There are major, digital technology advancements happening right now that impact all areas of our lives. Is your organization prioritizing technology innovation?

1. CAN TECHNOLOGY INNOVATION TRULY
REVOLUTIONIZE YOUR ORGANIZATION?
MISSIO NEXUS 2019

2. SELF-
DISRUPTION
TREND #1

3. “INTERACTION ACROSS THE PHYSICAL,
DIGITAL AND BIOLOGICAL DOMAINS THAT
MAKE THE FOURTH INDUSTRIAL
REVOLUTION FUNDAMENTALLY DIFFERENT
FROM PREVIOUS REVOLUTIONS.”
Klaus Schwab, World Economic Forum

4. DIGITALIZATION

5. A NEW ERA

6. CONNECTIVITY
TREND #2

7. MEDIA &
COMMUNICATION
TREND #3

8. TOOLS &
APPLICATION
TREND #4

9. “THE GREATER DANGER FOR MOST OF US
LIES NOT IN SETTING OUR AIM TOO HIGH
AND FALLING SHORT; BUT IN SETTING OUR
AIM TOO LOW, AND ACHIEVING OUR MARK.”
Michelangelo

10. SELF-DISRUPTION
▸ By 2020, 5 out of the top 7 digital giants will self-disrupt to
create their next opportunity.
▸ For example, Apple disrupted the MP3 industry during the
time of the iPod by introducing the iPhone.
▸ Digital giants explore options such as chatbots,
conversational UX (conversations between humans and AI
personalities), visual and voice search.
▸ Review the iPhone’s legacy, http://bit.ly/iphonelegacy.

12. A CONNECTED WORLD
‣2015: Average user
has 3.47 connected
devices.
‣2020: Average user
will have 6.58
connected devices.
Nielsen

13. Huawei, Oxford University

14. A CONNECTED WORLD

15. A CONNECTED WORLD
@LoriLewis and @OfficiallyChadd

16. “U.S. TELECOM REGULATORS APPROVED A
PLAN ANNOUNCED LAST MONTH TO ALLOW
5G SIGNALS IN THE SAME SPECTRUM
CURRENTLY USED FOR SATELLITE
TELEVISION BROADCASTS.”
Space News

17. VOICE
▸ The average person will have more conversations with bots than with their
spouse.
▸ Approximately 30% of web-browsing sessions will be done without a screen.
▸ Bots will talk to bots, e.g. Alexa will talk to an airline bot to book a fight.
▸ Brands will develop open APIs that allow them to work with other companies.
▸ By 2021, Gartner, Inc. predicts that 25 percent of digital workers will use a
virtual employee assistant (VEA) on a daily basis.
▸ Gartner predicts that, by 2023, 25 percent of employee interactions with
applications will be via voice, up from under 3 percent in 2019. Although most
chatbots and VAs are still text-based, AI-enabled speech-to-text and text-to-
speech hosted services are improving rapidly.

18. ALEXA & GOOGLE TALK

19. VOICE

20. VOICE

21. VOICE
▸ Personal Voice Assistants
▸ Home, office, and in-car
▸ No more typing
▸ Voice First Browsing
▸ Search optimization
▸ Integration

22. VOICE

23. VOICE
▸ Messenger Bots + Human Outreach
▸ Combine AI/ML with humans
▸ Order Domino’s through FB Messenger
▸ Interact with a Disney character
▸ Read more @ http://bit.ly/chatbottrends

24. ORDER DOMINO’S PIZZA

25. VOICE
‣ Quick Emergency Answers
‣ Forwarding to Appropriate Human
‣ Buy Basic Items
‣ Compliant Resolution
‣ Mailing Lists
‣ Bookings or Reservations
‣ Get Detailed Answers
‣ Pay Bills
‣ Purchase Inspiration
‣ Expense Purchases
‣ App Consolidation

26. PODCASTS
▸ Podcasts/Audio Casts
▸ Content on the go
▸ Connect people with resources
▸ Speak to new audiences on new topics
▸ Revenue opportunities in pre-, mid-, and post-roll
▸ Don’t forget video…

27. PODCASTS

28. PODCASTS
Concordia University

29. PODCASTS

31. PODCASTS

32. MOBILE
▸ Analysts predict that 20% of brands will abandon their
mobile apps as a poor investment by 2019.
▸ Look for a move towards progressive web apps (PWAs)
and instant apps, which will evaporate or expire once
you’ve used them. Visit https://pwa.rocks for examples.
▸ Android Instant Apps allow users to access a piece of
an app to get straight to the feature or service they want,
without having to install the entire app.

33. MOBILE
▸ Mobile apps haven’t delivered on adoption and customer
engagement.
▸ App stores are crowded. Support is not just maintenance,
but upgrades, customer support, and marketing to drive
downloads.
▸ Google’s effort to make the mobile web more “applike,” is
gaining traction, companies are reducing their losses by
allowing their apps to expire.

34. MOBILE

35. IMMERSIVE CONTENT

36. IMMERSIVE CONTENT
▸ Discovery VR + Google
▸ Partnered to create original VR content allowing the user to
visit all of the world’s continents.
▸ Experience AR on IKEA’s Place (Mobile App)
▸ 3D Video/Audio
▸ Binaural audio makes a huge comeback with VR.
▸ Grab you headphones and listener here, http://bit.ly/
Sennheiser3D.

37. IMMERSIVE CONTENT

38. VIRTUAL REALITY CHURCH
http://bit.ly/VRChurch

39. DISTRIBUTION
MODELS
TREND #7

40. MEDIA DISTRIBUTION
▸ For every $1 that enterprises invest in innovation will
require an additional $7 in core execution.
▸ This will have a huge impact on businesses, especially
those with legacy technology systems.
▸ Technology must address modernization now, to allow for
innovation and, ultimately, the transformation of their
businesses.

41. MEDIA DISTRIBUTION

42. MEDIA DISTRIBUTION

43. OWNED & OPERATED
▸ Big media companies are finding success in combining
O&O digital properties + platforms.
▸ Audiences no longer care about platforms, the content
creator is king.

44. OWNED & OPERATED
UN Conference on Trade and Development (UNCTAD)

45. OWNED & OPERATED
Hootsuite, We Are Social

46. OWNED & OPERATED
▸ Cutting the Cord
▸ Price Waterhouse Coopers, Cord Cutting Report
▸ http://bit.ly/cordcutting18
▸ Kleiner Perkins, State of the Internet Report
▸ http://bit.ly/kpstateofinternet18
▸ DESI (Digital Economy and Society Index)
▸ http://bit.ly/DESIEurope

47. OWNED & OPERATED
▸ Post-Cable Networks
▸ Five C’s by Dr. Amanda Lotz: Choice, Control, Convenience,
Customization, and Community
▸ Cheddar covers news through the lens of the companies and
executives.
▸ Cheddar broadcasts from the New York Stock Exchange and
is available on Sling, Amazon, Vimeo, Twitter, Xumo, Pluto
TV, and 60 percent of smart TVs in the U.S.

48. ARTIFICIAL INTELLIGENCE
▸ Artificial intelligence (AI) is the ability of a computer
program or a machine to think and learn.
▸ John McCarthy first coined the term in 1956 when he
invited a group of researchers from a variety of disciplines
for a summer workshop.
▸ Experts like Stephen Hawking and Elon Musk have warned
of AI’s threats. However, we’re not all operating from the
same definition of the term.

49. ARTIFICIAL INTELLIGENCE
▸ Definitions shift based upon the goals that are trying to be
achieved with an AI system. Generally, people invest in AI
development for one of these three objectives:
▸ Build systems that think exactly like humans do (“strong AI”)
▸ Just get systems to work without figuring out how human
reasoning works (“weak AI”)
▸ Use human reasoning as a model but not necessarily the
end goal

50. ARTIFICIAL INTELLIGENCE

51. ARTIFICIAL INTELLIGENCE
Forbes

52. MACHINE LEARNING
▸ Machines can learn from data, define patterns, and take actions with minimum
human input.
▸ Machine learning is an application of artificial intelligence (AI) that provides
systems the ability to automatically learn and improve from experience
without being explicitly programmed. Machine learning focuses on the
development of computer programs that can access data and use it learn for
themselves.
▸ The process of learning begins with observations or data, such as examples,
direct experience, or instruction, in order to look for patterns in data and make
better decisions in the future based on the examples that we provide. The
primary aim is to allow the computers learn automatically without human
intervention or assistance and adjust actions accordingly.

53. MACHINE LEARNING
Digital Economy Compass, Statista

54. STAY IN TOUCHEmail: yvonne_carlson@ymail.com
Instagram: @dutchessofweb
Facebook: Yvonne Folsom Carlson
Twitter: @dutchessofweb
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