5. 20 Tourism Trends in Travel & Tourism
1. Conspicuous Leisure
2. Global Growth
3. China
4. Shopping Safaris
5. Millions of Millennials
6. Wired and Wireless
7. Seriously Social
8. Sharing Economy
9. Athletic Events
10.Bleisure
11. Growing Gray
12. Accessible Adventure
13. Medical Tourism
14. Millions of Millionnaires
15. Frontierism
16. Residential Tourism
17. Gay on the Go
18. Culture
19. Transformative Travel
20. Sustainability
6. Tourism Trends & Menu Trends
1.Conspicuous Leisure
5. Millions of Millennials
7. Seriously Social
19. Transformative Travel
20. Sustainability
7.
8.
9. Conspicuous Leisure
1. Social Status is defined through consumption of
experiences over materials goods
2. Technology, Travel & Leisure experiences are the
most coveted luxuries
3. The rise of Social Media enhance the value
4. Spending on leisure and services strengthens social
bonds and helps amplify happiness
5. Of the $1.8 trillion spent on luxury goods and
services worldwide in 2012, $1T was spent on
luxury experiences – travel and hotels
13. MILLIONS OF MILLENIALS
1. 1.8 billion out of 7B people worldwide belong to the
Millennial Generation (age 13 – 34)
2. Experiencing everyday life in another country and
increasing their knowledge are their top motivations
3. They tend to travel in group
4. 54% of the US Millennials that traveled last year
have children living at home
5. Millennials like boomers, Gen-Xers, will change. As
they get older they will demand more comfortable,
convenient and familiar experiences.
MILLIONS OF MILLENIALS
17. Seriously SocialSeriously Social
1. Travel reviews have a significant influence on
travel decisions of millennials
2. 57% of US millennial travelers take and post
pictures on social media hourly or daily while on
vacation
3. 51% of US millennial travelers post comments
and updates on Facebook or Twitter hourly or
daily
4. Chinese social media travel channel Qyer.com
has 1.2M reviews of 94T attractions
5. Free WIFI throughout city centers and tourist
corridors will be key to enhancing visitor
experience
21. TRANSFORMATIVE TRAVELTRANSFORMATIVE TRAVEL
1. Transformative travel can be defined as the consumption
of leisure experiences through which the tourists gains
meaningful and lasting knowledge, skills, experience or
spiritual enrichment
2. The value of the English Language teaching market
3. 62% of US International Millennial travelers participate in
or want to try volunteering while on vacation
4. An estimated 155M people around the world travel
internationally for religious pilgrimages every year
26. SUSTAINABILITYSUSTAINABILITY
1. The tourism sector accounts for about 5% of global
emmisions
2. Visits to Beijing decline again due to air pollution
3. Residents in Barcelona, Spain protested against tourism
in August
4. Growth in industry in decade ahead more likely to be
impacted by issues related to carrying capacity and
impact of tourism on quality of life for local residents
5. As global tourism demand doubles over the next 15
years, emphasis for many destinations will shift from
marketing to management of the destination and
balancing the interests of locals and visitors