Laura Quesada has over 15 years of experience in project management, production, event planning, and visual merchandising. She has a proven track record of successfully directing complex projects from conception to execution on time and on budget. Her most recent role was as a Photography and Production Manager for City Furniture, where she established a new in-house photography studio and doubled their daily production rate. She is now seeking a new leadership position where she can apply her skills in visual merchandising, photography, and full-life cycle project management.

1. Laura Quesada
E-Mail: Lwelter16@gmail.com
https://www.linkedin.com/in/laura-quesada-723a8010b
LQ
Objective
Excellent leadership, business acumen, and artistic talent leveraged to deliver quality production,
planning, and visual merchandising projects.
Repeated success directing and implementing broad range of revenue-generating production, event
planning, and visual merchandising projects, from conception through execution. Detail-oriented,
deadline-driven, organized, and project-oriented. Partner stellar leadership and complex
problem solving skills to ensure projects meet all creative, schedule, and fiscal requirements.
Quickly adapt to new technology and innovative processes while increasing revenues and ensuring
compliance with corporate standards.
Areas of Emphasis
● Full Life Cycle Project
Management
● Production Management
● Special Events Planning
● Complex Problem Solving
● Visual Merchandising
● Photography
● Layout & Design
● Cost Control / Budget
Administration
● Staff, Vendor, and Media
Relations
● Studio Management
Professional Experience
Karma Goddess – West Palm Beach, Florida
Wedding Planner Assistant, 10/2012 to Present
Assist Planner in day-of-event setup, including layout, lighting, and displays. Assess and
accommodate client and guest needs. Clean up and store client belongings. Manage and resolve
any pre-event or day-of-event problems and think quickly and creatively to develop
innovative, yet cost-effective, solutions.
Selected Achievements:

2. Laura Quesada
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● Ensure consistently successful execution of and adherence to day-of-event deadlines
and confirm timeliness and preparation of all vendors.
● Maintain high client and guest satisfaction before and during one of the most high-
stress, high impact life events.
City Furniture – Tamarac, Florida
Photography & Production Manager, 1/2008 to 11/2016
Managed all aspects of commercial still and film shoots, including planning and organizing
all details. Scouted ideal locations for offsite shoots and designed set layouts, styling, and
themes in collaboration with Art Director and Stylist. Created and organized shot list for each
shoot, and personally shot all still photography. Screened casting videos and hired talent to
match specific pre-selected criteria. Oversaw and organized scheduling of truck loading and
offloading with Operations Management, including creating a spreadsheet to guide loaders.
Directed image post-production work in coordination with Graphic Artist.
Selected Achievements:
● Started up photography studio alongside Vice President of Brand from ground up,
including research, planning, build-out, and development of all processes and
procedures.
● Achieved daily production rate more than double that of industry average.
● Led project to add film production capabilities to studio’s still photography repertoire.
● Supervised, mentored, and developed team of 12, including 8 Warehouse Associates, 2
Stylists, and 2 Assistants.
● Served as liaison between enterprise, ad agencies, and production companies.
● Oversaw annual multi-million-dollar production budget.
Visual Display Manager, 2/2005 to 12/2007
Collaborated with Space Planning Department to develop, organize, and implement creative
showroom layouts. Partnered with Marketing Department to execute sales-optimized furniture

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displays. Strategically ordered and displayed marketing-focused accessories throughout
showrooms to increase sales. Assessed monthly inventory.
Selected Achievements:
● Oversaw entire setup process for multiple new showrooms, including ordering all
products and coordinating truck loading and offloading.
Educational Background
Bachelor of Science in Business Management, 2004
Elmhurst College, Elmhurst, Illinois
Technical Proficiency
Environments: Mac OS X
Tools: Microsoft Office Suites; Google Drive; Adobe Photoshop, InDesign & Lightroom; AS400;
Canon Camera Systems