The document discusses creating a video advertisement for a photography course at a college. It proposes interviewing students and showing examples of their work, as well as giving a brief tour of the department, to showcase what the course entails. It recommends keeping the video between 2-3 minutes to maintain audience attention. Additional promotional materials like leaflets distributed to local schools and camera shops are suggested to generate interest from students and adults. The best advertising platforms are identified as DVDs distributed to the college website, local radio, and relevant Facebook pages. Viral marketing through social media sharing is also seen as an effective strategy to reach potential students.

1. Assignment 1 Unit 4 Task 1
Creative Media Production Management Project
Client proposal
For my Creative media assignment, I have been asked to create a video advertisement to show off a
course provided within college. This video will be put on the college website and distributed via DVD
also. The aim of the video is to show new and potential students what a course entails and provides.
I have chosen to create a video for photography, it’s a course I have studied and enjoyed whole
heartedly. It is also a subject which would and will appeal to a large number of possible students.
With regards to content, it would be appropriate to show an interview with yourself and a few
students. As well as showing some of the students work and a small look around the department.
We would want to keep the video short and sharp just too keep the audiences, if we end up making
it too long we run the risk of making the audience switch off. 2-3 minutes appears to be the
optimum length.
Applications
Promotional Material
Promotional material can be anything from a bill board to a pamphlet and it is usually a physical bit
of advertisement. A good way for us to spark some interest in the subject would be to create some
leaflets and dish those out to local secondary schools. We could go one further and ask for the
leaflets to be displayed in Camera, Photo framing and Photo printing shops to gain the interest of
possible adult students also.
Advertising
Advertisements can be everywhere; newspapers, TV, Busses and bus stops, billboards, etc.
The best way to advertise for us would be through DVD’s, the local radio and on the College website.
Using all these will cover the wide range of potential students. Putting adverts in relevant places to
appeal to 16+ is crucial. There would be no point advertising the college on daytime TV when the
majority of potential students will still be at secondary school.
A good place to advertise would be on Facebook. A massive amount of students are on Facebook
and can share it with their friends.
Viral Marketing
If and when people share the college’ page on Facebook it may well become a form of viral
marketing, which is when news or information is passed around and distributed almost like a virus,
hence the name. The internet has allowed for viral marketing because of how easy it is to share
information without any eternal input by ourselves.
Platforms
this is the ways in which information is delivered to the audience but it consists mainly of digital
information. For example a web page is a platform, a DVD is a platform. I would prefer a DVD

2. distribution but it has its up and its downs. With DVDs being able to hold a lot of memory and is
widely used it seems to be an obvious choice. However with all things, it has a few downsides. It can
be scratched or broken but more importantly it can be lost in the post. The alternative is a website,
which can be easy to maintain, quick and easy to find, but like the DVD there are some cons. A
website might not be accessible with some computers, they might not have access to the internet or
the website could contain a few errors.
Relevant Technology
Compression
Digital File Formats
Streaming Methods
Data Transfer Rate
File Size
Media Players
Digital Rights Management Systems