Roman Paradigm Massage
•Download as PPTX, PDF•
1 like•768 views
This document outlines the team and responsibilities for Roman Paradigm Massage's social media accounts. It discusses the business, which focuses on sports therapy, clinical massage, and relaxation. It provides a S.W.A.T analysis and discusses obstacles to content creation. The team selected themes like massage techniques and staff highlights. They created content for Facebook and Twitter, and analyzed best and worst performing content. Results showed unlinking accounts and refocusing on promotions improved performance.
Report
Share
Report
Share
Recommended
Woodward ADV420 Presentation
The document outlines a digital strategy to encourage travel within Michigan targeting women ages 21-45. The strategy includes optimizing the Pure Michigan website for conversions and SEO, increasing engaging posts on Facebook and growing YouTube presence, curating Pinterest boards, location-based display ads and social media ads targeting by interest, developing a Michigan Mary persona, providing seasonal travel guides and blog posts on destinations with diverse content, and allocating $20,000 budget primarily to PPC ads and video production.
"Cassady Corner" Development Plan for the City of Bexley, Ohio
This presentation was prepared for a real estate studio class at The Ohio State University. The class matched City & Regional Planning students with MBA students to prepare a development and financing plan for the redevelopment of an aging commercial strip corridor in Bexley, Ohio.
Cabo San Viejo
The document discusses implementing a customer loyalty program at Cabo San Viejo spa. It identifies weaknesses in their current program like an inaccurate customer database. It recommends starting a rewards program where customers accumulate points for visits that can be redeemed for gifts. The document also suggests improving customer satisfaction through membership cards offering free services, awareness campaigns, and installing an advanced customer database system.
Tonchuk a paradise_skinbodysm_campaign
This document provides a social media campaign plan for Paradise Skin and Body medical spa. It includes profiles of target customers Emma, Jennifer and Tatiana with demographics and psychographics. The primary goals are lead generation through multiple social media platforms including Facebook, Instagram and Tiktok. Content will include promotions, procedures and engage consumers with calls to action. Metrics like engagement, clicks and conversions will track success. The plan outlines content strategies and schedules for each platform.
Indigo Marketing Agency: What We Do and How We Can Help
MARKETING FOR FINANCIAL ADVISORS
• Change the way you think about marketing forever
• Uncover the truth about marketing for Financial Advisors
• Putting you in control of your future
Modern Marketing 101 - Business Solution Partners (www.bspny.com)
The document provides an overview of how modern businesses market themselves using modern marketing techniques. It discusses business models, value propositions, customers and competitors. It then covers various marketing and engagement channels including inbound marketing techniques like websites, blogs, SEO and social media. It also discusses outbound marketing techniques like events, webinars and telemarketing. The document proposes developing a comprehensive marketing plan that includes goals, tasks, calendars and progress reviews to optimize modern marketing efforts.
New York Wellness Guide Investor Demo
Demo presentation of NY Wellness Guide company for investors. Business plan features, challenges, solutions and monetizing strategies. For inquiries click on the logo and use website contact form for additional information.
Icon Persona
An expert in personal growth and health, Dr. Goldi Jacques-Maynes owns Golden Chiropractic and wants to expand her influence. Dawn consulted with Dr. Goldi to rebrand and develop a marketing strategy focused on building Dr. Goldi's authority as a lifestyle influencer through consistent branding, content creation, and community outreach. Key results included increased new and returning customers, higher website traffic and social media engagement, demonstrating the success of aligning marketing efforts with Dr. Goldi's goals to inspire healthy living.
Recommended
Woodward ADV420 Presentation
The document outlines a digital strategy to encourage travel within Michigan targeting women ages 21-45. The strategy includes optimizing the Pure Michigan website for conversions and SEO, increasing engaging posts on Facebook and growing YouTube presence, curating Pinterest boards, location-based display ads and social media ads targeting by interest, developing a Michigan Mary persona, providing seasonal travel guides and blog posts on destinations with diverse content, and allocating $20,000 budget primarily to PPC ads and video production.
"Cassady Corner" Development Plan for the City of Bexley, Ohio
This presentation was prepared for a real estate studio class at The Ohio State University. The class matched City & Regional Planning students with MBA students to prepare a development and financing plan for the redevelopment of an aging commercial strip corridor in Bexley, Ohio.
Cabo San Viejo
The document discusses implementing a customer loyalty program at Cabo San Viejo spa. It identifies weaknesses in their current program like an inaccurate customer database. It recommends starting a rewards program where customers accumulate points for visits that can be redeemed for gifts. The document also suggests improving customer satisfaction through membership cards offering free services, awareness campaigns, and installing an advanced customer database system.
Tonchuk a paradise_skinbodysm_campaign
This document provides a social media campaign plan for Paradise Skin and Body medical spa. It includes profiles of target customers Emma, Jennifer and Tatiana with demographics and psychographics. The primary goals are lead generation through multiple social media platforms including Facebook, Instagram and Tiktok. Content will include promotions, procedures and engage consumers with calls to action. Metrics like engagement, clicks and conversions will track success. The plan outlines content strategies and schedules for each platform.
Indigo Marketing Agency: What We Do and How We Can Help
MARKETING FOR FINANCIAL ADVISORS
• Change the way you think about marketing forever
• Uncover the truth about marketing for Financial Advisors
• Putting you in control of your future
Modern Marketing 101 - Business Solution Partners (www.bspny.com)
The document provides an overview of how modern businesses market themselves using modern marketing techniques. It discusses business models, value propositions, customers and competitors. It then covers various marketing and engagement channels including inbound marketing techniques like websites, blogs, SEO and social media. It also discusses outbound marketing techniques like events, webinars and telemarketing. The document proposes developing a comprehensive marketing plan that includes goals, tasks, calendars and progress reviews to optimize modern marketing efforts.
New York Wellness Guide Investor Demo
Demo presentation of NY Wellness Guide company for investors. Business plan features, challenges, solutions and monetizing strategies. For inquiries click on the logo and use website contact form for additional information.
Icon Persona
An expert in personal growth and health, Dr. Goldi Jacques-Maynes owns Golden Chiropractic and wants to expand her influence. Dawn consulted with Dr. Goldi to rebrand and develop a marketing strategy focused on building Dr. Goldi's authority as a lifestyle influencer through consistent branding, content creation, and community outreach. Key results included increased new and returning customers, higher website traffic and social media engagement, demonstrating the success of aligning marketing efforts with Dr. Goldi's goals to inspire healthy living.
Elvia Marketing LinkedIn Presentation
Elvia Marketing provides various marketing services such as social media management, email marketing, blogging, and press release writing for a variety of clients including businesses in nutrition, home repair, and public sector organizations. They help clients who lack time, skills, or motivation for marketing by taking over tasks like creating social media content and newsletters. Feedback from clients praises Elvia Marketing's expertise, responsiveness, and ability to translate technical knowledge clearly.
new
The YMCA was founded in London in 1844 and the first U.S. organization was formed in Boston in 1851. There are now over 1200 YMCAs in the U.S. serving over 10,000 communities. The YMCA of Metro Atlanta was established in 1980 and has 17 locations focusing on programs like childcare, fitness classes, sports, and camps. It aims to increase brand recognition and enrollment through better online engagement and marketing to its target audience of women aged 35-54 with children.
Dr SMILE Strategy DOC for presentation.pptx
The Happiness Center offers holistic health and wellness services combining Ayurveda, yoga, meditation and herbal remedies. It aims to provide a sanctuary for harmony and wellness. The center's vision is to ensure overall well-being through a holistic health approach. Its mission is to provide health services that help clients lead happier, healthier lives. The document recommends digital strategies to increase the brand's visibility, awareness and profitability online through various platforms and activities. It includes an analysis of the brand's current digital presence and competitors, as well as recommendations on objectives, media strategy, target audiences, content pillars and an execution flow.
Mindfulness for Mums PowerPoint final
The social media campaign for Mindfulness for Mums aimed to raise brand awareness and position the founder as an expert in mindfulness meditation for pregnancy. It created short audio, video, and written meditations using hashtags like #MiniMeditation to make meditation accessible. Through analyzing audiences, segmenting them, and engaging influencers, the campaign significantly increased followers, reach, engagement, and referrals on Facebook and Twitter over the period. The client was happy with the results.
Get 5-Star Reviews Every Time
Your patient's experience is vital for the success of your practice. Learn the steps on how to achieve 5-Star Patient Satisfaction.
How to Create Exponential Growth For Your Brand/Company on Social Media
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Presentación3 tg404 norma_powerpoint.pptx3
The document discusses marketing strategies for a blog called "Male Treatments" focused on spa services for men. It provides an overview of the blog topics, outlines a persona for the blogger, and lists potential blog post titles. It also details the blog's social media presence on Facebook, Twitter, Pinterest, and YouTube. The summary concludes with analytics on the blog's traffic and recommendations for expanding its reach through SEO, PPC ads, display ads, social media, affiliate marketing, email marketing, and a mobile app.
Connect to Success - Getting Your Connections to Engage Using LinkedIn 6/20/13
Join us for a one hour online complimentary LinkedIn training.
Most of you were invited to LinkedIn or joined because you were told it was effective. You have built a great profile grown your network are making posts and are interacting at some level. If you are ready for more and want to take your Social Network to the next level of interaction then this webinar is for you.
You will learn:
1. The importance of engagement
2. How to get good connections - level 2.0
3. What to do with your connections
4. Best ways to engage - directly and indirectly
5. Why does all this matter?
All in less time
You'll also learn powerful techniques for creating meaningful conversations and leveraging those conversations in-person and online through LinkedIn. There is also a new dynamic in our business world where many companies and business leaders are adapting Social and Emotional Intelligence as part of the culture to create a healthier workforce which is proven to create a more profitable company. This is critical whether you are looking to grow your business or need to boost your career.
The webinar will be co-hosted by:
Dr. Bob Wright Founder and CEO of Wright. Dr. Wright has been identified by Crain's Chicago Business as one of Chicago's top executive coaches, and is an internationally recognized author, speaker, coach, consultant and expert on human relations and group/organizational dynamics.
Dean DeLisle, Founder and CEO of Forward Progress, Inc. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 70,000 people in over 35 countries in the last year. Dean has helped over 5,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.
Social media for business
This document discusses how social media can help grow a business. It defines social media and lists popular channels like blogs, Facebook, Twitter, LinkedIn and YouTube. It provides details on setting up and using profiles and pages on each channel to engage customers, build relationships and promote the business. The document stresses the importance of creating a social media marketing plan with goals and measuring results to understand return on investment.
Communities that thrive: do's and don'ts
This document provides guidance on building and managing online communities. It defines a community as a group united by a common goal and sharing a passion. A key point is that communities originate from great products that solve problems and make users feel part of a tribe. The role of a community manager is described as being a connector, communicator, and user advocate who hosts a virtual party daily. Effective tactics for community managers include listening to users, empowering members, and continually improving based on metrics. The document emphasizes that communities require a long-term focus on maintenance, scaling, and automating processes while tracking behaviors.
The case for social media
Social media has grown rapidly, with Facebook reaching 100 million users in just 9 months. It is now a primary news source and place for social interaction for many users. With over 1 billion Facebook users who are active daily, social media provides businesses a key channel to connect with customers. While once seen just as advertising, social media allows businesses to engage in conversations to build communities and make personal connections that can drive sales and customer loyalty.
Future's Katherine Raderecht at news:rewired
The document discusses how Future, an international media company, builds online communities before launching new publications and products. It recommends starting with social media to engage enthusiasts in the topic, then using blogs, influencers, and targeted ads to grow the community. By launching the brand and building an audience first through an engaged online community, the product is better informed and has instant readers upon release.
Q 3
This document discusses strategies for achieving excellence in service marketing. It outlines objectives of rewarding customer loyalty, increasing customer satisfaction, and improving access and awareness. It then provides recommendations in each area, including building a customer database to reward loyalty, gathering testimonials to increase satisfaction, conducting customer feedback surveys, using theme-based merchandising and social media to improve awareness, and online marketing strategies. The overall goal is to understand customers better and provide excellent service.
PR News Digital PR Summit Feb 16, 2012 San Francisco
This document discusses strategies for effective social media marketing. It emphasizes that social media requires listening to customers, engaging in conversations, and providing value rather than just promoting sales. It also stresses the importance of developing a dedicated fan base through meaningful engagement. Several case studies are presented showing how brands increased sales by listening to customers and incentivizing social actions. The key is becoming a likeable brand through trust-building and teaching rather than direct selling.
Church marketing template basic
The document provides guidance on marketing a church to increase attendance and membership. It recommends reviewing the church, local market, and competition. The goals are to grow Sunday attendance by targeting young families. Strategies include becoming more welcoming and providing signature programs. Tactics include greeters and adult education. The marketing vehicles are internal communications, advertising, PR, direct marketing, websites, and social media. An action plan outlines budget, volunteers, and benchmarks for evaluation.
Design & Production - FresHouse
FresHouse
Contributors: Hoang Le, Adellys Gonzalez, Cassia Paz, Erfaneh Rahimi
Visuals: Hoang Le
Greg savage
Greg Savage, founder and CEO of Firebrand Talent Search, created an integrated social media recruitment strategy to attract talent. He established a blog, engaged on Twitter, YouTube, LinkedIn and Facebook to build his personal brand and expertise. This increased Firebrand's online exposure, engaged recruiters worldwide, and led to hiring quality recruiters and referrals that accounted for 25% of hires. Through consistent, targeted content on recruitment trends, his readership and influence grew substantially.
Inbound in an Hour. Learn the basics to grow your business in 2015
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
8 Principles for Digital Marketing Success
The document outlines 8 principles for digital marketing success:
1. Be analytical and base decisions on data and metrics
2. Have an organized information architecture and site structure
3. Be user-centric through usability testing and prioritizing the user experience
4. Measure all campaigns and key performance indicators to drive improvement
5. Maintain authentic and trustworthy content that avoids "bait and switch" tactics
6. Technically optimize websites for search engine optimization and findability
7. Ensure strategic alignment between goals, strategies, features and metrics
8. Express brand values holistically across all digital channels
Vancouver Rebels of Recruiting Roadshow | Amy Hamdorff from Restaurant Group
Amy Hamdorff from Restaurant Group talked about recruiting through a strong employment brand at the Vancouver Rebels of Recruiting Roadshow stop!
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
More Related Content
Similar to Roman Paradigm Massage
Elvia Marketing LinkedIn Presentation
Elvia Marketing provides various marketing services such as social media management, email marketing, blogging, and press release writing for a variety of clients including businesses in nutrition, home repair, and public sector organizations. They help clients who lack time, skills, or motivation for marketing by taking over tasks like creating social media content and newsletters. Feedback from clients praises Elvia Marketing's expertise, responsiveness, and ability to translate technical knowledge clearly.
new
The YMCA was founded in London in 1844 and the first U.S. organization was formed in Boston in 1851. There are now over 1200 YMCAs in the U.S. serving over 10,000 communities. The YMCA of Metro Atlanta was established in 1980 and has 17 locations focusing on programs like childcare, fitness classes, sports, and camps. It aims to increase brand recognition and enrollment through better online engagement and marketing to its target audience of women aged 35-54 with children.
Dr SMILE Strategy DOC for presentation.pptx
The Happiness Center offers holistic health and wellness services combining Ayurveda, yoga, meditation and herbal remedies. It aims to provide a sanctuary for harmony and wellness. The center's vision is to ensure overall well-being through a holistic health approach. Its mission is to provide health services that help clients lead happier, healthier lives. The document recommends digital strategies to increase the brand's visibility, awareness and profitability online through various platforms and activities. It includes an analysis of the brand's current digital presence and competitors, as well as recommendations on objectives, media strategy, target audiences, content pillars and an execution flow.
Mindfulness for Mums PowerPoint final
The social media campaign for Mindfulness for Mums aimed to raise brand awareness and position the founder as an expert in mindfulness meditation for pregnancy. It created short audio, video, and written meditations using hashtags like #MiniMeditation to make meditation accessible. Through analyzing audiences, segmenting them, and engaging influencers, the campaign significantly increased followers, reach, engagement, and referrals on Facebook and Twitter over the period. The client was happy with the results.
Get 5-Star Reviews Every Time
Your patient's experience is vital for the success of your practice. Learn the steps on how to achieve 5-Star Patient Satisfaction.
How to Create Exponential Growth For Your Brand/Company on Social Media
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Presentación3 tg404 norma_powerpoint.pptx3
The document discusses marketing strategies for a blog called "Male Treatments" focused on spa services for men. It provides an overview of the blog topics, outlines a persona for the blogger, and lists potential blog post titles. It also details the blog's social media presence on Facebook, Twitter, Pinterest, and YouTube. The summary concludes with analytics on the blog's traffic and recommendations for expanding its reach through SEO, PPC ads, display ads, social media, affiliate marketing, email marketing, and a mobile app.
Connect to Success - Getting Your Connections to Engage Using LinkedIn 6/20/13
Join us for a one hour online complimentary LinkedIn training.
Most of you were invited to LinkedIn or joined because you were told it was effective. You have built a great profile grown your network are making posts and are interacting at some level. If you are ready for more and want to take your Social Network to the next level of interaction then this webinar is for you.
You will learn:
1. The importance of engagement
2. How to get good connections - level 2.0
3. What to do with your connections
4. Best ways to engage - directly and indirectly
5. Why does all this matter?
All in less time
You'll also learn powerful techniques for creating meaningful conversations and leveraging those conversations in-person and online through LinkedIn. There is also a new dynamic in our business world where many companies and business leaders are adapting Social and Emotional Intelligence as part of the culture to create a healthier workforce which is proven to create a more profitable company. This is critical whether you are looking to grow your business or need to boost your career.
The webinar will be co-hosted by:
Dr. Bob Wright Founder and CEO of Wright. Dr. Wright has been identified by Crain's Chicago Business as one of Chicago's top executive coaches, and is an internationally recognized author, speaker, coach, consultant and expert on human relations and group/organizational dynamics.
Dean DeLisle, Founder and CEO of Forward Progress, Inc. Mr. DeLisle is a social media strategist, coach, trainer, speaker and writer. Dean and the Forward Progress Team have trained and coached over 70,000 people in over 35 countries in the last year. Dean has helped over 5,000 clients connect with over 25 million leads and close over a billion dollars in sales by helping them make the connections that count.
Social media for business
This document discusses how social media can help grow a business. It defines social media and lists popular channels like blogs, Facebook, Twitter, LinkedIn and YouTube. It provides details on setting up and using profiles and pages on each channel to engage customers, build relationships and promote the business. The document stresses the importance of creating a social media marketing plan with goals and measuring results to understand return on investment.
Communities that thrive: do's and don'ts
This document provides guidance on building and managing online communities. It defines a community as a group united by a common goal and sharing a passion. A key point is that communities originate from great products that solve problems and make users feel part of a tribe. The role of a community manager is described as being a connector, communicator, and user advocate who hosts a virtual party daily. Effective tactics for community managers include listening to users, empowering members, and continually improving based on metrics. The document emphasizes that communities require a long-term focus on maintenance, scaling, and automating processes while tracking behaviors.
The case for social media
Social media has grown rapidly, with Facebook reaching 100 million users in just 9 months. It is now a primary news source and place for social interaction for many users. With over 1 billion Facebook users who are active daily, social media provides businesses a key channel to connect with customers. While once seen just as advertising, social media allows businesses to engage in conversations to build communities and make personal connections that can drive sales and customer loyalty.
Future's Katherine Raderecht at news:rewired
The document discusses how Future, an international media company, builds online communities before launching new publications and products. It recommends starting with social media to engage enthusiasts in the topic, then using blogs, influencers, and targeted ads to grow the community. By launching the brand and building an audience first through an engaged online community, the product is better informed and has instant readers upon release.
Q 3
This document discusses strategies for achieving excellence in service marketing. It outlines objectives of rewarding customer loyalty, increasing customer satisfaction, and improving access and awareness. It then provides recommendations in each area, including building a customer database to reward loyalty, gathering testimonials to increase satisfaction, conducting customer feedback surveys, using theme-based merchandising and social media to improve awareness, and online marketing strategies. The overall goal is to understand customers better and provide excellent service.
PR News Digital PR Summit Feb 16, 2012 San Francisco
This document discusses strategies for effective social media marketing. It emphasizes that social media requires listening to customers, engaging in conversations, and providing value rather than just promoting sales. It also stresses the importance of developing a dedicated fan base through meaningful engagement. Several case studies are presented showing how brands increased sales by listening to customers and incentivizing social actions. The key is becoming a likeable brand through trust-building and teaching rather than direct selling.
Church marketing template basic
The document provides guidance on marketing a church to increase attendance and membership. It recommends reviewing the church, local market, and competition. The goals are to grow Sunday attendance by targeting young families. Strategies include becoming more welcoming and providing signature programs. Tactics include greeters and adult education. The marketing vehicles are internal communications, advertising, PR, direct marketing, websites, and social media. An action plan outlines budget, volunteers, and benchmarks for evaluation.
Design & Production - FresHouse
FresHouse
Contributors: Hoang Le, Adellys Gonzalez, Cassia Paz, Erfaneh Rahimi
Visuals: Hoang Le
Greg savage
Greg Savage, founder and CEO of Firebrand Talent Search, created an integrated social media recruitment strategy to attract talent. He established a blog, engaged on Twitter, YouTube, LinkedIn and Facebook to build his personal brand and expertise. This increased Firebrand's online exposure, engaged recruiters worldwide, and led to hiring quality recruiters and referrals that accounted for 25% of hires. Through consistent, targeted content on recruitment trends, his readership and influence grew substantially.
Inbound in an Hour. Learn the basics to grow your business in 2015
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
8 Principles for Digital Marketing Success
The document outlines 8 principles for digital marketing success:
1. Be analytical and base decisions on data and metrics
2. Have an organized information architecture and site structure
3. Be user-centric through usability testing and prioritizing the user experience
4. Measure all campaigns and key performance indicators to drive improvement
5. Maintain authentic and trustworthy content that avoids "bait and switch" tactics
6. Technically optimize websites for search engine optimization and findability
7. Ensure strategic alignment between goals, strategies, features and metrics
8. Express brand values holistically across all digital channels
Vancouver Rebels of Recruiting Roadshow | Amy Hamdorff from Restaurant Group
Amy Hamdorff from Restaurant Group talked about recruiting through a strong employment brand at the Vancouver Rebels of Recruiting Roadshow stop!
Similar to Roman Paradigm Massage (20)
How to Create Exponential Growth For Your Brand/Company on Social Media
How to Create Exponential Growth For Your Brand/Company on Social Media
Connect to Success - Getting Your Connections to Engage Using LinkedIn 6/20/13
Connect to Success - Getting Your Connections to Engage Using LinkedIn 6/20/13
PR News Digital PR Summit Feb 16, 2012 San Francisco
PR News Digital PR Summit Feb 16, 2012 San Francisco
Inbound in an Hour. Learn the basics to grow your business in 2015
Inbound in an Hour. Learn the basics to grow your business in 2015
Vancouver Rebels of Recruiting Roadshow | Amy Hamdorff from Restaurant Group
Vancouver Rebels of Recruiting Roadshow | Amy Hamdorff from Restaurant Group
Recently uploaded
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsYes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Recently uploaded (20)
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Roman Paradigm Massage
- 2. TEAM MEMBERS AND RESPONSIBILITIES Kenan Vilic Account Executive Joachim Custodio Twitter Content Strategist Allison Adams Results Analyst Karlene Simon Twitter Content Copywriter Ezra Tesfay Facebook Content Strategist Vincent Vicini Facebook Content Copywriter
- 3. ABOUT ROMAN PARADIGM MASSAGE • The name itself symbolizes a lifestyle of relaxation, massage, and bathing as the ancient Romans lived by. • Focuses primarily on sports therapy, clinical massage, chiropractic care and relaxation massage.
- 4. ABOUT ROMAN PARADIGM • The target audience is focused on people feeling muscle pain, joint stiffness and stress. • Every visit to the office guarantees consistent satisfaction. Roman Paradigm has established itself in the Bay Area, especially from treating members from the Sharks and 49ers organizations.
- 5. S.W.O.T. ANALYSIS Strengths • Established Business • Community Involvement • Strong Brand Personality • Clientele base is strong • New Website Weaknesses • Low engagement on social media • Facebook and Twitter linked • Shifting traffic from old website to the new one Opportunities • Twitter Growth • Strengthen Brand Loyalty • Prime Proximity • Expansion Target of Audiences Threats • Cluttered Competition • Massage Market is low • Perceived as Luxury Service
- 6. OBSTACLES TO CONTENT CREATION • Shifting traffic towards new website • Relating content back towards Massage Therapy • Simplifying messages • Low audience engagement
- 7. PROCESS OF SELECTING THEMES • To create attractive, compelling content that would facilitate user engagement • What was relevant and timely • How to promote gift certificate sales
- 8. CONTENT THEMES • Massage Techniques • Healthy lifestyle • Staff Highlighting • Special Events • DIY Massages • Current Events • Well-Being • Food • Promotions
- 9. PROCESS OF CREATING CONTENT • Provided massage techniques from Roman Paradigm’s new website • Posted Blog posts from Roman Paradigm’s staff that promotes a healthy lifestyle • Employee of the Week • Creative content to increase awareness of gift certificate opportunities • Preparing content for upcoming events such as sports games, elections, and holidays • Post content that relates to followers and fans
- 10. EXAMPLES OF CONTENT CREATED FOR ROMAN PARADIGM
- 11. BEST AND WORST PERFORMING FACEBOOK CONTENT Best Worst • Relevance to current significant event • Images not eye-catching
- 12. BEST AND WORST PERFORMING TWITTER CONTENT Best Worst • 481 Organic impressions • Current involvement in trending hashtags • 105 organic impressions • Lack of image
- 13. RESULTS • We unlinked the Facebook account from the Twitter account and created independent content for each platform. • Created a larger presence on Twitter • Refocused content on company promotions and branding image