Rajesh Chandy, Professor of Marketing at London Business School, gives his seven simple strands for making your social media strategy a success.
This was first published in Business Strategy Review, Volume 25, Issue 1 - 2014. Subscribe today to receive your quarterly copy delivered to your home or work place. http://bit.ly/BSR-subscribe
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.
Bre DiGiammarino, Cause Director at Indiegogo reviews the fundamental steps in successful crowdfunding for social good projects among youth. Highlighting innovative projects funded through Indiegogo and a list of resources to move forward with funding your youth health project. Presented at YTH Live 2014 session "Innovative Funding for Social Good."
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In a word, it has humanized the web and paved the way for a more collaborative way of doing business between brands and people. In order to succeed in this post web 2.0 world, modern marketers have to become more than data crunching machines. They need to reinvent themselves and their organization to embrace a new era for marketing, ruled by the social customer. How can modern CMOs go about initiating this transformation? Here are a few pointers.
Bre DiGiammarino, Cause Director at Indiegogo reviews the fundamental steps in successful crowdfunding for social good projects among youth. Highlighting innovative projects funded through Indiegogo and a list of resources to move forward with funding your youth health project. Presented at YTH Live 2014 session "Innovative Funding for Social Good."
Here are skills that are worth more than your penny. According to this great experienced sales manager, Neil Haboush, every entrepreneur must develop these essential skills in order to scale up the ladder which is required to success as an entrepreneur in no time.
Top 10 marketing quotes from industry leadersKeith Kakadia
Marketing quotes from:
Seth Godin
Howard Schultz
David Packard
David Ogilvy
Leo Burnett
Jef I. Richards
Dave Ramsey
Sue Naegle
Peter Drucker
Keith Kakadia
Selling success with Twitter: The FoundationBigCommerce
People who follow you on Twitter are 72% more likely to purchase and 86% more likely to recommend you if their friends are recommending you as well. (Twitter Blog) Those kind of numbers could dramatically impact the success of your store, but in order to make it happen, you need to build the right foundation and take the right actions in Twitter.
In this first part of our educational series with Twitter, we share what this foundation is and what you have to do to build it for yourself, plus offer examples of e-commerce businesses who have used Twitter to grow.
Knowing your customers on Twitter and what they want
Setting goals you can reach and getting results
Attracting and keeping customers
How to spot events and relationships and use them to grow followers and sales
About the presenters:
Anne Mercogliano (@akmercog) leads the integrated marketing efforts for Twitter's SMB ads platform. Her mission is to educate and empower all businesses to find success on Twitter. Prior to this role she was a business and brand strategy consultant for businesses ranging from small start-ups to the top of the Fortune 500 list. Anne has an MBA with a concentration in Strategy and Decision sciences from Duke University's Fuqua School of Business and her BA from Mount Holyoke College.
Heidi Tobias Wong (@htoby) combines over 17 years of experience in traditional, digital and social media marketing with a diverse education and technical background. This unique blend enables her to identify, design and implement strategic marketing solutions for e-commerce SMBs. In her role as Senior Manager of Distance Learning at Bigcommerce (@bigcommerce), Heidi facilitates webinars and workshops focused on helping SMBs incorporate the most beneficial, yet cost-effective technology into their platforms and marketing plans.
This 30 minute presentation was given at the 2014 Rochester Young Professionals Entrepreneurs Expo. Included are just a few tips for those who need to kick start their social media marketing efforts.
In the marketing mix, if even one element is off the mark, a promising product or service can fail completely. But Promotion and Data are key handmaidens in Growth Hacking.
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Top 9 Must-Do's to Ensure Your Social Media SuccessPepper Gang
Social media use has increased by 356% since 2006 and the number is still growing. As social network plays a more important role in customer's media consuming behavior, brands need to understand how to maximize the effectiveness of your social marketing efforts. Here are our top 9 tips from our real-world practices. Learn more at Pepper Hub: www.peppergang.com/blog
SLU's Business School is working to incorporate Social Media into its curriculum. Check out what I pulled together to give the Advisory Board a brief insight into new media from a Gen Y's perspective!
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Engaging a Social Media Strategist for Crisis CommunicationsUpwork
A skilled social media strategist can jump in and establish a strategy, coordinate creation of the assets you need, and monitor and post to your channels for a consistent, engaging presence during the crisis and beyond.
I’m going to offer you a very simplistic point of view about social media marketing. Here it goes: Build your stadium, fill your stadium, and make your fans cheer. Building your stadium is acquiring the media by setting up the pages correctly. Filling your stadium is growing your audience by attracting fans, followers and connections. Making them cheer is consistently posting valuable, engaging, and compelling content. Simple enough right? Well, for some. But I see a number of challenges with this formula. First – and the most common one I encounter – is that many people stop at Part 1. They call and ask me to ‘set-up a page for them’ and assume that’s all there is to it. Well social media is not a directory service so simply setting it up is just the starting point.
Another challenge: some will focus too much energy on either building their audience or posting great content. The truth is, there needs to be a balance of both. For example, if you spend hours writing content and you only have 7 Facebook fans it’s not doing you much good. While strong content is foundational, people won’t magically flock to your page. At the same time, if you have 20,000 fans and horrible content, it simply means you have a large audience but you don’t have their attention. Again, it’s a balance of both that make social media powerful.
Let’s break this down further into the steps you need to take in order to achieve your social media ROI.
Now, comes the big question… how do we receive a return on our investment of time and money into social media? In what ways can we monetize social media as a small business? I’ll be honest with you. It’s going to require some work, but fortunately for you, I’m giving you the formula for actualizing your investment.
Developing your social media strategy in 7 stepsAudacious Leap
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Seth Godin
Howard Schultz
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Leo Burnett
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Dave Ramsey
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Peter Drucker
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Selling success with Twitter: The FoundationBigCommerce
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Knowing your customers on Twitter and what they want
Setting goals you can reach and getting results
Attracting and keeping customers
How to spot events and relationships and use them to grow followers and sales
About the presenters:
Anne Mercogliano (@akmercog) leads the integrated marketing efforts for Twitter's SMB ads platform. Her mission is to educate and empower all businesses to find success on Twitter. Prior to this role she was a business and brand strategy consultant for businesses ranging from small start-ups to the top of the Fortune 500 list. Anne has an MBA with a concentration in Strategy and Decision sciences from Duke University's Fuqua School of Business and her BA from Mount Holyoke College.
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In the marketing mix, if even one element is off the mark, a promising product or service can fail completely. But Promotion and Data are key handmaidens in Growth Hacking.
The Real World of Public Relations & How You Can Be Successful is all covered in this presentation.
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* PR Defined & Why is it important
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Sales and marketing departments view their respective roles in the revenue generation process quite differently, and those differences will run deep. Sales worries about meeting quarterly goals, Marketing says it is the only one thinking strategically. Sales wonders why it has to generate its own leads, Marketing complains that Sales ignores everything Marketing generates.
Marketers think generating leads is a numbers game. Sales says it’s not – that generating leads requires understanding and solving business problems.
Sales thinks Marketing is lightweight and easy, Marketing wonders why Sales cannot make its numbers.
Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today.
Top 9 Must-Do's to Ensure Your Social Media SuccessPepper Gang
Social media use has increased by 356% since 2006 and the number is still growing. As social network plays a more important role in customer's media consuming behavior, brands need to understand how to maximize the effectiveness of your social marketing efforts. Here are our top 9 tips from our real-world practices. Learn more at Pepper Hub: www.peppergang.com/blog
SLU's Business School is working to incorporate Social Media into its curriculum. Check out what I pulled together to give the Advisory Board a brief insight into new media from a Gen Y's perspective!
Netwealth educational webinar: How to amplify your business brand and differe...netwealthInvest
Many Australians are looking for financial advice, even in this negative media environment. However many advice businesses don't have the tools in place to consistently acquire these potential clients.
Julie Bennett, Principal at 64 Media, explores the resources you have at your fingertips that can help you amplify your business brand and differentiate yourself from your competitors.
Are you ready to experience explosive growth in your professional life or business this year? If so this seminar is for you. Join Michelle Neujahr, national speaker and author, for a high energy, content filled program designed to give individuals the tools they need to create a plan for experiencing explosive growth. Individuals will be challenged to set clear goals, create a strategic plan, remove current obstacles and take risks. Michelle teaches attendees to redefine their potential, use networking effectively and deal with change. As the result of this program individuals will have the tools they need to take their professional life and/or business to the next level.
Engaging a Social Media Strategist for Crisis CommunicationsUpwork
A skilled social media strategist can jump in and establish a strategy, coordinate creation of the assets you need, and monitor and post to your channels for a consistent, engaging presence during the crisis and beyond.
I’m going to offer you a very simplistic point of view about social media marketing. Here it goes: Build your stadium, fill your stadium, and make your fans cheer. Building your stadium is acquiring the media by setting up the pages correctly. Filling your stadium is growing your audience by attracting fans, followers and connections. Making them cheer is consistently posting valuable, engaging, and compelling content. Simple enough right? Well, for some. But I see a number of challenges with this formula. First – and the most common one I encounter – is that many people stop at Part 1. They call and ask me to ‘set-up a page for them’ and assume that’s all there is to it. Well social media is not a directory service so simply setting it up is just the starting point.
Another challenge: some will focus too much energy on either building their audience or posting great content. The truth is, there needs to be a balance of both. For example, if you spend hours writing content and you only have 7 Facebook fans it’s not doing you much good. While strong content is foundational, people won’t magically flock to your page. At the same time, if you have 20,000 fans and horrible content, it simply means you have a large audience but you don’t have their attention. Again, it’s a balance of both that make social media powerful.
Let’s break this down further into the steps you need to take in order to achieve your social media ROI.
Now, comes the big question… how do we receive a return on our investment of time and money into social media? In what ways can we monetize social media as a small business? I’ll be honest with you. It’s going to require some work, but fortunately for you, I’m giving you the formula for actualizing your investment.
Developing your social media strategy in 7 stepsAudacious Leap
A good marketing strategy helps you define your business goals. You have one?
In this presentation we present some steps to developing your social media plan
NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.
This slide provides a brief discussion and concept of social media marketing through which you will better understand social media marketing and prepare your presentation on social media marketing.
Effective Social Media Strategies for Your Small Business Technology has changed many things over the past few years, marketing being one of them. We haveTechnology has changed many things over the past few years, marketing being one of them. We have watched marketing evolve greatly and change the way we perceive it. Long gone are the days of door-to-door marketing or relying on traditional forms of advertisement such as print and TV. As we enter the digital world, we witness the digitalization of marketing. Social Media Marketing is the new talk of the town and it’s definitely here to stay. Studies have shown that social media usage in the US alone has grown from 7% to 65% in the last decade!
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NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.
Social media marketing has become an essential tool for businesses looking to reach and engage with their target audience. With millions of users active on various social media platforms, it is crucial for companies to develop effective strategies to stand out from the competition and make a lasting impression. In this article, we will explore some of the most effective strategies for social media marketing that can help businesses achieve their goals.
A marketing strategy is a long-term plan for attaining a business' objectives through understanding client needs and developing a distinct. Follow my profile https://tinyurl.com/yc5y5cru
B2B social media mistakes you should avoid making3 Colours Rule
Contrary to popular belief, social media marketing isn't easy. It's particularly tricky for B2B businesses, who can have a lot harder of a time connecting with their audience.
Here are the most common pitfalls you should be avoiding when running B2B social media campaigns.
The sparks foundation social media marketing plane AmarVijayGodase
I have successfully completed my #task1 as digital Marketing intern at sparks foundation.
Task 1: To Make SlideShare of social media marketing plane for sparks foundation.
I would like to thank sparks foundation for this great opportunity to learn.
#GRIPOCTOBER21 #digitalmarketing #grip #thesparksfoundation #intern
@TheSparksFoundation.
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2. BUSINESS STRATEGY REVIEW 2
One
Invest, as nothing is free. Social media requires a
strategic plan, a dedicated budget and the proper
allocation of time and resources. Building a social bond
and engaging with customers is a 24/7, around the
clock, commitment. Ensure that you have people on
hand who can anticipate, engage, and respond. For
example, Starwood Hotels and Resorts spends 75 per
cent of its marketing budget on digital media,
according to Steven Taylor, its VP of Marketing for
Europe, Africa, and the Middle East. “Social media is
now at the very core of our organisation,” he says.
3. BUSINESS STRATEGY REVIEW 3
Two
Put yourself in the consumer’s
shoes. Ask yourself: why would
customers want to engage with
you? The answer sometimes has
to do with intrinsic rewards from
engaging with you, sometimes it
has to do with monetary
rewards, and sometimes it has to
do with the community you have
already created, and the social
rewards it offers.
4. BUSINESS STRATEGY REVIEW 4
Three
Target the influencers before the
masses. Social media is not
about amassing the greatest
number of likes and followers; it
is about reaching brand
influencers and key opinion
leaders who will promote your
product and lead others to buy it.
5. BUSINESS STRATEGY REVIEW 5
Four
Steer but don’t control. Social
marketers can only shepherd
consumer sentiment in their
direction, not control it.
6. BUSINESS STRATEGY REVIEW 6
Five
Strive for transparency. To
effectively engage customers to
develop new insights and serve
as your advocates, you will
probably have to reveal more
about your plans than you’re
used to.
7. BUSINESS STRATEGY REVIEW 7
Six
Involve your top people. You are
unlikely to build anything that is
substantial and sustainable
through social media initiatives
unless those at the top of your
company’s hierarchy put their
weight behind your initiatives
(and do so in a visible manner).
8. BUSINESS STRATEGY REVIEW 8
Seven
Stay true to your brand. Don’t
veer too far from who you are
and what you know. Your style of
communication should be
adapted to suit social media and
your image and tone of voice
should be consistent across all
media.
9. BUSINESS STRATEGY REVIEW 9
This was first published in
Business Strategy Review
Volume 25 Issue 1 2014
Visit our website www.london.edu/bsr