How to use sm to communicate your mission & passionKaren Petersen
The document discusses how organizations can use social media to communicate their mission and engage followers. It recommends that organizations tell stories about their initiatives on social media, recruit influencers to promote causes, use hashtags and branded initiatives, recognize partners and supporters, and focus on impact and success. Organizations should set realistic goals, promote diverse and visually appealing posts consistently, and use social media as part of an integrated communications strategy including PR and email marketing. The key is to empower followers through a sense of community rather than directly selling to them.
SUNDEK is an industry leader in decorative concrete resurfacing, having started and shaped the industry for over 38 years. They can resurface both indoor and outdoor concrete surfaces like pool decks, patios, driveways, and more. SUNDEK transforms spaces using colors, textures and designs combined with the durability and strength of concrete. They offer various product lines and textures and stand behind their work.
Jim Peterson discussed marketing and sales strategies for the future. He explained that companies can no longer just sell products but must educate interested customers to help them buy. When customers call, companies need to quickly qualify them and proceed with a site meeting, proposal, and follow up if appropriate. Peterson also noted that the U.S. population has bifurcated into a lower-income majority and higher-income minority and that word of mouth continues to be the top form of promotion.
Know Your Customers is part of Situation Analysis which is part of a SOSTAC ® Digital Marketing Plan.
SOSTAC ® Video on youtube PRSmith1000 channel http://tinyurl.com/cugmb5f
SOSTAC ® video on PR Smith Marketing Facebook http://tinyurl.com/9l5hy97
SOSTAC ® eBook on Basic Marketing Plan
http://tinyurl.com/cavpx6q with complimentary kindle app (on right hand side of page)
The document discusses various methods for decorative concrete, including scored joints, exposed aggregate, integral color, dry shake color hardening, imprinting, stamping, texturing, and staining. It provides examples of decorative concrete walkways, patios, and other surfaces that utilize these techniques with different colors, patterns, textures and designs. The goal is to make concrete surfaces look like other materials like gravel, brick, stone or tile through these decorative concrete processes.
The document discusses concrete patios and their benefits. It notes that concrete patios are versatile and durable, and can be stamped or textured to resemble other materials like brick or stone at a lower cost. It provides examples of popular stamped patterns used in different regions and notes that stamped concrete allows homeowners to create unique outdoor spaces that blend with their homes and landscaping.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
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This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
This document provides tips and strategies for archives and archivists to use social media effectively. It discusses how social media can promote archives, engage audiences, and showcase collection items. Various social media platforms are highlighted that archives have used successfully, including Twitter, Flickr, blogs, Facebook, Instagram, and Pinterest. Potential pitfalls like not interacting or creating unrealistic expectations are also addressed. The document concludes with recommendations to develop social media strategies and content calendars, and a case study of the University of Glasgow Archives' social media use.
How to use sm to communicate your mission & passionKaren Petersen
The document discusses how organizations can use social media to communicate their mission and engage followers. It recommends that organizations tell stories about their initiatives on social media, recruit influencers to promote causes, use hashtags and branded initiatives, recognize partners and supporters, and focus on impact and success. Organizations should set realistic goals, promote diverse and visually appealing posts consistently, and use social media as part of an integrated communications strategy including PR and email marketing. The key is to empower followers through a sense of community rather than directly selling to them.
SUNDEK is an industry leader in decorative concrete resurfacing, having started and shaped the industry for over 38 years. They can resurface both indoor and outdoor concrete surfaces like pool decks, patios, driveways, and more. SUNDEK transforms spaces using colors, textures and designs combined with the durability and strength of concrete. They offer various product lines and textures and stand behind their work.
Jim Peterson discussed marketing and sales strategies for the future. He explained that companies can no longer just sell products but must educate interested customers to help them buy. When customers call, companies need to quickly qualify them and proceed with a site meeting, proposal, and follow up if appropriate. Peterson also noted that the U.S. population has bifurcated into a lower-income majority and higher-income minority and that word of mouth continues to be the top form of promotion.
Know Your Customers is part of Situation Analysis which is part of a SOSTAC ® Digital Marketing Plan.
SOSTAC ® Video on youtube PRSmith1000 channel http://tinyurl.com/cugmb5f
SOSTAC ® video on PR Smith Marketing Facebook http://tinyurl.com/9l5hy97
SOSTAC ® eBook on Basic Marketing Plan
http://tinyurl.com/cavpx6q with complimentary kindle app (on right hand side of page)
The document discusses various methods for decorative concrete, including scored joints, exposed aggregate, integral color, dry shake color hardening, imprinting, stamping, texturing, and staining. It provides examples of decorative concrete walkways, patios, and other surfaces that utilize these techniques with different colors, patterns, textures and designs. The goal is to make concrete surfaces look like other materials like gravel, brick, stone or tile through these decorative concrete processes.
The document discusses concrete patios and their benefits. It notes that concrete patios are versatile and durable, and can be stamped or textured to resemble other materials like brick or stone at a lower cost. It provides examples of popular stamped patterns used in different regions and notes that stamped concrete allows homeowners to create unique outdoor spaces that blend with their homes and landscaping.
In our web 2.0 world, the business landscape has changed. Consumers refuse to be interrupted anymore - demanding that brands engage with them.
People do business with people they like, know, and trust. By utilizing the social media tools available to all of us, businesses can become human. By creating valuable content and engaging with customers where they are, businesses are creating real relationships, resulting in real trust.
This presentation offers a high-level overview to where we've been, where we are, and we're we are going in social media. It gives simple-to-follow steps to start implementing social media into a business. It's not comprehensive, but can help a business take that first step.
Content developed by Jon Thomas and M80 (m80im.com). Presentation designed by Jon Thomas at Presentation Advisors (www.presentationadvisors.com).
This document provides tips and strategies for archives and archivists to use social media effectively. It discusses how social media can promote archives, engage audiences, and showcase collection items. Various social media platforms are highlighted that archives have used successfully, including Twitter, Flickr, blogs, Facebook, Instagram, and Pinterest. Potential pitfalls like not interacting or creating unrealistic expectations are also addressed. The document concludes with recommendations to develop social media strategies and content calendars, and a case study of the University of Glasgow Archives' social media use.
The document summarizes a presentation about the 5 commandments of social media strategy, tools, and culture. It discusses (1) listening on social media to understand audiences, (2) engaging with audiences by adding value and being conversational, (3) using social content like user-generated content, (4) generating buzz through multiple channels, and (5) building communities around shared interests. It emphasizes developing a strategic social media plan by identifying goals and audiences, and measuring success both quantitatively and qualitatively.
This document provides an overview of social media and how organizations can use platforms like Facebook and Twitter effectively. It discusses key topics such as:
- The characteristics of social media and how users engage on platforms
- Examples of how organizations leverage Facebook and Twitter to raise visibility, create buzz, and engage with audiences
- Best practices for content on each channel including using visuals, storytelling, and questions to encourage feedback
- Developing a social media plan and strategy to identify target audiences, select appropriate networks, and analyze metrics
The document provides an overview of the first session of a beginning social media class. It introduces the instructor, Yadira Galindo, and outlines the class agenda, requirements, and goals. These include introducing students to social media tools like Facebook, Twitter, LinkedIn, and exploring how media professionals can use social media for tasks like content promotion, community building, and personal branding. The class discussion will focus on using social media effectively and developing strategies for high-quality engagement and measuring results.
7 Keys to Social media success April 2014Steve Lowisz
This document provides tips for social media success, including understanding your target audience and their demographics, listening to your audience to create useful content, joining online conversations, establishing thought leadership by creating helpful content and engaging in dialogue, knowing your limits to avoid overreach, and leveraging both online and offline communication channels. The key is to focus on creating and sharing useful, helpful content while actively engaging with your audience.
The document discusses social media branding and marketing. It outlines the three A's of social media branding as ability, affability, and availability. It then provides details on using various social media tools like blogs, Twitter, LinkedIn, and Facebook for branding purposes. The document also lists other tools like Flickr, YouTube, and analytics platforms and discusses using social media profiles of influencers as role models.
Introduction to social media for journalistsJessica Stahl
The latest iteration of the introduction to social media that I do before jumping into skills training on specific platforms. I've tried a lot of different variations, but I've found that emphasizing social media's use for sourcing information is not only a revelation for most people (who tend to think of what they should put out on social media rather than what they can take it), but also gets at the heart of how it can enhance their work.
This document discusses how businesses can engage with customers through social media. It covers the main social media platforms like blogs, social networking sites, wikis, and communities. It emphasizes listening to what customers say online, starting a business blog to share news and offers, and creating profiles on sites where the target audience spends time like Facebook. The key is to provide valuable content, participate in discussions, and engage with customers in an ethical way rather than hard selling. Done correctly, social media can help businesses better understand and connect with the people formerly known as their audience.
This document provides information about Andrew Chow, a social media consultant. It includes details about his background such as the companies he founded, his education, awards received, areas of expertise, and professional affiliations. It also lists his social media profiles on platforms such as Facebook, LinkedIn, Twitter, Flickr, YouTube, Slideshare, and Podomatic. The document states that Andrew Chow has been featured in over 270 interviews and media features in the past 7 years from both local and international media.
Social Media in the ABM (MLA) Sector: opportunities and challengesMia
Lecture on social media and museums, libraries and archives given to the The Norwegian Archive, Library and Museum Authority (ABM-utvikling) in Oslo, December 2009.
The document provides guidance on building a successful online community. It outlines three main principles:
1. Virtual is Reality: The online world and offline world are intertwined, not distinct.
2. Opportunity Leads to Service: We should focus on serving users by considering their needs first.
3. Guiding Principles: Maintain a clear purpose and goal; continuously engage with and evolve the community; and trust users to lead and find different levels of participation.
The importance of being communicative (vers. 2014)Frieda Brioschi
What are my needs in term of communication and how can I satisfy them? Landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics).
How to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques.
Finally we outline which rules are essential: conversational and listening rules, blurring of public and private, storytelling, objectives and how everything is summarized in the editorial plan.
Slides for a workshop on Managing Your Research Profile given by Brian Kelly, UKOLN at the University of Edinburgh on 20 June 2013.
See http://www.ukoln.ac.uk/web-focus/events/workshops/sgs-dtc-edinburgh-2013-06/
Quali sono i miei bisogni in termini di comunicazione? Lo scenario attuale, partendo dal Cluetrain Manifesto e passando per un po' di definizioni (Social media vs industrial media, social networks, networked publics).
Come creare un messaggio efficace: benefici, personalizzazione, utilità dei gruppi e dei costumi, l'importanza dell'immediatezza e della schedulazione, l'uso di tecniche di comunicazione diverse.
Infine alcune regole essenziali: quelle di ascolto e di conversazione, la commistione tra pubblico e privato, lo storytelling, gli obbiettivi e come riassumere tutto nel piano editoriale.
Publicity and media from Anna Gressier, Communications and Marketing Manager, & Sarah Kleven, Social Media & Online Content Coordinator, NLA. Presented at the 2018 Community Heritage Grants Preservation and Collection Management Training Workshops
Natalie Harrower - Getting the Most out of Twitterdri_ireland
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This document provides tips for CEOs on using social media, specifically LinkedIn and Twitter, to build their personal brand and profile. It recommends establishing a LinkedIn profile and company page to represent your institution. It suggests engaging with influencers and groups in your field, and contributing thoughtful content on topics relevant to your work. The document also offers best practices for using Twitter, such as following experts and influencers, engaging in conversations, and using hashtags and retweets to spread your message. The overall goal is to establish yourself and your institution as thought leaders in your industry through strategic social media engagement.
The document discusses creating an effective social media plan. It begins by outlining the objectives of understanding the goals of online communications, learning how to reach your audience, exploring available social media platforms for advocacy, and identifying areas of focus. It then contrasts social media and traditional PR, noting social media allows for conversation and engagement in real-time while PR informs audiences. The document outlines the top 5 social media goals as informing, persuading, entertaining, and appealing to emotions. It stresses understanding your target audience's demographics and preferences to identify the best platforms and keywords. Finally, it recommends developing a social media policy around voice, appropriate content, crisis response, and addresses the myth that social media is free.
Access to Business Archives: Opportunities and Pitfalls of Social MediaKiara King
This document discusses the opportunities and pitfalls of using social media for business archives. It outlines some of the main benefits, such as promoting collections to a wider audience and connecting with other information professionals. Examples are given of how different organizations, like the Marks and Spencer Company Archive, are using platforms like Twitter, Flickr, Facebook, and Instagram. However, it also notes some potential pitfalls to avoid, such as not interacting with comments or spamming content. The document concludes with a case study of the University of Glasgow Archive Services' social media strategy.
What are my needs in term of communication and how can I satisfy them? Landscape, starting from Cluetrain Manifesto and going through some definitions (Social media, in comparison with industrial media, social networks, networked publics).
How to create an effective message: my benefits, why customize and fix, usefulness of groups and habits, the importance of immediacy and schedule, the use of different communication techniques.
Finally we outline which rules are essential:• Conversational and listening rules • Blurring of public and private• Storytelling • Objectives, and how everything is summarized in the editorial plan.
Twitter tactics to increase engagement at your eventKate Lindsay
Slides from my #OxEngage 2016 lunchtime talk, Academic IT Services, University of Oxford.
For delegates and organizers alike, the presence of Twitter and live-tweeting has become a fixture at most conferences, events, webinars, and even lectures. This lunchtime talk looked at how we can capitalise on this, and make sure everyone gets the most out of using Twitter during academic events.
1. The document provides guidance on using Twitter for academic purposes, including getting started, profile setup, following others, curating content, engaging in conversations, and measuring impact.
2. It recommends starting by building traction through regular, relevant tweets and interactions with others, then building momentum through community management tools and linking social media with other activities.
3. The document also provides ideas for using Twitter in teaching, conferences, departments, libraries and museums, and suggests developing a three-step strategy focusing on building traction, momentum, and expansion.
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This document provides an overview of social media and how organizations can use platforms like Facebook and Twitter effectively. It discusses key topics such as:
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This document provides information about Andrew Chow, a social media consultant. It includes details about his background such as the companies he founded, his education, awards received, areas of expertise, and professional affiliations. It also lists his social media profiles on platforms such as Facebook, LinkedIn, Twitter, Flickr, YouTube, Slideshare, and Podomatic. The document states that Andrew Chow has been featured in over 270 interviews and media features in the past 7 years from both local and international media.
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See http://www.ukoln.ac.uk/web-focus/events/workshops/sgs-dtc-edinburgh-2013-06/
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1. Using social media to communicate
better
Kate Lindsay, Manager for Engagement and Discovery
@KTDigital
Thursday 5 July 2012
2. Today
Overview of the institutional use of social media
Why does social media matter?
A strategy for social media use
Defining goals
Find your audience, discover your community
Profile building
Content creation and engaging tactics
Gaining momentum
Expanding your platform
Measuring impact
10. 1. Know your objectives
Disseminate news
Brand awareness
Get feedback / ideas
‘Customer’ service
Be part of a community
Build a community
Crowdsource
Have a conversation!
11. 1. Know your objectives
Increase web traffic by ….
Increase citations by …..
Increase downloads by ….
Increase connections by ….
Increase attendance by …..
Raise £…..
Foster culture / communication / learning
through increasing conversations about …..
Gather feedback from …… on ……
13. 2. Choose you audience. Discover your
community.
1. Who do you want to engage with and reach?
3. Listen to them!
Look for keywords, advocates, and
influencers
Get a deep dive look at your audience profile
19. 4. Content creation, engagement and
building traction
1. Choose themes and topics
2. Select media types
3. Post regularly
4. Re-post others content
5. Make it shareable.
6. Create a content calendar
7. Map content to existing publicity
21. ww1centenary.oucs.ox.ac.uk/arras95
an example of new digital
storytelling…
temporally structured archival
blogging…
moving us forward in the way
we look at our particular corner
of history…
Oxford’s precursor to tweeting
the WW1 Centenary…
22. ww1centenary.oucs.ox.ac.uk/arras95
It is now cluttered and confused, not
helped by tweets commemorating the
fallen; not I feel the purpose of the
exercise.
23. ww1centenary.oucs.ox.ac.uk/arras95
One possible advantage of the
brevity imposed by the 140 char
limit, and the disjointed nature
of things that some people have
mentioned: is that it gives some
impression of the fragmentary,
and sometimes incorrect,
nature of the reports being
received on the way up the
chain of command.
24. ww1centenary.oucs.ox.ac.uk/arras95
A knitted Battle of Arras
Collection
•2545 Tweets
•9 new articles
•132 OERs
Image: Library of Congress, WW1 Poster Archive. Public Domain.
26. 5. Gaining Momentum
1. Enhance existing relationships
3. Mix social media and the physical world
5. Use some tools
Hootsuite
TweetDeck
Social Spout
….t
29. 7. Measuring Impact
1. Focus on metrics that relate to your
objectives
3. Share of conversation and reach
5. Invitations received
7. Number of hits to your blog / website via
social media
9. Self-evaluation
30. A strategy for social media…in a nutshell.
.
Start Small. Focus on your
Objectives. Then Grow.
Editor's Notes
The University’s Facebook page has nearly 600,000 followers Messages include links to our news stories, publicising events such as last week’s undergraduate open days, and the publication of new podcasts Depts, faculties and colleges encouraged to submit stories, but they need to be for a broad audience ideally, and be very short and attention grabbing! They will be vetted and edited Carolyne is the contact We don’t engage in conversations with people because we don’t have the resources to do so
The University’s twitter page has more than 40,000 followers It is managed by the University press office in Wellington Square It is news focused
Other units within the University have their own Facebook and Twitter accounts too Here is an example from the Alumni Office
Here is another example from the Alumni Office
Some people within the University use it much more interactively – like this example from our Access Office. They run the annual UNIQ (pronounced ‘unique’) Summer School, which has its own Facebook page. On this page applicants for the summer school can ask questions and interact with students who have attended in the past.
Social media use at Oxford has grown enormously in the past couple of years. Departments, colleges and services are increasingly using platforms such as Twitter to tell the university's story, and to directly engage with students, alumni, and the general public - hold conversations, answer questions and post their content. Oxford has over 120 accounts (risen from 80 in November) We have had social media convention at the OII, from the Bodleian Libraries an award winning 23 Things self-study programme, our courses team offer social media training, this year the Oxford Union debated Whether the House Believes That Social Media has Successfully Reinvented Social Activism It’s ok to be just as passive user, many people are. But this is an important shift in the way that we communicate – to not be part of the conversation is to ignore those you may be seeking to engage.
Before you jump into using a particular tool or channel it’s a good idea to think about the plethora of social media tools that are available to you and if Twitter is the right tool to start with. Do you simply want to Broadcast information, use it as a marketing tool? Do you want to engage in conversation? Make connections? Publish openly? Think about who it is you want to engage with. What online spaces are they moving in? When it comes to choosing what social media you should use, you have too many choices. Choose one as your basic platform and grow from this.
Amist this sea of data how do you find that twitter conversation that may lead to three new student applicants or that new research paper, that LinkedIn group that inspires a new conference, or that blog post that could damage your reputation? social listening. Before jumping into posting your content on social media. Monitor the community you seek to engage with- what are they like, what are they saying, where do they spend their time. If people are saying something about your work, your organisation you want to be in that conversation. Find key influences and advokates who can amplify what you are saying – why spend time on a blog when the most passionate advokates are on Twitter or Discussion Forums. lead to a deeper understanding of the audience for your own messages/ When it comes to choosing what social media you should use, you have too many choices. Choose one as your basic platform and grow from this.
Set up an account Keep your username fairly short and avoid numbers or underlines: you want others to be able to remember it and type it easily. You can be anonymous if you wish, but I’d not recommend it: you are more likely to have interesting interactions with others if they know who you are. A brief description of what you do and what your interests are will help kindred spirits discover you. Do put up a picture, but if you would rather it not of yourself make it something symbolic – and unique!
Able to tie a face and a name to the account to help build a community around it. All of the tweets coming out will still be about the organisation, with the exception of a few spice of life tweets to add some flair and personality. However, it will still be very clear that the person tweeting is doing so on behalf of the organisation and that’s their reason for being there. It is in no way seen as a personal Twitter account.
Difference between being a representitive from a department or college tweeting on their behalf and being a project/organisation on twitter. Here’s no employee or real personality publicly tied to the account in any way. The focus is on promoting news, blog posts, services etc. It’s not on building genuine relationships with people. Everything that is done is done from the perspective of The Organisation.
Creative tweeting! Character-based accounts have the tweeter posting from the voice, perspective and insight of an object/animal/plant/whatever. Everything is done through that character and the tweeter never breaks that character. It may sound silly, but we’re actually seeing a lot more organisations take this approach as they look for a way to stand out and connect with customers. If you do it right, it’s often ingenious. If you don’t, well, you just look silly.
Ask your community directly. Ask your faculty. Consult your keywords in web analytics, monitor your community Plan for content creation Tweet Regularly Think of things you can tweet that are helpful to others Consistency is very important – if you have a few hours a week to commit then spread it out, rather than spend it in one chunk. Manage expectation by having opening hours – bio with the times they are available to tweet and the start the day with a ‘good morning’ and end with a ‘good night’ Show why you think something is valuable enough to pass on rather than just RT When retweeting think if you can put your own spin on it and do it via via instead. Follow Others and have a conversation Find people you want to follow, learn from and get to know and start replying to them and then start replying to them and share the things they have said. If you receive a random @ message from someone you don’t know promoting something it is probably spam. Craft your tweets 2. In order to
Why Arras? - Yet despite the fact that the fighting at Arras reflects almost every aspect of the experience of the BEF in WW1 it remains under-studied, if not neglected. And it is not just among historians; visitors to the Western Front gravitate towards Ypres and the Somme. A greater daily death toll than any other fought by the Allies in the First World War. Join twitter (digital literacy)
Why Arras? - Yet despite the fact that the fighting at Arras reflects almost every aspect of the experience of the BEF in WW1 it remains under-studied, if not neglected. And it is not just among historians; visitors to the Western Front gravitate towards Ypres and the Somme. A greater daily death toll than any other fought by the Allies in the First World War. Join twitter (digital literacy)
Why Arras? - Yet despite the fact that the fighting at Arras reflects almost every aspect of the experience of the BEF in WW1 it remains under-studied, if not neglected. And it is not just among historians; visitors to the Western Front gravitate towards Ypres and the Somme. A greater daily death toll than any other fought by the Allies in the First World War. Join twitter (digital literacy)
Why Arras? - Yet despite the fact that the fighting at Arras reflects almost every aspect of the experience of the BEF in WW1 it remains under-studied, if not neglected. And it is not just among historians; visitors to the Western Front gravitate towards Ypres and the Somme. A greater daily death toll than any other fought by the Allies in the First World War. Join twitter (digital literacy)
When login to my email or the blog met with a picture like this…draft. Provide useage stats. Open publishing > to more citations (Melissa Terras), greater awareness General sense that it ’ s a good thing to do for the subject – get out of the trenches! Stop using this solomn tone more more into questioning and reappraisal. 2 nd problem came when ‘cooking up’ – mixing in images and media to highlight themes. The big providers to not release under an open licence. Nature or the Degree of open literacy. After a while contributors took it onto themselves to contact archives ad collection owners When log in to my account I ’ m met with a load of permission forms. Not just blogging….revisualisations. Problem – living resources. But do we need an editor?
1. Moving from looking for new relationships to enhancing existing ones 2. Start to mix social media and the real world, e.g. going to a conference or other event in your field, use twitter before, during and after the event to cement relationships 3. Think about using your social media more effectively by using a desktop application such as tweetdeck or Hootsuite. See: http://socialmediatoday.com/leo-widrich/371186/10-top-twitter-tools-suggested-pros
Take your dialogue with followers to the next level and grow the relationship. Insert the ability to engage in your blog – a blog without engagement is called an article – interacting with the comment system changes a post from being something static to ecstatic.
An approach called altmetrics (alternative metrics) aims to measure web driven scholary interactions – e.g. how often research is tweeted, blogged about or bookmarked. Do more tweets mean high citations? How do you measure the effectiveness of social conversations and relationships? Your potential reach includes everyone who is sharing your content, plus everyone in their networks. For example, If you have 10,000 fans and followers, and together they have 200,000 followers, then you have a potential reach of 210,000.
If timely communication, engagement, relationships and conversation are considered of value to academic activities then, if used effectively, platforms such as Twitter can have a marked impact. With so many benefits and possibilities of social media listening and engagement, it’s easy to get overwhelmed or lose focus. Don’t worry about having a presence on every social channel or trying to tackle every content type at once. Only take on what you and your team can manage, and allow for expansions as you become more efficient.