The document provides guidance for completing a case study on music video production. It outlines three tasks: 1) the purposes of music videos and artist strategies, 2) styles, techniques and conventions of music video production, and 3) a case study analyzing at least three music videos. Task 1 questions explore the core purposes of music videos and how artists use them for promotion, messaging and performance substitution. It also asks how artist branding is presented in videos. Task 2 focuses on styles, techniques and conventions. The document emphasizes illustrating points with examples and adding relevant images, videos and references.