This document provides guidance on preparing effective business messages. It outlines five planning steps: 1) identify your purpose, 2) analyze your audience, 3) choose your idea, 4) collect your data, and 5) organize your message. It also discusses organizing the message using direct or indirect approaches. The beginning and ending of messages should place favorable ideas first and last to capture attention. The document provides tips for drafting, revising, editing, and proofreading messages to ensure they are well-written and convey the intended information.