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Predictive analytics iedc leadship summit 2016 final

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Dean Whittaker
Dean Whittaker

IEDC Leadership Summit 2016 Presentation on Predictive Analytics

Marketing
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IEDC  Leadership  Summit  2016     Predicting  Corporate  Behavior   Presented  by   Dean  Whittaker
Giving  Information  Meaning©  
So, What Happened?
What  is  Predictive   Analytics?
Predictive   Analytics
Predicting  Corporate  Behavior  
Change  
Digital Business Intelligence for EDO’s LeadIQ is a lead generation software plugin to your website that tells you, for 10 to 15 % of your users: • Which company came to your website • What they did • What they searched for • What properties they viewed • What kind of properties or companies they searched for • And how to contact them
DCI – Web-to-Lead DCI Best Practice • Identify companies exhibiting behavior which forecasts a site location needs (predictive model) • Call everyone on the list DCI NEXT Practice • A company visit to an ED website is the new predictive factor – Identify prospects quietly visiting your website – Drive “best bet” companies to your website • Selectively contact “gold behavior” companies
Trends
Your   Thoughts?  
Thank you!

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