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 What : Pivoting - A term used for course
correction in strategy for a startup which
leads to a change in its product, and
operations, with at least one constant as a
hinge.
 During a major pivoting exercise, the
underlying vision of the company is also
susceptible also change.
 It occurs when entrepreneurs realise that
some element of their product or strategy is
flawed.
 Pivoting is often a different method for
achieving a vision.
 Occurs mostly due to failures, customer
feedback or investor pressure.
 It mostly takes in startups in their
developmental and validation stage.
 Large companies undergo a pivot change
when threatened with market disruption.
 Across startups such as in e-commerce,
telecom, IT, manufacturing, retail or
healthcare.

Instagram - a company which pivoted from Burbn, a location based HTML5 app

 Flickr - Photo-sharing platform which emerged from tools of Game Neverending, an online
multiplayer game

 Twitter - The microblogging site emerged from a broadcasting session in podcaster Odeo

 YouTube - Morphed from Tune In Hook Up, a video dating website, started by co founders

 PortalPlayer - Started as a web based MP3 Player morphed in to maker of silicon chips for
Apple iPods
 Source: VentureBeat.com, TheLeanStartup

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What is a pivot

  • 1.
  • 2.  What : Pivoting - A term used for course correction in strategy for a startup which leads to a change in its product, and operations, with at least one constant as a hinge.  During a major pivoting exercise, the underlying vision of the company is also susceptible also change.
  • 3.  It occurs when entrepreneurs realise that some element of their product or strategy is flawed.  Pivoting is often a different method for achieving a vision.  Occurs mostly due to failures, customer feedback or investor pressure.
  • 4.  It mostly takes in startups in their developmental and validation stage.  Large companies undergo a pivot change when threatened with market disruption.
  • 5.  Across startups such as in e-commerce, telecom, IT, manufacturing, retail or healthcare.
  • 6.  Instagram - a company which pivoted from Burbn, a location based HTML5 app   Flickr - Photo-sharing platform which emerged from tools of Game Neverending, an online multiplayer game   Twitter - The microblogging site emerged from a broadcasting session in podcaster Odeo   YouTube - Morphed from Tune In Hook Up, a video dating website, started by co founders   PortalPlayer - Started as a web based MP3 Player morphed in to maker of silicon chips for Apple iPods  Source: VentureBeat.com, TheLeanStartup