social networking sites.

2. What is social networking?
A social networking service is an
online service,platform,or site
that focuses on building and
reflecting of social networks or
social relation among people
who, for example,share interest
and/or activities.

3. Social networking
sites:-
Wikipedia states that a social network
is”…..a social structure made of
nodes(which are generally of individuals
or organisations that are tied of one or
more specific type of relation”…..(social
network 2007)

4. What are social networking sites?
Social network sites are web-based services
that allow individuals to create a public
profile, to create a list of users with whom
to share connections, and view and cross
the connections within the system.

5. Some top
social networking
sites:-

6. Key players:-
Facebook
Founded:- 2004
No. of users:- 600 million
Revenue:- US $800 million
Alexa rank:- 2
Revenue from:- Banner ads,referral marketing,
partnerships,branding
elements,virtual currency.

7. Key players
LinkedIn
Founded:- 2002
No.of users:- 100 millions
Revenue:- US $161.4 million(Jan-
Sep 2010)
Alexa rank:- 18
Revenue from:- premimum
accounts,hiring
service,advertisements
partnership,Google Adsense

8. Key players:-
Myspace
Founded:-2003
No.of users:-100 millions
Revenue:-US $385 million(2009 est.)
Alexa rank:-68
Revenue from:- Advertisement, google Adsense

9. Key player:-
Orkut
Founded:- 2004
No. of users:- 120 millions
Alexa rank:-106
Revenue from:- advertisement

10. objectives of
social networkingsites:-
1. To examine how social media has impacted upon key issues
such as politics and privacy.
2. To become part of daily life by becoming a complete
communication tool.
3. Bring people and business on same page to deliver service.
4. Creat a usefull and enjoyable online experience so that user’s
engagement grow.

11. Advantages of Social networking Sites:-
1. World wide connectivity
2. Commanality of interest
3. Real-time information sharing
4. Free advertising
5. Increased news cycle speed

12. Disadvantages
of social networking sites:-
1.Face-to-face connections are
endangered
2.Risks of fraud or identity Theft
3.Time wastor
4.Academics effected
5.Causes distractions