The automobile industry in India is large and growing rapidly. India's car manufacturing industry is the sixth largest in the world. Maruti Suzuki dominates the market with a 45% share but faces competition from Hyundai, Tata Motors, and others. Maruti, Tata, and Hyundai have all announced plans to increase production capacity and market share in response to the growing demand in India. Maruti aims to revive its popular Maruti 800 model and increase manufacturing capabilities while Hyundai targets a market share of over 20%.

2. AN OVERVIEW
The automobile industry in India is one of the largest in the world and one of
the fastest growing globally.
India's passenger car and commercial vehicle manufacturing industry is
the sixth largest in the world, with an annual production of more than 4.7
million units in 2010.
The majority of India's car manufacturing industry is based around three
clusters in the south, west and north.
With the growing Indian economy the demand for automobiles is escalating
on the trot.

3. ITS JUST MAGIC
We as Indian's should be proud that as a nation we have contributed a
revolutionizing change in the automobile sector across the globe by
producing the world’s cheapest car. A Sincere thanks to the man behind it
“Ratan Tata”.

5. IT’S EXISTENCE
Maruti Suzuki India Limited commonly referred to as Maruti, is a subsidiary
company of Japanese automaker Suzuki Motor Corporation.
It has a market share of 44.9% of the Indian passenger car market.
It offered a complete range of cars since its foray into Indian market from a
super economical Maruti 800 to its most expensive car Kizashi.
Suzuki came into India via joint venture with Maruti when economic
liberalization had begun.

6. MARUTI SUZUKI
Maruti Udyog Limited (MUL) was established in February 1981,
However the actual production commenced in 1983 with the Maruti 800
which at that point of time was the only modern care available and its close
competitors being Hindustan Motor’s Ambassador and Premier Padmini.
Maruti 800 till 2004 was India's largest selling compact car ever since it was
launched in 1983.
The Company is believed to be launching a newer version of Maruti 800 by
November 2012.
Their another ace Maruti Alto is the worlds largest selling small car currently.

7. MARUTI SUZUKI IN INDIA
MARUTI TRUE MARUTI DRIVING
VALUE SCHOOL
SALES & SERVICE MANUFACTURING
NETWORK FACILITIES

8. MARUTI AND ITS FLEET
MARUTI 800
MARUTI ZEN
MARUTI ESTEEM
ALTO
VERSA
BALENO
SWIFT
SWIFT DEZIRE
SX4
VITARA
OMNI
A-STAR
WAGON-R

9. AWARDS AND RECOGNITIONS
The Brand Trust Report published by Trust Research Advisory has ranked
Maruti Suzuki in the seventh position in 2011 and the sixth position in 2012
among the brands researched in India.
Bluebytes News, a news research agency, rated Maruti Suzuki as India's
Most Reputed Car Company in their Reputation Benchmark Study]conducted
for the Auto (Cars) Sector launched in April 2012.

10. It’s Competitor’s
Maruti Suzuki enjoyed its dominance in Indian market till mid 1990’s but
soon began the arrival of other automobile players and today India has
emerged as one of the most competitive markets for this sector.
It’s competitors are TATA MOTORS, HYUNDAI, HONDA, CEHVROLET,
WOLKSWAGON, SKODA, FORD, TOYOTA.
Even after so much competition Maruti Suzuki has managed to hold to its
NUMERO UNO position with comfort.

11. TATA MOTORS
Tata Motors formerly TELCO is an Indian multinational automotive
corporation headquartered in Mumbai, India.
It is the eighteenth largest motor vehicle manufacturing company in the
world by volume.
Tata Motors is South Asia’s largest automobile company; it is the leader
in commercial vehicles and among the top three in passenger vehicles.
Worldwide it is the world's fourth-largest truck manufacturer and second-
largest bus manufacturer.
In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's
most valuable brand' in an annual survey conducted by Brand
Finance and The Economic Times.

12. HYUNDAI
Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai
Motor Company in India.
It is the 2nd largest automobile manufacturer in India after Maruti Suzuki.
Hyundai started its operations in India on 6th May 1996.
HMIL's first car, the Hyundai Santro was launched in 23 September 1998 and
was a runaway success.
Hyundai is headquartered in Chennai.

13. Market Share
Maruti Suzuki is a runaway leader when it comes to the revenue generation
and customer base. It accounts for the total of 45% market share in the
Indian passenger car segment.
The Chennai-based Hyundai is the second-biggest car manufacturer in India
with about 19 percent market share however the south Korean giant has
made it clear that they will increase the market share to 20% by the end of
the year 2012.
Tata Motors which is the market leader in commercial vehicles however has
been struggling in this segment with a market share of 13.22% and facing a
tough time in holding its market share from brands like Honda and
Mahindra.

14. Recent Sales
MARUTI SUZUKI: Total cars sold in 2011-12: 10,06,316.
Popular cars: Alto, Swift, Swift Dzire, Wagon R, Ritz, Omni, Eeco, Sx4, Estilo,
Grand Vitara, Kizashi, and of course the all new Ertiga.
HYUNDAI MOTORS: Total cars sold in 2011-12: 388,779.
Popular cars: EON, Santro Xing, i10, i20, Accent, Fluidic Verna, the all new
Sonata, and Santa Fe.
Tata Motors: Total cars sold in 2011-12: 313,385.
Popular cars: Indica Vista, Indigo Manza, Indigo eCS, Indica eV2, Indica eXeta,
and Indigo XL.

15. TATA MOTORS PLANS
In the passenger cars segment, in which the company has been struggling to
stamp its authority, Tata said that the competition would be even greater.
"In passenger cars, Tata Motors will face even greater competition from the
many automotive brands that are in the country.
Tata, who is set to retire this December, added that Tata Motors will need to
address the marketplace more effectively with its existing and future
products in order to regain the level of market share that it earlier enjoyed.
On the Nano, Tata said, "The fundamental economies of the Nano, which
was globally acclaimed when it was unveiled in 2008 and was plagued with
start-up roadblocks in the state of West Bengal, will continue to establish
itself in the Indian market with a wider sales and service network."

16. HYUNDAI PLANS!
Hyundai motors has made it clear that they are all geared up to increase its
market presence in India and reach the market share of above 20% in the
coming one year.
With the novel idea of ‘Always There, Because We Care’, Hyundai Motor India
Ltd, the country’s largest passenger car exporter and the second largest car
manufacturer, is back again with its nationwide service initiative - ‘Always
Around’ campaign in a mega avatar for the sixth consecutive year.
Hyundai Motor India Ltd (HMIL), the country’s second largest car
manufacturer and the largest passenger car exporter in an attempt to
enhance its customer relationship announces the Online Service website
dedicated to its valued customers. A multifaceted online service will be live
today and will be available to all the Hyundai car owners. The micro site will
be available on Hyundai’s corporate website.

17. What’s Maruti Suzuki Doing?
Maruti Suzuki signs agreement with the Gujrat Government for land
purchase. The New plant in Gujrat to take manufacturing capability by 2
million units by 2015-16.
Riding high on its popularity as Maruti Suzuki‘s highest selling model and
India‘s favorite car Alto, crossed the 20 lakh cumulative sales mark recently,
just 11 years and 9 months after its launch. Maruti Suzuki Alto, has been the
highest selling car, in the domestic market for the past 7 years.
Maruti is also planning to revive their all time best selling car “Maruti 800”
and launch it by November 2012 to target the masses and amplify there
market share even more.

18. CONCLUSION
Ever since the economic liberalization came into existence in year 1991,
Every sector in India is heading towards tremendous competition there are
no signs of abating and nothing different has happened with the Indian car
market. First it was Maruti Suzuki who enjoyed a market monopoly however
competition always steps in. First it was Hyundai, followed by honda,
Daewoo, ford, and many other foreign car makers.
Life has not been easy for the largest car manufacturer of India they have
been always kept on their toes and it seems its going to get tougher day by
day. The only way for Maruti to sustain is technical innovation and stay true
to their tagline “VALUE FOR MONEY”