Bringing socially conscious Millennials together with the Brands that want to reach them. RipeDaily is the only premium cause-related ad network. Our publishers highlight important social issues. Our audience is comprised of passionate Millennials that want to make an impact and they expect corporations to do their part.

1. Growing “Good” Business
Inspiring Change

2. • Intros – Kate Jordan – Third partner
• Introductions from rest of group – Leah, Arthur, Brian, Rhett (not on call), Nick (not on call), Liz, Nil. When
the business was started and why you got involved – Brian - Grist.org, Earth 911 and TriplePundit
• Secondly and most importantly, I want to thank all of you for what you do to give back. You all have very
unique viewpoints but with a common mission which is to raise awareness about some of the most
important issues that society is facing. After the election results, it is more important than ever to give
people accurate sources of information about what is happening with our planet.
• That is the main reason that Kate and Nick and I are very excited about working with all of you because we
believe in what you do and we plan on bringing more revenue to you that can help further build your
audiences and also enable you to continue to create great content. With all of us working together, we
have a much stronger story for advertisers than any of us would have individually. Our total visitors now
totals over 11.2 million which gives us a great story and many of the users are also Millennials and
advertisers are very anxious to reach this audience. As we were do research prior to even reaching out to
any of you, we found some information that really solidified that there is a real opportunity and I wanted
to share some of the information.
What’s in a NameEmpowering Goodness,
Responsible | Involved | Passionate | Engaged

3. Consumers Support Companies
that Give Back
• 84% of consumers decide what to buy
and where to shop based on a brand’s
social responsibility
• And over 90% would switch brands to
one associated with a good cause, given
similar price or quality
• 82% pass along information about
companies that are socially responsible
(Cone Communications Study)

4. Conscious
Brands
Passionate
Audience
Cause-related
Content
A special kind of marketing platform
The First “Social Cause Marketing Platform”

5. How it Works
Ripe Platform
Allows simultaneous brand reach across six websites and their social media communities. Each offers rich, informational content from different
perspectives, but with common cause goals.
Our Mission
To increase awareness and encourage action on crucial social issues. Topics include the environment, animal welfare, healthy and
sustainable living.
The Audience
There are 11.2 million monthly visitors (primarily Millennials,) who actively engage with content via websites, daily newsletters and social
media.
Receptive Marketing
Brands reach our audience in an environment where they will be most receptive to a socially conscious message.
• Content Sponsorship
• Social Media
Strategic Advertising
Consumers want to hear how brands are making a difference in an authentic, supportive way.
Ripe Marketing Opportunities
• Native Advertising
• Banner Placement
• Video Advertising
• Customized packages

6. Examples of Featured Publishers
A global media platform covering the
intersection of people, planet and profit
A source of intelligent, irreverent
environmental news and commentary
An environmental and conservation news
site highlighting the impact of emerging
trends in climate, technology, economics,
and finance
A guide to making conscious choices
that help people, animals and the planet
An online social community
for pet lovers and animal advocates
to stay informed and get involved
A valuable resource for eco-concious content
and products that influence positive
environmental actions

7. RipeDaily Sample Editorial
OneGreenPlanet.org
How to Eat a Healthy Whole Foods, Plant-Based Diet on $50 Per Week
Grist.org
The U.N. Security Council nominated António Guterres as U.N. secretary-general which is great news
for environmental advocates.
TriplePundit.com
French Billionaire Clashes With Rural California Town Over Water Rights
GlobalAnimal.org
Deadly Decline: African Elephants Down 30 Percent in 7 Years
MongaBay.com
Brazil pledges to cut carbon, but government policies say otherwise
Earth911.com
7 Ingenious Upcycling Ideas You’ll Fall in Love with
READ STORY
READ STORY
READ STORY
READ STORY
READ STORY
READ STORY

8. RipeDaily Media Statistics
Over 11.2
MM
Visitors
52%
Age 18-35
2 minutes &
24 seconds
Average
Visit Time
70+%
US/Canada
Audience

9. RipeDaily Media Statistics
.33%
CTR
24%
Income
over
$100K
67%
College Educated

10. RipeDaily Media Statistics
450,000+
Newsletters
(opt-in)
1,678,000+
Social Media
Followers

11. Example 1:
Banner Advertising

12. Example 2:
Sponsorship Advertising
Proudly Sponsored by
Vote Our Planet
SPONSORED BY PATAGONIA
Make Solar Strong in the Northeast,
Promote Clean Energies
Proudly Sponsored by
Vote Our Planet
SPONSORED BY PATAGONIA
Make Solar Strong in the Northeast,
Promote Clean Energies
Homepage
Site Special Section

13. Example 3:
Sponsorship Advertising

14. Example 4:
Sponsorship Advertising

15. SOCIALLY CONSCIOUS INFLUENCERS
Allows advertisers to connect their brand with some of the
largest and most influential bloggers and YouTube content
creators.
All content creators are vetted:
•We research audience and/or channel demographics and audience
engagement.
•We select the influencers that speak most directly to the brand's target
audience.
•The selected influencer will integrate the brand's story or message into an
original piece of content designed to resonate with the target audience.
•RipeDaily provides the influencer(s) with the talking points; final piece of
content is authentic to the influencer's voice.
•We provide deep analytical data on the efficacy of the campaign.
Influencer Examples:
Vegan bloggers:
http://www.veganricha.com/
Organic Recipe Bloggers:
http://www.acouplecooks.com/
Animal Bloggers:
http://www.puppyleaks.com/
Environmental Bloggers:
http://greentumble.com/

16. Content Package Sponsorship
Advertiser receives prominent placement
next to targeted content and is exclusive
sponsor of that section of the network.
Brands are placed next to highly engaging
articles that guarantee prominent above the
fold placement.
Site-wide Sponsorship
Advertiser’s logo placed prominently in header
of each page on the publisher’s site. This
premium placement guarantees the marketer
exclusivity and prominent visibility of the
brand to every visitor. 80 million impressions
available across the network.
Social Media Support Package
Marketer can choose options to support their
campaign by adding specialized social
media posts and newsletter features as part
of the packages above or they can be
bought as a stand-alone. Pricing to be
determined by level of customization.
Customized Packages
Available
Native advertising packages can be
developed for marketer or marketer can
submit their own content which can be
published after approval from site’s editorial
director. Pricing to be determined by level of
customization.
Traditional Banner
Advertising Package
Advertiser can choose run of site
placement or target a specific section
or channel with standardized IAB
banners.
For More Information Contact:
| Patricia Neuray
m: (917) 748-7127
e: patricia@ripedaily.com
| Barbara Lancaster
m: (312)282-7500
e: barbara@ripedaily.com
www.ripedailynetwork.com
MEDIA
OPPORTUNITIES

17. First
Largest
Most
Social cause marketing destination
Audience of socially conscious consumers
Authentic marketing environment for
your CSR (corporate social responsibility)
campaigns
RipeDaily Media

18. Growing “Good” Business
Inspiring Change