Presentatie Huub Schuijn - Mediafacts Nationale Uitgeefdag 2014

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Presentatie van Huub Schuijn (Yournalism) op de Mediafacts Nationale Uitgeefdag 2014.

Internet

Presentatie Huub Schuijn - Mediafacts Nationale Uitgeefdag 2014

Jean-Paul Reparon has worked in marketing and sales roles for publishing companies since 1997. He discusses how content can have a "second life" through various new distribution channels like pay-per-article apps, online kiosks hosted by third parties, archived online content, and content marketing through reselling content to other platforms. New technologies like text-to-speech and owned branded apps on mobile platforms can also extend the life of content.

Liesbeth Nekkers (GfK) @ MPJC2015

Media Perspectives

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Presentatie Matthias Wahls - Mediafacts Nationale Uitgeefdag 2014

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The document discusses China's strategy to expand its media and publishing industries globally known as "Going Out" or "Going Global". It outlines a three step approach Chinese publishers are taking: 1) Increase copyright trading and co-publishing, 2) Establish own publishing entities outside of China, and 3) Pursue mergers and acquisitions of foreign publishers. It also examines opportunities and challenges for Dutch and Chinese publishers operating in each other's markets, including demand for Chinese content in the West and barriers preventing more Chinese publications from being distributed internationally. The speaker draws on their experience working with publishers in China and Europe to analyze trends in Chinese international publishing.

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Presentatie Kenneth Boll - Mediafacts Nationale Uitgeefdag 2014

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The document discusses five strategic values for digital transformation: always providing high quality and stability; reaching anyone anywhere on any device; integrating with existing business; creating new business opportunities; and gaining insight into performance and behavior. It also mentions exploring ideas from other industries and the importance of fast, stable, and easy to use platforms that can reach a global audience.

Presentatie Kate Russel - Mediafacts Nationale Uitgeefdag 2014

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This presentation discusses how augmented reality (AR) technology can be used to make print media interactive. AR allows physical objects like magazines, packaging, and advertisements to be "blipped" and turned into interactive digital experiences. Examples are given of magazines that have partnered with Blippar to add videos, polls, games and shopping links to their pages. Data is also presented on the engagement metrics from these campaigns, such as number of blips, unique users, and time spent interacting. The presentation argues that combining digital and print media in this way can enhance the reader experience, amplify advertising, and provide new ways for publishers to capture audience data and monetize their content.

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Dick Hoogland - Juicy Pear / Elektor - NUD2014

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