Equity – LaterVC Stage
$200 million
Alibaba Group
2018
Equity – Later VC Stage
$1.4 billion
SoftBank
Mar
May
Aug
Equity
$356 million
Berkshire Hathaway
8.
REVENUE
MODEL
ADVERTISING
REVENUE
SUBSCRIPTION
REVENUE
ADVANCE
PAYMENT
COMMISSION
REVENUE
TRANSACTION
REVENUE
PayTM website and
appgenerate high
traffic which
attracts advertisers,
resulting in
advertising
revenue.
PayTM charges
listing and
subscription
fees from
merchants and
suppliers
Earns
commission
from the sellers
on ecommerce
transactions
Receives interest
on the payment
of customer until
they are not
transferred to
the
seller account
1% transaction value
from
online merchants on
transactions
Charges 4% of the
amount being
transferred from
wallet to bank
9.
Key
Partners
Key
Activities
Key
Resources
Value
Propositions
Customer
Relationship
Channels
Customer
Segment
Cost
Structure
Revenue
Streams
BUSINESS MODEL
• EscrowProviding
Banks
• Mobile
Operators
• Vendors
• Advertisers
• Security and
Compliance
• Platform
Usability
• RBI Licence
• Usability IP and
HR
• Technology
CUSTOMERS
• Bank & money
transfer
• Third Party
product and
services
• Safe, Instant
• Convenience
• Convergence
PARTNERS
• Reach
• Mobile
Application
• Website
• Partners
• Affiliates
• Trust
• Dependence
• Necessity
• Convenience
Seekers
• Migrants
• Bargain seekers
• Tech savvy
• E-shoppers
• Maintaining bank license
• Service development
• Data security management
• Subscription charges
• Digital advertisements
• Interest on escrow accounts
• Commission from transactions
10.
T W
O
THREAT
STRENGTH
OPPORTU
NITIES
WEAKNES
S
• Firstmover advantage
• Bucket of services
• Convenience options
• Offers
• Need for IT infrastructure
• Lack of awareness amongst
users
• Poor customer care
• Overloaded site
• Increasing internet usage for
daily needs
• Increasing application
awareness
• Cater to a larger audience
• Security and privacy of user
• Low barriers to entry
• Highly capable competitors
S