23. First Major Point
First subpoint
Second subpoint
Evidence
Evidence
Third subpoint
Second Major Point
First subpoint
Second subpoint
1.0 First Major Point
1.1 First subpoint
1.2 Second subpoint
1.2.1Evidence
1.2.2Evidence
1.3 Third subpoint
2.0 Second Major Point
2.1 First subpoint
2.2 Second subpoint
Alphanumeric
Decimal
Whether you use the outlining features provided with word-
processing software or simply jot down three or four points on
the back of an envelope, making a plan and sticking to it will
help you cover the important details.
The basic outline formats (1) use numbers—or letters and
numbers—to identify each point and (2) indent points to show
the relationship between major points, subpoints, and evidence.
A good outline divides a topic into at least two parts, restricts
each subdivision to one category, and ensures that each group is
separate and distinct.
*
27. *
This concludes the PowerPoint presentation on Chapter 4,
“Planning Business Messages.” During this presentation, we
have accomplished the following learning objectives:Described
the three-step writing processExplained why it’s important to
analyze a communication situation in order to define your
purpose and profile your audience before writing a
messageDiscussed information gathering options for simple
messages, and identified three attributes of quality
informationListed the factors to consider when choosing the
most appropriate medium for a messageExplained why good
organization is important to both you and your audience, and
listed the tasks involved in organizing a message
For more information about these topics, refer to Chapter 4 in
Excellence in Business Communication
All rights reserved. No part of this publication may be
reproduced, stored in a retrieval system, or transmitted, in any
form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of
the publisher. Printed in the United States of America.
Chapter 4- *
*
2 page(s) will be printed.
Record: 4
28. Title: Take it from Billy Joel.
Subject(s): BUSINESS communication; JOEL, Billy --
Performances -- New Jersey --
Meadowlands
Source: Business News New Jersey, 03/08/99, Vol. 12 Issue 10,
p19, 2/5p
Author(s): Adubato, Steve
Abstract: Presents insights on business communication from
singer Bill Joel's performance at
a concert in Meadowlands, New Jersey. Need for the message to
be in sync with the
audience's psyche; Author's speech on the role of television in
the culture in the
AN: 1735967
ISSN: 1087-0229
Note: PCC does not subscribe to this journal.
Full Text Word Count: 670
Database: MasterFILE Premier
Section: Stand & deliver
TAKE IT FROM BILLY JOEL
I've touched on this subject in my previous articles, but the need
to understand and connect with your audience
requires further discussion.
I recently attended a Billy Joel concert at the Meadowlands. It
was billed as his farewell tour. I've long been a
fan of Joel, and along with 20,000 others, was anxious to see
him perform. Within the first five minutes of Joel
walking on stage it was clear that he understood what his
29. audience came to hear. He said, "I know you've
probably heard that this is my last tour and I'm getting more
into classical music. But don't worry, tonight I'm
going to do the old stuff. In fact, that's what they should call
this tour, 'Billy Joel does the old stuff'."
In response, 20,000 people roared with pleasure. He then
proceeded to perform one hit song after another,
setting each one up with a brief description. He was funny,
irreverent and down to earth. He said a lot of nice
things about New Jersey and mentioned Frank Sinatra. He even
poked fun at us in a good-natured way. Billy
Joel had the crowd in the palm of his hand.
As I was sitting there listening to this extraordinary entertainer,
my friend Nicky turned to me and said, "You
see, this guy gets it. He's giving the people what they want"
Nicky was right. Billy Joel could have come out
and performed Beethoven, Bach and Chopin because of his love
for classical music and the fact that it's the
direction this extraordinary pianist wants to take his career. But
what he understood so well was that a performer
isn't just performing for himself. A performance is primarily for
the audience and their entertainment, enjoyment
or education. The same is true for a speaker. Of course, an artist
or communicator must feel passionately about
their message. But, if that message isn't in sync with the
audience's psyche and passion then you are doomed to
fail.
I recently learned this lesson the hard way. Last month, I gave a
speech on "The Role of TV in American
1 of 2 4/17/02 1:49 PM
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Culture" at a Northern New Jersey high school. I made certain
assumptions about these 16- and 17-year-olds and
their television viewing habits. I talked about such programs as
MTV's The Real World and FOX's Party of
Five. I also discussed the nature of TV news and its impact on
how teenagers see the world.
The only problem with this approach was that when I asked how
many students watched the news, only a
handful out of 100 or so said they did. Even fewer watched The
Real World or Party of Five. As I engaged them
further, I found out that the two most popular shows among this
audience were The Simpsons and Dawson's
Creek. I wasn't particularly familiar with either program. I
found myself making radical adjustments in my
presentation in order to keep the teen audience interested and
engaged. If I had done my homework, I could have
found out more about their viewing habits. I could have talked
to a teacher, or touched base with my 17-year-old
nephew and his friends and asked a few questions about what
kids are watching these days. But, I was lazy. I
prepared a canned speech solely about what I wanted to talk
about, and exerted minimal effort on what the
audience wanted.
That's the bottom line here: Billy Joel knew exactly what his
audience wanted to hear and gave it to them. On
some level, he felt he owed it to them. The same thing is true
for a speaker. I'm not saying you should pander or
patronize your audience. But you have a responsibility to know
what they want and need when you Stand &
Deliver.
31. ~~~~~~~~
By Steve Adubato
Steve Adubato, Ph.D., is an Emmy Award-winning anchor and
professional communication trainer. For more
information on Stand & Deliver, fax requests to (973) 509-1659.
Copyright of Business News New Jersey is the property of
Snowden Publications and its content may not be copied or
emailed to
multiple sites or posted to a listserv without the copyright
holder's express written permission. However, users may print,
download, or
email articles for individual use.
Source: Business News New Jersey, 03/08/99, Vol. 12 Issue 10,
p19, 2/5p.
Item Number: 1735967
2 of 2 4/17/02 1:49 PM
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=4&rlStartHit=4&delType=FT
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