The document provides guidance for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos considering the concepts from Tasks 1 and 2. Students are expected to submit responses to each section weekly and can get help from their tutor if needed.
This document provides instructions and questions for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires the student to analyze a minimum of three music videos by an artist of their choice, considering the topics from Tasks 1 and 2. The student is instructed to submit weekly and discuss with their tutor if needed.
This document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on the styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos, drawing on what was covered in Tasks 1 and 2. Students are expected to submit responses to each section on a weekly basis and can get help from their tutor if needed. The document emphasizes including examples and linking responses to other materials when completing the assignment.
Mv assignment 01 2020 pro forma jack hurstjackhurst8
This document provides instructions and questions for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires the student to analyze a minimum of three music videos by an artist of their choice, considering elements from Tasks 1 and 2. The instructions emphasize using illustrative examples and linking responses to additional source materials when completing the assignment.
The document provides instructions for a case study assignment on music video production. It outlines three tasks to complete: 1) discussing the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) an individual case study analyzing at least three music videos by an artist of choice. For each task, questions are provided to guide the analysis and discussion. The case study should examine the videos' styles, intertextuality, camerawork, editing, genre conventions, and apply critical approaches learned. Illustrations from the videos are encouraged, and responses should draw connections between parts and other related works.
The document provides instructions for completing a case study on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos, discussing their use of style, techniques, intertextuality, camerawork, editing, genre conventions and applying critical approaches. The case study should be submitted weekly and the document provides notes on illustrating points made and adding additional slides if needed.
This music video case study analyzes several videos by pop artist Ariana Grande. It discusses the style and techniques used in her song "7 Rings," including smooth camera movements, a range of shots, minimal editing, and stylized lighting with pink and blue hues representing different meanings. The video also adheres to pop conventions through its focus on Grande and female dancers in party outfits promoting wealth and style. Locations include a pink-themed front garden, a kitchen with reflective glass pillars, and a dollhouse-sized room, with cultural references to sushi. The analysis applies critical approaches around atmosphere, camerawork, lighting, performers, and locations to understand meanings and pop genre conventions.
Ariana Grande's "7 Rings" music video employs various stylistic techniques and conventions. The camerawork uses a range of smooth shots without abrupt movements to create a clean, impressionistic atmosphere. Special effects are utilized in scenes featuring neon lights and patterns. Pink and blue lighting is used to convey positive and negative meanings respectively. The video primarily features Grande and other female performers in party outfits, emphasizing wealth through jewelry. Scenes take place in the garden, kitchen, and dollhouse room of a large home, making prominent use of the color pink and Japanese cultural references.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, emphasizing the pink theme and contrasting blue. Grande references Japanese culture with sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and themes.
This document provides instructions and questions for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires the student to analyze a minimum of three music videos by an artist of their choice, considering the topics from Tasks 1 and 2. The student is instructed to submit weekly and discuss with their tutor if needed.
This document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on the styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos, drawing on what was covered in Tasks 1 and 2. Students are expected to submit responses to each section on a weekly basis and can get help from their tutor if needed. The document emphasizes including examples and linking responses to other materials when completing the assignment.
Mv assignment 01 2020 pro forma jack hurstjackhurst8
This document provides instructions and questions for a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires the student to analyze a minimum of three music videos by an artist of their choice, considering elements from Tasks 1 and 2. The instructions emphasize using illustrative examples and linking responses to additional source materials when completing the assignment.
The document provides instructions for a case study assignment on music video production. It outlines three tasks to complete: 1) discussing the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) an individual case study analyzing at least three music videos by an artist of choice. For each task, questions are provided to guide the analysis and discussion. The case study should examine the videos' styles, intertextuality, camerawork, editing, genre conventions, and apply critical approaches learned. Illustrations from the videos are encouraged, and responses should draw connections between parts and other related works.
The document provides instructions for completing a case study on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos, discussing their use of style, techniques, intertextuality, camerawork, editing, genre conventions and applying critical approaches. The case study should be submitted weekly and the document provides notes on illustrating points made and adding additional slides if needed.
This music video case study analyzes several videos by pop artist Ariana Grande. It discusses the style and techniques used in her song "7 Rings," including smooth camera movements, a range of shots, minimal editing, and stylized lighting with pink and blue hues representing different meanings. The video also adheres to pop conventions through its focus on Grande and female dancers in party outfits promoting wealth and style. Locations include a pink-themed front garden, a kitchen with reflective glass pillars, and a dollhouse-sized room, with cultural references to sushi. The analysis applies critical approaches around atmosphere, camerawork, lighting, performers, and locations to understand meanings and pop genre conventions.
Ariana Grande's "7 Rings" music video employs various stylistic techniques and conventions. The camerawork uses a range of smooth shots without abrupt movements to create a clean, impressionistic atmosphere. Special effects are utilized in scenes featuring neon lights and patterns. Pink and blue lighting is used to convey positive and negative meanings respectively. The video primarily features Grande and other female performers in party outfits, emphasizing wealth through jewelry. Scenes take place in the garden, kitchen, and dollhouse room of a large home, making prominent use of the color pink and Japanese cultural references.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, emphasizing the pink theme and contrasting blue. Grande references Japanese culture with sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and themes.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen, and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Jump cuts are used to remove any unnecessary footage and
keep the pace of the video moving quickly. This helps keep the audience
engaged.
Slow motion shots are often used during emotional parts of a song to
heighten the drama and intensity of a moment. Seeing actions in slow
motion can draw out emotions.
Split screens are used to show multiple actions happening at once. This
allows more of the story to be told in the same timeframe. It also keeps
the video visually interesting.
Transitions between shots like fades and wipes help join different scenes
together seamlessly. This creates a smooth flow to the video rather than
abrupt cuts.
Repetition of certain shots is used to
Mv case study assignment 01 2020 pro forma[2] read-onlyNatashaSanderson
Jake Bugg's music videos employ various styles and techniques while adhering to indie music video conventions. They feature low budgets but intertextual references to films like This Is England. Camerawork is simple, often following the artist in urban settings. While budgets vary between videos, all showcase Bugg's guitar skills and relate to his genre through production qualities and locations.
This document provides guidance for a case study on music video production. It outlines four learning outcomes, including understanding the purposes and styles/techniques of music videos. It splits the case study into three tasks: 1) the purposes of music videos and artist branding strategies, 2) styles, techniques and conventions, and 3) a case study analyzing at least three music videos. The document provides example questions to answer for each task and notes on completing the case study, emphasizing the use of images and examples to support points.
This document provides guidance for completing a case study analysis of music videos. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 discusses styles, techniques and conventions used in music video production. Task 3 instructs the student to analyze a minimum of three music videos by an artist or genre of their choice, discussing style, intertextuality, camerawork, genre conventions, and applying critical approaches. The document provides example questions to answer for each task and emphasizes using illustrative examples and images from the selected video examples.
This document provides guidance for completing a case study analysis of music videos. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers common styles, techniques and conventions of music video production. Task 3 instructs students to analyze a minimum of three music videos, considering topics from Tasks 1 and 2 like purposes, techniques, genre conventions and critical approaches. Students are encouraged to include video links and images in their case study response.
This document provides guidance for completing a case study analysis of music videos. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers common styles, techniques and conventions of music video production. Task 3 instructs students to analyze a minimum of three music videos, considering topics from Tasks 1 and 2 like purposes, techniques, genre conventions and critical approaches. Students are encouraged to support their analysis with examples and images from the selected videos.
This document provides guidance for a case study assignment on music video production. It outlines the learning outcomes and assessment criteria for the case study. The document is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Some key purposes discussed are entertainment, branding/identity, and sales. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 involves analyzing at least three music videos considering what was discussed in Tasks 1 and 2. Notes are provided on completing the case study, including using images and examples to support points. Questions for Task 1 examine the core purposes of music videos and broader strategies employed by different types of artists.
Ed Sheeran's music video for "Galway Girl" tells the story of how he met a girl in Galway, Ireland as depicted in the song's lyrics. The video uses techniques like close-ups and dynamic camerawork to follow the girl's movements and show her emotions. It incorporates Irish culture through dance scenes and references Rolling Stone magazine. The go-pro style camerawork from Sheeran's perspective and sped-up footage editing help portray the narrative. Overall, the video aims to represent the song through a visual story that immerses viewers in the experience.
The document provides instructions for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 focuses on the purposes of music videos and strategies employed. Task 2 examines styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, considering camerawork, editing, intertextuality, genre conventions, and critical approaches.
The document provides information about music video production and purposes. It discusses the core purposes of music videos being entertainment, identity, and sales. It also discusses broader purposes like featuring other artists to promote multiple acts. Genre conventions are explored, comparing the more direct brand of One Direction to the more open interpretation encouraged by Animal Collective. Camerawork, editing styles, and intertextuality are analyzed in sample music videos. A case study of Bugzy Malone examines his visual style and use of techniques to represent his experiences and inspire others.
Mv production assignment evaluation form 2021ScottMandis
The document summarizes Scott Mandis' strengths and weaknesses during the research, planning, time management, and technical and aesthetic qualities of a production process evaluation for a music video. Some strengths included understanding different camera angles during research and improvising planning when the original song changed. Weaknesses consisted of not thoroughly researching what works in music videos and having limited time for additional filming.
This document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos, drawing on Tasks 1 and 2. Students are expected to submit responses to the questions in each section on a weekly basis during remote learning.
The document provides instructions for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 involves the purposes of music videos and strategies of labels and artists. Task 2 addresses styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, considering elements from Tasks 1 and 2. Questions under each task prompt discussion of topics like the goals of music videos, techniques like camerawork and editing, genre conventions, and applying critical analysis.
The document provides instructions for a case study assignment on music video production. It outlines three tasks to complete: 1) discussing the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) an individual case study analyzing at least three music videos by an artist of choice. For each task, questions are provided to guide the analysis and discussion. The case study should consider camerawork, editing, genre conventions, and apply critical approaches. Illustrations from the selected videos are encouraged.
The document provides a case study analysis of music video productions through Logic's music videos. It examines the styles, techniques, and conventions used across several of Logic's videos such as "Everyday," "1-800-273-8255," and "Flexicution." Close-up shots, editing, representation, mood/tone, and meaning are evaluated. Intertextuality, camerawork, genre norms, and critical approaches are also considered in analyzing Logic's creative and meaningful music video portrayals.
The document outlines a music video production case study. It discusses the purposes of music videos, including entertainment, branding, and sales. It also covers styles, techniques, conventions, and critical approaches used in analyzing music videos. The document uses Anne-Marie as a case study, analyzing several of her music videos to showcase how she uses techniques like close-up shots, colorful visuals, and synchronization with lyrics to engage audiences and grow her brand. Overall, the document provides guidance on analyzing and discussing techniques used in music videos to achieve various artistic and commercial goals.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by music labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos to discuss how they employ elements from Tasks 1 and 2. Students are expected to submit weekly responses and may include images, videos and citations to support their analysis.
This document provides instructions for completing a case study assignment on music video production. It includes 4 tasks: 1) outlining the purposes of music videos and discussing branding; 2) describing techniques like camerawork, editing, and genre conventions; 3) conducting a case study of an artist's music videos focusing on style, intertextuality, and critical analysis; 4) linking what was learned to the student's own music video project plans. Sample responses are provided for questions within each task discussing concepts like the core purposes of advertising, entertainment and distribution, broader purposes of art and message, and analyzing the branding, camerawork and meaning of videos by artists like Playboi Carti, One Direction and Animal Collective.
This document provides guidance for completing a case study analysis of music videos. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 discusses styles, techniques and conventions used in music video production. Task 3 instructs the student to analyze a minimum of three music videos by an artist or genre of their choice, discussing elements like style, intertextuality, camerawork, genre conventions, and critical approaches. The document emphasizes showing examples from videos and linking concepts to further resources.
Mv assignment 01 2021 pro formal new copyClaudiaRose5
This document provides guidance for completing a case study assignment on music video production. It is divided into 4 tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions used in music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, discussing the usage of style, intertextuality, camerawork, editing, genre conventions and critical approaches. Task 4 prompts linking what was learned to the student's own work. The document emphasizes showing examples from videos, making points and linking to further materials to support explanations.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen, and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Ariana Grande's "7 Rings" music video employs various visual styles and techniques. The camerawork is smooth with different shot types used to make the video appealing. Special effects are added in the second half. Pink and blue lighting is used to convey different meanings. The video features only female performers in party outfits showing off wealth. Scenes take place in a house's garden, kitchen and doll room, with pink decor emphasizing the song's theme. Grande references Japanese culture through sushi and toys. Overall, the video skillfully uses visual elements to match the song's atmosphere and message.
Jump cuts are used to remove any unnecessary footage and
keep the pace of the video moving quickly. This helps keep the audience
engaged.
Slow motion shots are often used during emotional parts of a song to
heighten the drama and intensity of a moment. Seeing actions in slow
motion can draw out emotions.
Split screens are used to show multiple actions happening at once. This
allows more of the story to be told in the same timeframe. It also keeps
the video visually interesting.
Transitions between shots like fades and wipes help join different scenes
together seamlessly. This creates a smooth flow to the video rather than
abrupt cuts.
Repetition of certain shots is used to
Mv case study assignment 01 2020 pro forma[2] read-onlyNatashaSanderson
Jake Bugg's music videos employ various styles and techniques while adhering to indie music video conventions. They feature low budgets but intertextual references to films like This Is England. Camerawork is simple, often following the artist in urban settings. While budgets vary between videos, all showcase Bugg's guitar skills and relate to his genre through production qualities and locations.
This document provides guidance for a case study on music video production. It outlines four learning outcomes, including understanding the purposes and styles/techniques of music videos. It splits the case study into three tasks: 1) the purposes of music videos and artist branding strategies, 2) styles, techniques and conventions, and 3) a case study analyzing at least three music videos. The document provides example questions to answer for each task and notes on completing the case study, emphasizing the use of images and examples to support points.
This document provides guidance for completing a case study analysis of music videos. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 discusses styles, techniques and conventions used in music video production. Task 3 instructs the student to analyze a minimum of three music videos by an artist or genre of their choice, discussing style, intertextuality, camerawork, genre conventions, and applying critical approaches. The document provides example questions to answer for each task and emphasizes using illustrative examples and images from the selected video examples.
This document provides guidance for completing a case study analysis of music videos. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers common styles, techniques and conventions of music video production. Task 3 instructs students to analyze a minimum of three music videos, considering topics from Tasks 1 and 2 like purposes, techniques, genre conventions and critical approaches. Students are encouraged to include video links and images in their case study response.
This document provides guidance for completing a case study analysis of music videos. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers common styles, techniques and conventions of music video production. Task 3 instructs students to analyze a minimum of three music videos, considering topics from Tasks 1 and 2 like purposes, techniques, genre conventions and critical approaches. Students are encouraged to support their analysis with examples and images from the selected videos.
This document provides guidance for a case study assignment on music video production. It outlines the learning outcomes and assessment criteria for the case study. The document is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Some key purposes discussed are entertainment, branding/identity, and sales. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 involves analyzing at least three music videos considering what was discussed in Tasks 1 and 2. Notes are provided on completing the case study, including using images and examples to support points. Questions for Task 1 examine the core purposes of music videos and broader strategies employed by different types of artists.
Ed Sheeran's music video for "Galway Girl" tells the story of how he met a girl in Galway, Ireland as depicted in the song's lyrics. The video uses techniques like close-ups and dynamic camerawork to follow the girl's movements and show her emotions. It incorporates Irish culture through dance scenes and references Rolling Stone magazine. The go-pro style camerawork from Sheeran's perspective and sped-up footage editing help portray the narrative. Overall, the video aims to represent the song through a visual story that immerses viewers in the experience.
The document provides instructions for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 focuses on the purposes of music videos and strategies employed. Task 2 examines styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, considering camerawork, editing, intertextuality, genre conventions, and critical approaches.
The document provides information about music video production and purposes. It discusses the core purposes of music videos being entertainment, identity, and sales. It also discusses broader purposes like featuring other artists to promote multiple acts. Genre conventions are explored, comparing the more direct brand of One Direction to the more open interpretation encouraged by Animal Collective. Camerawork, editing styles, and intertextuality are analyzed in sample music videos. A case study of Bugzy Malone examines his visual style and use of techniques to represent his experiences and inspire others.
Mv production assignment evaluation form 2021ScottMandis
The document summarizes Scott Mandis' strengths and weaknesses during the research, planning, time management, and technical and aesthetic qualities of a production process evaluation for a music video. Some strengths included understanding different camera angles during research and improvising planning when the original song changed. Weaknesses consisted of not thoroughly researching what works in music videos and having limited time for additional filming.
This document provides guidance for completing a case study assignment on music video production. It is split into three tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos, drawing on Tasks 1 and 2. Students are expected to submit responses to the questions in each section on a weekly basis during remote learning.
The document provides instructions for completing a case study assignment on music video production. It is divided into 3 tasks. Task 1 involves the purposes of music videos and strategies of labels and artists. Task 2 addresses styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, considering elements from Tasks 1 and 2. Questions under each task prompt discussion of topics like the goals of music videos, techniques like camerawork and editing, genre conventions, and applying critical analysis.
The document provides instructions for a case study assignment on music video production. It outlines three tasks to complete: 1) discussing the purposes and strategies of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) an individual case study analyzing at least three music videos by an artist of choice. For each task, questions are provided to guide the analysis and discussion. The case study should consider camerawork, editing, genre conventions, and apply critical approaches. Illustrations from the selected videos are encouraged.
The document provides a case study analysis of music video productions through Logic's music videos. It examines the styles, techniques, and conventions used across several of Logic's videos such as "Everyday," "1-800-273-8255," and "Flexicution." Close-up shots, editing, representation, mood/tone, and meaning are evaluated. Intertextuality, camerawork, genre norms, and critical approaches are also considered in analyzing Logic's creative and meaningful music video portrayals.
The document outlines a music video production case study. It discusses the purposes of music videos, including entertainment, branding, and sales. It also covers styles, techniques, conventions, and critical approaches used in analyzing music videos. The document uses Anne-Marie as a case study, analyzing several of her music videos to showcase how she uses techniques like close-up shots, colorful visuals, and synchronization with lyrics to engage audiences and grow her brand. Overall, the document provides guidance on analyzing and discussing techniques used in music videos to achieve various artistic and commercial goals.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by music labels and artists. Task 2 focuses on styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos to discuss how they employ elements from Tasks 1 and 2. Students are expected to submit weekly responses and may include images, videos and citations to support their analysis.
This document provides instructions for completing a case study assignment on music video production. It includes 4 tasks: 1) outlining the purposes of music videos and discussing branding; 2) describing techniques like camerawork, editing, and genre conventions; 3) conducting a case study of an artist's music videos focusing on style, intertextuality, and critical analysis; 4) linking what was learned to the student's own music video project plans. Sample responses are provided for questions within each task discussing concepts like the core purposes of advertising, entertainment and distribution, broader purposes of art and message, and analyzing the branding, camerawork and meaning of videos by artists like Playboi Carti, One Direction and Animal Collective.
This document provides guidance for completing a case study analysis of music videos. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 discusses styles, techniques and conventions used in music video production. Task 3 instructs the student to analyze a minimum of three music videos by an artist or genre of their choice, discussing elements like style, intertextuality, camerawork, genre conventions, and critical approaches. The document emphasizes showing examples from videos and linking concepts to further resources.
Mv assignment 01 2021 pro formal new copyClaudiaRose5
This document provides guidance for completing a case study assignment on music video production. It is divided into 4 tasks. Task 1 addresses the purposes of music videos and strategies used by labels and artists. Task 2 covers styles, techniques and conventions used in music video production. Task 3 requires analyzing a minimum of 3 music videos by an artist of choice, discussing the usage of style, intertextuality, camerawork, editing, genre conventions and critical approaches. Task 4 prompts linking what was learned to the student's own work. The document emphasizes showing examples from videos, making points and linking to further materials to support explanations.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 involves analyzing a minimum of three music videos, drawing on Tasks 1 and 2. The document emphasizes including illustrative images and examples to support points. It also notes that additional pages can be added if needed to fully respond to the questions.
The document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos, such as entertainment, branding, and sales. Task 2 covers styles, techniques and conventions used in music videos, including camerawork, editing, and genre conventions. Task 3 instructs students to analyze a minimum of three music videos by an artist or genre, discussing elements like style, intertextuality, camerawork, and genre conventions using critical approaches. The document emphasizes using illustrative examples and adding images from video examples.
This document provides information and tasks for a case study on music video production. It is split into three sections. Task 1 asks questions about the purposes of music videos and how artists present themselves. Task 2 asks questions about common music video styles, techniques and conventions like camerawork, editing, and genre conventions. It also asks about intertextuality in music videos. Task 3 involves analyzing at least three music videos considering what was discussed in the first two tasks. The document provides guidance on completing the case study assignments.
This document provides guidance for completing a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and strategies employed by labels and artists. Task 2 covers styles, techniques and conventions of music video production. Task 3 requires analyzing a minimum of three music videos by an artist of the student's choice, considering elements from Tasks 1 and 2 like camerawork, editing, genre conventions and applying critical approaches. The student should include video links, illustrative stills from videos, and compare their chosen artist/genre to others.
The document provides guidance for a case study assignment on music video production. It is divided into four tasks: 1) outlining the purposes of music videos and strategies used by labels and artists, 2) describing styles, techniques and conventions used in music video production, 3) conducting a case study analysis of at least three music videos, and 4) linking what was learned to the student's own music video project. The case study requires analyzing videos in terms of style, techniques, intertextuality, camerawork, editing, genre conventions, and critical approaches. Students are encouraged to include video links and illustrative stills from the videos discussed.
The document provides guidance for completing a case study assignment on music video production. It outlines three tasks to be completed: 1) examining the purposes of music videos, 2) exploring styles, techniques and conventions of music video production, and 3) conducting a case study analysis of three or more music videos. For each task, it provides questions for students to answer and notes on properly completing the case study, such as including illustrative images, examples, and linking ideas to other texts and videos.
It then provides examples of questions from Task 1 on purposes, Task 2 on production elements, and prompts for the required case study analysis in Task 3, focusing on an artist of the student's choice.
The document provides instructions for a case study assignment on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos and artist branding strategies. Task 2 covers common music video styles, techniques, and conventions related to camerawork, editing, and genres. Task 3 requires selecting and analyzing at least three music videos by an artist of choice, discussing the technical and creative aspects used based on the information from Tasks 1 and 2.
The document provides guidance for completing a case study on music video production. It outlines three tasks: 1) the purposes of music videos and artist strategies, 2) styles, techniques and conventions of music video production, and 3) a case study analyzing at least three music videos. Task 1 questions explore the core purposes of music videos and how artists use them for promotion, messaging and performance substitution. It also asks how artist branding is presented in videos. Task 2 focuses on styles, techniques and conventions. The document emphasizes illustrating points with examples and adding relevant images, videos and references.
Similar to Music video - assignment 1 (case study) (15)
This document outlines an idea for a knitting magazine. The creator wants to expand their graphic design portfolio and try a unique design project on a topic they are passionate about - knitting. They hope the magazine will inspire people to take up knitting and help normalize it as a hobby for men. The magazine's style will be crafty yet bold to reflect the creativity of knitting. It will have a minimalist layout merged with a wide color scheme to achieve a balance of simple and busy aesthetics. This style choice is meant to portray that knitting can be both colorful and simple.
This document outlines an idea for a fitness magazine that would celebrate people's hard work and body image in order to help those uncomfortable with their bodies see what can be achieved. The creator wants to research existing fitness magazines for inspiration and experiment with photography techniques like lighting, coloring, and composition as they have no prior modeling experience. They envision a minimal, monochrome style with occasional color accents to highlight key aspects and a darker tone to represent the mental strength of working out and make the magazine appeal to both men and women. The goal is to motivate the audience by showing what different bodies can achieve through fitness.
The document discusses a student's final major project idea involving illusion photography. The student wants to create prints for posters and magazines using perspective and size manipulation to play with how images are perceived. The goal is to develop photography and Photoshop skills while getting audiences to think differently about perspective through a cartoony style with small figures.
The artist proposes a series of prints featuring a single color or range of shades. They are interested in exploring color theory and see potential in different ways color can be used. Research will focus on existing color-based art projects and how they incorporate prints. The goal is for viewers to notice color more in everyday life rather than screens. The project style will involve minimal photography and an emphasis on post-production to create a range of shades or colors within a shade. This style was chosen to allow more focus on the post-production phase.
Jack Hurst is applying to study Management and Entrepreneurship or Graphic Design at York St John University. He achieved strong GCSE results including grades 7-9. He is currently studying an Extended Diploma in Creative Media at college which has developed his graphic design and software skills. Jack has work experience in restaurants and cafes and plays tennis and netball. He is interested in entrepreneurship, property development, and graphic design as future careers. University will allow him to further develop the skills needed for these fields.
Jack Hurst is applying to study Management and Entrepreneurship BA (Hons) or Graphic Design BA (Hons) at York St John University. He achieved strong GCSE results including grades 7-9 in subjects like English, Maths, and Science. Currently, he is studying an Extended Diploma in Creative Media at college where he is gaining skills in software like Photoshop. Jack has work experience in restaurants and cafes and plays tennis and netball. He believes either course will help him to pursue his goals of starting his own business or becoming a graphic designer.
This document discusses plans for a new energy drink brand called Pronto Punch. It considers options for can designs for original and orange flavors, looking at packaging of existing brands. Ideas are presented for the logo, can design, and font. A marketing plan is outlined, targeting 16-30 year olds, especially males. Research shows the global energy drink market was worth $53 billion in 2018 and is projected to grow to $86 billion by 2026. Social media strategies of top brands like Red Bull and Monster are analyzed, with both relying heavily on Twitter promotion.
Jack Hurst is applying to study Management and Entrepreneurship or Graphic Design at York St John University. He achieved strong GCSE results including grades 7-9. He is currently studying an Extended Diploma in Creative Media at college where he is gaining skills in software like Photoshop. Jack wants to start his own business and ultimately go into property development. He believes the management course will help with this goal or allow him to become a manager. His other option is graphic design which he enjoys from his current course. Jack has relevant work experience and plays sports, helping him work individually and collaboratively. He is looking forward to focusing his studies at university.
The document provides instructions for a series of photography experiments to improve DSLR and photography skills. It includes experiments on composition techniques like the Rule of Thirds, as well as challenges to take photos of shadows, reflections, close-ups, different angles of one object, textures, different colors, and using negative space. Learners are instructed to take example photos for each section and may take multiple shots to choose from.
The document provides instructions for a series of photography experiments to improve DSLR and photography skills. It includes experiments on composition techniques like the Rule of Thirds, as well as subjects like shadows, reflections, close-ups, textures, and colors. For each experiment, photographers are instructed to take example photos applying the given technique or capturing the specified subject, and add them to presentation slides.
Jack Hurst is applying to study Management and Entrepreneurship or Graphic Design at York St John University. He achieved strong GCSE results including grades 7-9. He is currently studying an Extended Diploma in Creative Media at college where he has developed skills in software like Photoshop. Jack wants to start his own business and ultimately go into property development. He believes the management course will help with this goal or allow him to become a manager. His other option is graphic design which he has enjoyed exploring in his current course. Jack has relevant work experience in restaurants and cafes. He plays sports individually and on teams, helping skills like working independently and collaboratively. University will allow him to specialize and
Jack Hurst is applying to study Management and Entrepreneurship or Graphic Design at York St John University. He achieved strong GCSE results including grades 7-9. He is currently studying an Extended Diploma in Creative Media at college where he has developed skills in software like Photoshop. Jack wants to start his own business and ultimately go into property development. He believes the management course will help with this goal or allow him to become a manager. His other option is graphic design which he has enjoyed exploring in his current course. Jack has relevant work experience in restaurants and cafes. He plays sports individually and on teams, helping skills like working independently and collaboratively. University will allow him to specialize and
Jack Hurst conducted research on existing clothing brands to inform the planning and production of his own brand. He analyzed websites, photos, products, and advertisements to develop ideas. Audience research provided insights into target demographics and pricing. Planning included a production schedule, designs, website structure, photos, and safety protocols. Time was managed well, allowing extra work like posters to be completed ahead of deadlines. Overall, thorough research and planning supported effective time management and successful completion of the production project.
The document provides details of the logo design process for a brand called "Let The Sun Smile". Key points include:
- The brand name and slogan were chosen as "Let The Sun Smile" and "Let's Smile As One" respectively after considering various options.
- The logo was designed in Photoshop with an orange sun outline and lowercase text. Various color options for the logo were created.
- T-shirt designs pairing the logo with words related to mental health in different colors were made. Product photos of the t-shirts were taken.
- A website template was chosen and adapted to the brand with orange accents, logo placement, and slideshows of the product collection
The document provides a summary of the website for the clothing brand Future Self. Key points include:
- The website has a minimal, monochrome design with white, black and photos to draw attention.
- Product categories are shown through an initial slideshow and additional sections.
- Photos on the website were taken during outdoor photo shoots with natural lighting.
- Individual product pages could be improved by making the pages longer and adding social media.
- The brand's Instagram utilizes photos from shoots and color schemes to showcase new collections.
- Looking at other brands' websites provided inspiration for designing accessible and visually appealing pages.
Jack Hurst is planning a pre-production process for creating a clothing brand to raise awareness of mental health issues. He will design t-shirt prints, take product photos in a studio, and conduct an outdoor photo shoot. He will use the photos for his website and to create a video advertisement. Hurst has created a production schedule spanning 5 weeks to design the products, take the photos, build the website, and finish the video advert. He has also drafted plans for the photo shoots, website design, and contingency measures in case of technical issues.
Jack Hurst proposes a project to create a clothing brand called "let us see your smile" from March to June 2021. The project will involve web design, photography, and print and video advertising. Jack will design t-shirts, take photos for the website, and create a promotional video advert. He will use software like Premiere Pro and After Effects. The goal is to spread positivity and help people's mental health during lockdown. Jack will evaluate the project weekly with a diary and provide a final evaluation of each part and the overall project.
Jack Hurst has been working on various elements of his FMP project over 5 weeks. He completed initial proposals, research on existing products, and audience research through a survey. This helped him develop and expand his ideas. In later weeks, he designed his brand logo, planned his product designs and photo shoot, and created a production schedule. He feels his research and planning has helped his project progress well.
The document provides details of the logo design process for a brand called "Let The Sun Smile". Key points include:
- The brand name and slogan were chosen as "Let The Sun Smile" and "Let's Smile As One" respectively after considering various options.
- The logo was designed in Photoshop with an orange sun outline and lowercase text. Various color options for the logo were created.
- T-shirt designs pairing the logo colors with positive words were made using transfer paper. Product photos of the designs were taken.
- A website template was chosen and adapted to the brand with orange accents, logo placement, and slideshows of the product collection.
This document contains a production log for Jack Hurst detailing the process of developing a brand name, slogan, and logo for a new company focused on promoting positivity and community. Several potential brand names are considered before settling on "Let The Sun Smile". Accompanying slogans are then developed and matched to the chosen name. Different logo designs are sketched out and refined in Photoshop before finalizing colored and monochrome versions. Initial t-shirt designs are also explored by selecting an appropriate font and pairing it with words representing the brand's message.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
2. MUSIC VIDEO PRODUCTION
• We will look at Music Videos from a number of perspectives, this template is for
you to write up your notes and to complete your case study.
• The document is split into 3 different tasks, each with separate questions to
answer.
• Task 1 is concerned with the purposes of music videos and the strategies
employed by labels and artists
• Task 2 is concerned with the styles, techniques and conventions of music video
production
• Task 3 is your own case study into a minimum of three music videos where you
can unpack and discuss the videos considering everything you have looked at in
Task 1 and 2
• You are expected to submit each section on a weekly basis during your remote
learning weeks.
• If you get stuck, talk to/email your tutor for guidance.
3. NOTES ON COMPLETING THE
CASE STUDY
• It is often easier to show something you are discussing than to
take time describing it. With this in mind, feel free to add lots of
illustrative images from your chosen video examples. Links to
YouTube/Vevo/etc are also encouraged.
• Remember, when you make a point or define something, you
should follow this with an example, an explanation of this and
then link to further texts/videos where possible.
• If you don’t think there is enough room to add your full
response to a question, don’t just reset the font size to really
small, add an extra slide wherever necessary.
4. TASK 1 -
PURPOSES
Y O U S H O U L D O P E N T H E M U S I C L E C T U R E
P O W E R P O I N T A N D L O O K AT S E C T I O N 1
B E F O R E D O I N G T H I S TA S K
5. TASK 1 - PURPOSES• Q1 - Outline the 3 core purposes of music video with a short explanation
for each:
• To promote an album or a single to increase sales.
• Using the music video will act as advertisement for that album or single
because people will then download or buy it on a different platform.
• To promote a new artist to an audience and maintain an audience focus on
an existing artist.
• A music video will advertise the new artist and the old artist which means
that both artist will have an increase in their audience. Newer artists will
feature in a famous artist’s work to be recognized and to help boost their
career.
• To promote an image of an artist or band that is exciting and dynamic.
• The artist that is making the video will want to attract as many people as
possible so will create an exciting video which makes you want to learn
more about them. Artist will also want to create a strong image of
themselves so people don’t think that they are a negative person or will
have a negative impact in the lives of the younger generations. Many artist
will want to use the music video to support the story and/or meaning of the
song through acting and dance. This could make a music video more
exciting for the audience and for the artist as it means a lot to them.
6. TASK 1 - PURPOSES
• Q2 – What are some of the broader purposes of music videos? Try and outline a minimum of 3.
(Think about some of the strategies employed by artists in their videos and how they represent
themselves, you could consider where the artist is on a major label, independent label of unsigned,
is there a difference between them?)
• A music video allows the artist to not have to play live or go on tour as much which will increase
the amount of free time they have. Being famous will have a massive effect on their mental health,
so having more free time away from being in the public view will help them to have a more positive
outlook on their work. Using their free time to look after themselves will encourage them to
produce higher quality of work.
• To promote a brand in the video meaning they could make more money from that project or have
a higher budget. Promoting brands can also help to create an image for themselves as they can
promote the brands, they truly believe in.
• Many artists will use a music video to make the song’s emotion stronger by helping tell the story
using acting and/or dance. The artists will use visual and technical codes to help support these
ideas.
• Some artist may use the video to help put a political or social message in more of the media. A
music video will increase their audience, so we hope that the artists that use their platforms to
show a political view have the correct view as it will reflect on others who look up to the artist.
• For many artists, it is their time to show what they are capable of and to show their ideas in another
form of media. This creates an image for them that everyone will see so they will want to get it
correct. They will also choose correct brands and views to compliment the video idea.
• If the artist is unsigned or in an independent label, they would use the music video to help promote
themselves to be able to have a label sign them. As said above, they use music videos to crate an
image for themselves which labels will see so they will judge the artist of their songs and videos,
not really who they are as a person. This could mean that some newer artists will
7. TASK 1 - PURPOSES• Q3 – Branding; select an artist you like and look at how they present
themselves in their music videos. Explain what their ‘brand’ is, who is
appeals to and why they might have done this.
Billie Eilish
• Billie wear baggy clothes which are often designer brands and are bright
colours or unusual styles. She wears baggy clothes because of her low
self-esteem but has recently been showing body positivity to her fans to
encourage them to be ok with their body. After doing some research, I
think Billie wears baggy clothes to hide her figure which she isn’t very
comfortable showing. I think she also wears designer brands to distract
from her not being so confident with her own body.
• Billie’s music videos are often set in a darker location and has a more
minimalistic style which compliments her music as it isn’t busy. She
doesn’t use lots of special effects or performers making the video focus
on her when she is singing. She has made the scenes quieter to keep
production costs lower but to still have a high production video
produced for all her songs.
• Billie hasn’t changed her style of clothing or music since she started, and I
could not see it changing soon as it is very simple and easily adapted to
what she wants without making her songs busy like other artists. She also
sings very calmly which is her style and is well transferred to her music
videos. I think Billie has used this to her advantage as it has made her
more famous. She has used a more laid-back style meaning the audience
will listen to the lyrics in more detail and can relate to her. Singing slower
and calmer has helped Billie as it means she can show more emotion in
every word instead of speeding through the whole song without
emotion.
8. TASK 1 - PURPOSES• Q4 – Compare One Direction and Animal Collective music videos [find them on
YouTube!], what can you discern about each act from their videos? What is the main aim?
Explain why.
• One Direction
• One Direction are making videos to promote their own song and to make more money
from those platforms as they want to be better known so if they did split up then they
could all carry on as solo singers. I also think that One Direction have spent lots of time
being creative with their ideas to create a more appealing image to a wider audience.
Overall, their main aim is to promote their own work and to gain as many new members
to their audience, who could tell a friend about them, which helps them to sell out when
on tour. Having a massive fan base (21 million followers on Instagram and 33 subscribers
on YouTube) will encourage hundreds of companies to sponsor them when doing
videos, tours, adverts and albums.
• Animal Collective
• Animal Collective are making videos because they want to be more creative and make a
piece of work that they are happy with even if it isn’t going to do the best for their band.
They are not worried about splitting up as a band because they wouldn’t have as much
success in a solo career as the One Direction member. Their main aim is to promote their
work but keep the audience they already have whilst being proud with what they
produce. This shows that they have a big enough fan base (90.6 thousands followers on
Instagram and 55.8 thousand subscribers on YouTube) to keep themselves content with
work.
• Overall, I think One Direction are doing it because they love singing but also to become
famous whereas Animal Collective are doing it because it is their passion for life.
9. TASK 2 – STYLES,
TECHNIQUES AND
CONVENTIONS
Y O U S H O U L D O P E N T H E M U S I C L E C T U R E
P O W E R P O I N T A N D L O O K AT S E C T I O N 2
B E F O R E D O I N G T H I S TA S K
10. TASK 2 – STYLES, TECHNIQUES
AND CONVENTIONS• Q1 – Describe and explain the use of camerawork in music videos, i.e.
the types of shot used with examples to illustrate this and how this
creates meaning
• The camerawork can accompany the movement of performers or
make the movement for still objects. To make a more dynamic feel in
the video, the cameraman could circle the artist or object to make it
feel more like a live performance.
• Close up shots are the most common camera shots as it is the most
effective angle. Close ups are mainly used because of the size of the
screen as less of the background will be in the shot. It makes it easier
to understand the emotion of the song or performer and it can create
intimacy.
• Low angles are used when the artist wants to show a sense of power
or a sense of vulnerability or both whereas a high angle creates a
sense of weakness of a lack of size.
• The camerawork can help make a video seem more realist with tiny
movements. For example if the performer is walking then the camera
could wobble a little bit to make it feel like you are walking with them.
The camerawork can also help portray certain emotions; slow
movement could reflect colder emotions whereas quick harp
movements could reflect warmer emotions.
11. TASK 2 – STYLES, TECHNIQUES
AND CONVENTIONS• Q2 - Describe and explain the use of editing in music videos, i.e. the types of shot
used with examples to illustrate this and what the effect of this is/meanings that
are created/etc.
• Fast cut montages are used to change shots on the beat to make it more
appealing to the eye. The faster pace songs will have more cuts in a shorter
period to emphases the speed of the video. This can make it harder to show
deeper emotions, but the song will be a great song to dance to with all the beats.
• Gentler transitions are used to establish different moods. A slower song can show
more emotions in the video as the clips will be longer and gentler compared to
the faster songs. Having gentler pace will make the video simpler and more
effective as it will create a relaxed vibe when watching.
• Digital effects are used with the original shot to give a variety of style in each
video. Using digital effects can help as you can make some sequences that
wouldn’t be possible in the real world. Some examples of digital effects are split
screen so you can have different angles of the same shot on the screen or have
multiple shots on the screen at once. Another one is colourisation where you add
colour to black and white videos to help show emotions. The other main effect is
CGI which is used to for visual effects because the quality is often higher, and
effects are more controllable than other more physically based processes.
Greenscreen is used in CGI because green is the colour furthest away from the
skin tone meaning the performers wont merge with the background.
12. TASK 2 – STYLES, TECHNIQUES
AND CONVENTIONS• Q3 – Genre conventions; often music videos adhere to genre conventions
within their visual style and production techniques. Select a recognizable
genre and use illustrations to explain what their genre conventions are…
• Pop Music Videos
• Pop videos normally have choreographed sections in with lots of dancers or
they will use a narrative style video to compliment the lyrics. In most cases,
there is a strong connection between the lyrics and the visuals.
• Mostly all of pop music video will have lip syncing into to create a feel of
the in-concert style. Using lip syncing helps to create a better video for the
audience as they will join in when watching.
• Lots of pop music videos will be the same as they follow current trends
rather than going independently making the video unique. They have the
similar videos because they follow a verse-chorus-verse structure and then
use certain lyrics to be remembered by the audience.
• Lots of pop videos use MISE EN SCENE: the costumes are trendy and in
uniform, the locations are normally on stages, the camera shots are
normally close ups to show more emotions, the narrative links to the lyrics
but still has room for imagination and the props are mainly instruments.
13. TASK 2 – STYLES, TECHNIQUES AND
CONVENTIONS• Q4 - John Stuart’s description of the music video “incorporating, raiding and reconstructing” is essentially the
essence of intertextuality [something asserted by Andrew Goodwin]. Can you explain what intertextuality is and
find a minimum of 3 examples of it in music videos?
• What is Intertextuality?
• Intertextuality is the shaping of a media form’s meaning by the influence of another media form. Someone can
‘borrow’ ideas and themes from other media forms and use it in their own work.
Iggy Azalea – Fancy
The music video for
fancy has a strong
intertextual link to the
American film ‘Clueless
Taylor Swift – Bad Blood
This video has several
intertextual references to
films such as ‘The Host’ and
‘The Hunger Games’ series’
Chris Brow – She ain’t
you
He is wearing the same
costume as Michael
Jackson as a tribute –
homage style.
14. TASK 3 – CASE
STUDY
Y O U S H O U L D O P E N T H E M U S I C L E C T U R E
P O W E R P O I N T A N D L O O K AT S E C T I O N 3
B E F O R E D O I N G T H I S TA S K
15. TASK 3 – CASE STUDY
• For your individual case study you must study an artist of
choice, focusing on a minimum of 3 videos [ideally 5+ videos]
• This should provide discussion on the usage of the following:
– Style[s] & Techniques employed
– Intertextuality
– Camerawork/editing
– Genre conventions
– Critical approaches [you should be applying some of the critical
approaches from your lessons and some of your own, to your
selected videos]
16. TASK 3 – CASE STUDY
• You should include a video link for the videos used
• You should include illustrative stills from the videos chosen
• Be creative in your approach, it is suggested you use the
heading on the previous slide a guide on how to structure your
response to get you started
• Remember, make a point, use a specific part of the chosen
video as an example, explain yourself and then link to another
video where possible
• Compare and contrast your artist/genre to other artists/genres
• Remember to consider differing contexts
17. ARIANA GRANDE
• Ariana Grande is a pop singer so her songs and videos are similar to a lot of the other pop
singers such as Billie Eilish, Beyonce, Ed Sheeren and Harry Styles.
• However, you won’t be seeing any videos similar to rock artists or country artist such as Kid
Rock, David Bowie, Luke Combs and Tenille Townes.
18. ARIANA GRANDE – 7 RINGS.
https://www.youtube.com/watch?v=QYh6mYIJG2Ya
• I would say that this video is an impressionist style video as it is more about creating the atmosphere rather than the little
details.
• All the camera movement is smooth with no sudden movement making the video cleaner to watch. The camera shots are a
range of shots such as close ups, long shots and high shots for the scene outside. Changing between these shots makes the
video more appealing for thew viewers as there isn’t much repetitiveness through out the video.
• There isn’t much editing in this video, just cuts of different shots to link scenes or angles together. In the second half of the video
there is a range of specials effects used such as, neon waves around the box Grande is in, neon lighting blots appear on screen
and a pattern of squares and lines appear and slide of the screen.
• The main lighting in this video is pink lighting as that pink the main colour in the video. There are hints of blue in some scenes
and the main light in the staircase scene is blue lighting. In the scenes with blue lighting, the makeup is darker or damage
whereas the scenes with pink lighting are more positive. This could infer that anything to with girls as pink is associated with girls
is nothing negative, however in the scenes with blue lighting which is associated with boys, damage is caused. In the scene at the
front of the house, there is a white spotlight which could be a helicopter looking for someone who is on the run from the police
or who is lost. This could suggest that that person is hiding in the house and the other performers are tyring to hide them from
the searchers.
19. ARIANA GRANDE – 7 RINGS.
https://www.youtube.com/watch?v=QYh6mYIJG2Ya
• In the video the only performers are females who are all in party outfits with heels, long hair and simple makeup making their
skin look flawless. They are all wearing lots of jewellery which implies that they all want to show off their money with bling
around there necks wrists and ears.
• The location of the video is in a main house where lots of scenes take place. The main scenes are, in the front garden, in the
kitchen and in a small box room with doll size furniture. In the front garden, all the furniture is pink and the cars have been
painted fully pink. This could have been done to empathises the use of pink in every aspect of the video making the blue
contrast even more. In the kitchen scene there seems to be glass pillars around the island which add a cool effect as the camera
pans the kitchen. The glass reflects different light and adds a sense of distance from the camera to Grande. I also noticed that
Grande was referring back to the Japanese culture as she was eating sushi and had some Japanese toys on the table. Finally in
the scene where Grande is in a white box with doll size furniture, the back is ripped open when I cuts to her behind the paper.
This scenes make you think the box is tiny as if she is the size of a doll until the back wall is ripped open.
• Overall, I think this video would be expensive to make as the scenes are large, there are lots of performers with different
costumes, there are lots of different lighting effects used and lots of large props. I think Grande has made this video to make her
name bigger as the video will make a statement saying she knows what she is doing and isn’t messing around with her music.
20. ARIANA GRANDE – THANK U, NEXT.
https://www.youtube.com/watch?v=gl1aHhXnN1k
• The style of this video is references back to other pieces of work.
• The camera shots are close ups, long shots and bird eye view shots which all have smooth movement when the camera moves in
those shots. There hasn’t been much editing in the video as there are any special effects, just cuts from one scene/shot/angle to
another. The lighting is all natural lighting from outside or from the ceiling lights. This has been done to make the video more
realistic as there isn’t any unnatural lighting running the shot as they are in natural locations.
• Grande has used quite a few locations as she has quite a few scenes. The locations are, a school, a bedroom, a bathroom, a
salon, a school field and a stage. In all of these scenes there are many performers which would make the production cost higher
for more food, transport, hair/makeup and wages. Each scene have different colours as the whole video doesn’t have a colour
theme like other videos do to portray emotions and to help tell a story.
• In this video there are lots of costumes for different scenes. In the scenes in her house, Grande is wearing lounge wear and gym
wear when she is on the gym equipment. At school they are all wearing casual clothes, some are wearing trendy clothes to show
off to their fellow students and they are wearing cheer leader’s outfits when the 2 teams join together. In the salon they are all
wearing retro clothing which could be referring back to a different movie.
21. ARIANA GRANDE – THANK U, NEXT.
https://www.youtube.com/watch?v=gl1aHhXnN1k
• Intertextuality – there are lots of references in this video to different movies. Grande has recreated the Mean Girls Christmas
performance, she ahs recreated the scene from 13 going on 30 when she has the doll house, she has recreated the iconic Legally
Blonde look in all pink with her dog and finally she has used the cheer leading scene from ‘bring it on’.
• The purpose of this video was to use lots of references to other pieces of work and to use lots of celebrities, some from her old
show called Victorious. Here is a list of celebs that have featured in the video : Colleen Ballinger Jonathan Bennett Matt Bennett
Courtney Chipolone Jennifer Coolidge Gabi DeMartino Stefanie Drummond Elizabeth Gillies Toulouse Grande Kris Jenner Alexa
Luria Daniella Monet Victoria Monet Scott Nicholson Tayla Parx Troye Sivan. Using all of these celebs and references in the
video have helped the video to reach over half a billion views in 2 years. This video would have lots of money spent on it as there
are loads of performers, large scenes and lots of big name celebs who are expensive to book if she was paying them.
22. ARIANA GRANDE AND LADY GAGA – RAIN ON ME.
https://www.youtube.com/watch?v=AoAm4om0wTs
• This video is dance video for a pop song.
• In this video there are lots of different scenes and camera shots. The main camera shots used as close ups of performers faces,
wide shots of the whole group dancing and high shots to make the location look larger. The camera shots are smooth as they
move away or towards the subject in shot, the camera also pans left or right to present the subject to be longer.
• The editing in this video has made their ideas come to life as the shots are editing to look like Ariana Grande is on one side of
the floor where Lady Gaga is on the other side of the floor. The transitions from one group to another are very well edited as the
shots merge through a puddle and you can see the other group through the puddle making it look more realistic as every detail
is thought about. There are lots of cuts from different angles, different scenes and different groups. This emphasises the
contrasts between the 2 groups and then the 2 styles of the 2 groups together. In one scene, they have edited the group
dancing to be in front of a giant version of Lady Gaga’s head to show her power.
• For Grande’s group, they are in purple with purple lighting whereas in Gaga’s group are in pink with pink lighting. This has been
done to contrast from each other as they are different sides on the floor as pink represents love and harmony as pink is on the
sweeter side of red, whereas purple means power and mystery. In the arena they are in, the lighting is quite bright all around
them which is reflected on their clothes and shoes. As the floor is wet, the lighting also reflect off the floor to add texture.
23. ARIANA GRANDE AND LADY GAGA – RAIN ON ME.
https://www.youtube.com/watch?v=AoAm4om0wTs
• In the first half of the video the costumes are very busy with chains and some are reflected which contrasts to the second half of
the video where the costumes are flowy and plainer. The first half of the video, the costumes are mainly black with pink/purple
to add some colours whereas in the second half of the video the costumes are mainly pink/purple with some black which could
infer that they have wanted a more positive look on the video. The makeup is very similar to the costumes as in the first half of
the videos the makeup is busier which contrast to the simple looks in the second half of the video. In one scene Gaga has
crystals looking like tear drops which could infer she is in power of the rain. This idea is also supported by the red lighting which
coveys power and dominance.
• The ideas and imagery I have inferred from this video is that Gaga is soaked from being in the rain when she has the knife in her
leg, but when she takes it out, she is dry like Grande. The shots go back after she is dry to when she is wet and she has a knife in
her leg again which shows the knife shots the ability to being dry. I think this represents ignoring the rain as it doesn’t cause any
harm to you as it is temporary. I also understood that they were in separate groups contrasting to each other, but then they
merge to one group and moved onto contrasting that larger group by creating a more minimalistic group.
• Overall this video would be expensive to make as there is lots of special effects, lots of performers and lots of different costumes.
This video was made to collab with Lady Gaga making their names even more known and has been a piece of work that they
both have wanted to do as the idea is so unique.
24. ARIANA GRANDE – BREATHIN.
https://www.youtube.com/watch?v=kN0iD0pI3o0a
• I think this video is an impressionist video as there is unique scenes and editing.
• There is very little camera movement in the video as Grande does all the movement, or the sped up background is the
movement. I think there is little movement to show that you don’t always think about breathing, you do it naturally like you
don’t have to think a lot to move around. The camera shots used are switched between close ups of lights turning on, Grande’s
face and some other subjects and long shots of the train station, the clouds and the swing. Grande also uses a birds eye view for
when she is lying on the ground.
• When editing, they have used quite a few effects such as a greenscreen, having the background a different speed to the main
subject and freezing the background. All of these have been used to create a more appealing music video as you haven’t seen it
before or you rarely see it. Other than these effects, there hasn’t been much more editing as they have just cut shots and linked
them to create a sequence of shots from all the scenes.
• The lighting is quite dark at the beginning in the pub which gets lighter as the light begins to turn on which is shown by close
ups of the lights. The lighting become lighter in the train station as all the shops and main walk way have their lights on but it
has a blue tint in the station which could infer she is feeling a bit lonely and lost in the open location. There is a spot light on
Grande in the scene with the suitcase tower and in the scene with the smoke and clouds, the lighting is a lot brighter which
could infer that when she isn’t around anyone she finds it easier to breathe as she is less panicked.
25. ARIANA GRANDE – BREATHIN.
https://www.youtube.com/watch?v=kN0iD0pI3o0a
• Grande uses lots of performers in this video, except you can’t see their faces as they are sped up expect for a shot where the
background is frozen. In the frozen background, you can see that the performers are all in casual wear as they are acting as the
public. Grande has used a range of outfits for herself, she has started with a black jumpsuit for the bar and train station scene
which makes her stand out as she is better dressed than all the other people. Then she changes to a black dress in the empty
station with all the suitcases. These outfits contrast to the 2 other outfits she wears in the smoke scene and the cloud scene. In
the smoke scene she wears a large grey blazer and thigh high boots and in the cloud scene she wears a white top and she also
wears a loos grey jumper to represent the clouds.
• The ideas I got from this video was that she couldn’t breathe properly when she was in the train station as she was slower than
everyone else and when it got really bad, everyone froze. I then think that she felt lost and lonely as everyone was quicker than
her so no one noticed her in pain. It looks like she can breathe better in the smoke room which is ironic as it is harder to
breather with smoke around you. In the final scene she is on a swing which could represent the smooth flow of air in and out of
her lungs as she is in the sky with cleaner air.
• Overall, this video would have been expensive to make, but not her most expensive video to make. The special effects would
have cost quite a lot as they are large sets and had lots of people in them even though you couldn’t see their faces. I think the
purpose of this video was to entertain her audience with a simpler video as most of her videos are very busy.
26. ARIANA GRANDE – NO TEARS LEFT TO CRY.
https://www.youtube.com/watch?v=ffxKSjUwKdUA
• I think this video is an impressionist style video as the scenes don’t match the lyrics.
• The camera is flying through the city sky line and through the window of a building. The camera movement is very smooth and flows through
the air. There is a variety of camera shots, there are close ups, long shots and lots moving towards the subject as they are small compared to
the building. They have used the camera to empathises the confusion as the camera is perpendicular top the floor but Grande is walking on
the walls and ceilings.
• Grande has used a range of locations in this video to show of the amazing idea she has with this geometric city. The first scene starts as the
camera goes through a window into a long corridor with lots of windows and light which contrast to outside as it is dark outside. The next
scene is a tunnel filled with lights as she fell through the wall. The scene after this is a scene on a stair case which is one side of a square that
she I sat on. After that, the next new scene is where Grande is on a building with dancers on the face 90 degrees to her. The second to last
location is in a room that only the lines of objects and walls are shown, Grande is sat on the ceiling swapping faces. This could infer that
Grande is deciding what face she wants to put on for the day as she is in a different mood for the day. The final scene is Grande sat on some
grass through the ball for her dog who is on the wall that is 90 degrees to the one Grande is on.
• The main light in this video are the city skyline lights shining through the windows. Inside they had more lighting which contrast to the
monochrome look on the outside of the buildings. In one scene, Grande falls into a square tunnel full of fairy lights which leads to dark end
which contrast to the inside of the buildings. For the scenes outside, there is no natural lighting as it is night time which gives the monochrome
look through out the whole city.
27. ARIANA GRANDE – NO TEARS LEFT TO CRY.https://www.youtube.com/watch?v=ffxKSjUwKdUA
• In this video there are only dancers and Grande performing making it simpler as less is going on. The dancers had waist coats and blazers
which were all monochrome contrasting to Grande’s white dress in that scene. Grande has a few different outfits, she has a black jump suit in
the tunnel scene, a silver dress with silver heels in the stair scene, a grey leotard and grey knee high socks in the light face scene, a white short
dress with black thigh boots and a green flowy dress inside the first tunnel room. The green dress is a big contrast to all the other outfits as it
is the only coloured outfit. She has simple hair and makeup for all of the scenes with square earrings.
• For this video, there has been lots of editing to make trick the mind and make the viewer watch it again and again. They have used editing to
make the city sky lines that are in parallel lines and make up 2 squares, one inside the other one. They have used a green screen to make the
illusion of the performers going against gravity as they are on the walls or ceilings. In one scene they have edited Grande falling through a
wall, they have edited lots of Grande’s faces on to the ceiling where she is picking what face she wants to have on, they have edited the city
lights to become blurry and make circles and they have edited Grande falling off a building which is the only time gravity works.
• The ideas I got from watching the video are, the city has lots of 90 degree angles in the sides of the squares the city is on, the corners of the
building and the windows. This could infer that from the outside of the city, everything is done in one way all in a straight line, whereas inside
the buildings there is lots of light and softer shapes such as the circular windows and lights making the interior a more positive place. However,
the first building was twisted which foreshadows the interior as it contrasts to the exterior as all the building look the same. I also noticed that
lots of things were squares, the base of the city, the stairs make a square, she is dancing on squares that are raised from the building and her
earrings are squares. This could imply that living in this city, there are strict rules that you have to follow and there is no chance in having any
slack on those rules – the sharpness of square. I also noticed that when Grande was falling, she wasn’t crying or changed emotion which links
to the scene when she is changing her face as she has loads on the ceiling. This also infers that you have to have a lack of emotion, as all the
faces are the same, when living in this city. I also noticed at the end that scene was a lot brighter when she was outside and the video ends
with a bee flying past showing that nature is still there. This could imply that you have to escape from the city to see the world’s beaty as being
in the city doesn’t show you what you are missing out on.