2. Identity
Craig Dolan born in Buffalo; NY currently enrolled in Full Sail
University expected graduation date July 06, 2021 tackling
challenges in life from working in the Auto industry to becoming
a father. Seeking a chance to change this and be able to learn
and grow to reach the dream of one day Working with Microsoft.
The idea and inspiration were created after leaving the Factory
Industry and taking on the role as Lead Assistant Manager for
Speedway. Seeing the limitations in place with only a high school
diploma refusing to accept this deciding once more after a long
year away getting in touch with school. Shortly after enrolling
being offered resources to obtain more skill sets taking full
advantage of this after six months realizing the Management part
of life wasn’t fit for him. After three months of applying Amazon
offered a position in the office excited at the chance to finally
turn things around. Without realizing the challenge awaiting him
as his career work with school was going to force him to make
changes and apply him self even more. Hit bumps in the road at
first with making changes to the increased amount of work both
in the office and school this started to mold into a world of
challenges. As a person who thrives on challenges he found
motivation in this and pushed himself till he seen a change
grabbing courses offered from the school to learn more in his
field and courses offered at work.
3. Profession
Potential Job titles:
Search Marketing Strategists
Market Research Analysts
Web Administrator
Sage Archetype- Seeking truth an wisdom to
help begin and change the aspects of people
around me. Using my knowledge and thirst for
growth in knowledge to strive forward and reach
past my limits. Using resources and going further
and inspiring others to my brand from truths.
4. Target Audience
Recruiters & hiring Managers at Microsoft, Amazon, and Google
Demographics: 26.6% Female and 73.4 % Male.
With 55.1% being Caucasian and 31.9% being
Asian these two making up the majority at Microsoft.
With 6% Hispanic and 4.1% African American.
Psychographics: Being a major role and leader in
the industry for computers and electronics. A leader
in change with the new mentality of accepting and
growing as a company. Adapting from the old
conservative and narrow mindset the new CEO has
projected a more open and fulfilling company.
Ideal Audience Members: Ira Gupta, Head of Hr
(Microsoft), Beth Galetti, Hr Chief and former
engineer (Amazon), Laszlo Bock Human Resource
Director (Google)
5. G
O
A
L
S
Short Term: RIght after graduation I plan on using my degree to
further my position at Amazon.
• Connect with the leadership team and take on a leadership role.
Work on a method to increase customers experience by including a
friendlier approach even in chat room conversations.
Mid Term: (2026)
• Look for more opportunities to expand with Amazon and gain
knowledge and experience with the company. Migrate to other
departments and move from a shift lead position to a general
manager position. Moving upwards within the office.
Long Term: (2036)
• Work towards joining the board of directors or a major role with the
company. Aim at expanding as well simplifying the Customer
Representative experience with the current system. Create an
environment online that is able to flow and offer an ease of access
feel to those both starting and been working with the company long
term.
6. Skills Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Microsoft Office 90%
Word Press 75%
Time Management 70%
Computers 85%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD
7. Promise
To be go beyond my own spectrum and to help better and improve my knowledge and
use this knowledge to help those I am able to be there for. If I am unable to provide an
answer I will go and seek out an answer.
8. Credentials
Work Ecperience:
• 4 years of manufacturing.
• 8 years in customer service.
Awards:
• N/A
Education:
Digital Marketing, Full Sail University
9.
10.
11. Brand Position
Craig "Dreamcatcher" Dolan
Going above and beyond to strive for a better newer version. Catching dreams and helping fulfill them.
Craig earned the name dreamcatcher from friends by going out of his way to help his friends reach and achieve their dreams before even thinking of
himself.
12. Networking and Marketing
Industry and Organizations
• 2020 OCT 6-8 Martech Conference
• SMX West 2021
• Brand Marketing Summit 2021
Digital Marketing
• Primary content: Working with Amazon and FullSail University to
develop and grow. Using LinkedIn to gain a connection to the
marketing world.
• Primary Tools: Fb and Twitter to connect with individuals and
connect with others. LinkedIn connect with professionals already out
in the field to grow an understanding of the world already out there
in Digital Marketing.
• Website: Using the Wordpress webpage develop and further the
information located on there in order to show my capabilities and to
show my skills.
13. Professional Development
Formal Education
• Digital Marketing, B.S. FullSail expected
graduation date 2021.
Technical Skills
• Setting up webpages and designing the
website.
14. Craig M. Dolan
Tackling problems and creating solutions by
digging through the root of the cause.
Applying skills and knowledge to tackle one
issue and creating a more effective way of
doing things to help eliminate the problem.
