Craig Dolan is a student at Full Sail University pursuing a degree in digital marketing with an expected graduation date of July 2021. He has 8 years of experience in customer service and 2 years in management. His goals are to expand his role and leadership opportunities at Amazon in the short term, take on management roles at Citi in the mid term, and join a company's board of directors in the long term. He is building his online presence and networking in the digital marketing industry.

1. Personal Brand Exploration
Craig M. Dolan
Project and portfolio I: Week 3
June 19, 2020

2. Identity
Craig Dolan born in Buffalo; NY currently enrolled in Full Sail University
expected graduation date July 06, 2021 tackling challenges in life from
working in the Auto industry to becoming a father. Seeking a chance to
change this and be able to learn and grow to reach the dream of one day
Working with Microsoft. The idea and inspiration were created after leaving
the Factory Industry and taking on the role as Lead Assistant Manager for
Speedway. Seeing the limitations in place with only a high school diploma
refusing to accept this deciding once more after a long year away getting in
touch with school. Shortly after enrolling being offered resources to obtain
more skill sets taking full advantage of this after six months realizing the
Management part of life wasn’t fit for him. After three months of applying
Amazon offered a position in the office excited at the chance to finally turn
things around. Without realizing the challenge awaiting him as his career
work with school was going to force him to make changes and apply him
self even more. Hit bumps in the road at first with making changes to the
increased amount of work both in the office and school this started to mold
into a world of challenges. As a person who thrives on challenges he found
motivation in this and pushed himself till he seen a change grabbing
courses offered from the school to learn more in his field and courses
offered at work. Moving from working as a temporary employee to now full
time the position at Citi was able to offer the chance to learn the skills and
abilities to keep striving forward and adapt to new outcomes. Being able to
learn the workings of the business world and see first hand how this
applies to multiple audiences. Creating a diverse field of experience to
grow and adapt that is who I am learning new things and mastering them to
keeping growing in order to pass my own limits.

3. Profession
Potential Job titles:
Search Marketing Strategists
Market Research Analysts
Web Administrator
Creator Archetype- The creator is one who is
able to move with the flow of creativity while
remaining within a respectful boundaries.

4. Target Audience
Recruiters & hiring Managers at Citi, Fifth Third, Chase, Microsoft to add in
the mix is the true goal.
Demographics: White male, female professionals %30.3 is
male and %23.1 is female reflecting on the sales worker
for male and, female %36.8 is male and %15.2 is female
working towards creating an equal diverse working field
for all cultures and races.
Psychographics: Citi prides itself in offering a chance to all
groups of people and cultures creating a enjoyable place
to work in while upholding laws and regulations. Also
branching from just the people that work for Citi the
company they provide opportunities in growth with
extensive training and the ability to grow in your work field.
Ideal Audience Members: Mike Corbat (Citi) being able to
impress and leaving an impression on the CEO offers a
great deal of doors to be opened. Tarik Jaafar Senior Vice
president another ideal person to create positive
connections with.

5. G
O
A
L
S
Short Term: RIght after graduation I plan on using my degree to
further my position at Amazon.
• Connect with the leadership team and take on a leadership role.
Work on a method to increase customers experience by including a
friendlier approach even in chat room conversations.
Mid Term: (2026)
• Look for more opportunities to expand with Citi and gain
knowledge and experience with the company. Migrate to other
departments and move from a shift lead position to a general
manager position. Moving upwards within the office.
Long Term: (2036)
• Work towards joining the board of directors or a major role with the
company. Aim at expanding as well simplifying the Customer
Representative experience with the current system. Create an
environment online that is able to flow and offer an ease of access
feel to those both starting and been working with the company long
term.

6. Skills Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Microsoft Office 90%
Word Press 75%
Time Management 70%
Computers 85%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. Promise
To be go beyond my own spectrum and to help better and improve my knowledge and
use this knowledge to help those I am able to be there for. If I am unable to provide an
answer I will go and seek out an answer.

8. Credentials
Work Experience:
• 4 years of manufacturing.
• 8 years in customer service.
Awards:
• N/A
Education:
Digital Marketing, Full Sail University

9. Competition
Chris Capossela
Industry Experience
Chief marketing- 6 years and 4 months started back in 2014 to present.
Leadership and Experience
TitleProgram Manager, Microsoft Access
Dates Employed1994 – 1997
Employment Duration3 yrs
TitleProduct Manager, Desktop Database Products
Dates Employed1992 – 1994
Employment Duration2 yrs
Skills and Proficiencies
Product management
Online Presences
Very well connected and present in todays society.
Craig Dolan
Industry Experience
Management and customer service role. Management have 2
years of experience and in customer service over 8 years.
Leadership and Experience
Dana- Assembly Technician 2014-2018
Skills and Proficiencies
Microsoft Office
Wordpress
Microsoft Excel
Online Presence
Early stages and building up on creating a known presence.

10. Competition
Matthew Hakaim
Industry Experience
Lead Recruiter
Company NameElectronic Arts Full-time
Dates EmployedDec 2012 – Present
Employment Duration7 yrs 7 months
Business & Personal Coach
Company NameCoaching4Business.Net
Dates EmployedFeb 2011 – Dec 2014
Employment Duration3 yrs 11 months
Skills and Experience
Recruiting
Applicant tracking systems
Online Presence
Well known and a good presence
Craig Dolan
Industry Experience
Management and customer service role. Management have 2
years of experience and in customer service over 8 years.
Leadership and Experience
Dana- Assembly Technician 2014-2018
Skills and Proficiencies
Microsoft Office
Wordpress
Microsoft Excel
Online Presence
Early stages and building up on creating a known presence.

11. Brand Position
Craig "Dreamcatcher" Dolan
Going above and beyond to strive for a better newer version. Catching dreams and helping fulfill them.
Craig earned the name dreamcatcher from friends by going out of his way to help his friends reach and achieve their dreams before even thinking of
himself.

12. Networking and Marketing
Industry and Organizations
• 2020 OCT 6-8 Martech Conference
• SMX West 2021
• Brand Marketing Summit 2021
Digital Marketing
• Primary content: Working with Amazon and FullSail University to
develop and grow. Using LinkedIn to gain a connection to the
marketing world.
• Primary Tools: Fb and Twitter to connect with individuals and
connect with others. LinkedIn connect with professionals already out
in the field to grow an understanding of the world already out there
in Digital Marketing.
• Website: Using the Wordpress webpage develop and further the
information located on there in order to show my capabilities and to
show my skills.

13. Professional Development
Formal Education
• Digital Marketing, B.S. FullSail expected
graduation date 2021.
Technical Skills
• Setting up webpages and designing the
website.

14. Craig M. Dolan
Tackling problems and creating solutions by
digging through the root of the cause.
Applying skills and knowledge to tackle one
issue and creating a more effective way of
doing things to help eliminate the problem.