The Power of Social Media for Sharing Research and Generating Conversations
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This document discusses the power of social media and how to effectively utilize it. It defines social media as activities that integrate technology, social interaction, and sharing various digital media online. The document notes that over 2 billion people use popular social platforms each month. It then provides tips for defining a social media strategy, such as generating campaigns, finding team members, and outlining guidelines. Finally, it discusses specific actions one can take on social media, including establishing profiles, following influencers, engaging with ethical considerations, and continually measuring results.
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The Power of Social Media for Sharing Research and Generating Conversations
- 1. The Power of Social Media Johnny Wilson Clinical Director
- 2. Traditional approach for sharing research Google Scholar
- 3. Officially, social media is ‘’an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio’’ Wikipedia.org
- 4. It’s also a clever way to describe resilience of conversations people are having online every day.
- 7. 2.3 billion people active every month 94% use the FB mobile app 108 SEM
- 8. 1.9 billion people active every month Owned by google 2nd largest search engine
- 9. 1 billion people active every month Most popular for 18-24yr olds @108harleystreet @johnny_wilson5
- 10. 1.5 billion 1.3 billion
- 11. How we can utilise social media
- 12. Raise exposure Share ideas Reflective practice Changing landscape of accessing information – sports med is dynamic and fast moving Animate research into practice 1 to many model:
- 16. Collaboration
- 17. Networking
- 21. Ad hoc posting is not a strategy…
- 23. Build conversation topic around your campaign
- 24. Find your social media team
- 25. Lead and engage them Outline your social media guidelines Create a good practices community Encourage a high social media presence Build a culture of trust
- 26. People Technology Time Important: Social Media is not Free …. all of which are limited resources
- 27. If you’re going to invest in social media you’ll also need to allocate time, people and technology. Investments Action Reaction Non-financial impact Financial Impact
- 28. Build a FB page
- 29. Start a YT channel
- 30. Create an Instagram Profile
- 31. Start your Twitter journey
- 33. Begin your blog adventure
- 34. Host a podcast
- 35. Present at 3 conferences per year
- 37. Identify a brand # • Adding at least one Instagram # increases engagement on average by 12.6% • Up to 30 #’s can be used • Follow #’s • Ritetag, hashtagify
- 38. Establishing the Social Media Landscape
- 39. A Visual Pulse of What is Happening Now Ben Dinnery Premier Injuries
- 40. Virtual learning
- 42. Follow influencers & micro-influencers Dr Tony Shield: Ben Dinnery: Beyond Pulse: Mr Simon Marsh Prof Paul Lee
- 43. Remember!!!
- 46. Avoid should & must
- 50. Ethical considerations: • Is it acceptable for clinicians to ‘be a friend’ with patients on Facebook? • Reply to their tweets on Twitter? • Comment on their photos on Instagram?
- 53. This is an opportunity to participate in a digital evolution
- 56. Identify what your goal is Identify your audience – follow them too Select the IT platforms where they hang out Be prolific - post quality content once a day for 1 year!!!!! Concentrate on delivering your message either a through a blog / vlog / picture etc Respond – interact / retweet Use #s Measure your results
- 58. Please feel free to get in touch if you have any questions Contact: info@108harleystreet.co.uk Thank You!
Editor's Notes
- Diploma in Sports and Exercise Medicine Uni of south wales
- Periscope is a live streaming app, owned by Twitter, that allows you to share and watch live video broadcasts from your mobile gadget of choice. Periscope is a 'visual pulse of what's happening right now'. It lets you 'discover the world through someone else's eyes
- Relationships btw sports med staff & athletes often extend deeper than traditional clinician–patient relationships seen in hospitals In most primary settings one may not ‘retweet’ content from patients Difficult to be prescriptive in responding to these Qs, as there will be prevailing sociocultural norms & individual circumstances.
- No gold standard for history taking, clinical examination or radiological investigations underscore the magnitude of this problem.
- This is an opportunity to participate in a digital evolution
- And always be creative: functional rehabilitation has is woven into the heart of its DNA.