“dieing”.
 Easily relatable to the technology/gaming genre.
 Different name to other magazines similar.
 Decent length, not too long and fits well across an
A4 sheet.

15. My Aims
 To produce a Technology/Gaming magazine that
discusses real issues concerning people who play
video games that is worthy of competing other
tech magazines.
 To look at the social side of gamers, and the
stereotypes that are associated with gamers.
 Give in-depth analyses of topics involving the
gaming community.

16. Mock-Up 1

17. Mock-Up 2

18. Focus Group
The focus group I asked the opinions of my two mock
ups included:
- Four 16-18 Year olds.
- College Students.
- 3 male 1 Female.

19. Mock Up 1 Feedback
Positives
 The colours used, red being a connotation of anger/stress.
 Imagery used was commented on, acting from model was believable.
 Distorted font used fit well with the article and what it was about.
 The headings before each paragraph made it easy to navigate.
 Chatty/Informal Style of the article made it more interesting.
Negatives
 2nd page seemed a bit bland in comparison to 1st, something missing.
 The text in the breakout box was a bit specific.

20. Mock Up 2 Feedback
Positives
 Imagery in the article was well acted out and well taken.
 “Something the NHS would use.” – Quote from one person. –
Seems Professional.
Negatives
 Seemed a bit bland, not enough colours.
 Simplistic/Calm layout didn’t go down too well.
 Felt boring to read with the serious article.

21. Mock-Up Conclusion
 Overall, the majority of positive comments were
about my first and not my second.
 This made me focus on creating the article in the
style of the first mock up.
 Will be using more techniques from the first article to
the second.
 The article style itself will also be more laid-back and
chatty than serious and formal.

22. Article Details – Cover
Imagery – Active, ideal, give an idea of the article.
Layout – Simplistic
Colours – Colours associated with males. Connotations
of anger and stress, relating to article. Bold.
Font – Masthead: Bold, Stencil, Upper-Case, striking.
Sell-Lines: Stylish, easy to read, modern.

23. Article Details – Article 1
“Stress OP?” – Is Stress caused by video games?
Tone – Informative, Comical, Informal, Sarcastic
Language – 1st and 2nd narrative voice, shock intro.
Imagery – Active, negative, ideal
Colours – Connotations with anger and stress, red,
black, dark
Fonts – Title: Distorted, Jagged, Attention Grabbing
Sub-Heading: Bold, Distorted, Eye Catching
Article: Serif, easy to read.

24. Article Details – Article 2
“A Generation of Violence” – Is gaming ruining our generation?
Tone – Informative, Comical, Upbeat
Language – 1ST and 2nd narrative voice, emotive language,
shock intro.
Imagery – Negative & Positive, Side by Side Comparison,
Active.
Layout – 3 Columns, balanced text to image ratio
Colours – Both colours that would represent both images.
One image being someone who represents violence, and
then the opposite. Darker colours for the violent image,
lighter for the opposite.
Fonts – Distorted, Stencil, Eye Grabbing, Gentle, Artistic

25. Article Details – Article 3
“Is… League of Legends Nerdy?”
Tone – Comical, Informative.
Language – 2nd and 3rd Narrative Voice.
Imagery - Active, Stereotypical.
Colours – Colours associated with the video game,
yellows, blacks.
Fonts – Fonts which emulate the font of the video game
and/or fonts which are stylish, gentle, serif.

26. Printing Costs

27. Personnel Rates
Personnel Freelance Hourly Rates
Journalist 400 Per 1000 Words
Photographers 17
Models 11
Subeditors 25
Researchers 30
Lighting Assistant 15
Make Up Assistant -Not Needed-
Total Expenditure: 883

28. Personnel Costs Cont.
Personnel Costs
Journalists Photographers Models Subeditors Researchers Lighting assistant Make up assistants Other

29. Equipment Costs
Equipment Hourly Rates
Studio Space Rental 100
Flash Lighting Studio Kit 90
Camera 33
Additional Lens Hire 20
Qe Indemnity Insurance 15
Travel 0
Props 75
Total Expenditure: 1422

30. Equipment Costs Cont.
Chart Title
Studio space rental: Flash lighting studio kit: Camera: Additional lens hire: QE indemnity insurance: Travel: Props:

31. Advertising Rates
Advert Type Rate Number
Back Cover 750 1
Inside Front 750 1
Inside Back 750 1
Double Page Spread 1200 1
Full Page 650 4
Half Page 560 0
Quarter Page 180 0
Eighth Page 95 0
Total Income: 6050

32. Advertising Rates Cont.
Chart Title
Back cover Inside front Inside back Double page spread Full page Half page Quarter page Eighth Page

33. Overall Loss
-£1544.3

34. Thank you for your time.
Any Questions?