The document discusses Johnson & Johnson's digital media strategy and proposes expanding to Snapchat. It notes that Snapchat has a large percentage of users aged 18-24 and 18-34 and that its short ad format keeps user attention. The summary proposes allocating 10% of J&J's digital budget to Snapchat and measuring clicks per user to track success in reaching a younger target audience.

1. Digital Media Strategy
for Johnson and
Johnson
By: Graceanna D’Alessandro

2. Platforms Johnson and Johnson
partake in…
Johnson and Johnson is involved
in numerous social media outlets
to reach their target audience,
these include….
 Facebook
 Twitter
 Blogs
 Kilmer House
 LinkedIn
 Google+

3. How Are We
Going To Take It
To The Next
Level……

4. Snapchat

5. • 50% of people using Snapchat are from the ages of 18-24
• 33% of people using Snapchat are from the ages of 18-34

6. Why Snapchat?

7. Simple… TIME
 No one like long Ad’s
 Ad’s are only seconds long
 Allows the audience to grasp the concept and keep
their attention
 Has proved to have been a huge asset for other major
brands

8. Target Audience

9. Everyone!
 Johnson and Johnson target
audience is middle aged
 Snapchat will allow them to
reach a younger target
audience

10. Budget and Measurements
 10% of the brands digital marketing Budget to
incorporate the Snapchat app
 Measuring the number clicks per user to track
success