This document describes academic programs offered by TheWerk to support startups. The Certified Entrepreneurship Expert (CEE) program is a 6-month certificate program that provides structure, speed and connections for startups to grow quickly. The Master of Business Engineering (MBE) is a 2-year degree program that also provides these building blocks and covers the full startup process through scale-up. Both programs allow startups to focus full-time on their projects while receiving support like mentorship and tools.

1. Build a business, earn a degree.
Practical Academic Programs for Start-ups.
in collaboration with
March 2017

2. Extinction is the rule.
Survival is the exception.
Carl Sagan
2

3. As a startup you have
ONE PRIORITY:
Survive
by quickly outgrowing
vulnerability.
It’s all about Time and Money.
3

4. SO HOW DO YOU MAKE IT?
You grow fast and lean in a viable direction.
You overcome deal-breaking roadblocks.
You build a business both agile and robust.
4

5. • Healthy progress at a healthy pace
• To become efficient while staying
agile
• To avoid those costly mistakes that
can be avoided
• To learn from unavoidable mistakes
as fast and cheaply as possible
You cannot afford waste.
5
TO GET THERE, YOU’LL NEED:

6. WHAT ARE THE BUILDING BLOCKS?
6
Structure
Competitive efficiency
needs predictable
operations.
Speed
Fast results give you
market power, leeway
and momentum.
Connections
Door openers
make your life so
much easier.
You work on a highly complex tech innovation project
Essential: Start-up (-project) with independent, goal
oriented workflows and decision power over resources.

7. THE WERK SETS THE BUILDING BLOCKS IN PLACE
7
Structure
We give you the tools
for developing your
business and its
structure.
Speed
We help you grow fast
through access to the
expertise of our
mentors.
Connections
We connect you to
the ecosystem of
startups, scale-ups
and investors.
Our structured business engineering approach
We are your companions while you apply
sound business engineering to your venture.

8. CERTIFIED ENTREPRENEURSHIP EXPERT
… is our 6-month certificate program, which:
 Dovetails practice and theory
 Follows the startup process from ideation to company design
 Is structurally engineered by leading industry experts
 Is accredited by AR & FIBAA
8
Σ: You and your team work on your project full time.
Become a CERTIFIED ENTREPRENEURSHIP EXPERT
(15 ECTS Points)
CEE

9. MASTER OF BUSINESS ENGINEERING (MBE®)
…is our 2-year full venture engineering program, which:
 Includes the groundwork laid in the CEE
 Dovetails practice and theory
 Covers the full startup process including scale-up
 Is structurally engineered by leading industry experts
 Is accredited by AR & FIBAA
9
Σ: You and your team work on your project full time.
Become a MASTER OF BUSINESS ENGINEERING
(120 ECTS Points)
MBE

10. HOW IT’S SET UP
10
Your cross-disciplinary team of founders and talent
focuses on your startup for the full course period.
{ Field experts teach you the skills needed,
based on a novel curriculum created by TheWerk and
accredited by Steinbeis University.
Business
Leadership & Team
Sales
Communication
Your team can benefit from comprehensive support,
from hands-on mentorship to tools and equipment.
{
STEM
Biz & Finance
Marketing & Sales
Design{
Lab & Equipment
Launch Pad
Mentorship
Network of incubators
It’s like your own dedicated incubator, powered by TheWerk.

11. PROGRAM: Certified Entrepreneurship Expert
11
Project Design
Defining:
• Scope
• Team
• Resources
I. Venture Creation
Ideation & Conception
Problem / Solution Fit
Vision / Founders Fit
II. Venture Validation
Pre- / Prototyping
Validation
Iteration
Product / Market Fit
III. Company Design
Scaling & Establishing
Business Model /
Market Fit
Maturity for Scaling-up
Methods: Start-up Development | Workshops | Monitoring | Peer Coaching
Design Phase
1-4 Weeks
Project Competence Study Phase
6 Months

12. PROGRAM: Master of Business Engineering (MBE®)
12
Certified
Entrepreneur-
ship Expert
Venture Creation
/ Validation
Company Design
Company Development Curriculum
Business Track or Technology Track
Scaling | Internationalization | Establishing | Diversification |
Project Management & Organization | Business Culture |
International Management | Strategy | International
Marketing | Leadership & Competencies, etc.
Methods: Start-up Development | Workshops | Monitoring | Peer Coaching
Design Phase
1-4 weeks
Project Competence Study Phase
24 Months
Project Design
Defining:
• Scope
• Team
• Resources

13. BENEFITS OF OUR METHOD
13
 Develop your innovative tech idea
into a sustainable business.
 Take off fast.
 Embrace best practices.
 Team up with top talent.
 Connect with TheWerk’s
community and mentors.
 99,8% success over 4000 Steinbeis
Project Competence projects.
REDUCE RISK

14. 14
Our curriculum is vetted and accredited
by Steinbeis, one of Germany‘s top private
universities with decades of experience.
Together we believe that theory and
practice must go hand-in-hand. That‘s
why we adopt SMT‘s unique Project
Competence Degree, where support is
tailored to your venture and your team.
IN COLLABORATION WITH STEINBEIS SMT
RESULT:
99.8% success over 4000 projects

15. 15
Fact is: Europe developed a huge gap
between science based inventions and
economically successful innovations.
So we decided to apply sound German
business engineering to the problem:
Systematical, long-term oriented, rooted in
the culture of German family enterprises
and the values of the „Honorable Merchant“.
is an initiative of
RESULT:
Sustainable macroeconomic impact.
© Sebastian Rittau CCA4.0
Zentrum für Führung

16. PROGRAM TIMELINE CEE
16
Submit your online application at www.the-werk.com.
Deadline: Sept 1, 2017.
Application
Register and pay your tuition in full (€ 5,250).
Deadline: Sept, 2017.
Registration
Need: Be a tech driven start-up, pass SMT entrance exam.
Deadline: Sept, 2017.
Selection
The Certified Entrepreneurship Expert course is on its way.
Deadline: Oct, 2017.
Program
Start
The program will run for 6 months.
Teams will attend 5 in-class modules, 3 days each.
Program
Duration
CEE

17. PROGRAM TIMELINE MBE®
17
Submit your online application at www.the-werk.com.
Deadline: Sept 1, 2017.
Application
Register and pay full tuition or become an SMT Fellow.
Deadline: Sept, 2017. Fee per participant €36.000,--
Fee per fellow incl. salary: €124.900,--
Registration
Need: Be a tech driven start-up, pass SMT entrance exam.
Deadline: Sept, 2017.
Selection
The Master of Business Engineering course is on its way.
Deadline: Oct, 2017.
Program
Start
The program will run for 24 months.
Teams will attend 8 in-class modules, 85 days in total.
Program
Duration
MBE

18. WHY US? ONE TEAM, MANY FIELDS OF EXPERTISE
18
Peter Gräser
Director; Leadership,
Team & Company building
Ekkehard Endruweit
Communication
& Pitching
Ludwig Preller
Marketing & Sales
Simon Fischer
Finance & Controlling
Dr. Bernhard Haase
Sales & Communication
Max Haacke
Branding & Marketing
Franz Wegener
Tax & Legal
Walter Beck
Co-Founder SCMT & SHB,
Director SMT
Alexandra Cosma
Online & Social Media
Sigrid Klotz
Team building

19. 19
GET IN TOUCH!
Contact us to discuss how
TheWerk can support your project.
Your contact person:
Peter Gräser
f: +49 (0)30 2067 3486
e: pg@werk.ventures
w: werk.ventures