A presentation to the Wake Forest Guild of Artists members on social media and how they can use it to promote their craft and creations.

1. Promote Your Craft & Creations
through
Social Media
ANGELA BENDORF
JAMISON

2. What is Social Media?
Simple Definition
Any tool or service that uses the internet to facilitate
conversations.
Online tools people use to share content, profiles,
opinions, insights, experiences, perspectives and
media itself, thus facilitating conversations and
interaction online between groups of people.

3. Why Social Media Should be
part of your Marketing Plan
68% of U.S. adult population uses Facebook.
Total of 2 Billion Users or 22% of world population.
Instagram 32% of users, Pinterest 31%, LinkedIn 29%
and Twitter 24%.
29% of internet users with college degrees use Twitter
& 81% of millennials check Twitter at least once per day.
Snapchat reaches 41% of 18 to 34 year olds in the US
YouTube reaches more 18-49 year olds than any cable
network in the U.S.


4. More Social Media Statistics
The use of most social media networks is evenly split
between men and women
Men Women
Facebook 66% 77%
Instagram 29 22
Twitter 24 21
Linkedin 28 27
except Pinterest! 13 42

5. Social Media Strategy
A way to reach your target audience
Who is your target audience?
Are they on Linkedin, Facebook, Twitter?
Engage your audience; drive them to
your website for more.
Social media doesn’t replace a website,
it supplements it.

6. Key Tenets of Social Media
Transparency
Authenticity

7. Social Media Content
Get into the heads of your audience and
have a relevant conversation with them
inspiring them to further engage with
you and your brand/art.

8. 80/20 Rule
Well-written, engaging, shareable content is
important in your social media posts.
Social media isn’t for selling, it’s for engagement.
80% of posted content should be designed to
“delight” your audience. Posts should be informative,
entertaining, educational, inspiring and fun.
20% can promote your craft and creations, yet still
have a purpose of connection.

9. Organic vs. Paid
Social Media
What You Need to Know

10. Pay to Play
 A few years ago the social media landscape changed
dramatically.
 While your overall page likes and followers were
growing, the interaction and engagement of your
posts were decreasing on your business page.

11. Personal Pages still get Views

12. Remember this?
We used to get free programming—shows, cartoons, the
news—paid for by advertisers who interrupted our
programs with commercials.
Facebook is “free”. We get a free personal page with
content and photos that can be shared with friends and
family.
Businesses, brands & artists on the other hand, need to
pay for their content to be shared— “pay to play”

13. Definitions
Organic social media
Use of social networks (Facebook, Twitter, Instagram) to
build, engage and interact with a community by publishing
posts, sharing others’ posts, and engaging in conversations
and comments.
Paid social media
Paying social networks to boost the reach of posts, display
ads and videos, or sponsor messaging. Charged on a cost-
per-click (CPC) or cost-per-thousand (CPM) basis.
Measurements showing the path to conversions,
transactions and sales are also used.

14. Organic Reach is Limited
 Organic reach on Facebook is 2 percent.
100 Page Likes—you’re reaching 2 people.
 It’s necessary to use paid social media to ensure
your content is seen.

15. 86% of marketers are now using both paid
and organic tactics as part of their social
media strategies.

16. Transitioning Media Budgets
Dollars spent on traditional advertising
(newspaper, magazine, radio, TV) are now
shifting to paid social media.

23. Learn More

24. Questions?

25. Connect with Angela
Angela Bendorf Jamison
(919) 827-1689
angela@communicopiaPR.com
http://www.linkedin.com/in/communicopiapr
facebook.com/communicopiaPR
facebook.com/abjamison
Instagram - ncPRlady
http://pinterest.com/AngelaBJamison