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Bienvenidos!
DINE CDO November 19, 2015
DINE BACOLOD November 24, 2015
DINE LEGAZPI/ALBAY December 3, 2015
DINE CEBU December 10, 2015
TOURISM 2020:
Trends in Travel and Tourism
From the Reports of Resonance Studies
20 Tourism Trends in Travel & Tourism
1. Conspicuous Leisure
2. Global Growth
3. China
4. Shopping Safaris
5. Millions of Millennials
6. Wired and Wireless
7. Seriously Social
8. Sharing Economy
9. Athletic Events
10.Bleisure
11. Growing Gray
12. Accessible Adventure
13. Medical Tourism
14. Millions of Millionnaires
15. Frontierism
16. Residential Tourism
17. Gay on the Go
18. Culture
19. Transformative Travel
20. Sustainability
Tourism Trends & Menu Trends
1.Conspicuous Leisure
5. Millions of Millennials
7. Seriously Social
19. Transformative Travel
20. Sustainability
Conspicuous Leisure
1. Social Status is defined through consumption of
experiences over materials goods
2. Technology, Travel & Leisure experiences are the
most coveted luxuries
3. The rise of Social Media enhance the value
4. Spending on leisure and services strengthens social
bonds and helps amplify happiness
5. Of the $1.8 trillion spent on luxury goods and
services worldwide in 2012, $1T was spent on
luxury experiences – travel and hotels
Experiential & Aspirational Dining
Experiential & Aspirational Dining
MILLIONS OF MILLENIALS
1. 1.8 billion out of 7B people worldwide belong to the
Millennial Generation (age 13 – 34)
2. Experiencing everyday life in another country and
increasing their knowledge are their top motivations
3. They tend to travel in group
4. 54% of the US Millennials that traveled last year
have children living at home
5. Millennials like boomers, Gen-Xers, will change. As
they get older they will demand more comfortable,
convenient and familiar experiences.
MILLIONS OF MILLENIALS
The Power of Youth
The Power of Youth
Seriously SocialSeriously Social
1. Travel reviews have a significant influence on
travel decisions of millennials
2. 57% of US millennial travelers take and post
pictures on social media hourly or daily while on
vacation
3. 51% of US millennial travelers post comments
and updates on Facebook or Twitter hourly or
daily
4. Chinese social media travel channel Qyer.com
has 1.2M reviews of 94T attractions
5. Free WIFI throughout city centers and tourist
corridors will be key to enhancing visitor
experience
Instagrammable, Hashtaggable
Instagrammable, Hashtaggable
TRANSFORMATIVE TRAVELTRANSFORMATIVE TRAVEL
1. Transformative travel can be defined as the consumption
of leisure experiences through which the tourists gains
meaningful and lasting knowledge, skills, experience or
spiritual enrichment
2. The value of the English Language teaching market
3. 62% of US International Millennial travelers participate in
or want to try volunteering while on vacation
4. An estimated 155M people around the world travel
internationally for religious pilgrimages every year
Interactive & Engaging
Interactive & Engaging
Interactive & Engaging
SUSTAINABILITYSUSTAINABILITY
1. The tourism sector accounts for about 5% of global
emmisions
2. Visits to Beijing decline again due to air pollution
3. Residents in Barcelona, Spain protested against tourism
in August
4. Growth in industry in decade ahead more likely to be
impacted by issues related to carrying capacity and
impact of tourism on quality of life for local residents
5. As global tourism demand doubles over the next 15
years, emphasis for many destinations will shift from
marketing to management of the destination and
balancing the interests of locals and visitors
#Forevermore
#Forevermore
Tourism Trends & Menu Trends
1.Conspicuous Leisure
5. Millions of Millennials
7. Seriously Social
19. Transformative Travel
20. Sustainability
• Experiential &
Aspirational Dining
• The Power of Youth
• Instagrammable,
Hashtaggable
• Interactive & Engaging
• #Forevermore
 Relevant
 Consistent
 Signature Dish
 Less is more
 Brand Story
More Tips on Menu that Works
Muchas Gracias!
courageasia2002@gmail.com

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Adolf Aran, Jr. : Designing a Resto Menu That Works.

  • 2.
  • 3. DINE CDO November 19, 2015 DINE BACOLOD November 24, 2015 DINE LEGAZPI/ALBAY December 3, 2015 DINE CEBU December 10, 2015
  • 4. TOURISM 2020: Trends in Travel and Tourism From the Reports of Resonance Studies
  • 5. 20 Tourism Trends in Travel & Tourism 1. Conspicuous Leisure 2. Global Growth 3. China 4. Shopping Safaris 5. Millions of Millennials 6. Wired and Wireless 7. Seriously Social 8. Sharing Economy 9. Athletic Events 10.Bleisure 11. Growing Gray 12. Accessible Adventure 13. Medical Tourism 14. Millions of Millionnaires 15. Frontierism 16. Residential Tourism 17. Gay on the Go 18. Culture 19. Transformative Travel 20. Sustainability
  • 6. Tourism Trends & Menu Trends 1.Conspicuous Leisure 5. Millions of Millennials 7. Seriously Social 19. Transformative Travel 20. Sustainability
  • 7.
  • 8.
  • 9. Conspicuous Leisure 1. Social Status is defined through consumption of experiences over materials goods 2. Technology, Travel & Leisure experiences are the most coveted luxuries 3. The rise of Social Media enhance the value 4. Spending on leisure and services strengthens social bonds and helps amplify happiness 5. Of the $1.8 trillion spent on luxury goods and services worldwide in 2012, $1T was spent on luxury experiences – travel and hotels
  • 12.
  • 13. MILLIONS OF MILLENIALS 1. 1.8 billion out of 7B people worldwide belong to the Millennial Generation (age 13 – 34) 2. Experiencing everyday life in another country and increasing their knowledge are their top motivations 3. They tend to travel in group 4. 54% of the US Millennials that traveled last year have children living at home 5. Millennials like boomers, Gen-Xers, will change. As they get older they will demand more comfortable, convenient and familiar experiences. MILLIONS OF MILLENIALS
  • 14. The Power of Youth
  • 15. The Power of Youth
  • 16.
  • 17. Seriously SocialSeriously Social 1. Travel reviews have a significant influence on travel decisions of millennials 2. 57% of US millennial travelers take and post pictures on social media hourly or daily while on vacation 3. 51% of US millennial travelers post comments and updates on Facebook or Twitter hourly or daily 4. Chinese social media travel channel Qyer.com has 1.2M reviews of 94T attractions 5. Free WIFI throughout city centers and tourist corridors will be key to enhancing visitor experience
  • 20.
  • 21. TRANSFORMATIVE TRAVELTRANSFORMATIVE TRAVEL 1. Transformative travel can be defined as the consumption of leisure experiences through which the tourists gains meaningful and lasting knowledge, skills, experience or spiritual enrichment 2. The value of the English Language teaching market 3. 62% of US International Millennial travelers participate in or want to try volunteering while on vacation 4. An estimated 155M people around the world travel internationally for religious pilgrimages every year
  • 25.
  • 26. SUSTAINABILITYSUSTAINABILITY 1. The tourism sector accounts for about 5% of global emmisions 2. Visits to Beijing decline again due to air pollution 3. Residents in Barcelona, Spain protested against tourism in August 4. Growth in industry in decade ahead more likely to be impacted by issues related to carrying capacity and impact of tourism on quality of life for local residents 5. As global tourism demand doubles over the next 15 years, emphasis for many destinations will shift from marketing to management of the destination and balancing the interests of locals and visitors
  • 29. Tourism Trends & Menu Trends 1.Conspicuous Leisure 5. Millions of Millennials 7. Seriously Social 19. Transformative Travel 20. Sustainability • Experiential & Aspirational Dining • The Power of Youth • Instagrammable, Hashtaggable • Interactive & Engaging • #Forevermore
  • 30.  Relevant  Consistent  Signature Dish  Less is more  Brand Story More Tips on Menu that Works
  • 31.
  • 32.