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SUSTAINABLE MOBILITY FOR TOURISTS 
12C8H/0A4L/2L0E1N4GE BIBENDUM PARTNERS
TOURISM & MOBILITY? 
- 1 087 million of international arrivals (+5% comparing 2012) – (China – 60 
millions) 
- Incomes of international tourism: 837 billions Euros (China : 50 billions $) 
- Air traffic: + 5% every year 
- No tourism development without mobility to access to the sites 
- Importance of the good experience for the tourists (cf Tripadvisor) 
- Growing number of tourists interested in both slow tourism & responsible 
tourism. 
CHALLENGE BIBENDUM 11/12/2014 2
4 PROBLEMS, AN INFINITY OF SOLUTIONS 
- Multimodal mobility for tourists: How to pass easily from one type of transport to 
another? 
- Urban mobility for tourists: How tourists & inhabitants can use the same 
mobility in cities for different goals? 
- Mobility for tourists in rural / protected areas : How to offer sustainable & easy 
access to tourist sites? 
- Mobility as an experiential trip: How to use mobility as the mean of the trip ? 
CHALLENGE BIBENDUM 11/12/2014 3
MULTIMODAL MOBILITY FOR TOURISTS 
How to pass easily from one mode of transportation to another? 
GUILLAUME CROMER, ID-TOURISM 11/12/2014 4
MULTIMODAL MOBILITY FOR TOURISTS 
GUILLAUME CROMER, ID-TOURISM 11/12/2014 5
URBAN MOBILITY FOR TOURISTS 
How tourists & inhabitants can use the same mobility in cities for different goals? 
GUILLAUME CROMER, ID-TOURISM 11/12/2014 6
URBAN MOBILITY FOR TOURISTS 
GUILLAUME CROMER, ID-TOURISM 11/12/2014 7
MOBILITY FOR TOURISTS IN RURAL / PROTECTED 
AREAS 
How to offer sustainable & easy access to tourist sites in rural area? 
GUILLAUME CROMER, ID-TOURISM 11/12/2014 8
MOBILITY FOR TOURISTS IN RURAL / PROTECTED 
AREAS 
GUILLAUME CROMER, ID-TOURISM 11/12/2014 9
MOBILITY AS AN EXPERIENTIAL TRIP 
How to use mobility as the mean of the trip ? 
GUILLAUME CROMER, ID-TOURISM 11/12/2014 10
MOBILITY AS AN EXPERIENTIAL TRIP 
GUILLAUME CROMER, ID-TOURISM 11/12/2014 11
4 SPEAKERS TO SHOW THE POSSIBILITIES 
- Kulveer Ranger, Expert in Urban Mobility, Digital City Exchange 
- Jacques Naves, Michelin Travel Partner 
- Claudison Rodrigues, Director Environment & Technology, Botanic Garden in Rio 
de Janeiro 
- Karen Bates Kress, President, Yellowstone Park Foundation 
GUILLAUME CROMER, ID-TOURISM 11/12/2014 12

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Sustainable Mobility for tourists - Challenge Bibendum by Michelin in Chengdu

  • 1. SUSTAINABLE MOBILITY FOR TOURISTS 12C8H/0A4L/2L0E1N4GE BIBENDUM PARTNERS
  • 2. TOURISM & MOBILITY? - 1 087 million of international arrivals (+5% comparing 2012) – (China – 60 millions) - Incomes of international tourism: 837 billions Euros (China : 50 billions $) - Air traffic: + 5% every year - No tourism development without mobility to access to the sites - Importance of the good experience for the tourists (cf Tripadvisor) - Growing number of tourists interested in both slow tourism & responsible tourism. CHALLENGE BIBENDUM 11/12/2014 2
  • 3. 4 PROBLEMS, AN INFINITY OF SOLUTIONS - Multimodal mobility for tourists: How to pass easily from one type of transport to another? - Urban mobility for tourists: How tourists & inhabitants can use the same mobility in cities for different goals? - Mobility for tourists in rural / protected areas : How to offer sustainable & easy access to tourist sites? - Mobility as an experiential trip: How to use mobility as the mean of the trip ? CHALLENGE BIBENDUM 11/12/2014 3
  • 4. MULTIMODAL MOBILITY FOR TOURISTS How to pass easily from one mode of transportation to another? GUILLAUME CROMER, ID-TOURISM 11/12/2014 4
  • 5. MULTIMODAL MOBILITY FOR TOURISTS GUILLAUME CROMER, ID-TOURISM 11/12/2014 5
  • 6. URBAN MOBILITY FOR TOURISTS How tourists & inhabitants can use the same mobility in cities for different goals? GUILLAUME CROMER, ID-TOURISM 11/12/2014 6
  • 7. URBAN MOBILITY FOR TOURISTS GUILLAUME CROMER, ID-TOURISM 11/12/2014 7
  • 8. MOBILITY FOR TOURISTS IN RURAL / PROTECTED AREAS How to offer sustainable & easy access to tourist sites in rural area? GUILLAUME CROMER, ID-TOURISM 11/12/2014 8
  • 9. MOBILITY FOR TOURISTS IN RURAL / PROTECTED AREAS GUILLAUME CROMER, ID-TOURISM 11/12/2014 9
  • 10. MOBILITY AS AN EXPERIENTIAL TRIP How to use mobility as the mean of the trip ? GUILLAUME CROMER, ID-TOURISM 11/12/2014 10
  • 11. MOBILITY AS AN EXPERIENTIAL TRIP GUILLAUME CROMER, ID-TOURISM 11/12/2014 11
  • 12. 4 SPEAKERS TO SHOW THE POSSIBILITIES - Kulveer Ranger, Expert in Urban Mobility, Digital City Exchange - Jacques Naves, Michelin Travel Partner - Claudison Rodrigues, Director Environment & Technology, Botanic Garden in Rio de Janeiro - Karen Bates Kress, President, Yellowstone Park Foundation GUILLAUME CROMER, ID-TOURISM 11/12/2014 12

Editor's Notes

  1. For a nice trip experience, tourists want easy solutions to discover a destination. This means no problems in the mobility issues (bad taxi driver, traffic jam) but also easy access to information to pass from one type of transport to another… not to be blocked somewhere in the destination without possibilities to go further. We are speaking about tourists without their own car. Do you know any solutions in destination to pass easily from one type of transport to another with clear information for tourists? This means maybe an app, or signs, etc. This could be in rural or urban destination? Intermodal passenger transport, also called mixed-mode commuting, involves using two or more modes of transportation in a journey. The goal of mixed-mode commuting is often to combine the strengths (and offset the weaknesses) of various transportation options. A major goal of modern intermodal passenger transport is to reduce dependence on the automobile as the major mode of ground transportation and increase use of public transport. To assist and encourage such trips, Intermodal Journey planningsoftware - in the form of online web applications or mobile device apps - is often available for travellers to plan and schedule their journey. Mixed-mode commuting often centres on one type of rapid transit, usually rail, to which low-speed options (i.e. bus, tram, or bicycle) are appended at the beginning or end of the journey.[1] Trains offer quick transit into an urban area, where passengers can disembark and access a similar array of options to complete the trip. Most modes of transportation have always been intermodal; for example, to get to the airport people have always needed drive or be driven (e.g. take a taxi) or to take public transport (if available), and to get to an inter-regional railway station people have needed take local transport such as a bus, tram, or urban rail.
  2. A mobile application showing multimodal transports in Strasbourg A multimodal hub in Graz (Austria)
  3. Cities are attracting people, inhabitants & tourists… more & more. These places are now crowdy. This could mean bad experiences for both public. Do you have experiences how to adapt transport for those publics which have different goals and different targets in the destination? Is it possible to reduce CO2 emissions in these urban destination? Any solutions?
  4. Bike sharing system in London Shanghai Metro Map in both English & Chinese
  5. National park are now real tourist brands. It is attracting lots of tourists. How can we manage this tourists flow without disturbing the ecosystems? What kind of sustainable solutions do we have to adapt mobility & reduce the impacts? What is the best management tools? Just a few entries to the park? And what about ski resorts? How can we convince tourists not to use their car during holidays?
  6. Mont Saint Michel – Shuttle to manage tourists flow & limit parking closed to the Mont. Thiers, one of the 29 villages / mountain resort (The Pearls of the Alps) located in gorgeous Alpine regions with shuttles to reach the end of the valley. Because protecting our environment is worth it. To make sure that climate protection and sustainability do not remain empty bywords in tourism, 29 communities in the most gorgeous Alpine regions joined to come up with concrete goals and pioneered new ways of eco-tourism. 29 villages, which promote “soft-style” holidays. 29 villages, which are easily accessible by train and bus, the eco-friendly way. 29 villages, which assist easy softly mobile holidays with their outstanding services. 29 villages, where guests can reach their destination effortlessly even without a car. 29 villages, each of which preserves its own regional personality and charm. 29 villages, all of which invest in alternative energies. 29 villages, each of which offers new fascinating ways to explore soft mobility, such as electric vehicles. 29 villages, where hikers and walkers can enjoy careand car-free times – far away from traffic noise and exhaust fumes. 29 villages, each of which delights in its own culinary and cultural diversity every day. 29 villages, which are pioneers in the field of ecotourism inspiring many villages around the globe. The Pearls of the Alps.
  7. Trekking routes are the most famous ones like Compostelle, Anapurna’s, etc. More and more, mobility becomes a real mean to discover a destination. Not only in private car or in camper van but also by bike, by canoe, by different way of transport… Like in Europe you have now several EV (Euro Vélo Route) which means European Routes by bike. Loire à vélo in France is now very famous & really easy access for all which good signs, good road quality, a usefull app, etc. How can we develop this kind of routes with sustainable mobility? Is it possible to create a route with multiple possibilities of transport with easy possibilities to pass from one to another? Do you have any examples?
  8. Map presenting Euro Vélo Routes in Europe where you can cross Europe by bike. Euopean project call Transdanube with alternative possibilities to discover the destination along the river with different sustainable mobility solutions.