How to use human-centered design to solve big problems that led to big business opportunities? What is human-centered design? How can it be applied? How is its process? What are its mindsets? Sources: IDEO + Acument Introduction to HCD

1. #9 Human
Centered
Enterprising
• Andres Parraguirre
• Enterprise class #5
• 4th December 2019
• Nguyen Sieu
International School,
Hanoi, Vietnam

2. Rotuine

3. By the end of the week students must have:
1. Understood clearly
1. Who is affected by the problem (client)
2. Who has the problem (owner)
3. What are the root causes of the problem you cho

4. I can’t start my
class until…
1. Sitting in teams
2. Being quiet
3. Clean desks
4. Notebooks out
5. Laptops away
⏱ The clock is ticking ⏱

5. Statement
• 0 tolerance to laziness
• 0 tolerance to plagiarism
• 0 tolerance to excuses
• 0 tolerance to lies
• Follow the instructions
• Ask questions before hand
• Learn by doing
• Be honest & respectful
• Do it with joy
• Period

6. Who’s not in Edmodo yet?

7. S3 Speak Slow Sign

9. Welnness check
👍🏼👌🏼👎
🏼

10. Standard Class Flow
Duration Time Activity Notes
Class starts on time
2” 00:00 – 00:02 Hello Check in week (end) / energy levels
interesting happenings, etc.
13” 00:02 - 15:00 Mindfulness Practice Matosas technique + Headspace
30” 15:00 - 45:00 Team feedback + coordination Self directive, proactive.
BREAK
Students come back on time
15” 00:00 – 10:00 Inspiration, thinking out of the box
exposure
TED, RSA,
20” 10:00 – 30:00 Enterprise Content Focus Syllabus knowledge + real life application.
10” 30:00 – 40:00 Reflection on class COL journal Method. Done? Felt? Learnt?
5” 40:00 - 45:00 Signing work + feedback time Recognizing work and giving feedback
http://bit.ly/feedbackenterpriseclass

11. Standard Class Flow – Questions ¿?
Duration Time Activity Notes
Class starts on time
2” 00:00 – 00:02 Hello Check in week (end) / energy levels
interesting happenings, etc.
13” 00:02 - 15:00 Mindfulness Practice Matosas technique + Headspace
30” 15:00 - 45:00 Team feedback + coordination Self directive, proactive.
BREAK
Students come back on time
15” 00:00 – 10:00 Inspiration, thinking out of the box
exposure
TED, RSA,
20” 10:00 – 30:00 Enterprise Content Focus Syllabus knowledge + real life application.
10” 30:00 – 40:00 Reflection on class COL journal Method. Done? Felt? Learnt?
5” 40:00 - 45:00 Signing work + feedback time Recognizing work and giving feedback
http://bit.ly/feedbackenterpriseclass

12. Einstein
wisdom in
problem
definition

19. 3. Continuing going deeper and narrower by asking “why?” “who?”
or “how?” to get to some of the specific
,
underlying causes and
motivations that are encompassed in your problem framing. See if
you can create 5 layersto your tree.
Just likethebranchesof atree,thebranchesthat you will map out in this
activity may end up with some tangles.That is,different symptomsmay
result from the same underlying causes. Try to capture the connections
as best as you can by adding cross-linkages, internal loops, or other
relationships.
If you arestruggling,build individual treesfor your user,need,
and insight,and combine them
If you are struggling, you can build 3 separate trees for your user,
for your need, and then for your insight. For example, start with your
(broad) user at the top of the tree and ask “who?” until you have more
specificoptionsfor your user.Repeat thisfor your need and your insight.
Onceyou have3 treesfor the3 elementsof aproblem framing,combine
all 3 resultsto create a more specificproblemframing.
13
Problemframingtree
Overview
• Assessment how deep / specific
your problem framingis,in the
context of the greater global
challenge that you are addressing
30 minutes
Paper
I nstructions
A well-define d problem framing needs a very specific user, need, and
insight (see ProblemFraming:ProblemFramingTemplatefor atemplate on
writingaproblem framing).
A well-defin
e
d, specific problem framing can be more valuable than a
detailed solution, because a solution developed on a poorly define d or
incorrectly framed problem will ultimately fail. The more specific your
problem framing is,the easier it will be for you to narrow down and test
potential solutionsin future phasesof the Innovation Process.
Your goal is therefore to get as specific
,
or deep, down the problem
framingtree aspossible.
1. Start with your (broad) problem framing (aswritten accordingto the
template specified in Problem Framing: Problem Framing Template).
Write thisat the top of alarge piece of paper.
2. Ask “why?” “who?” or “how?” to go deeper.Write these more specific
answers as branches on your tree, underneath the top level broad
problem framing. Note that you will often have multiple options for
more specific answers, and so you will create multiple branches on
your tree.
Broad problem framing
(or broad user,need,or insight)
WHY?WHO?HOW?
WHY?WHO?HOW?
WHY?WHO?HOW?
More
specific
More
specific
More
specific
More
specific
More specific More specific More specific More specific
More specific More specific
More
specific
More
specific
More
specific
More
specific
ProblemFraming

21. https://www.youtube.com/watch?v=-j-_Y7D35H4

23. Definitions
Rootcause of a problem
• The dictionary defines “root cause”
as the fundamental cause, basis, or
essence of something, or the
source from which something
derives.
Root cause analysis
• Root cause analysis (RCA) is a
systematic process for identifying
“root causes” of problems or
events and an approach for
responding to them. RCA is based
on the basic idea that effective
management requires more than
merely “putting out fires” for
problems that develop, but finding
a way to prevent them.

25. Persona

26. 814 × 1089

28. Break time

29. #9 Human
Centered
Enterprising
• Andres Parraguirre
• Enterprise class #5
• 18th November 2019
• Nguyen Sieu
International School,
Hanoi, Vietnam

31. Reading time 15”

36. Wellness check

38. https://www.youtube.com/watch?v=EUImUYXHjyw

39. https://www.youtube.com/watch?v=F0WYFXxhPGY

40. https://www.youtube.com/watch?v=qxyVCjp48S4

41. https://www.headspace.com/blog/2015/11/10/effort-
animation/

42. https://www.youtube.com/watch?v=IReEu2kI6oI

43. Meditation Exercise – Prep Exam

44. Sli.do
• Why is important to manage stress in our personal life?

45. Balance

47. Keep learning

48. https://thriveglobal.com/stories/10-innovative-ways-to-
manage-stress-in-your-own-way/

49. https://www.educba.com/stress-management-skills/

50. International Social Business competition
https://www.youtube.com/watch?v=BfBYt6xTATk
Canada

52. POST YOUR POSTERS IN THE
WALLS

53. •Take 20 mins to
finalize your research

54. •Project feedback

55. Meditation
5 min

56. By the end of the week students must have:
1. Completed the documentary worksheet
2. Reflected on class 5 due on Wednesday
3. Created a good-looking poster of the documentary for
the competition
4. Select the most important problem for your team.
Write a 300 words statement of why is that important
to you as individual and how the world/city would be
like if that problem disappeared
5. Reflect on class 6 due on Friday
6. Conduct a basic research on the problem
IMPORTANT
• Every assignment needs to be submitted in Edmodo by
Saturday 22:00 hrs.
• Overdue assignments will not be received.

57. What did we learn
today?

58. Reflection time 10”
COL Journal Method
1. What did we do?
2. How did I feel?
(activities)
3. What I learned?
(myself, subject, etc.)
Reflection time 10”

59. UPDATED LINK ! http://bit.ly/feedbackenterpriseclass

60. 1300 × 975
Source:PicturefromGoogleimages.

61. Keep learning

62. https://des.wa.gov/services/risk-management/about-risk-
management/enterprise-risk-management/root-cause-analysis

63. Ethnographic Research
• What is ethnographic research?
• Why do we use it for?
• Why interviews are not enough?
• How can we understand deeper the behaviors?
• Why is important to understand the space time / Goals / Emotions and
how the subject interacts with it?
• What is saturation?
• How many interviews is suggested to do?
• What are the 3 things we need to do to make sense of the interviews?
• How can we use it to build better enterprises?
https://www.youtube.com/watch?v=vs8au2G0cb4

64. Credits
• http://img.cdn2.vietnamnet.vn/Images/english/2014/06/26/10/20140626101642
-children-vn.jpg
• http://blackbriefcase.co/wp-content/uploads/2018/03/powerful-daily-
routine.001.jpeg
• https://previews.123rf.com/images/brezina123/brezina1231609/brezina1231609
00028/63546394-wall-illustrating-method-of-problem-definition-in-lean-
management-looking-accurate-answers-to-these-.jpg
• http://www.mspguide.org/sites/default/files/images/problem_tree.jpg
• https://i.ytimg.com/vi/-j-_Y7D35H4/maxresdefault.jpg
• https://i.pinimg.com/originals/dc/a2/75/dca2753741873891981ab4bdbd0a9898.
png
• https://des.wa.gov/services/risk-management/about-risk-
management/enterprise-risk-management/root-cause-analysis