This document outlines different types of experiences in delivering products: discovery experiences, packaging experiences, buying experiences, using experiences, and service experiences. For each experience, it provides brief descriptions and tips, such as using the right keywords for discovery, storytelling with packaging, understanding the user perspective and buying process, prioritizing usability for using experiences, and rewarding loyal customers for service experiences. The overall is to holistically consider all the touch points a user has with a product beyond just its core functionality.

1. KKI Internal Sharing Session
Delivering Product
Experiences
Yohan Totting
@tyohan

2. Discovery
Experiences
Packaging
Experiences
Service
Experiences
Product
Experiences
Using
Experiences
Buying
Experiences

3. DISCOVERY
EXPERIENCE

4. Right Keywords

5. Look for current issue

6. Avoid black campaign

7. Right Audience
At The Right Time
In The Right Channels

8. PACKAGING
EXPERIENCE

9. People love unboxing

10. Packaging has always
been a gateway to the
User Experience

11. Packaging is a media to
tell story of your brand

15. BUYING
EXPERIENCE

16. How your target buyers perceive
the experience of buying a
product or service in your market

17. Giving the customer
what they want
when they want it.

18. Buying Experiences =
User Perspective + Buying Process

19. User Perspective:
User needs & wants

20. Buying Process:
Series of steps sit in between
status quo and purchase

21. USING EXPERIENCE

22. It’s solution for the
pain

23. Don’t make me think

25. User Centered Design
(UCD)

26. How Improving
Using Experience?

27. Speed
Measurability
Context
Motivations

28. SERVICE
EXPERIENCE

29. Communication is a
contact sport, so do it
early and often

30. Make it personal

31. Giving away some
free insight

32. Reward loyal customers,
and they'll reward you

33. SOME EXTRA

34. Using storytelling to create
compelling experiences that
build human connections

35. This is our initial
reaction to the
appearance
the look and feel, the
usability, our total
experience with
using
where we associate products with our broader life
experience and associate meaning and value to them

36. From Like To Love

37. A Tale Of Two Users

38. John the amateur
vs
Jane the veteran

39. “Experiences is your product”
–John Doe

40. Thanks