INTRODUCTION
• PayTM – Pay Through Mobile
• Founded – 2010
• Parent - One97 Communications Ltd.
• Founder - Vijay Shekhar Sharma
• Industry – Private
• Sector – E-commerce, Financial Services
PayTm – India’s Largest mobile payment, e-wallet, and commerce platform.
MAJOR
INVESTO
RS
SERVICES OFFERED
.
PayTM Money
PayTM Wallet PayTM Bank Bookings
Utility Bills Recharge
PayTM Mall
Digital Gold
FUNDING ROUNDS
2015
Equity raised
Undisclosed amount
K2 Global
Equity – Angel
Undisclosed amount
Ratan Tata
Equity Raised
$575 million
ANT Financial Services
Feb
Mar
Equity
$60 million
MediaTek Ventures
2017
Equity
$32.5 million
One97 & Vijay Shekhar
2016
Debt – Working Capital Loan
$45 million
ICICI Bank
Mar
Aug
Feb
Equity – Later VC Stage
$200 million
Alibaba Group
2018
Equity – Later VC Stage
$1.4 billion
SoftBank
Mar
May
Aug
Equity
$356 million
Berkshire Hathaway
REVENUE
MODEL
ADVERTISING
REVENUE
SUBSCRIPTION
REVENUE
ADVANCE
PAYMENT
COMMISSION
REVENUE
TRANSACTION
REVENUE
PayTM website and
app generate high
traffic which
attracts advertisers,
resulting in
advertising
revenue.
PayTM charges
listing and
subscription
fees from
merchants and
suppliers
Earns
commission
from the sellers
on ecommerce
transactions
Receives interest
on the payment
of customer until
they are not
transferred to
the
seller account
1% transaction value
from
online merchants on
transactions
Charges 4% of the
amount being
transferred from
wallet to bank
Key
Partners
Key
Activities
Key
Resources
Value
Propositions
Customer
Relationship
Channels
Customer
Segment
Cost
Structure
Revenue
Streams
BUSINESS MODEL
• Escrow Providing
Banks
• Mobile
Operators
• Vendors
• Advertisers
• Security and
Compliance
• Platform
Usability
• RBI Licence
• Usability IP and
HR
• Technology
CUSTOMERS
• Bank & money
transfer
• Third Party
product and
services
• Safe, Instant
• Convenience
• Convergence
PARTNERS
• Reach
• Mobile
Application
• Website
• Partners
• Affiliates
• Trust
• Dependence
• Necessity
• Convenience
Seekers
• Migrants
• Bargain seekers
• Tech savvy
• E-shoppers
• Maintaining bank license
• Service development
• Data security management
• Subscription charges
• Digital advertisements
• Interest on escrow accounts
• Commission from transactions
T W
O
THREAT
STRENGTH
OPPORTU
NITIES
WEAKNES
S
• First mover advantage
• Bucket of services
• Convenience options
• Offers
• Need for IT infrastructure
• Lack of awareness amongst
users
• Poor customer care
• Overloaded site
• Increasing internet usage for
daily needs
• Increasing application
awareness
• Cater to a larger audience
• Security and privacy of user
• Low barriers to entry
• Highly capable competitors
S
Alibaba
Group
Reliance
Capital
Sapphire
Ventures
SoftBank
Discover
Capital
Saama
Capital
Sixth Sense
Ventures
SAIF Partners
ESOP
ACQUIRE
R
AMOUNT INVESTO
R
PROFIT
MULTIPLE
MAJOR PE EXITS
$250 Million
$23.4 Million
$400 Million
$50 Million
27.5x
16.48x
74.38x
75x
26.5x
2.17x

PAYTM IPO SLIDE DECK MASTER INVESTING !!