Presentation 10-20

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SEO for B2B presentation for BMA indy meetup on 10-20-11

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Presentation 10-20

  1. 1. CEOs Use Google, TooActionable Strategies for SEO Success in B2B Relationships@jlaffen
  2. 2. The Internet
  3. 3. The Reality of the Internet 80%Of all internet users do one thing first 3
  4. 4. The Reality of the Internet 4
  5. 5. THE ANATOMY OF A SEARCH RESULT 5
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  10. 10. 52.6% 10
  11. 11. A SEARCH ENGINE’S CONUNDRUM 11
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  18. 18. What Does Your Website Talk About?“Since 1987, [Company A] has been the “[Company B] provides drop-shippingindustry leader in turnkey solutions that services for e-commerce companies. Ourwork. clients are free to mix and match services like websites and hosting, paymentOur facilities are unparalleled in quality processing, order fulfillment andand we strive to offer the best service shipping, call center support, real-timeavailable. tracking and more.We’re trusted by companies like We’ve helped hundreds of businessesMicrosoft, Nike, and Amazon to provide build the right sites for their products andrapid services with real ROI.” get those products onto the doorsteps of the people who buy them.” 18
  19. 19. Action Items:• Find a quality copy writer, let them write.• Talk about what you do in plain terms somewhere on your website. Answer the question “What is [keyword]”• Write for your visitors, not for the search engine bots. 19
  20. 20. Like References on a Website’s Resume 20
  21. 21. Action Items:• Ask any industry associations you belong to for a link to your site• Make sure any social media profiles you’ve created link to your websiteThings to avoid: • Unnatural or worthless links • Buying links 21
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  32. 32. Action Items:• Claim your social media pages • Discover where your target market socializes online • Socialize with themThings to avoid:• Don’t try to sell 32
  33. 33. HOLD ON JUST A MINUTE… 33
  34. 34. B2B Success = RelationshipsWhat does this page look like for your company? 34
  35. 35. B2B Sales Have Longer CyclesAction Item: Set Up and Use Analytics • 1st visit: [Payroll Kansas City] • 2nd visit: [Paycor Kansas City] • 3rd visit: [Paycor Phone Number] 35
  36. 36. Q&A 36

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