Assignment 1 Unit 4 Task 1

                   Creative Media Production Management Project

                                         Client proposal
For my Creative media assignment, I have been asked to create a video advertisement to show off a
course provided within college. This video will be put on the college website and distributed via DVD
also. The aim of the video isto show new and potential students what a course entails and provides.

I have chosen to create a video for photography, it’s a course I have studied and enjoyed whole
heartedly. It is also a subject which would and will appeal to a large number of possible students.
With regards to content, it would be appropriate to show an interview with yourself and a few
students. As well as showing some of the students work and a small look around the department.

We would want to keep the video short and sharp just too keep the audiences, if we end up making
it too long we run the risk of making the audience switch off. 2-3 minutes appears to be the
optimum length.

Applications


Promotional Material
.


Advertising
Advertisements can be everywhere; newspapers, TV, Busses and bus stops, billboards, etc.
The best way to advertise for us would be through DVD’s, the local radio and on the College website.
Using all these will cover the wide range of potential students. Putting adverts in relevant places to
appeal to 16+is crucial. There would be no point advertising the college on daytime TV when the
majority of potential students will still be at secondary school.
A good place to advertise would be on Facebook. A massive amount of students are on Facebook
and can share it with their friends.

Viral Marketing
.


Platforms
.


Relevant Technology
Compression

Digital File Formats
Streaming Methods

Data Transfer Rate

File Size

Media Players

Digital Rights Management Systems

Assignment 1 unit 4 task 1

  • 1.
    Assignment 1 Unit4 Task 1 Creative Media Production Management Project Client proposal For my Creative media assignment, I have been asked to create a video advertisement to show off a course provided within college. This video will be put on the college website and distributed via DVD also. The aim of the video isto show new and potential students what a course entails and provides. I have chosen to create a video for photography, it’s a course I have studied and enjoyed whole heartedly. It is also a subject which would and will appeal to a large number of possible students. With regards to content, it would be appropriate to show an interview with yourself and a few students. As well as showing some of the students work and a small look around the department. We would want to keep the video short and sharp just too keep the audiences, if we end up making it too long we run the risk of making the audience switch off. 2-3 minutes appears to be the optimum length. Applications Promotional Material . Advertising Advertisements can be everywhere; newspapers, TV, Busses and bus stops, billboards, etc. The best way to advertise for us would be through DVD’s, the local radio and on the College website. Using all these will cover the wide range of potential students. Putting adverts in relevant places to appeal to 16+is crucial. There would be no point advertising the college on daytime TV when the majority of potential students will still be at secondary school. A good place to advertise would be on Facebook. A massive amount of students are on Facebook and can share it with their friends. Viral Marketing . Platforms . Relevant Technology Compression Digital File Formats
  • 2.
    Streaming Methods Data TransferRate File Size Media Players Digital Rights Management Systems