Presentatie Kenneth Boll - Mediafacts Nationale Uitgeefdag 2014

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The document discusses five strategic values for digital transformation: always providing high quality and stability; reaching anyone anywhere on any device; integrating with existing business; creating new business opportunities; and gaining insight into performance and behavior. It also mentions exploring ideas from other industries and the importance of fast, stable, and easy to use platforms that can reach a global audience.

Marketing

5 STRATEGIC VALUES FOR DIGITAL TRANSFORMATION
KENNTH BOLL, COO, VISIOLINK

HTML5
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5 VALUE POINTS FOR YOUR
TRANSFORMATION STRATEGY

DIGITAL TRANSFORMATION TIP:
EXPLORE ELSEWHERE – DON’T JUST LOOK TO YOUR OWN INDUSTRY FOR IDEAS

NATIONAL PAPER: €30-40
NATIONAL DIGITAL PAPER: €17-32
NETFLIX: €9
SPOTIFY: €10
THE FIGHT FOR READER ATTENTION

ALWAYS PROVIDING HIGH QUALITY AND STABILITY

REACHING ANYONE - ANYWHERE - ON ANY DEVICE
ALWAYS PROVIDING HIGH QUALITY AND STABILITY

INTEGRATING WITH EXISTING BUSINESS
REACHING ANYONE - ANYWHERE - ON ANY DEVICE
ALWAYS PROVIDING HIGH QUALITY AND STABILITY

CREATING NEW BUSINESS OPPORTUNITIES
INTEGRATING WITH EXISTING BUSINESS
REACHING ANYONE - ANYWHERE - ON ANY DEVICE
ALWAYS PROVIDING HIGH QUALITY AND STABILITY

BEHAVIOR
CREATING NEW BUSINESS OPPORTUNITIES
INTEGRATING WITH EXISTING BUSINESS
REACHING ANYONE – ANYWHERE – ON ANY DEVICE
ALWAYS PROVIDING HIGH QUALITY AND STABILITY

GAINING INSIGHT INTO PERFORMANCE AND BEHAVIOR
CREATING NEW BUSINESS OPPORTUNITIES
INTEGRATING WITH EXISTING BUSINESS
REACHING ANYONE – ANYWHERE – ON ANY DEVICE
ALWAYS PROVIDING HIGH QUALITY AND STABILITY

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Presentatie Kenneth Boll - Mediafacts Nationale Uitgeefdag 2014

1. 5 STRATEGIC VALUES FOR DIGITAL TRANSFORMATION KENNTH BOLL, COO, VISIOLINK

2. FAST, STABLE AND EASY TO USE

3. GLOBAL INSPIRATION IS IMPORTANT

4. 3 QUESTIONS TO ALL OF YOU

5. .COM

6. NATIONAL – REGIONAL – LOCAL

7. HTML5 ADOBE FLASH TABLETS SMARTPHONES PC APPLE IOS ANDROID WINDOWS 8 PHONE WINDOWS 8 KINDLE FIRE ITUNES STORE GOOGLE PLAY BUSINESS INTELLIGENCE GOOGLE ANALYTICS RICK MEDIA ADS INTERSTITIAL ADS SOCIAL SHARING PUSH NOTIFICATIONS LIVE FEEDS VIDEO GALLERIES ARTICLE VIEW REPLICA VIEW TEMPLATE VIEW CLICKABLE ADS

8. 5 VALUE POINTS FOR YOUR TRANSFORMATION STRATEGY

10.

11. DIGITAL TRANSFORMATION TIP: EXPLORE ELSEWHERE – DON’T JUST LOOK TO YOUR OWN INDUSTRY FOR IDEAS

12. NATIONAL PAPER: €30-40 NATIONAL DIGITAL PAPER: €17-32 NETFLIX: €9 SPOTIFY: €10 THE FIGHT FOR READER ATTENTION

13.

14. ALWAYS PROVIDING HIGH QUALITY AND STABILITY

15. REACHING ANYONE - ANYWHERE - ON ANY DEVICE ALWAYS PROVIDING HIGH QUALITY AND STABILITY

16. INTEGRATING WITH EXISTING BUSINESS REACHING ANYONE - ANYWHERE - ON ANY DEVICE ALWAYS PROVIDING HIGH QUALITY AND STABILITY

17. CREATING NEW BUSINESS OPPORTUNITIES INTEGRATING WITH EXISTING BUSINESS REACHING ANYONE - ANYWHERE - ON ANY DEVICE ALWAYS PROVIDING HIGH QUALITY AND STABILITY

18. BEHAVIOR CREATING NEW BUSINESS OPPORTUNITIES INTEGRATING WITH EXISTING BUSINESS REACHING ANYONE – ANYWHERE – ON ANY DEVICE ALWAYS PROVIDING HIGH QUALITY AND STABILITY

19. GAINING INSIGHT INTO PERFORMANCE AND BEHAVIOR CREATING NEW BUSINESS OPPORTUNITIES INTEGRATING WITH EXISTING BUSINESS REACHING ANYONE – ANYWHERE – ON ANY DEVICE ALWAYS PROVIDING HIGH QUALITY AND STABILITY

20.

21. THANK YOU!

Presentatie Kenneth Boll - Mediafacts Nationale Uitgeefdag 2014

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Presentatie Kenneth Boll - Mediafacts Nationale Uitgeefdag 2014